[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||-92px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-14px|||||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
From car washer to parts sales leader, Anthony Blubello, the Parts Manager at BMW of West Chester, embodies the journey of passion and perseverance in the automotive industry. Raised in a household steeped in a love for classic cars, Anthony’s early days washing cars in 2003 were just the modest beginning of his great impact in the automotive world. “I\u2019m a car guy through and through. My dad was a classic car guy; he had ten cars when he passed away when I was 15,” Anthony shared. His and his father\u2019s shared connection to cars has fueled his drive to build an impressive parts selling machine at BMW of West Chester. Over two decades later, he now oversees the wholesale, retail, and eCommerce sides of the dealership’s parts department.<\/span><\/p>\n In an effort to take his parts department to new heights, Anthony decided to start selling parts online in partnership with RevolutionParts. He had already dabbled in online parts sales with a small eBay store, which he started to help move more volume and clear some aging parts. Eight years later, Anthony now reports nearly $200K in online parts sales <\/span>every month<\/span><\/i>. Anthony\u2019s impressive transition to selling parts online has allowed him to unlock a huge volume of parts sales, manufacturer incentives, and record-breaking revenue goals.<\/span><\/p>\n “We literally started from the bottom with RevolutionParts,” Anthony reminisced, noting that he\u2019s already generated more than $687,000 in online parts revenue this year (January – April 2024). Since then, he’s led a complete shift in how the dealership does parts sales. \u201cWe had a little bit of an eBay store years before, but all our online success has come from RevolutionParts,” Anthony continued. This is Anthony\u2019s harrowing story of achievement in online OEM parts sales.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/west-chester-bmw-anthony-graphic-1.png” title_text=”west-chester-bmw-anthony-graphic” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”-14px|||||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The decision to implement RevolutionParts was a no-brainer for Anthony. Between pressure from the manufacturer to increase his parts volume and his natural hunger to grow revenue, Anthony knew taking his parts store online was the only path forward. He needed a way to level up his department\u2019s efficiency and productivity, and this was it. He found what he was looking for in RevolutionParts\u2014the platform offered a comprehensive solution that promised to expand his market presence, streamline operations, <\/span>and<\/span><\/i> increase sales volume. The platform’s user-friendly interface, coupled with powerful tools for inventory management and customer engagement, made it an ideal choice for the parts department\u2019s needs.<\/span><\/p>\n Once Anthony was set up with his very own parts web store, the rest was history. Since starting, he has increased his initial monthly revenue more than twentyfold! “The sales numbers we\u2019re putting up now weren\u2019t instant, but $10,000 turned into 20; that 20 turned into 25 and so on and so forth.” <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font_size=”36px” header_4_text_align=”center” header_4_font_size=”32px” custom_margin=”||7px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_padding=”||32px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb alt=”add revenue” image_icon_width=”88%” _builder_version=”4.25.0″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_text_color=”#db3126″ body_font_size=”17px” body_line_height=”1.1em” background_color=”#ffffff” text_orientation=”center” module_alignment=”center” custom_padding=”20px|20px|20px|20px|false|false” custom_css_blurb_title=”margin-top:-15px” border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” border_color_all=”#575757″ image_max_width=”50%” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Annual Revenue<\/strong><\/p>\n <\/strong><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb alt=”add revenue” image_icon_width=”88%” _builder_version=”4.25.1″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_text_color=”#db3126″ body_font_size=”17px” body_line_height=”1.1em” background_color=”#ffffff” text_orientation=”center” module_alignment=”center” custom_padding=”20px|20px|20px|20px|false|false” custom_css_blurb_title=”margin-top:-15px” border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” border_color_all=”#575757″ image_max_width=”50%” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Monthly Revenue<\/strong><\/p>\n <\/strong><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb alt=”add revenue” image_icon_width=”88%” _builder_version=”4.25.0″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_text_color=”#db3126″ body_font_size=”17px” body_line_height=”1.1em” background_color=”#ffffff” text_orientation=”center” module_alignment=”center” custom_padding=”20px|20px|20px|20px|false|false” custom_css_blurb_title=”margin-top:-15px” border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” border_color_all=”#575757″ image_max_width=”50%” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Average <\/strong>Order Value<\/strong><\/p>\n <\/strong><\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”|auto|6px|auto||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”||11px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Anthony\u2019s courageous move to partner with RevolutionParts has completely changed the way his parts department does business. The revenue metrics speak for themselves: “We started out doing $10,000 a month and here we are doing a quarter million dollars a month,” Anthony proudly reported. This isn\u2019t just a huge win for the parts department. Anthony\u2019s online sales strategy also helps drive the entire dealership towards its goals, \u201c<\/span>Online sales has helped us reach our BMW purchase goals,\u201d he explained. \u201cWe get that 3 – 8% bump every year.