{"id":57775,"date":"2021-08-19T10:00:09","date_gmt":"2021-08-19T10:00:09","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=57775"},"modified":"2021-11-16T03:06:21","modified_gmt":"2021-11-16T03:06:21","slug":"get-the-whole-dealership-to-improve-parts-and-accessories-sales","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/get-the-whole-dealership-to-improve-parts-and-accessories-sales\/","title":{"rendered":"Get the Whole Dealership to Improve Parts and Accessories Sales"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.11&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.9.11&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.11&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.10.5&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;34px&#8221; header_3_font_size=&#8221;29px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The most successful dealerships are the ones that work together. Instead of working as separate entities, they should work at one to support one another and promote each other to provide one cyclical customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially true if you want to improve sales in the parts department.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might be thinking, \u201cwhy should the rest of the dealership care about prioritizing parts and accessories sales?\u201d Plain and simple, improving part and accessory sales is good for the <\/span><i><span style=\"font-weight: 400;\">entire dealership<\/span><\/i><span style=\"font-weight: 400;\">. When the parts department is doing well, it means the dealership is doing well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the departments in a dealership get together to promote the selling of parts and accessories, everybody wins. Improving revenue in the parts department can: <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.11&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||43px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase your dealership\u2019s absorption rates\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote a positive customer experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help establish customer loyalty<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;34px&#8221; header_3_font_size=&#8221;29px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><span style=\"font-weight: 400;\">Use the Sales Departments Help Sell Parts and Accessories\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Each department has its role to play, but they can come together to complete a sale. The parts department has a goal to sell parts, but not many parts departments are trained to be excellent salespeople. This is where your sales department can come in to help.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Sales Department Should be Recommending Accessories<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that <a href=\"https:\/\/www.revolutionparts.com\/blog\/90-of-new-car-buyers-accessorize-their-vehicles\/\" target=\"_blank\" rel=\"noopener\">90% of customers buy accessories within 120 days of their new car purchase<\/a>? And, those customers who buy accessories spend an average of $1200. When someone accessorizes their vehicle, they typically have a higher rate of satisfaction with that vehicle, will recommend that make or model to friends and family, and buy the same make in the future. Unfortunately, most of these accessory sales come from aftermarket sources simply because many dealers are not putting effort into selling accessories online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accessories have a lot of potential, and your sales department should be taking advantage of this. When a customer comes in to purchase a vehicle, the sales department should be recommending popular accessories for that make and model. At this point, a person is excited about their new purchase, and they are more likely to want to personalize and \u201cboost\u201d their new vehicle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over 80% of new car buyers purchase accessories, so why not make sure they are buying from your dealership?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/ebook\/grow-your-own-parts-advisor\/\"><img decoding=\"async\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/Sales-Minded-Parts-Advisor-banner.png\" width=\"600\" height=\"150\" alt=\"banner for sales minded parts advisors\" class=\"wp-image-57780 aligncenter size-full\" srcset=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/Sales-Minded-Parts-Advisor-banner.png 600w, https:\/\/www.revolutionparts.com\/wp-content\/uploads\/Sales-Minded-Parts-Advisor-banner-480x120.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Let Your Sales Team Teach Sales to Your Parts Advisors<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s face it; very few parts advisors are taught to be salespeople. Their standard operating procedures revolve around flipping through inventory data, talking to customers over the phone, and filling out forms. Those procedures are important to keep the parts department running, but they hardly prepare someone to be a star salesperson.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who can give your parts department some Sales 101? Your sales team! Your sales department can help your parts team improve their customer interactions, reduce the number of parts returned, improve customer retention, and sell more accessories. Put your parts department through sales training.\u00a0<\/span><\/p>\n<p><b>Cover key sales techniques like:<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.11&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||43px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">How to win over a customer after a return or complain<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When to make product and service recommendations\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to set up upsell products and accessories<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.11&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;34px&#8221; header_3_font_size=&#8221;29px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Your sales team can give your parts department the best pointers on closing a sale.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Treat Your Service Lane and Parts Department Like a Package Deal\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Too many <a href=\"https:\/\/www.revolutionparts.com\/blog\/3-steps-to-close-the-gap-between-parts-and-service-departments\/\" target=\"_blank\" rel=\"noopener\">parts and service departments<\/a> are at odds with one another instead of working together. The truth is, they should run like a packaged deal. They often rely on one another, which means they need to work together. The service lane is one of the parts department\u2019s biggest customers since they must purchase parts for repairs. For the average dealership, between <\/span><a href=\"https:\/\/www.nada.org\/WorkArea\/DownloadAsset.aspx?id=21474858538\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">70% and 80%<\/span><\/a><span style=\"font-weight: 400;\"> of the parts department\u2019s business comes through the service lane.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your service lane can help the parts department in other ways. It can also direct customers to the parts department to see what accessories they can find after their vehicles have been serviced. Consider talking to the service department about using this strategy to your parts department\u2019s advantage. In return, your parts department can help drive more customers to your service lane.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Increasing Sales Through Parts eCommerce<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When the dealership works together as a team, everyone wins. Of course, the best place to increase part and accessories sales is directly through your parts department by selling online. Last year, dealers using the RevolutionParts platform saw an average <\/span><a href=\"https:\/\/www.revolutionparts.com\/blog\/covid-19s-impact-on-dealership-parts-sales-infographic\/\"><span style=\"font-weight: 400;\">increase of 27%<\/span><\/a><span style=\"font-weight: 400;\">, despite dealers across the US losing more than 6 billion dollars in total parts sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can start winning in the parts department by putting your inventory online. RevolutionParts makes selling parts and accessories online easy. Talk to an expert today to learn more about how easy selling parts online can really be. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.revolutionparts.com\/demo_request&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;GET DEMO&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.9.11&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most successful dealerships are the ones that work together. Instead of working as separate entities, they should work at one to support one another and promote each other to provide one cyclical customer experience.\u00a0 This is especially true if you want to improve sales in the parts department.\u00a0 You might be thinking, \u201cwhy should [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":57805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,66,63],"tags":[],"class_list":["post-57775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-fixed-ops","category-grow-online-part-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get the Whole Dealership to Improve Parts and Accessories Sales - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"description\" content=\"If you\u2019re not selling enough parts accessories, you\u2019re missing out on an easy revenue stream. 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