[et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Establishing genuine connections with your audience lays the foundation for any thriving business. Segmenting your email lists and automating your emails will not only help you be more effective at making these connections, but it will also make your life a lot easier.<\/p>\n
Note that while this article focuses on utilizing Mailchimp’s features for automation and segmentation, the concepts discussed are applicable across various email marketing platforms. Automation and segmentation are fundamental strategies that can significantly enhance the effectiveness of email marketing campaigns, regardless of the specific tool you use. Whether you’re using Mailchimp, another email service provider, or even managing campaigns manually, understanding and implementing these principles can greatly improve your results.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Segmenting your email list means dividing your subscribers into smaller groups based on specific criteria such as purchase history, interests, or vehicle type. Why is this important? By sending more personalized and relevant emails, you increase the chances of engagement and sales. For instance, a customer who frequently buys brake pads will appreciate emails about discounts on brake fluid or tips on brake maintenance. This personalized approach can significantly enhance your auto parts sales.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Mailchimp is a user-friendly platform that simplifies email marketing. One of its best features is the variety of \u201cpre-built journeys\u201d it offers. You don\u2019t need to be a designer or know a single line of code to make professional-looking emails.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n When you first log in to Mailchimp, you\u2019ll see a tab on the left called \u201cAutomations.\u201d Under that heading, there\u2019s a section called \u201cPre-built journeys.\u201d Once you click that, you\u2019ll find an impressive list of journeys you can send your customers based on their actions and your goals. These pre-built journeys take the guesswork out of email marketing, ensuring you follow a proven sequence of steps to achieve the best results. For example, if a customer abandons their cart, a pre-built journey can automatically send them a reminder email with a special discount to encourage them to complete their purchase.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n To help you get started, we\u2019ll use screenshots to guide you step-by-step through segmenting and automating your first campaign. Follow these simple steps to set up your first automated email campaign:<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Step #1: Import Your Audience <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Step #2: Segment Your Audience <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/segment-email-1.png” title_text=”segment-email-1″ align=”center” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Step #3: Create Your First Journey <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/segment-email-2.png” title_text=”segment-email-2″ align=”center” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/segment-email-3.png” title_text=”segment-email-3″ align=”center” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Step #4: Customize Your Journey <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/segment-email-4.png” title_text=”segment-email-4″ align=”center” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Step #5: Review and Launch <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\nGetting Started with Mailchimp<\/span><\/h2>\n
Using Pre-Built Journeys for Automation<\/span><\/h2>\n
Setting Up Your First Campaign<\/span><\/h2>\n
<\/b>The first step is to upload a list of your customers with any information you have about them. The minimum is an email address, but it\u2019s much better for personalization if you also have their first and last name.<\/span><\/p>\n
<\/b>Segment your auto parts email list with tags. A tag is a label you can use to identify a customer based on specific criteria. When you\u2019re first starting out, you won\u2019t be able to segment your list by actions because Mailchimp won\u2019t have that data yet. However, you can start by tagging customers based on known factors like purchase history or interests. As you run your campaigns, Mailchimp will gather data on customer actions, such as opened emails and clicks, allowing you to create more refined segments over time.<\/span><\/p>\n
<\/b>On the home screen, navigate to the \u201cAutomations\u201d tab on the left. Click on \u201cPre-built journeys\u201d to see a list of available options. Select a journey that fits your goal. For instance, one of the most common types of email you\u2019ll need is an order confirmation, so click on that journey. When it opens, you\u2019ll see that there are pre-scheduled actions. In the beginning, you don\u2019t have to do anything with those. Next, you\u2019ll need to create your first email.\u00a0<\/p>\n
<\/span><\/b>Use the email builder to create the exact email you want. Mailchimp will give you a template, but you can edit it to make a completely customized email for your auto parts business. If you have questions during the process, Mailchimp is very good at offering helpful videos and chats to guide you through the process in real time. Customizing your journey helps ensure that your auto parts email list segmentation is as effective as possible.<\/span><\/b><\/p>\n
Review your journey to ensure everything is set up correctly, then send a test email to your email account. This allows you to see how the email will look to a client. A good rule of thumb is to check the email both on your computer and your mobile device since emails appear slightly different on each one. Once you\u2019re happy with the email, go back through the process and click \u201cStart\u201d to launch your automated campaign.<\/span><\/b>\u00a0<\/p>\nThe Benefits of Automation and Segmentation<\/span><\/h2>\n