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In the male-dominated automotive industry, one remarkable person has been shifting gears in the parts eCommerce market. Ryanne Brashear, an ambitious parts employee at Ed Martin Toyota of Noblesville, IN, has been setting new standards for dealership parts revenue. With a tireless drive for improvement and a lifelong passion for automotive, Ryanne has been a leader in revolutionizing how OEM parts are sold.<\/span><\/p>\n Raised in Anderson, IN, Ryanne’s passion for cars ignited at an early age. “I grew up around cars,” she recalls, “My dad owned a garage. My uncle owned a garage.” It was this first-hand exposure to the industry that set the stage for a successful career. When she joined Ed Martin Toyota almost seven years ago as a driver, this was just the beginning of Ryanne\u2019s journey. She worked her way up to parts employee, and now Ryanne is crushing online parts sales with RevolutionParts. <\/span><\/p>\n “We saw an opportunity to reach a wider audience and cater to the changing preferences of our customers,” Ryanne explained. “By getting our parts online, we’re providing new shoppers with the convenience they expect.”<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”95%” max_width=”95%” module_alignment=”left” custom_margin=”||33px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Before Ryanne brought Ed Martin Toyota\u2019s parts department online, her main goal was to expand its already impressive reach. \u201cOur dealership didn’t really have any difficulties,\u201d Ryanne said. \u201cWe just wanted more outlets to sell parts and getting online was the natural next step.\u201d This strategic move would allow Ryanne to tap into a nationwide audience of parts shoppers. \u201cThat’s how we got started with RevolutionParts,\u201d Ryanne recalled. \u201cRevolutionParts helped us open up our main web store and then eBay,\u201d Ryanne noted. <\/span><\/p>\n The simplicity of online transactions helped attract more customers. \u201cIt was just easier doing it that way so they could look online,\u201d she said. In her own words, \u201cWe were looking into selling online, and RevolutionParts helped us reach out to more people. We\u2019re able to give parts shoppers a good experience, and hopefully, next time, we’re their first choice.\u201d<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/ed-martin-store-graphic.png” title_text=”ed-martin-store-graphic” align=”center” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”-14px|||||” global_colors_info=”{}”]<\/p>\n Within a few short months of selling online, Ryanne began seeing incredible success. \u201cWe haven’t been on very long,\u201d Ryanne explained, \u201cbut it’s really working.\u201d She instantly strengthened her online presence by combining a customer-first mentality with expert knowledge across her parts department.<\/span><\/p>\n One key factor contributing to her early wins is her team\u2019s extensive experience. \u201cOur team is very knowledgeable,\u201d Ryanne shared. Their depth of expertise with next-level management helped the parts business establish a reliable reputation online. \u201cOur GM runs a YouTube channel that reaches people all over the country. Selling online has helped us turn that into a sales channel,\u201d Ryanne noted. \u201cWe do a lot of builds, so that brings in a lot of traffic to our parts web store.\u201d<\/span><\/p>\n As Ryanne expanded the parts department\u2019s online presence, she realized there were some great opportunities to clear out older inventory and reach previously untapped markets. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”95%” max_width=”95%” module_alignment=”left” custom_margin=”||25px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”|auto|6px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”||11px|||” global_colors_info=”{}”]<\/p>\n Ryanne\u2019s approach to online success is customer-centric, prioritizing long-term relationships over quick sales. \u201cWe would rather customers come back,\u201d Ryanne said, detailing her approach to providing helpful resources even if it means directing customers to other dealerships. \u201cHopefully, next time, we’re their first choice.\u201d This dedication to building trust sets them apart from competitors, nurturing a loyal customer base that appreciates the genuine care and effort put forth by Ryanne and her team.<\/span><\/p>\n Ryanne and her team treat each customer interaction with patience and empathy, something she points to as a specific strength of being a woman in the parts department. \u201cEven if you\u2019re frustrated, the customer doesn\u2019t deserve to feel that,\u201d she advised. \u201cBe normal to them. Be kind to them.\u201d This compassionate approach has led to meaningful interactions that make customers feel valued and heard, which helps Ed Martin Toyota stand out.<\/span><\/p>\n Ryanne\u2019s parts department uses RevolutionParts to manage multiple online storefronts, giving them a broader reach and greater flexibility in pricing. Finding the right pricing strategy has been crucial to their competitiveness. \u201cWe went up and down with the pricing and everything, trying to figure that out,\u201d Ryanne explained. She frequently collaborates with her manager to adjust their pricing based on market trends and customer demand. \u201cThis last meeting, we changed it a little bit,\u201d she shared, noting that these adjustments have helped them remain competitive.