[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#db3126″ header_2_font_size=”34px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
When you hear the words \u201cBlack Friday,\u201d what immediately pops into your mind? Sales. Giant sales. Sales with big savings and sweet deals make consumers flock to any business.\u00a0<\/span><\/p>\n But did you know that Black Friday is more than just one big sales day? Black Friday is nearly a week of anticipation, discounts, and promotions. Black Friday and its increasingly popular sibling holiday, Cyber Monday, can span up to five days long, especially for businesses taking their cues from Amazon.\u00a0<\/span><\/p>\n It\u2019s a <\/span>BIG<\/b> deal, and it\u2019s better to be prepared for it sooner rather than later.\u00a0<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”36px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Black Friday and Cyber Monday are mostly seen as big sales events. While that\u2019s true, they can offer your dealership more benefits than you might imagine.\u00a0<\/span><\/p>\n The Black Friday and Cyber Monday weekend is like the Super Bowl for retailers. Both brick-and-mortar and online retailers see a massive influx in sales during this time, even with prices at giant discounts. It\u2019s become the most anticipated buying event among today\u2019s consumers, especially among online shoppers.\u00a0<\/span><\/p>\n Studies in early 2023 show that up to <\/span>43% of consumers in the U.S.<\/span><\/a> prefer to shop online rather than in physical stores. Almost half of the nation\u2019s consumer population has a stronger preference to shop online. A strong eCommerce presence is essential to driving profitability during this sales event.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#db3126″ header_2_font_size=”34px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n In 2022, merchants using RevolutionParts recorded impressive sales of $6,565,736 during the Black Friday and Cyber Monday events.<\/span><\/p>\n Of the total buyers on dealership sites, 52% were repeat patrons, and the remaining 48% were first-time purchasers.<\/span><\/p>\n A significant 61.3% of Black Friday transactions occurred on mobile devices, with 36.2% conducted on desktops. This underscores the crucial need for optimized websites for desktop and mobile use.<\/span><\/p>\n The rise in eCommerce sales during Black Friday weekend has only increased since then.\u00a0<\/span><\/p>\n With more and more consumers choosing to make regular online purchases, having a strong eCommerce presence from the get-go is important to your dealership’s success.\u00a0<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The right eCommerce strategy<\/span><\/a> can make all the difference in the parts department; having a robust one for Black Friday is especially beneficial.\u00a0<\/span><\/p>\n The eCommerce retail market gives you a few distinct advantages. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”34px” header_3_font_size=”30px” custom_padding=”|||43px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”34px” header_3_font_size=”30px” custom_padding=”|||43px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”34px” header_3_font_size=”30px” custom_padding=”|||43px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”34px” header_3_font_size=”30px” custom_padding=”|||43px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”34px” header_3_font_size=”30px” custom_padding=”|||43px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”34px” header_3_font_size=”30px” custom_padding=”|||43px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#db3126″ header_2_font_size=”34px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n These three advantages can help you create and streamline your Black Friday strategy.\u00a0<\/span><\/p>\n Reaching a customer base beyond your local area can help you increase sales, diversify your customer base, and maximize your revenue potential.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#db3126″ header_2_font_size=”34px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The benefits are clear, but preparing for it now may not be as evident. Here are the reasons why you need to start thinking about your Black Friday\/Cyber Monday strategy now.\u00a0<\/span><\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”36px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/Black-Friday-Infographic-1.png” title_text=”Black Friday Infographic” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_button button_url=”https:\/\/www.revolutionparts.com\/download\/63220\/?tmstv=1694450913″ button_text=”DOWNLOAD INFOGRAPHIC” button_alignment=”center” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”36px” custom_margin=”||||false|false” custom_padding=”22px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Black Friday and Cyber Monday are dominated by online retail. Your dealership might have an online presence, but your parts department may not be at the same level. If you don\u2019t have the right eCommerce setup, you\u2019re going to lose more money than you\u2019ll make during Black Friday\/Cyber Monday.\u00a0<\/span><\/p>\n Why do you need to get set up for eCommerce now? Getting the right eCommerce solution in place isn\u2019t instantaneous. You need to get set up in time for Black Friday\/Cyber Monday, which means you need to start getting set up now.