{"id":56572,"date":"2021-04-23T10:00:31","date_gmt":"2021-04-23T10:00:31","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=56572"},"modified":"2023-11-14T21:41:53","modified_gmt":"2023-11-14T21:41:53","slug":"top-3-objections-dealers-have-to-adopting-an-oem-parts-program","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/top-3-objections-dealers-have-to-adopting-an-oem-parts-program\/","title":{"rendered":"Top 3 Objections Dealers Have to Adopting an OEM Parts Program"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-2px||&#8221; custom_padding=&#8221;36.9062px|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;||5px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<span style=\"font-weight: 400;\">Getting a dealer to implement your OEM parts program can be a bit of a challenge. Although there are endless reasons why they should want to use your program, such as modernizing their parts department and boosting sales, many dealers still object.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to increase the rate at which dealers are adopting your parts program, you need to first understand their objections and how creating the right parts program can help you overcome them.\u00a0<\/span><\/p>\n<p>If you talk to most dealers about why they\u2019re not adopting an OEM parts program, they will tell you:<br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;25px||-24px||false|false&#8221; custom_padding=&#8221;||0px|52px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u201cI just don\u2019t see the value in it.\u201d<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u201cIt will take too much time and too many resources.\u201d<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u201cI don\u2019t want to mess with our current processes.\u201d<\/span><\/i><\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;36px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<span style=\"font-weight: 400;\">Below, we will show you surefire ways to address each of these objections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"wp-image-56578 aligncenter size-full\" src=\"https:\/\/revolutionparts.com\/wp-content\/uploads\/shopping.png\" alt=\"\" width=\"594\" height=\"420\" srcset=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/shopping.png 594w, https:\/\/www.revolutionparts.com\/wp-content\/uploads\/shopping-300x212.png 300w, https:\/\/www.revolutionparts.com\/wp-content\/uploads\/shopping-400x284.png 400w, https:\/\/www.revolutionparts.com\/wp-content\/uploads\/shopping-480x339.png 480w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Dealers Don\u2019t See the Value\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Online shopping is growing rapidly. Over the past year, more than 30% of all retail was done online, including sales in auto parts and accessories. More people than ever are researching and shopping online for car parts, and fewer are making their way into the dealership to make their purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital retailing is not the way parts and accessories have traditionally been sold, and seasoned parts managers may not see the benefit of investing in eCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other dealers may not be aware of just how large this online market is or understand how to reach it, so they don\u2019t put a lot of effort into it. They don\u2019t realize that they could potentially be <strong>missing out on millions of dollars in revenue.<\/strong> After all, parts eCommerce is a <span style=\"color: #db3126;\"><strong>$16 billion business<\/strong><\/span>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to get more dealers to adopt your OEM parts program, you need to help them understand the value of your program and the real potential of their parts department. Show your dealers these hard facts:<\/span>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;36px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<span style=\"font-weight: 400;\">Below, we will show you surefire ways to address each of these objections.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Dealers Don\u2019t See the Value\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Online shopping is growing rapidly. Over the past year, more than 30% of all retail was done online, including sales in auto parts and accessories. More people than ever are researching and shopping online for car parts, and fewer are making their way into the dealership to make their purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital retailing is not the way parts and accessories have traditionally been sold, and seasoned parts managers may not see the benefit of investing in eCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other dealers may not be aware of just how large this online market is or understand how to reach it, so they don\u2019t put a lot of effort into it. They don\u2019t realize that they could potentially be <strong>missing out on millions of dollars in revenue.<\/strong> After all, parts eCommerce is a <span style=\"color: #db3126;\"><strong>$16 billion business<\/strong><\/span>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to get more dealers to adopt your OEM parts program, you need to help them understand the value of your program and the real potential of their parts department. Show your dealers these hard facts:<\/span><br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;25px||0px||false|false&#8221; custom_padding=&#8221;||0px|52px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The market for online part and accessory sales is a $16B+ business annually.