<\/span><\/p>\n Ryanne emphasizes the importance of finding the right balance between being competitive and profitable. \u201cWe found what works, but if we want to be more competitive\u2026 hopefully [customers] will fall in love with us and just keep coming back,\u201d she said. They are constantly testing and refining their approach to ensure the pricing remains appealing without sacrificing profitability. This flexible pricing strategy, combined with their broad online reach, has allowed Ed Martin Toyota to tap into new markets while efficiently managing their aging inventory.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”||11px|||” global_colors_info=”{}”]<\/p>\n Navigating a male-dominated field like automotive parts sales hasn\u2019t been without its challenges, but Ryanne has thrived at Ed Martin Toyota by cultivating a supportive environment and demonstrating unwavering dedication. \u201cI\u2019ve been told [by outsiders] that women shouldn\u2019t be in this field,\u201d she recalled, reflecting on the stereotypical attitudes she\u2019s encountered. However, Ryanne\u2019s expertise, passion, and curiosity have empowered her to break through these barriers and win the respect of her colleagues and customers alike. \u201cMy team has backed me 100%,\u201d she said. \u201cAnd I\u2019m not scared to ask\u2014I want to learn.\u201d<\/span><\/p>\n Ryanne recognizes how gender dynamics impact customer interactions, especially when women reach out for support. She often sees the positive influence of a female presence in the parts department.\u00a0<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”95%” max_width=”95%” module_alignment=”left” custom_margin=”||25px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}”]<\/p>\n \u201cThere’s even ladies that have come in,\u201d she said, \u201cand I’ve taught them how to change their wiper inserts or change their key FOB battery because surprisingly, most women have never been taught something so simple and they haven’t asked because of the fear of looking stupid and or being judged. Being a female, I always ask if they know how to and\/ or would like me to teach them so they can feel comfortable and know it’s okay to ask if they would actually like to learn.\u201d<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”||11px|||” global_colors_info=”{}”]<\/p>\n She\u2019s not only developed her own career but also actively trained a new generation of women. <\/span>Nyia<\/span>, a young woman she\u2019s mentoring, has quickly learned about parts management while helping with important tasks that support the online business, like photographing parts and organizing inventory.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”||11px|||” global_colors_info=”{}”]<\/p>\n Ryanne hopes to strengthen the department\u2019s ability to serve a growing base of customers by honing their approach to pricing and inventory management while fostering customer loyalty. She also plans to leverage her team\u2019s expertise and RevolutionParts’ easy-to-use tools to expand her parts business into new markets.\u00a0<\/span><\/p>\n Ryanne emphasizes the importance of ongoing improvement through knowledge sharing and mentorship. She wants to empower her team by investing in their professional growth. By fostering a supportive environment that prioritizes learning, she aims to help the department adapt to the changing industry while continuing to build trust with their customers.<\/span><\/p>\n Ultimately, Ryanne’s vision is to refine the online sales platform and build a dynamic, customer-focused strategy that positions Ed Martin Toyota as a leader in the automotive parts industry. With her clear dedication to continuous improvement and RevolutionParts powerful online selling tools, the dealership is poised for continued growth and success.<\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.revolutionparts.com\/demo_request” button_text=”GET DEMO” button_alignment=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Sell Parts Like a Girl: Toyota Parts Employee Crushes Goals by Selling Parts OnlineIn the male-dominated automotive industry, one remarkable person has been shifting gears in the parts eCommerce market. Ryanne Brashear, an ambitious parts employee at Ed Martin Toyota of Noblesville, IN, has been setting new standards for dealership parts revenue. With a tireless […]<\/p>\n","protected":false},"author":1,"featured_media":64428,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-64425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"\n“We saw an opportunity to reach a wider audience and cater to the changing preferences of our customers,” Ryanne explained. “By getting our parts online, we’re providing new shoppers with the convenience they expect.”<\/strong><\/h3>\n
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Expanding Reach Through Online Sales<\/span><\/h2>\n
Early Triumphs in Online Sales<\/span><\/h2>\n
\u201cWe use eBay to post everything that we have in stock, including our obsolete [parts],\u201d Ryanne explained. \u201cWithin the first month or two a lot of parts that had been sitting were sold. Even though they were small sales, there were a lot of parts that had been taking up space.\u201d<\/strong><\/h3>\n
Growing Online Sales with Customer-Centric Strategies<\/span><\/h2>\n
Female Empowerment in the Parts Department<\/span><\/h2>\n
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Ryanne\u2019s Goals for the Future<\/span><\/h2>\n