{"id":57167,"date":"2021-06-15T10:00:20","date_gmt":"2021-06-15T10:00:20","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=57167"},"modified":"2023-04-29T03:13:58","modified_gmt":"2023-04-29T03:13:58","slug":"5-biggest-mistakes-internal-marketing-is-making-for-parts-departments","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/5-biggest-mistakes-internal-marketing-is-making-for-parts-departments\/","title":{"rendered":"5 Biggest Mistakes Internal Marketing is Making for Parts Departments"},"content":{"rendered":"

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In today’s fast-paced automotive industry, the parts department plays a crucial role in driving dealership success and customer satisfaction. Yet, many dealerships often overlook the potential of their parts department when it comes to internal marketing. This can lead to missed opportunities and untapped revenue streams.<\/span><\/p>\n

Knowing how to market your parts department online can be a struggle. The way people buy online changes constantly, and if your marketing isn\u2019t at the top of its game, your sales could suffer. <\/span><\/p>\n

If you\u2019re looking to handle all of your marketing internally, there are some major issues you should be aware of. Here are <\/span>5 common mistakes internal marketing services make<\/b> that you need to be on the lookout for.<\/span><\/p>\n

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#1 – Not Having a Dedicated Parts Web Store<\/span><\/h2>\n

In today’s digital age, it’s essential for dealerships to have a strong online presence, and this includes having a dedicated parts web store<\/a>. This is a website that is separate from your dealership website, making it easier to attract national parts customers.<\/p>\n

So, it makes sense that not having a dedicated parts web store is the first mistake that dealers make.\u00a0<\/p>\n

Many customers now prefer the convenience of shopping online, and by not having an eCommerce platform, dealerships miss out on a significant revenue stream and potential for brand loyalty.<\/p>\n

By not offering a dedicated web store, your dealership risks missing out on a large customer base that prefers to research and purchase parts online. According to a study by Hedges & Company<\/a>, online auto parts sales in the US are projected to reach nearly $22 billion by 2023, and dealerships without an online presence are unable to tap into this lucrative market. Selling online also gives your dealership a competitive edge over the competition, as only a quarter of dealerships are selling their parts on a dedicated web store.<\/p>\n

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#2 – Lack of Parts Marketing Knowledge<\/span><\/h2>\n

Perhaps the BIGGEST mistake internal marketing departments make is not being focused enough on parts, and that\u2019s not entirely their fault. Internal marketing departments are hired to market the dealership. This means they have multiple departments they need to promote. <\/span><\/p>\n

Unfortunately, the parts department is often not the biggest priority, and internal marketing often lacks the knowledge and specialization to market OEM auto parts properly.<\/span><\/p>\n

When marketing the parts department, it is more beneficial to hire marketers who specialize in auto parts rather than relying on the dealership’s general marketing department for several reasons:<\/span><\/span><\/p>\n

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