<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parts eCommerce has grown 30% in the past year alone and this growth is expected to continue.<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dealers selling parts and accessories online through RevolutionParts, for example, make $30k+ per month on average.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;36px&#8221; custom_margin=&#8221;0px||44px||false|false&#8221; custom_padding=&#8221;32px|4px|0px|4px|false|false&#8221; border_radii=&#8221;on|9px|9px|9px|9px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#000000&#8243; border_style_all=&#8221;double&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/revolutionparts.com\/blog\/manufacture-brand-loyalty-through-oem-parts-program\/\" target=\"_blank\" rel=\"noopener\"><strong>\u2b50 <\/strong><\/a><span style=\"text-decoration: underline;\"><a href=\"https:\/\/revolutionparts.com\/blog\/manufacture-brand-loyalty-through-oem-parts-program\/\" target=\"_blank\" rel=\"noopener\"><strong>RELATED: Manufacture Brand Loyalty Through an OEM Parts<\/strong><\/a><\/span><a href=\"https:\/\/revolutionparts.com\/blog\/manufacture-brand-loyalty-through-oem-parts-program\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"text-decoration: underline;\"> Program<\/span> \u2b50<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;36px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Making the Switch is Unmanageable<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Times are changing, and every year technology becomes more and more advanced. The automotive industry is not immune to this change, and if dealers are not evolving with it, they may be left behind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just as consumers are expecting increased technological advancement with the vehicles they drive, they also expect the same progression in the way they shop \u2013\u00a0and <strong>the future of shopping is moving online<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many parts departments are new to eCommerce and are comfortable with what they already know, but that doesn\u2019t mean it is the best solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making a shift in the parts department to a more advanced program can be intimidating for parts managers who may not be jumping at the chance to shake things up. This fear can cause dealers to put up their own roadblocks, as they imagine the <strong>time and resources it is going to take to learn and implement new technologies<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right <a href=\"https:\/\/revolutionparts.com\/ecommerce\/\" target=\"_blank\" rel=\"noopener\">eCommerce parts program<\/a>, dealers should be able to implement your program without exacerbating resource constraints. This includes creating a program with:<\/span>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;25px||0px||false|false&#8221; custom_padding=&#8221;||0px|52px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turnkey ability to get their parts online<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplified order management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intuitive sales performance reporting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Same-Day Delivery options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access to training and 24\/7 support<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#db3126&#8243; header_2_font_size=&#8221;36px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<span style=\"font-weight: 400;\">By showing dealers how easy your OEM parts program is to implement and learn and how it can help them increase parts revenue, the more you will diminish this objection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-56600 aligncenter size-full\" src=\"https:\/\/revolutionparts.com\/wp-content\/uploads\/workflow-gears.png\" alt=\"gears that represent the workflow process\" width=\"600\" height=\"220\" srcset=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/workflow-gears.png 600w, https:\/\/www.revolutionparts.com\/wp-content\/uploads\/workflow-gears-300x110.png 300w, https:\/\/www.revolutionparts.com\/wp-content\/uploads\/workflow-gears-480x176.png 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">It Could Be Risky to Existing Workflow &amp; Processes<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every dealership already has procedures set up to get the work done. Of course, this doesn\u2019t mean these processes can\u2019t be improved upon, and that is what an OEM parts program <\/span><i><span style=\"font-weight: 400;\">should <\/span><\/i><span style=\"font-weight: 400;\">do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One fear about adopting an OEM parts program is that <strong>it will disrupt the current process that has been established<\/strong>, and this will create more chaos for the employees and a larger workload.