{"id":56992,"date":"2021-05-19T23:39:24","date_gmt":"2021-05-19T23:39:24","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=56992"},"modified":"2022-08-24T23:31:30","modified_gmt":"2022-08-24T23:31:30","slug":"mercedes-benz-of-farmington","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/case-studies\/mercedes-benz-of-farmington\/","title":{"rendered":"Mercedes-Benz of Farmington"},"content":{"rendered":"

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Mercedes-Benz of Farmington Used RevolutionParts Website Plugin to Recover 50% of Lost Parts and Accessory Sales<\/span><\/h4>\n

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Trading in the Parts Form for Customer Loyalty<\/b><\/p>\n

Shawn Parrett is the Parts Director of Mercedes-Benz of Farmington, and he\u2019s determined to replace old, ineffective tools\u2014like the Parts Form. \u201cFilling out the parts form is cumbersome and horrible…It\u2019s like doing your taxes,\u201d he says, explaining that it actually hinders part and accessory sales. Shawn set out to find a better way, starting with launching an online presence for his dealership.<\/span><\/p>\n

\u201cI just decided to take a chance… it was an easy gamble,\u201d Shawn says about deciding to up the ante on his parts selling strategy by joining RevolutionParts. His initial goal was simply to cover the cost of the program, but he hadn\u2019t predicted what actually ended up happening. \u201cAfter covering costs almost instantly, I started hitting $1,000 a month gross, then $2,000. My next goal is $10,000 gross rolling average per month,\u201d Shawn says of his 2021 growth plans. \u201cIf I can show six months of this type of gross, I\u2019ll add eBay and Amazon web stores [to the parts department].\u201d Shawn\u2019s parts department is currently trending at over $8K a month in part and accessory sales.<\/span><\/p>\n

With RevolutionParts Website Plugin and automated quoting tool, Shawn says that his parts department has been able to recapture \u201croughly 50% of lost business.\u201d<\/span><\/p>\n

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\u201cWe get a lot of phone calls from retail customers asking about pricing,\u201d he says. \u201cBefore, we would just give them a price, and they\u2019d go on their way but now get their email so they\u2019re in our system, and we can send automated follow-ups to show how easy it is to buy from us.\u201d<\/span><\/h5>\n

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Shawn\u2019s customer service doesn\u2019t stop there. What really set him apart from his local competition is his free delivery service to retail customers around Salt Lake City. \u201cWe have a really great wholesale business, so we\u2019re already delivering parts,\u201d he reasons, \u201cwhy not deliver to our retail people too?\u201d Shawn has built the reputation with his customers that they can get the part from him, <\/span>and <\/span><\/i>they can get it delivered to their doorstep for free in under 48 hours. All they have to do is place the order online, \u201cjust like Amazon.\u201d Now Mercedes-Benz of Farmington\u2019s Parts Department has the competitive edge over other local dealerships by providing the world-class service consumers expect from other retail giants like Amazon.\u00a0<\/span><\/p>\n

<\/span><\/p>\n

Delivering His Way to the Front of the Pack<\/b><\/p>\n

Picture this: A retail customer\u2019s car is broken down in his driveway, and he needs a $200 water pump to complete a repair. How are you going to ensure that he buys from you? Shawn is so dedicated to capturing every possible sale he rationalizes that, \u201cYou\u2019ll deliver a $10 sensor to a gas station or repair shop. It\u2019s all the same with retail customers, so why turn down the sale? That\u2019s why we deliver.\u201d<\/span><\/p>\n

Shawn\u2019s customer service method has also resulted in decreased returns. He reports only one return per 50 orders on average, \u201cand that\u2019s almost always due to an error on the customer\u2019s end.\u201d He believes that the convenience he offers through delivery creates a relationship with the customer, making them less likely to return their items, especially when it comes to things like accessories. \u201cThe customer figures, \u2018they went out of their way to deliver this to me so I\u2019m just going to keep it,\u2019 \u201d says Shawn. By creating a positive customer experience, he\u2019s not only adding sales, but he\u2019s also decreasing returns.<\/span><\/p>\n

<\/span><\/p>\n

Leading by Example in the Parts Department<\/b><\/p>\n

While Shawn works tirelessly to modernize his parts department, he has a powerhouse team that takes care of problems before they arise. \u201cWe aren\u2019t having to constantly put out fires,\u201d he mentions. But that doesn\u2019t keep Shawn from getting in the trenches with his parts department staff. \u201cIf it\u2019s 100 degrees in the parts department, I\u2019m there; if it\u2019s 40 degrees, I\u2019m there. My guys know I\u2019m always there with them.\u201d<\/span><\/p>\n

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Mercedes-Benz of Farmington Used RevolutionParts Website Plugin to Recover 50% of Lost Parts and Accessory SalesTrading in the Parts Form for Customer Loyalty Shawn Parrett is the Parts Director of Mercedes-Benz of Farmington, and he\u2019s determined to replace old, ineffective tools\u2014like the Parts Form. \u201cFilling out the parts form is cumbersome and horrible…It\u2019s like doing […]<\/p>\n","protected":false},"author":1,"featured_media":56993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-56992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"\nMercedes-Benz of Farmington - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revolutionparts.com\/case-studies\/mercedes-benz-of-farmington\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes-Benz of Farmington - 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