{"id":60012,"date":"2022-07-25T07:06:01","date_gmt":"2022-07-25T07:06:01","guid":{"rendered":"https:\/\/revolutionparts.flywheelstaging.com\/?p=60012"},"modified":"2023-08-24T23:33:58","modified_gmt":"2023-08-24T23:33:58","slug":"4-parts-marketing-myths-that-are-simply-wrong","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/4-parts-marketing-myths-that-are-simply-wrong\/","title":{"rendered":"4 Parts Marketing Myths That Are Simply Wrong"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” header_2_font_size=”34px” header_3_font_size=”30px” global_colors_info=”{}”]<\/p>\n

Marketing can be a challenge, but it\u2019s crucial to the success of any business. Not only do you need marketing to maximize success, but you need to be using the right marketing.\u00a0<\/span><\/p>\n

While most dealers implement marketing to drive business to their dealership, having separate marketing specifically for the parts department is not widely adopted. These reasons can include common myths about marketing in the parts department. However, not having a marketing strategy that is specifically trained for your parts department could mean leaving money on the table.\u00a0\u00a0<\/span><\/p>\n

That is why we\u2019re here to BUST these myths and reveal why they are simply just not true. We\u2019ll also show you how, with the right marketing, you can give your parts department a revenue boost.\u00a0<\/span><\/p>\n

Here are 4 common myths about parts marketing that we want to clear up.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” header_2_font_size=”34px” header_3_font_size=”30px” global_colors_info=”{}”]<\/p>\n

Top 4 Parts Marketing Myths<\/span><\/h2>\n

[\/et_pb_text][et_pb_blurb title=”Automotive Marketing = Parts Marketing ” use_icon=”on” font_icon=”\uf5e4||fa||900″ icon_placement=”left” content_max_width=”1100px” _builder_version=”4.17.6″ _module_preset=”default” header_font_size=”26px” custom_margin=”||” custom_padding=”15px||15px|” global_colors_info=”{}”]<\/p>\n

Automotive marketing may work for the dealership as a whole, but it doesn\u2019t always work as well for the parts department. Strategies that work to sell cars don\u2019t always have the same impact when selling parts.\u00a0<\/span><\/p>\n

We like to make the comparison of taking your vehicle to a repair shop where the technicians have general knowledge of fixing cars versus taking it to the dealership, where the technicians are specifically trained to work on the make and model of your vehicle.\u00a0\u00a0<\/span><\/p>\n

On average, most parts departments do not use a marketing team that specializes in auto parts. In fact, a recent RP survey shows that 15% of parts managers reported they don\u2019t use any marketing tactics to sell auto parts. However, parts marketing can be a key player in initiating the new customer journey and bringing previous customers back. <\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Marketing Only Applies to Getting New Customers” use_icon=”on” font_icon=”\uf0c0||fa||900″ icon_placement=”left” content_max_width=”1100px” _builder_version=”4.17.6″ _module_preset=”default” header_font_size=”26px” custom_margin=”||” custom_padding=”15px||15px|” global_colors_info=”{}”]<\/p>\n

The goal of most marketing is to gain new business, but marketing can be just as powerful when it comes to customer retention.\u00a0<\/span><\/p>\n

Maintaining steady sales means building a solid base of <\/span>repeat customers<\/span><\/a>. Repeat customers are an essential part of an online parts business. A recent survey shows that for dealers selling online with RevolutionParts, 52% of online revenue came from repeat business.\u00a0<\/span><\/p>\n

Nothing does this better than customer marketing.\u00a0<\/span><\/p>\n

Customer marketing focuses on creating trust, building value, and offering incentives to drive repeat business. A good customer marketing strategy utilizes personalization, education, and reward techniques to deliver the best customer journey, long after the initial purchase is made.\u00a0<\/span><\/p>\n

Personalize emails and related marketing materials to help establish a relationship with your customers. Educate customers by providing them with unique content that fits their needs (i.e., parts installment tutorials, information on upcoming sales\/promos). Reward customers with incentives to make repeat purchases. It could be something as simple as 50% off their next purchase or an offer for a customer rewards program.\u00a0<\/span><\/p>\n

These marketing techniques are specific to improving customer retention. When developing your marketing strategy, make sure to distinguish between your prospects and your repeat customers. <\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”You Don\u2019t Need Multiple Marketing Channels” use_icon=”on” font_icon=”\uf641||fa||900″ icon_placement=”left” content_max_width=”1100px” _builder_version=”4.17.6″ _module_preset=”default” header_font_size=”26px” custom_margin=”||” custom_padding=”15px||15px|” global_colors_info=”{}”]<\/p>\n

One of the biggest mistakes that a business can make when starting a new marketing strategy is only using one marketing channel. To get a better picture of where your customers are getting their information and how they\u2019re engaging with your business, you need to use multiple marketing channels.<\/span><\/p>\n

With the right tools, you can get simplified management of all your marketing channels and see where and how your customers are engaging without having to switch back and forth constantly.\u00a0<\/span><\/p>\n

As a general rule, your parts department should use a combination of marketing channels like these:<\/span><\/p>\n