{"id":56750,"date":"2022-01-05T09:00:00","date_gmt":"2022-01-05T09:00:00","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=56750"},"modified":"2023-06-07T00:02:35","modified_gmt":"2023-06-07T00:02:35","slug":"how-to-transform-todays-parts-searchers-into-tomorrows-car-buyers","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/how-to-transform-todays-parts-searchers-into-tomorrows-car-buyers\/","title":{"rendered":"How to Transform Today&#8217;s Parts Searchers Into Tomorrow&#8217;s Car Buyers"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-2px||&#8221; custom_padding=&#8221;36.9062px|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font_size=&#8221;29px&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;36px&#8221; custom_margin=&#8221;-1px||-21px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">How do you increase sales in the parts department while simultaneously increasing future vehicle purchases? The solution is simple! With the right strategy, your parts department could become an untapped gold mine for your dealership. Here is how you can transform your parts buyers into car buyers. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Create an Undeniably Modern Parts Shopping Experience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A modern shopping experience equates to a single word, <\/span><b>digital<\/b><span style=\"font-weight: 400;\">. Can you use that word to describe the automotive customer experience with your parts department? If you require your customers to fill out a parts form, pick up the phone and call, or even drive to the dealership, you have effectively shown them your dealership is stuck in the stone age. Chances are that customers won\u2019t come back when they\u2019re ready for a new vehicle down the road.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the customer\u2019s first interaction with your dealership is through the parts department, you need to make sure it gives a memorable first impression. That means it\u2019s time to give parts shoppers a modern, digital, easy experience that they will remember.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>A digital parts department includes:<\/b><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font_size=&#8221;29px&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;36px&#8221; custom_margin=&#8221;29px||0px|45px|false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Web Store (with an online payment gateway)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon Store<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eBay Store<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dealer Website Storefront<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital Marketing Strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online Wholesale Resource<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_text_color=&#8221;#db3126&#8243; header_font_size=&#8221;29px&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;36px&#8221; custom_margin=&#8221;35px||-21px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Collect and Use Customer Information To Sell Vehicles<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When a customer requests a parts quote or orders a new part, this is a great opportunity for you to collect their contact information, their make, model, year, or VIN, along with what part they are looking for and what repair they intend to perform. Now you have all the information you need to serve this person for this sale AND future sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Collecting the right information gets you halfway there\u2014what really matters is how you use that information. For example, if a customer calls and asks for a quote on a certain part, you\u2019re dropping the ball if your communication with that customer ends with that phone call.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the vehicle and contact info you collected to send an email to that customer with their part quote and a way for them to complete their purchase online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they\u2019re a local customer and you have the resources, offer them free delivery with their part purchase. If that doesn\u2019t turn into a purchase, send a follow-up email with a special offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you have shown your customer that you have an excellent shopping experience, you can use their information to remind them about important vehicle services and promotions your dealership may be offering.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea is to be there for your customers and provide amazing customer service so they associate your dealership with trust and value. When it comes time to buy a car, your dealership will be the first place they think of. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-56762 aligncenter size-full\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/introduce-parts-buyers-to-service-department.jpeg\" alt=\"parts department showing a customer the service department\" width=\"600\" height=\"399\" srcset=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/introduce-parts-buyers-to-service-department.jpeg 600w, https:\/\/www.revolutionparts.com\/wp-content\/uploads\/introduce-parts-buyers-to-service-department-480x319.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Introduce Part Shoppers to the Service Department\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating a sense of familiarity between your customer and the other parts of the dealership can give you a great advantage. The more visible you are to the customers, the more likely they are to come back for all of their automotive needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, when someone buys a part from you, let them know their options with the service department to have that part installed in their vehicle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an era of instant online convenience, make it a no-brainer for shoppers to choose your dealership as their one-stop shop. Give them a positive experience. You stand to <\/span><b>sell more parts<\/b><span style=\"font-weight: 400;\">,<\/span><b> increase service revenue<\/b><span style=\"font-weight: 400;\">,<\/span><b> boost CSI scores<\/b><span style=\"font-weight: 400;\">,<\/span><b> sell more vehicles<\/b><span style=\"font-weight: 400;\"> (at a $0 customer acquisition cost), and <\/span><b>improve customer retention rates<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more familiar someone is with your entire dealership, the more they will turn to you for their automotive needs, whether it be parts and accessory products, trustworthy service for their vehicle, or a brand new car. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Adjust Your Sales Pitch To Match Customer Needs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is no one-size-fits-all sales strategy for every dealership. However, if you make a habit of always taking a customer-focused approach, you will be on the right track. Sometimes the solution to a potential parts customer problem is to visit your service department or replace the vehicle altogether.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can get the customer into the dealership, you have the opportunity to show them that trading their car in for a new one is significantly more affordable than they thought. What was once a parts customer is now a new vehicle owner. Not to mention, acquiring a new vehicle buyer by funneling them from a parts request is <\/span><b>FREE<\/b><span style=\"font-weight: 400;\">, so it\u2019s actually an ideal customer acquisition strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ditch the cookie-cutter approach. Make an effort to learn about each individual customer, provide the right customer journey for them, and sell more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Bottom Line<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ready to upgrade your parts department? It\u2019s time to go digital by partnering with RevolutionParts, a powerful parts eCommerce solution that will have your customers returning time and again. Want to get a clear idea of how quickly you can turn around your dealership\u2019s profits through the parts department? Click here to download our free guide on how to transform your dealership in 6 months to meet your revenue goals! <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;16px|0px|1px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.revolutionparts.com\/wp-content\/uploads\/TransformYouDealership-banner.jpg&#8221; alt=&#8221;banner for transform your dealership in 6months &#8221; title_text=&#8221;TransformYouDealership-banner&#8221; url=&#8221;https:\/\/www.revolutionparts.com\/ebook\/6-months-to-revenue\/?utm_medium=revparts&#038;utm_source=mkt:%20blog&#038;utm_campaign=selling-online-20220106&#038;utm_content=transform-parts-searchers-into-car-buyers&#038;utm_term=gm&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you increase sales in the parts department while simultaneously increasing future vehicle purchases? The solution is simple! With the right strategy, your parts department could become an untapped gold mine for your dealership. Here is how you can transform your parts buyers into car buyers. &nbsp; Create an Undeniably Modern Parts Shopping Experience [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":56760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,66,62,63],"tags":[101,103,97,102],"class_list":["post-56750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-fixed-ops","category-getting-started","category-grow-online-part-sales","tag-auto-parts","tag-automotive-customer-experience","tag-digital-retailing","tag-vehicle-buyers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Transform Today&#039;s Parts Searchers Into Tomorrow&#039;s Car Buyers - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"description\" content=\"Discover the easy strategies that turn parts shoppers into car buyers, and increase revenue for the entire dealership. 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