{"id":57043,"date":"2021-05-21T00:12:51","date_gmt":"2021-05-21T00:12:51","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=57043"},"modified":"2024-06-12T23:08:16","modified_gmt":"2024-06-12T23:08:16","slug":"clark-knapp-honda","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/case-studies\/clark-knapp-honda\/","title":{"rendered":"Clark Knapp Honda"},"content":{"rendered":"

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Cesar Aranda of Clark Knapp Honda is building a successful international parts business by selling and marketing with RevolutionParts<\/span><\/h4>\n

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Cesar Aranda has been the Parts Manager for Clark Knapp Honda for the past five years, and when he came onto the job, he had the foresight most parts managers didn\u2019t; he needed to start selling his parts online. \u201cThe internet is the future,\u201d says Cesar, \u201cthis is the new generation, and everyone’s buying online. So, I told one of my GMs I’m gonna hire more people, and I’m going to teach them.\u201d That\u2019s when Cesar joined RevolutionParts, and he hasn\u2019t looked back.<\/span><\/p>\n

\u201cI hired somebody else that week, taught them everything, and sales went from $30,000 to $60,000,\u201d says Cesar, \u201cSo, I hired more people.\u201d Today, Cesar\u2019s parts department is making over $2 million a year and sells parts internationally.\u00a0<\/span><\/p>\n

One decision that helped Cesar reach this success was working with RevolutionParts\u2019 Marketing Services. \u201cWe used to do our marketing through a third party,\u201d says Cesar, \u201cbeing with RevolutionParts helped me a lot, and my numbers skyrocketed. I went from a $100,000 to $180,000 because you have somebody there that is working your numbers. The challenge is to keep those numbers going up.\u201d<\/span><\/p>\n

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Selling and Marketing Online with RevolutionParts<\/span><\/h4>\n

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30-Day Rolling<\/b><\/p>\n

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Average Return on Ad Spend<\/b><\/p>\n

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After Cesar decided to switch from his third-party marketing services, he saw his numbers rapidly grow, even during the pandemic.\u00a0 \u201cOnce we changed to RevolutionParts, that changed my whole story, and it\u2019s been amazing. When COVID hit, I thought we were going to lose business because they were shutting down everything,\u201d says Cesar, \u201cbut we never stopped working.\u201d In fact, Cesar\u2019s business continued to do well, and they had to hire another person to help with the workload.\u00a0<\/span><\/p>\n

Cesar knows RP\u2019s Marketing Services work so well compared to other third-party marketing companies because they specialize specifically in marketing auto parts. \u201cIt\u2019s kind of like taking your vehicle to service in a dealership. The technicians study for that vehicle and specialize in working with a vehicle like yours,\u201d says Cesar, \u201cwhile mom and pop shops are working all different types of vehicles, and not specifically for the one you own.\u201d\u00a0<\/span><\/p>\n

In Cesar\u2019s parts department, the ability to sell and market online is only one piece of the puzzle; the rest is all about attitude and perspective. Customer service is his top priority, and he teaches his team that every order is important, whether it is a $15 order or a $1,000 order. This positive attitude has allowed him to see past the challenges that stop most parts managers and helped his department grow into one of the largest warehouses in Texas.<\/span><\/p>\n

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\u201cA lot of managers have the mentality that they are going to lose business, and you have to do more to get just a little bit of profit,\u201d says Cesar, \u201cbut it\u2019s the new generation, and I\u2019d rather make a dollar than nothing.\u201d<\/span><\/h5>\n

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Despite all of Cesar\u2019s success, he is not slowing down. In fact, he plans on expanding his warehouse, hiring more staff, and teaching them to sell online. \u201cMy goal is to teach everybody to do e-sales because that\u2019s going to be the new generation. Internet sales are going to be the future for everything,\u201d says Cesar.<\/span><\/p>\n

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Cesar Aranda of Clark Knapp Honda is building a successful international parts business by selling and marketing with RevolutionPartsCesar Aranda has been the Parts Manager for Clark Knapp Honda for the past five years, and when he came onto the job, he had the foresight most parts managers didn\u2019t; he needed to start selling his […]<\/p>\n","protected":false},"author":1,"featured_media":57045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-57043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"\nClark Knapp Honda - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revolutionparts.com\/case-studies\/clark-knapp-honda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clark Knapp Honda - 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