Generating more online business means improving your website traffic. How many visitors do you get to your website now? How many would you like to get next month or next year? Once you set your web traffic goals, you can start implementing a marketing strategy to reflect those goals.\u00a0<\/span><\/p>\n Traditional advertising isn\u2019t the only way to improve website traffic, although it certainly is one of them. If you want visitors to come to your website, you need to implement digital marketing solutions. Here are three proven ways to improve your website traffic and generate new parts business.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”32px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”32px” global_colors_info=”{}” theme_builder_area=”post_content”]What better way to get parts website traffic than by ensuring your parts website appears in top search results?<\/span><\/p>\n Google and other search engines have complex ranking algorithms that determine which websites to put in the top 10 spots of a search results page. If your website has high-quality SEO, that means it\u2019s more likely to appear in the top 10 search rankings and more likely to be found by shoppers. You can increase your SEO ranking by writing and adding unique content to your website (or having a marketing agency do this for you). Websites with optimized original content and targeted keywords are more likely to be deemed \u201ccredible\u201d sources and rank higher, ensuring your customers find your website quickly.<\/span><\/p>\n Writing parts descriptions<\/span><\/a> for your top-selling categories can go a long way in boosting your visibility. Make sure to include target keywords in the description too, like \u201cToyota Camry floor mats,\u201d to help Google\u2019s algorithm find you.<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”32px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”32px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Advertising with Google Shopping is an investment, but it pays off! Google Shopping ads are convenient, easy to set up, and, more importantly, easy for customers to spot.\u00a0<\/span><\/p>\n We strongly recommend hiring a marketing agency to manage your ads for you. They can help you get set up with everything you need, get you direct access to your analytics, and help you understand how your ads are performing so you can rework them to produce the results you want.\u00a0<\/span><\/p>\n If you\u2019re really ambitious and want to be in the top 1% of online sellers, then you should use <\/span>high-quality parts photos<\/span><\/a> to catch the eyes of your potential customers. Take pictures of all your best-selling parts and upload them!<\/span><\/p>\n Never tried Google Shopping? Read about some of the <\/span>top mistakes dealers make with Google Shopping campaigns<\/span><\/a> so you know what to avoid!<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”32px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n READ MORE: <\/b>Google Shopping vs Google Search campaigns (+ Strategies for Success)<\/b><\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”32px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”32px” global_colors_info=”{}” theme_builder_area=”post_content”]With an email campaign, you have the opportunity to reach out to customers on a more personalized level.<\/span><\/p>\n Send out emails that:<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”32px” custom_padding=”|||43px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”32px” global_colors_info=”{}” theme_builder_area=”post_content”]If they had a good experience with you before, they\u2019re more likely to return. You can even use email campaigns for other things too, such as saving an <\/span>abandoned cart<\/span><\/a>. When we analyzed conversions across all the sites that RevolutionParts powers, parts website traffic sources coming from email campaigns had 2X the conversion rates of organic or paid traffic. <\/span>[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”32px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n RELATED: <\/b>4 Must-Have Elements of a Promotional Email that Actually Drive Sales<\/b><\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”32px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”32px” global_colors_info=”{}” theme_builder_area=”post_content”]There are a variety of ways you can give your website traffic an extra boost. Ideally, you should be using all of them. Don\u2019t limit yourself to one strategy if you can help it, and remember to check your numbers. Tracking where the bulk of your web traffic comes from will give you better insight into how you can streamline your strategy.