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your parts program needs to do just the opposite. It should reduce the workload for employees and streamline processes. The work in the parts department should become easier and <\/span><i><span style=\"font-weight: 400;\">more efficient<\/span><\/i><span style=\"font-weight: 400;\">, even as the dealership begins to increase its online sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is also the fear that <strong>implementing a new program won\u2019t work and will result in a decrease in revenue<\/strong>. That being said, you\u2019ll need to be able to demonstrate to dealers that the program you select has a proven track record for success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to convince more dealerships to adopt your OEM parts program, you need to be able to point to <a href=\"By%20showing dealers how easy your OEM parts program is to implement and learn and how it can help them increase parts revenue, the more you will diminish this objection. It Could Be Risky to Existing Workflow &amp; Processes Every dealership already has procedures set up to get the work done. Of course, this doesn\u2019t mean these processes can\u2019t be improved upon, and that is what an OEM parts program should do. One fear about adopting an OEM parts program is that it will disrupt the current process that has been established, and this will create more chaos for the employees and a larger workload. Your parts program needs to do just the opposite. It should reduce the workload for employees and streamline processes. The work in the parts department should become easier and more efficient, even as the dealership begins to increase its online sales. There is also the fear that implementing a new program won\u2019t work and will result in a decrease in revenue. That being said, you\u2019ll need to be able to demonstrate to dealers that the program you select has a proven track record for success. If you want to convince more dealerships to adopt your OEM parts program, you need to be able to point to real-life examples of increased sales, revenue, and absorption rates that other dealers have achieved using the program. Build confidence amongst your dealers that they too can have the same success if they only follow the guidelines and support provided by your parts program. Bottom Line If you want to convince more dealers to take advantage of your OEM parts program, you need to be able to satisfy these three primary objections with real solutions. To do this, you must be able to encourage dealers that your program is going to boost revenue, be easy to implement, learn and use, and make their work easier and more efficient. RevolutionParts partners with manufacturers to create branded parts commerce programs to help dealerships step into the modern age of digital retailing, transforming the way OEM parts buyers and sellers connect. Our parts programs simplify the parts selling process, from end-to-end to make it easy for dealers to reach new customers and manage their parts eCommerce programs efficiently. buying process, making it easy and convenient for online shoppers to locate, purchase and receive their auto parts. Contact us today to schedule a free consultation and learn how RevolutionParts can help you modernize more dealers\" target=\"_blank\" rel=\"noopener\">real-life examples of increased sales, revenue, and absorption rates<\/a> that other dealers have achieved using the program. Build confidence amongst your dealers that they too can have the same success if they only follow the guidelines and support provided by your parts program.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Bottom Line<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to convince more dealers to take advantage of your OEM parts program, you need to be able to satisfy these three primary objections with real solutions. To do this, you must be able to encourage dealers that your program is going to boost revenue, be easy to implement, learn and use, and make their work easier and more efficient.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RevolutionParts partners with manufacturers to create branded parts commerce programs to help dealerships step into the modern age of digital retailing, <strong>transforming the way OEM parts buyers and sellers connect<\/strong>. Our parts programs simplify the parts selling process, from end-to-end to make it easy for dealers to reach new customers and manage their parts eCommerce programs efficiently.<\/span><\/p>\n<p><a href=\"mailto:bizdev@revolutionparts.com?subject=Free%20RevolutionParts%20OEM%20Consultation&amp;body=Hi,%0D%0A%0D%0AI%20am%20interested%20in%20receiving%20a%20free%20consultation%20to%20learn%20more%20about%20how%20RevolutionParts%20can%20help%20me%20grow%20a%20successful%20parts%20program.%0D%0A%0D%0ALet\u2019s%20set%20up%20a%20time%20to%20discuss.%20\"><span style=\"font-weight: 400;\">Contact us today<\/span><\/a><span style=\"font-weight: 400;\"> to schedule a free consultation and learn how RevolutionParts can help you modernize more dealers<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;16px|0px|1px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_url=&#8221;https:\/\/revolutionparts.com\/demo_request&#8221; button_text=&#8221;GET A DEMO&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;btn-demo&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting a dealer to implement your OEM parts program can be a bit of a challenge. Although there are endless reasons why they should want to use your program, such as modernizing their parts department and boosting sales, many dealers still object.\u00a0 If you want to increase the rate at which dealers are adopting your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":56573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,63],"tags":[85,87,99],"class_list":["post-56572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-grow-online-part-sales","tag-oem","tag-parts-program","tag-sell-more-parts-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 3 Objections Dealers Have to Adopting an OEM Parts Program - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"description\" content=\"Manufacturers have a hard time getting their dealers to adopt their OEM programs, but why? 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