\u201d<\/span><\/p>\n One of the standout benefits that RevolutionParts has brought to the parts department is the dramatic improvement in inventory management. “It\u2019s nice having that online presence,\u201d Anthony explained. \u201cWhen people search for BMW parts on Google, we pop up.\u201d This enhanced visibility has significantly boosted his sales volume, especially in obsolete parts, which were previously a challenge to move. Selling online helps Anthony clear aging inventory and maintain a healthy stock rotation. Now, Anthony is empowered to keep his obsolete inventory under 3%. “Selling online has been a great way to move some volume and get some obsolescent parts out of your hair,” he elaborated. But it\u2019s not just a volume game for Anthony. He\u2019s been able to pull an average 20% profit margin on his online parts sales\u2014even more on accessories.<\/span><\/p>\n Anthony loves to see the revenue growth that\u2019s come from selling parts online, but the impact of RevolutionParts goes even deeper than that.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”95%” max_width=”95%” module_alignment=”left” custom_margin=”||19px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”||11px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Accessing a wider customer base has been another decisive advantage. The parts department’s online presence has extended far beyond local geographical limits, attracting customers nationwide. Selling online with RevolutionParts has been completely transformative for Anthony’s parts department. The significant increase in monthly revenue, enhanced inventory management, expanded customer reach, and improved handling of obsolete parts have launched him to a new level of operational excellence. As Anthony put it, “If it wasn’t for RevolutionParts, I really would not have a job because right now that’s my livelihood. It’s selling the parts online.”<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”||11px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n It\u2019s not enough to simply get your parts online; you have to let people know about it. That\u2019s why Anthony has adopted a comprehensive approach to marketing and sales, using a variety of strategies to maximize the impact of their online presence. \u201cYou have to get creative,\u201d Anthony explained. \u201c<\/span>Our business model has always been just best pricing for the volume, so we can promote [the] 24-hour turnaround time, we can market the best pricing, [and] we can market the factory quality.\u201d Anthony\u2019s openness to test different pricing models and strategies has allowed him to meet modern customer needs and keep them coming back.\u00a0<\/span><\/p>\n Promotions have also played a key role in their strategy. “A lot of customers love promo codes with obsolescence. Hey, buy my part, give me a review, and here’s another promo code for your future purchase, whatever you gotta do to get rid of parts and incentivize the customer,” Anthony detailed. Anthony\u2019s keen marketing sense and creativity encourages sales and fosters customer loyalty and repeat business, strengthening his growth potential.<\/span><\/p>\n Customer engagement is yet another cornerstone of Anthony\u2019s strategy. Anthony discussed the importance of connecting with customers: \u201cIf you treat everybody like you want to be treated and treat every order like it’s your own and triple check it and make sure the VIN’s on there and check the fitment you\u2019re going to make the customer happy,\u201d he explained. \u201cMake a phone call, check an email, send an email, or send a text. Whatever the case may be. But that’s what really sets you apart is the customer service.\u201d No wonder his web store holds a 4.7-star rating on Google!<\/span><\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”90%” max_width=”100%” module_alignment=”left” custom_margin=”||24px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”||11px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Success with online parts sales doesn\u2019t come without its challenges. However, Anthony\u2019s proactive approach to problem-solving, coupled with strong support from RevolutionParts, has enabled the parts department to turn potential setbacks into opportunities for improvement.<\/span><\/p>\n Anthony described one of the ongoing challenges as managing customer expectations. “In this Amazon world we live in where everyone wants things now, managing shipping times and keeping up with customer expectations is always a battle,” he points out. He has tackled this issue head-on with RevolutionParts’ streamlined shipping integrations, ensuring that parts are delivered as promptly as possible. \u201cWhen somebody places an order, we\u2019re getting that order from the warehouse, we pack it up, and in 24 hours it goes out to the customer,\u201d Anthony said. \u201cThis way we can cater to customer expectations for speedy delivery and avoid sitting on parts that take up shelf-space.\u201d<\/span><\/p>\n Another challenge is maintaining accurate inventory levels online, which is important for avoiding costly order cancellations and maintaining customer satisfaction. “Keeping our online inventory accurate is big; mistakes can lead to backorders and unhappy customers,” Anthony stated. To address this, Anthony uses RevolutionParts\u2019 comprehensive parts catalog and inventory management tools.<\/span><\/p>\n Anthony also discussed the challenge of marketplace competition and price pressures from other online sellers. “It’s tough when you have so many other competitors out there. We’re all selling the same stuff,” he mentioned. He sets himself apart from the competition with exceptional customer service and by providing detailed product information that helps customers feel confident in their purchase.