{"id":51108,"date":"2019-03-27T06:48:21","date_gmt":"2019-03-27T06:48:21","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=51108"},"modified":"2020-09-18T05:13:30","modified_gmt":"2020-09-18T05:13:30","slug":"raceway-ford","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/case-studies\/raceway-ford\/","title":{"rendered":"Raceway Ford"},"content":{"rendered":"<h4>Darin Pearcy, Parts Manager of Raceway Ford was sick of losing his customers to online retailers, so he decided to steal them back!<\/h4>\n<p>\u201cWe really like the fact that we can sell parts to shoppers in far away states\u2014we could never do that before getting online, It helps us sell more parts without having a face-to-face interaction every time. It\u2019s the new way to do business.\u201d<\/p>\n<p style=\"text-align: right;\"><em>\u2014 Darin Pearcy, Parts Manager of Raceway Ford<\/em><\/p>\n<p><strong>Before Darin brought Raceway Ford\u2019s Parts Department online, he had a big problem.<\/strong><\/p>\n<p>\u201cAll my parts counter customers would quote Amazon all day long, <em>\u2018Well, I can get it on Amazon for this price.\u2019<\/em> I knew that\u2019s the way people were buying and I figured if we didn\u2019t start selling that way too, we would miss the boat,\u201d he explains.<\/p>\n<p style=\"text-align: center;\">RELATED: <a href=\"https:\/\/www.revolutionparts.com\/ebook\/the-parts-managers-guide-to-selling-on-amazon-ebay\/\">The Parts Manager\u2019s Guide To Selling On Amazon &amp; eBay<\/a><\/p>\n<p>That\u2019s why Darin decided to open a custom parts &amp; accessories web store for Raceway Ford. \u201cI wanted to find new business outside our local market,\u201d he says. Darin had the same problem all Parts Managers have: finding new parts customers. He knew that in order to get them, he had to <em>be where they are<\/em>.<\/p>\n<p style=\"text-align: center;\">RELATED: <a href=\"https:\/\/www.revolutionparts.com\/sell-beyond-the-constraints-of-your-local-market\/\">Sell Beyond the Constraints of Your Local Market<\/a><\/p>\n<p><strong>Darin ships his way to extra profit.<\/strong><\/p>\n<p>Opening an online business and dealing with extra sales volume might seem intimidating for a Parts Department that\u2019s already busy. Darin needed an eCommerce solution that handled all the techie stuff, supported an accurate, up-to-date Ford catalog, and made shipping easy and profitable. One of Darin\u2019s favorite features of the RevolutionParts OEM catalog is the baked-in weights and dimensions. This takes the guessing out of shipping costs, allowing Darin to make estimates that beef up his margins.<\/p>\n<p style=\"text-align: center;\">RELATED: <a href=\"https:\/\/www.revolutionparts.com\/reduce-shipping-costs\/\">8 Tricks to Avoid Overpaying for Shipping<\/a><\/p>\n<p><strong>Darin adds revenue on top of his parts counter.<\/strong><\/p>\n<p>Darin\u2019s physical parts counter brings in relatively the same sales it did before adding the digital retailing channels. When part shoppers call his parts counter and quote Amazon\u2019s prices, Darin reminds them of his great nationwide warranty they get from buying with him and then he points them to his website! A sale that he would\u2019ve lost if he didn\u2019t have a web store is now in his pocket. \u201cWe really like the fact that we can sell parts to shoppers in far away states\u2014we could never do that before getting online,\u201d Darin says. \u201cIt helps us sell more parts without having a face-to-face interaction every time. It\u2019s the new way to do business.\u201d<\/p>\n<p><strong>If you sell like Darin, the sky\u2019s the limit!<\/strong><\/p>\n<p>\u201cWhen we started off, we were taking one or two online part orders a week. Now we\u2019ve gotten to a point where we\u2019re selling parts every day, which is an accomplishment!\u201d<\/p>\n<p>Darin is determined to see his Parts Department continue growing.<\/p>\n<p><strong>Let\u2019s do the math.<\/strong><\/p>\n<p>Darin can count on his web store to bring in at least one order a day. Ford part orders sold through RevolutionParts web stores average at about $177. So if Darin fills an order a day, six days a week at $177 an order, that\u2019s $1,062 a week. Or $4,248 a month. Or $50,976 a year!<\/p>\n<p><strong>BONUS:<\/strong> <em>If Darin fills two orders a day six days a week, that\u2019s $2,124 a week, $8,496 a month, or $101,952 a year. Now imagine if he can get up to ten orders a day\u2026 *cough* $509,760+ a year *cough*<\/em><\/p>\n<p><strong>Nothing great comes without a little elbow grease.<\/strong><\/p>\n<p>Darin knew that getting online would take a little patience but the end result would be worth it. \u201cIt was a little hard at first, but once you get the hang of it, it\u2019s easy,\u201d he says. Now that Darin is selling online, he has added revenue he can count on, ultimately making his life in the Parts Department less stressful.<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/download\/41886\/\">Click to get the printable version of this case study<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Darin Pearcy, Parts Manager of Raceway Ford was sick of losing his customers to online retailers, so he decided to steal them back! \u201cWe really like the fact that we can sell parts to shoppers in far away states\u2014we could never do that before getting online, It helps us sell more parts without having a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[36],"tags":[40,39],"class_list":["post-51108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-growth-strategies","tag-selling-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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