{"id":61863,"date":"2023-05-25T22:47:57","date_gmt":"2023-05-25T22:47:57","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=61863"},"modified":"2023-06-06T21:55:38","modified_gmt":"2023-06-06T21:55:38","slug":"leverage-the-parts-department-to-establish-brand-authority","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/leverage-the-parts-department-to-establish-brand-authority\/","title":{"rendered":"Leverage the Parts Department to Establish Brand Authority"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font_size=”34px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Building brand authority for a dealership means establishing your dealership as a trusted, reliable, and knowledgeable source within the automotive industry. It involves creating a strong and recognizable brand identity reflecting your values, expertise, and commitment to exceptional service and products.\u00a0<\/span><\/p>\n

By building brand authority, your dealership can earn credibility and trust from existing and potential customers, leading to increased customer loyalty, more referrals, and, ultimately, higher sales and revenue.<\/span> That being said, establishing brand authority online is easier said than done. An excellent place to start is in the parts department. <\/span><\/p>\n

The parts department can help build value for your customers and <\/span>strengthen your brand identity<\/span><\/a> by directly engaging with customers online and participating in thought leadership tactics.<\/span><\/p>\n

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How Can The Parts Department Help?\u00a0<\/span><\/h2>\n

Every department at the dealership can contribute to its brand identity, but the parts department is often the last in mind. The immediate strategy is often to leverage the sales department to engage consumers with the dealership.\u00a0<\/span> While new vehicle sales are an important tactic for driving consumer engagement, it\u2019s not the only one available to your dealership.\u00a0<\/span><\/p>\n

Your parts department is a strong source of information that can help build your dealership\u2019s credibility and trustworthiness. Plus, it is often the first point of contact for many customers.\u00a0<\/span><\/p>\n

With the right tactics in place, your parts department can actually be a top source of customer engagement.<\/span> \u00a0<\/p>\n

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Tactics for Building Brand Authority<\/span><\/h2>\n

When building your dealership\u2019s brand image, what words do you want your customers to associate with you? Professional and dependable, or maybe fun and exciting?\u00a0<\/span><\/p>\n

Whatever your brand image may be, you can leverage a lot of power when establishing it through your parts department.<\/span> You can leverage the parts department in many ways to help build your brand\u2019s online presence. However, you should keep these top three methods in mind.<\/span> \u00a0<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font_size=”34px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Create Engaging Original Content<\/span><\/h3>\n

Part of establishing a strong brand authority is credibility. What makes your dealership better than others? What makes an industry leader? Why should people invest their time, money, and trust in your dealership?\u00a0<\/span><\/p>\n

<\/h2>\n

To build credibility among your customers, you need to give them something that reinforces a sense of trust and value. This is where content creation comes into play. Creating original, engaging content can help you establish your credibility among your customers. It gets them interested in what you have to offer and nurtures them into repeat buyers. <\/span> [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font_size=”34px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]What kinds of content should your parts department be producing? <\/b> [\/et_pb_text][et_pb_blurb title=”Customer-Focused” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”75px” content_max_width=”760px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|800|||||||” header_font_size=”26px” custom_margin=”43px||43px||false|false” animation=”off” custom_css_blurb_image=”padding-top:10px;||width:140px;||max-width:140px;” border_radii_image=”on|10px|10px|10px|10px” border_color_all_image=”#DB3126″ global_colors_info=”{}” theme_builder_area=”post_content”]Content that <\/span>engages with your customers<\/span><\/a>. This can include things like blog posts, videos, tutorials, live streams, surveys, case studies, and more. Using social media platforms can help expand your reach to get customers more engaged with your content. The key is to build trust with your content marketing efforts.<\/span> [\/et_pb_blurb][et_pb_blurb title=”Thought Leadership” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”75px” content_max_width=”760px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|800|||||||” header_font_size=”26px” custom_margin=”43px||43px||false|false” animation=”off” custom_css_blurb_image=”padding-top:10px;||width:140px;||max-width:140px;” border_radii_image=”on|10px|10px|10px|10px” border_color_all_image=”#DB3126″ global_colors_info=”{}” theme_builder_area=”post_content”]Content that establishes your dealership as a leader in your area, market, or industry. This can include speaking engagements, podcasts, webinars, and interviews. <\/span> [\/et_pb_blurb][et_pb_blurb title=”Promotional” use_icon=”on” font_icon=”||divi||400″ icon_placement=”left” image_icon_width=”75px” content_max_width=”760px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|800|||||||” header_font_size=”26px” custom_margin=”43px||43px||false|false” animation=”off” custom_css_blurb_image=”padding-top:10px;||width:140px;||max-width:140px;” border_radii_image=”on|10px|10px|10px|10px” border_color_all_image=”#DB3126″ global_colors_info=”{}” theme_builder_area=”post_content”]Content that specifically focuses on your sales offers. This content type, from flyers to emails, is primarily sales-focused but helps consumers identify your dealership\u2019s value. <\/span> [\/et_pb_blurb][et_pb_blurb title=”Awareness” use_icon=”on” font_icon=”U||divi||400″ icon_placement=”left” image_icon_width=”75px” content_max_width=”760px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|800|||||||” header_font_size=”26px” custom_margin=”43px||43px||false|false” animation=”off” custom_css_blurb_image=”padding-top:10px;||width:140px;||max-width:140px;” border_radii_image=”on|10px|10px|10px|10px” border_color_all_image=”#DB3126″ global_colors_info=”{}” theme_builder_area=”post_content”]Content that helps your dealership get in front of potential customers who may not have found you previously. <\/span> [\/et_pb_blurb][et_pb_blurb title=”Dealership Success” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”75px” content_max_width=”760px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|800|||||||” header_font_size=”26px” custom_margin=”43px||43px||false|false” animation=”off” custom_css_blurb_image=”padding-top:10px;||width:140px;||max-width:140px;” border_radii_image=”on|10px|10px|10px|10px” border_color_all_image=”#DB3126″ global_colors_info=”{}” theme_builder_area=”post_content”]Content that highlights your dealership\u2019s accolades and accomplishments. <\/span> [\/et_pb_blurb][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font_size=”34px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]A strong content marketing strategy can help build your online presence. Consider these types of content carefully. Look at how they relate to your buyer personas, target audience, and overall customer experience.<\/span> \u00a0 [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font_size=”34px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Communicate With Customers Often\u00a0<\/span><\/h3>\n

Brand authority encompasses more than just getting your name out there. It also includes establishing quality relationships with your customer base. Up to 54% of parts sales at the dealership come from return buyers. Fostering customer loyalty is crucial to growing your dealership\u2019s parts business.\u00a0<\/span><\/p>\n

A strong customer comms strategy is the best way to foster customer loyalty and build brand authority simultaneously. It\u2019s not enough to serve them content they might be interested in. You also need to streamline their buying process as much as possible. This is where customer communication strategies really come into play.\u00a0<\/span><\/p>\n

What types of customer comms should your parts department use? <\/b><\/p>\n

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