{"id":56857,"date":"2021-05-05T23:33:47","date_gmt":"2021-05-05T23:33:47","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=56857"},"modified":"2021-12-10T19:54:47","modified_gmt":"2021-12-10T19:54:47","slug":"the-impact-of-stimulus-checks-on-ecommerce-auto-part-sales","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/press-release\/the-impact-of-stimulus-checks-on-ecommerce-auto-part-sales\/","title":{"rendered":"The Impact of Stimulus Checks on eCommerce Auto Part Sales"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Over the past year, the COVID-19 pandemic has had a major impact on retail businesses, and not in a good way. If you are in the automotive industry selling parts, you know sales were unpredictable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an effort to combat the economic struggles felt throughout the country, three stimulus payments were provided between April 2020 and March 2021. In the weeks following each stimulus check, retail businesses across the country saw much-needed gains in revenue compared to the previous week.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recently took a look at our sales data to learn what type of impact these stimulus checks had on online auto parts sales, and the results were interesting. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.revolutionparts.com\/wp-content\/uploads\/image-20-1024&#215;633.png&#8221; title_text=&#8221;image (20)&#8221; show_in_lightbox=&#8221;on&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#db3126&#8243; text_font_size=&#8221;13px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;-25px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Click image to view larger<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Following each stimulus payment, dealers selling parts online saw a massive increase in sales that lasted for several weeks. Here are the key takeaways:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stimulus check 1 &#8211; $1.4M increase ($5.9M &#8211; $7.3M)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stimulus check 2 &#8211; $1.7M increase ($6.4M &#8211; $9M)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stimulus check 3 &#8211; $1.6M increase ($10.7 &#8211; $12.3M)<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">Stimulus Check #1<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We can clearly see a major drop in sales in the weeks prior to this first stimulus payment. This drop correlates directly with COVID-19 being declared a National Emergency on March 13th and cities and states implementing stay-at-home orders in the days following.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On April 13, 2020, the first stimulus checks of $1,200 began being distributed. This put money back in the pockets of everyday Americans, and they immediately began to spend it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The week of April 12th saw a <\/span><b>$1.4M increase<\/b><span style=\"font-weight: 400;\"> after a drop of $1.6M following a national emergency declaration. From this point, dealers on the RevolutionParts platform saw a more steady stream of sales throughout the year, thanks to their ability to sell parts online to millions of Americans, whether or not they were shopping in person.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.revolutionparts.com\/wp-content\/uploads\/image-21-1024&#215;626.png&#8221; title_text=&#8221;image (21)&#8221; show_in_lightbox=&#8221;on&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#db3126&#8243; text_font_size=&#8221;13px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;-25px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Click image to view larger<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Stimulus Check #2<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As the new year rolled around and COVID-19 infections continued to hit an all-time high, the second stimulus payment of $600 was distributed to the American people, starting on December 29th, 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The week leading up to the stimulus payment saw a $1.7M drop in auto parts sales but then increased by $1.6M the week of December 27th. It then increased another $1M the following week for a <\/span><b>total of $2.6M<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the drop and increase can also be attributed to the holiday season and follows a pattern seen the previous year, this cannot rule out the impact the stimulus payment had. However, the exact impact of the stimulus payment remains unclear.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">Stimulus Check #3<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The third COVID-19 relief stimulus checks of $1,400 began being distributed on March 17th, 2021. While parts sales began to rise at the beginning of March, there was a significant uptick in sales the week the stimulus payments hit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The two weeks prior to the stimulus payment saw an average increase of $437K. However, the week the third stimulus payment began to hit, we saw a <\/span><b>$1.6M jump in parts sales<\/b><span style=\"font-weight: 400;\">. This is a significant increase that cannot be ignored.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dealers With Parts eCommerce Had The Advantage<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The COVID-19 pandemic hit retail businesses hard, including auto parts sales, but those who invested in eCommerce were able to take advantage of an increase in online shopping, which <\/span><a href=\"https:\/\/www.digitalcommerce360.com\/2021\/02\/15\/ecommerce-during-coronavirus-pandemic-in-charts\/\"><span style=\"font-weight: 400;\">rose by 44% between 2019 and 2020<\/span><\/a><span style=\"font-weight: 400;\">. While auto parts sales took a dive, dealers on the RevolutionParts eCommerce platform saw a 28% rise in auto parts and accessories sales in 2020, and they are projected to rise another 29% in 2021, despite the challenges of the pandemic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The extent of impact the stimulus checks had in this rise in sales is not entirely clear. However, what is clear is that they <\/span><i><span style=\"font-weight: 400;\">did have a positive impact.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past year, the COVID-19 pandemic has had a major impact on retail businesses, and not in a good way. If you are in the automotive industry selling parts, you know sales were unpredictable.\u00a0 In an effort to combat the economic struggles felt throughout the country, three stimulus payments were provided between April 2020 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-56857","post","type-post","status-publish","format-standard","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Impact of Stimulus Checks on eCommerce Auto Part Sales - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revolutionparts.com\/press-release\/the-impact-of-stimulus-checks-on-ecommerce-auto-part-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Impact of Stimulus Checks on eCommerce Auto Part Sales - RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"og:description\" content=\"Over the past year, the COVID-19 pandemic has had a major impact on retail businesses, and not in a good way. 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