{"id":64159,"date":"2024-04-24T01:24:41","date_gmt":"2024-04-24T01:24:41","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=64159"},"modified":"2024-05-07T04:24:56","modified_gmt":"2024-05-07T04:24:56","slug":"how-to-run-search-ads-for-auto-parts-google-bing","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/how-to-run-search-ads-for-auto-parts-google-bing\/","title":{"rendered":"How to Run Search Ads for Auto Parts on Google and Bing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

>>> Already know how to set up paid ads? Click here to learn about smart budgeting and bidding techniques.\u00a0<\/strong><\/span><\/a><\/p>\n

Search engine marketing offers the potential for impressive returns and rapid results, making it a valuable tool for selling parts online. A well-made campaign can be up and running in just a few weeks, delivering returns of 2-5 times every dollar you invest. It can be daunting to get started, but fear not\u2014Microsoft and Google have set up their ad platforms to be incredibly user-friendly.<\/p>\n

Once you\u2019ve prepared your landing pages, done your keyword research<\/a>, and established a budget strategy, setting up your search ads is a matter of five straightforward steps.<\/p>\n

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How to Set Up Google Search Ads<\/h2>\n

First, you\u2019ll need to navigate to the Google Ads page and create an account. This is as simple as inputting your email and choosing to create a new campaign, which will bring you to this page:<\/p>\n

 
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Step 1.<\/strong> Input Your Business Information<\/span><\/h3>\n

After you select \u201cCreate in My Account,\u201d you\u2019ll proceed to the first step in creating your Google Ads. Here, you\u2019ll input your business name \u2013 we\u2019ve written \u201cJohnson Auto Parts\u201d as a placeholder, but you can also proceed and get a feel for the system without putting in any business information here.<\/p>\n

 
\n[\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/busienss-information-ads.png” title_text=”busienss-information-ads” show_in_lightbox=”on” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”] <\/p>\n

Besides inputting your business information, you\u2019ll also need to select a destination for your ads. An auto parts eCommerce shop would almost always want to choose \u201cYour website,\u201d and the URL will go to your landing page. Depending on your goals, this could link to your home page, a product page, or a purpose-made landing page geared toward conversions.<\/p>\n

 
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Step 2.<\/strong> Choose Your Goal and Campaign Type<\/span><\/h3>\n

Google will help you set up your targeting by asking you to choose a goal for your campaign, such as completing purchases, getting page views, or submitting a form.<\/p>\n

 
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There\u2019s a hidden step between \u201cChoose Goal\u201d and \u201cAdd Search Themes.\u201d Google starts new users up on semi-automated <\/span>Performance Max<\/span><\/a> campaigns by default, where the algorithm uses a handful of themes to select your keywords. While Performance Max can be a good choice, you should select \u201cView other campaign types\u201d if you\u2019d prefer to set up a Search campaign with manually-selected keywords.<\/span><\/p>\n

 
\n[\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/define-who-sees-ad.png” title_text=”define-who-sees-ad” show_in_lightbox=”on” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”] <\/p>\n

Step 3.<\/strong> Select Keywords and Locations<\/span><\/h3>\n

After choosing to start a new Google Search campaign, you can set your keywords. You can enter them fully manually in the lower part of the screen, but you can also get recommendations by running your own page or competitor URLs through the keyword suggestion tool.<\/p>\n

 
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Step 4. <\/strong>Create Your Ads<\/span><\/h3>\n

This part of the Google Ad covers what people see when searching one of your terms when your bid wins. This covers the headline, description, URL, and images that will show up on the search engine results page.<\/p>\n

 
\n[\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/create-ads-to-sell-products.png” title_text=”create-ads-to-sell-products” show_in_lightbox=”on” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”] <\/p>\n

Further down the page, you\u2019ll have to input a few logos and headlines that are required for your ads. There are also optional elements that can improve the effectiveness of your ads, such as optional sitelinks, videos, and calls to action. The most specific requirement is for a landscape image, which must have at least a 1.9:1 aspect ratio.<\/p>\n

In most cases, you only need to provide 1-2 images or examples of the required text. However, it\u2019s advisable to add multiple versions. Google will use that information to automatically generate numerous different ads and promote the best-performing versions, maximizing your results.<\/p>\n

 
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Step 5. <\/strong>Set Your Budget, Bid Strategy, and Payment Details<\/span><\/h3>\n

The last remaining step is choosing your bid strategy and budget. Google offers two bid strategies: conversion-focused<\/strong> and conversion value-focused<\/strong>, each with an optional goal. Conversions let you set a cost-per-action target, while conversion value lets you set a ROAS (return on ad spend) target.<\/p>\n

 
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Finally, you set your daily budget. Google\u2019s daily budgets aren\u2019t strict, and on some days you may pay much more or much less; however, it will work out to the average over the span of a month. You can choose any of the presets or select a custom budget if they\u2019re not suitable for your spending goals.<\/p>\n

 
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After setting your budget and providing your payment details, your Google Search campaign is ready for launch.<\/p>\n

 
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Setting Up Microsoft Ads (Formerly Known as Bing Ads)<\/h2>\n

Microsoft Ads<\/span><\/a> are broadly similar to Google Ads, although there are some key differences. While Google Ads remains much more popular, Bing Ads offers some unique features and can sometimes be a more economical choice. You can create your campaigns in five steps: <\/span>
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Step 1.<\/strong> Create a Microsoft Advertising Account<\/span><\/h3>\n

First, you\u2019ll need to create a Microsoft Advertising account.
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