\u00a0<\/span><\/p>\n Looking for more ways to boost your website traffic with precision? Download the <\/span>Marketing Made Easy Guide<\/span><\/i><\/a> for six tips on how you can use marketing to increase web traffic and revenue, and an inside look into using Google Merchant Center. <\/span>[\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/marketing-made-easy-download-banner.png” alt=”banner to download the marketing made easy guide for parts department web stores” title_text=”marketing-made-easy-download-banner” url=”https:\/\/www.revolutionparts.com\/ebook\/marketing-made-easy\/” url_new_window=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Launching a parts website was the first step to harnessing eCommerce sales success, but now you need to get your website out in front of consumers and in their minds. A strong marketing strategy can help you do that. You might think it takes too long to get the right marketing strategy for your business […]<\/p>\n","protected":false},"author":1,"featured_media":31367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":" Just because you launched a parts website doesn\u2019t mean the customers will automatically start pouring in. No matter how you choose to go about it, some sort of marketing plan<\/a> is essential to drive sales.<\/p> It all starts with parts website traffic. And we don\u2019t mean rush hour traffic on the freeways\u2014we mean visitor<\/em> traffic to your website. The more people who visit your website, the more likely it is that someone will buy an auto part from you!<\/p> Advertising isn\u2019t the only way to improve website traffic, although it certainly is one of them. Here are a few proven ways to drive visitors to your parts website.<\/p> <\/p> What better way to get parts website traffic than by ensuring your parts website appears in top search results?<\/p> Google and other search engines have complex ranking algorithms that determine which websites to put in the top 10 spots of search results.\u00a0 If your website has high-quality SEO, that means it's more likely to appear in the top 10, and more likely to be found by shoppers<\/p> Increase your SEO ranking by writing and adding unique content to your website (or having a marketing agency do this for you). Websites with original content and targeted keywords are more likely to be deemed \u201ccredible\u201d sources\u00a0and rank higher.<\/p> That means writing parts descriptions<\/a> for your top-selling categories can go a long way in boosting your visibility. Make sure to include target keywords in the description too, like \u201cToyota Camry floor mats,\u201d to help Google\u2019s algorithms find you.<\/p> Advertising with Google Shopping is an investment, but it pays off!<\/p> Customers like clicking on images that come up after a Google search, which is part of what makes Google Shopping so effective.<\/p> The problem is, this kind of advertising can get a little hairy. We strongly recommend hiring a marketing agency to manage your ads for you, since they're professionals at optimizing and getting results.<\/p> If you're really ambitious and want to be in the top 1% of onlline sellers, then you should use\u00a0high-quality parts photos<\/a> in order to catch the eyes of your potential customers. Take pictures of all your best-selling parts and upload them!<\/p> Never tried Google Shopping? Read up on some of the top mistakes dealers make with Google Shopping campaigns<\/a> so you know what to avoid!<\/p> READ MORE: Google Shopping vs Google Search campaigns (+ Strategies for Success)<\/a><\/strong><\/p> With an email campaign, you have the wonderful opportunity to reach out to customers on a more personalized\u00a0level.<\/p> Send out emails that:<\/p> And why not? If they had a good experience with you before, they\u2019re more likely to return. You can even use email campaigns for other things too, such as saving an abandoned cart<\/a>.<\/p> When we analyzed conversions across all the sites that RevolutionParts powers, parts website traffic sources coming from email campaigns had 2X the conversion rates of organic or paid traffic. But even though email campaigns are common sense, few dealers truly take advantage of marketing to their past customers.<\/p>#1 Focus on Search Engine Optimization (SEO)<\/strong><\/h2>\n
#2 Fire Up Google Shopping Campaigns<\/strong><\/h2>\n
#3 Launch The Right Email Campaigns<\/strong><\/h2>\n
\n
Bottom Line<\/strong><\/h2>\n
![\"\"](\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2018\/01\/traffic_resized.jpg\")
<\/p>1. Focus on Search Engine Optimization (SEO)<\/strong><\/h2>
\u00a0<\/h2>
2. Fire up some Google Shopping Campaigns<\/strong><\/h2>
\u00a0<\/h2>
3. Launch a few Email C<\/strong>ampaigns<\/strong><\/h2>
![\"\"](\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/12\/Marketing-Services.png?_t=1515184491\")
<\/a><\/p>","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,64,72],"tags":[],"class_list":["post-59418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing","category-seo"],"acf":[],"yoast_head":"\n