{"id":57542,"date":"2021-07-07T10:00:01","date_gmt":"2021-07-07T10:00:01","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=57542"},"modified":"2021-11-16T03:11:21","modified_gmt":"2021-11-16T03:11:21","slug":"whats-the-biggest-threat-to-your-parts-department","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/whats-the-biggest-threat-to-your-parts-department\/","title":{"rendered":"What’s The Biggest Threat To Your Parts Department?"},"content":{"rendered":"

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How many times have you heard about a big business shutting down? Blockbuster, Toys R Us, and many more big-name businesses have disappeared. Why? What went wrong?\u00a0<\/span><\/p>\n

The story of Blockbuster is well-known. They turned down the chance to partner with Netflix, not seeing the value in doing business online. Toys R Us also missed the opportunity to cater to an online audience and were soon out-competed by online retailers like Amazon and eBay.\u00a0<\/span><\/p>\n

Many big-name brands went out of business because they refused to change with the times and were out-matched by online competitors.\u00a0<\/span><\/p>\n

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The #1 Thing to Avoid In Your Parts Department<\/span><\/h2>\n

In the laundry list of things to avoid there is one that stands out above the rest: <\/span>Don\u2019t rely on in-person business for everything. <\/b>Foot traffic isn\u2019t enough to meet your profit goals. Fewer and fewer people are coming into a dealership to get parts and accessories. Most, if not at all, consumers are taking advantage of online shopping.<\/span><\/p>\n

Moving your parts department online<\/a> is the key to keeping your sales high and your overhead costs low. It puts you in direct contact with your customers in a way that\u2019s fast, convenient, and easy to use.\u00a0<\/span><\/p>\n

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Why Should You Move Away from Only In-Person Sales?<\/span><\/h2>\n

Consumer needs are changing. Most don\u2019t want to come into the dealership to make their purchases when they can do it from the comfort of their own home. Refusing to put your parts and accessories business online will force your customers to go to your competitors, especially aftermarket sellers.\u00a0<\/span><\/p>\n

Now, do you need to completely abandon your in-person parts storefront? No. In the few cases where a customer may make a physical visit to your parts department, you should be ready to offer them the best service possible. However, having an online store will help you capture the sales that were never going to walk through your door in the first place.\u00a0<\/span><\/p>\n

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How Can You Put Your Parts Department Online Successfully?<\/span><\/h2>\n

What are the keys to having a successful online parts store? You might think it takes a great team and an even better website, but that\u2019s only half of the battle when selling online. It\u2019s not enough to set up a web store and expect people will find you, and this is a mistake that many parts managers make.\u00a0<\/span><\/p>\n

Running a successful digital retailing parts store<\/a> depends on these critical things<\/span><\/p>\n

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