\u00a0<\/span><\/p>\n To be ready, you need to:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_margin=”|||43px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”34px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Getting set up for the Black Friday\/Cyber Monday shopping holiday is easy. RevolutionParts can help you get onboarded, integrate your inventory, get set up with a high-quality web store, and help you navigate selling on additional digital marketplaces like Amazon and eBay<\/a>. We can help you get set up in time for Black Friday\/Cyber Monday so you can take advantage of the increased parts sales.\u00a0<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Getting your marketing right for Black Friday\/Cyber Monday is crucial to your dealership’s success. Throwing a couple of ads online isn\u2019t enough to keep up with the competition these days. You need to be on the radar of your current customers and your potential customers. You can\u2019t do that without effective marketing tools and techniques<\/a>.\u00a0<\/span><\/p>\n Not sure where to start with your Black Friday\/Cyber Monday marketing strategy? RevolutionParts can help steer you in the right direction. Through RevolutionParts\u2019 marketing services<\/a>, you can create and implement an effective digital marketing strategy that you can apply to big sales events or even just year-round.\u00a0<\/span><\/p>\n How can RevolutionParts help you?<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_margin=”|||43px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”34px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Preparing for Black Friday\/Cyber Monday doesn\u2019t just require the right eCommerce solution<\/a>. It also requires a great marketing strategy. Marketing can\u2019t wait. You need to be promoting your Black Friday\/Cyber Monday sales program as soon as possible. You’re too late if you wait until the week before your sale to promote it. You’re behind if you wait until the first week of November to start your promotions. Most companies start promoting their Black Friday\/Cyber Monday promos as early as mid-October.\u00a0<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”34px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n All of your competitors are planning their Black Friday\/Cyber Monday sales strategy now. They\u2019re testing their site speed, ensuring their ads are in place, and setting their budgets. This means that they already have a leg up on your dealership. If you want to stay on the same playing field as your competitors, you need to create and implement the right eCommerce strategy.\u00a0<\/span><\/p>\n You’re already behind if your customers have difficulty purchasing your parts and accessories. If potential customers aren\u2019t aware of the sales you are promoting for Black Friday\/Cyber Monday, they\u2019ll flock to your competitors instead because they <\/span>know<\/span><\/i> they\u2019re having a sale. By planning now, you can help ensure those potential customers shop from you instead of going elsewhere.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”34px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Most consumers are conscious of their buying decisions and will put off purchasing in the fall until the Black Friday weekend because they know they may get the same product at a better deal. Black Friday and Cyber Monday dominate the online shopping sphere every fall as many consumers base their buying habits on what benefits them the most.<\/span><\/p>\n Your customers are already planning for these sales. They\u2019re setting their own budgets. They\u2019re already looking at their buying options and which retailers can offer them the best deals. This is your chance to meet your customer\u2019s expectations and deliver them the best buying experience. Customers who purchase from you have a higher chance of becoming repeat customers and returning to your store for their future auto part needs.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”36px” header_3_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Having the right eCommerce strategy in place for Black Friday Weekend is dependent on your specific goals and unique needs. Every parts department is different, which means a one-size-fits-all approach to eCommerce doesn\u2019t work for everyone. That\u2019s why RevolutionParts offers a variety of eCommerce approaches that can be tailored to fit your unique needs.\u00a0<\/span><\/p>\nWhy Black Friday\/Cyber Monday Weekend?<\/span><\/h2>\n
Just Take a Look at the Numbers!<\/span><\/h3>\n
5 Reasons to Start Planning Now<\/span><\/h2>\n
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Parts Department Timeline for Preparing for Black Friday<\/span><\/h2>\n
You Need to Be Set Up For eCommerce ASAP<\/span><\/h2>\n
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Create a Marketing Strategy<\/span><\/h3>\n
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Promotions Shouldn\u2019t Until the Last Minute<\/span><\/h2>\n
Your Competitors Have Already Started<\/span><\/h3>\n
Your Consumers Are Planning For It<\/span><\/h3>\n
The RevolutionParts Difference<\/span><\/h2>\n