{"id":57617,"date":"2021-07-15T18:59:52","date_gmt":"2021-07-15T18:59:52","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=57617"},"modified":"2021-07-15T18:59:58","modified_gmt":"2021-07-15T18:59:58","slug":"how-satisfied-are-dealers-with-their-oem-programs","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/how-satisfied-are-dealers-with-their-oem-programs\/","title":{"rendered":"How Satisfied Are Dealers With Their OEM Programs?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.8&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.9.8&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.8&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.8&#8243; _module_preset=&#8221;default&#8221;]What do dealers really think about their OEM programs? Are dealers getting the most out of their current program practices, or is there room for improvement? <\/p>\n<p>RevolutionParts surveyed 200+ dealers to get their input on OEM programs and overall satisfaction with their current practices. [\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=xhpT0rGleB4&#8243; _builder_version=&#8221;4.9.8&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.9.8&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;34px&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">What We Found<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While the majority of dealers reported that their OEM programs were somewhat satisfactory, 68% of dealers thought that OEM programs served their manufacturer\u2019s needs more than their own. This is especially true for dealership parts departments, where OEM programs are most widely used.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, 57% of dealers report feeling that their OEM programs are ineffective at supporting parts eCommerce and solutions, and this can have a major impact on how successful a parts department is.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from the lack of eCommerce support, OEMs need to adjust their approach to building programs meant to help a dealership be more successful. Despite feeling somewhat satisfied with their OEM programs, dealers agreed that there are some major adjustments that need to be made.\u00a0<\/span><span style=\"font-weight: 400;\">Aside from supporting eCommerce, manufacturers need to<\/span><b>\u00a0restructure their programs to include:<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.8&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;34px&#8221; custom_margin=&#8221;-13px|||46px|false|false&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easier eCommerce tools and resources<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer better training and support for dealers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide more incentives to help dealers reach their goals<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.8&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;34px&#8221; custom_margin=&#8221;-21px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221;]<\/p>\n<p><b>With these changes dealers can:<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.8&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;34px&#8221; custom_margin=&#8221;-13px|||46px|false|false&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grow their parts business exponentially<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase revenue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve absorption rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn more about eCommerce tools and solutions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve upon innovation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Motivate their team members to take more initiative<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.8&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;34px&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">If manufacturers want more dealers to adopt their OEM programs, they\u2019re going to need to know what dealers need to make the program successful, and where they are currently falling short. If you want to learn more about how dealers view their OEM programs, download the full report: <\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.revolutionparts.com\/press-release\/revolutionparts-releases-report-on-dealership-insights-into-oem-programs&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;DOWNLOAD DEALERSHIP INSIGHTS ON OEM PROGRAMS&#8221; _builder_version=&#8221;4.9.8&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.9.8&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;34px&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Interested in partnering with RevolutionParts for your next Parts Program? <a href=\"mailto:bizdev@revolutionparts.com?subject=Free%20RevolutionParts%20OEM%20Consultation&amp;body=Hi,%0D%0A%0D%0AI%20am%20interested%20in%20receiving%20a%20free%20consultation%20to%20learn%20more%20about%20how%20RevolutionParts%20can%20help%20me%20grow%20a%20successful%20parts%20program.%0D%0A%0D%0ALet\u2019s%20set%20up%20a%20time%20to%20discuss.%20\" target=\"_blank\" rel=\"noopener\">Contact us today to schedule an appointment!<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do dealers really think about their OEM programs? Are dealers getting the most out of their current program practices, or is there room for improvement? RevolutionParts surveyed 200+ dealers to get their input on OEM programs and overall satisfaction with their current practices. What We Found While the majority of dealers reported that their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":57621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[61,21],"tags":[85,119,121,120],"class_list":["post-57617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-industry-trends","category-blog","tag-oem","tag-oem-parts-program","tag-report","tag-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Satisfied Are Dealers With Their OEM Programs? - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"description\" content=\"RevolutionParts surveyed 200+ dealers to find out how satisfied they were with their OEM parts program. 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