{"id":57444,"date":"2021-06-28T10:00:15","date_gmt":"2021-06-28T10:00:15","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=57444"},"modified":"2021-07-08T03:32:51","modified_gmt":"2021-07-08T03:32:51","slug":"automotive-oems-need-to-do-better-helping-car-buyers-accessorize","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/automotive-oems-need-to-do-better-helping-car-buyers-accessorize\/","title":{"rendered":"Automotive OEMs Need To Do Better Helping Car Buyers Accessorize"},"content":{"rendered":"

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With so many new car buyers purchasing accessories for their new vehicle, it is a wonder why many OEMs struggle to sell accessories. Accessorizing a new vehicle helps a customer feel more pride and excitement about the vehicle they are driving, which has an extensive positive impact on the manufacturer.<\/span><\/p>\n

According to <\/span>Reynolds & Reynolds<\/span><\/a>, auto accessories is a $41 billion business. Around <\/span>80% of all new car buyers purchase accessories for their vehicle within 120 days<\/b> of purchase, with an <\/span>average buyer spending nearly $1,000<\/b>. However, only 10% of accessory purchases are done through a dealership, according to Reynolds & Reynolds.\u00a0<\/span><\/p>\n

Why are customers choosing to purchase aftermarket accessories for their new vehicles? They\u2019re shopping online more often. That, and because dealerships, and their OEMs by extension, are not that skilled at selling their accessories.<\/span><\/p>\n

Optimizing online parts and accessories sales is one area many OEMs are failing at. Finding ways to improve customer experience when shopping online is the key. Today\u2019s shopper is looking for a modern buying experience that allows them to easily find their accessory, purchase it and have it delivered, all at their convenience.<\/span><\/p>\n

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What Are the Benefits of Selling OEM Accessories?<\/span><\/h2>\n

When people purchase accessories for their vehicle, it can help <\/span>build brand loyalty<\/b>, <\/span>increase customer retention<\/b>, <\/span>lead to future new car sales,<\/b> and improve customer satisfaction<\/b>. People who choose to purchase accessories for their new vehicle typically report higher satisfaction with their vehicle. This higher satisfaction means they are more likely to purchase the same make when they are ready to buy another vehicle.\u00a0<\/span><\/p>\n

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About 20% of new vehicle buyers are influenced by the availability of accessories when choosing which dealership to purchase from.\u00a0<\/strong><\/span><\/p>\n<\/blockquote>\n

Consumers who purchase accessories for their new vehicle are also more likely to refer others to buy a new vehicle from that brand. Studies show that word of mouth and recommendations from people we know are one of the most influential factors in a buyer\u2019s purchase decision. In fact, close to <\/span>83% of Americans<\/span><\/a> reported that recommendations from family and friends played a significant role in their decision to purchase products and services.\u00a0<\/span><\/p>\n

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How to Improve Accessory Sales<\/span><\/h2>\n

While more than 80% of new car buyers purchase accessories for their vehicles, most of those sales are going to aftermarket parts. This means OEMs need to find new ways to sell more accessories more competitively.\u00a0 <\/span><\/p>\n