<\/span><\/p>\n The collaboration with RevolutionParts has been instrumental in addressing these challenges.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”85%” max_width=”85%” module_alignment=”left” custom_margin=”||19px||false|false” custom_padding=”3px||7px|33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”||11px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n These tools allow them to respond instantly to inquiries and issues, which wins sales. \u201cWe’ve made some very high price sales just through text messaging, without even one phone call involved,\u201d Anthony beamed.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”||11px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Anthony’s perspective on the future of online auto parts sales is very optimistic, shaped by years of experience and success with RevolutionParts. He believes the industry is on the cusp of significant changes, driven by technology and evolving consumer behaviors, and he\u2019s preparing his parts department to maintain its foothold as a leader in these trends.<\/span><\/p>\n “The future is online, there\u2019s no doubt about it,” Anthony asserted. “What we\u2019ve seen in the past few years is just the beginning. The growth for online parts sales is steep, and we’re just climbing up.” Anthony anticipates further expansion in his parts department as more and more consumers shift to online shopping.\u00a0<\/span><\/p>\n Anthony discusses specific trends that he believes will shape the future of the industry, particularly the increasing role of mobile commerce. “Every single person out there has got one of these,\u201d he said as he held up his smartphone, \u201cand our RevolutionParts sales data shows more and more sales are happening on mobile. So we\u2019re improving our sales channels for mobile shopping experiences,” he elaborated.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”||11px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Anthony’s strategic approach to customer service, inventory management, and online marketing is exemplary for any dealership that wants to start dominating the parts market. With upwards of $250,000 a month in parts revenue, this growth is not just in revenue but also in customer reach and operational efficiency, which are key in the competitive OEM parts market.<\/span><\/p>\n Anthony\u2019s experience with RevolutionParts has reshaped his dealership and offers a beacon to other dealers looking to strengthen their fixed ops.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_align=”left” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”90%” max_width=”90%” module_alignment=”left” custom_margin=”||19px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”||11px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Anthony\u2019s approach to growing sales shines a light on the opportunity for parts departments to come out of the shadows of the dealership and make their mark as a revenue-generating force in the evolving automotive industry.\u00a0<\/span><\/p>\n Do you want to 20x your parts department\u2019s sales? Your dealership can start on the path to Anthony\u2019s level of success with RevolutionParts. Revenue growth, enhanced efficiency, streamlined productivity, and a whole world of parts shoppers are within reach, and RevolutionParts can help. Embrace the change and take your fixed ops to new heights with online parts sales.<\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.revolutionparts.com\/demo_request” button_text=”GET DEMO” button_alignment=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" A BMW Parts Manager\u2019s Journey to Becoming a King of VolumeFrom car washer to parts sales leader, Anthony Blubello, the Parts Manager at BMW of West Chester, embodies the journey of passion and perseverance in the automotive industry. Raised in a household steeped in a love for classic cars, Anthony’s early days washing cars in […]<\/p>\n","protected":false},"author":1,"featured_media":64345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-64291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"\nRevolutionizing Sales with RevolutionParts<\/span><\/h2>\n
BMW of West Chester Online Parts Sales Snapshot<\/h2>\n
$2M<\/strong><\/span><\/h4>\n
$190K<\/strong><\/span><\/h4>\n
$337<\/strong><\/span><\/h4>\n
The Transformative Impact of Selling Parts Online<\/span><\/h2>\n
\u201cThe platform’s ability to handle various aspects of online sales seamlessly\u2014from web functionality to customer service to logistics\u2014has made it a key tool for our dealership,\u201d Anthony beams.<\/h3>\n
Marketing Prowess and Commitment to Customer Service Excellence<\/span><\/h2>\n
“I think what really sets us apart is the customer service… We strive to communicate to the customers, we strive to get every order right the first time,” Anthony emphasized.<\/h3>\n
Anthony’s Solutions to Online Parts Sales Roadblocks<\/span><\/h2>\n
“RevolutionParts isn’t just a tool for us; it’s a partner in staying at the forefront of the online marketplace,” Anthony emphasized. “With them, we’ve been able to start live chat and quick response features that really make a difference in how customers perceive us.”<\/h3>\n
Anthony\u2019s Bright Outlook on the Future<\/span><\/h2>\n
Harness Success Like Anthony<\/span><\/h2>\n
“Dealerships not yet on the eCommerce platform RevolutionParts are missing out,\u201d Anthony said, \u201cIt’s like sitting at a bus stop without ever getting on the bus. Brick-and-mortar dealerships have to adapt to online sales; it’s never too late to jump in the pool and learn how to swim. Show up, play the game, and embrace the shift towards online sales.”<\/h3>\n