{"id":50821,"date":"2018-02-15T06:31:16","date_gmt":"2018-02-15T06:31:16","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=50821"},"modified":"2020-09-18T05:14:08","modified_gmt":"2020-09-18T05:14:08","slug":"acura-overland-park","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/case-studies\/acura-overland-park\/","title":{"rendered":"Acura Overland Park"},"content":{"rendered":"<h4>Acura Overland Rapidly Exceeds $48K\/mo in Online Part Sales<\/h4>\n<p>Michael and his team were early to the online parts game, and selling at a time without many established practices for the best ways to sell online. With a goal to sell more parts online, Acura Overland Park switched to RevolutionParts.<\/p>\n<p>\u201cEvery time I call, someone answers and gets everything resolved very, very quickly. I\u2019ve never been left out in the dark. Don\u2019t waste your time with anyone else. I\u2019ve been down that road. If you\u2019re going to do it, go with RevolutionParts.\u201d<\/p>\n<p style=\"text-align: right;\"><em>\u2014 Michael Zook, Internet Parts Manager at Acura Overland Park<\/em><\/p>\n<h5 style=\"color: #db3126;\">CHALLENGES<\/h5>\n<p>Before RevolutionParts, selling online was a hassle. Michael Zook, the internet parts manager for Acura Overland Park, originally signed on with a parts eCommerce solution that didn\u2019t have a dealer-friendly catalog. Since the catalog was different than what he was used to at the dealership, it wasn\u2019t very efficient and easy to use.<\/p>\n<p>In order to process orders, Michael had to charge credit cards through third party platforms like PayPal, costing him extra time and effort. Combined with arranging his shipping, he would have to be in multiple windows at once just to process customer orders.<\/p>\n<p>Fraud was another major issue, since the team\u2019s eCommerce provider had no way of detecting potential fraud red flags, such as if the order had different billing and shipping addresses. Fraud could cause major setbacks in the dealership\u2019s profit margins, but there wasn\u2019t much Michael could do to stop it.<\/p>\n<p>Overall, Michael Zook needed a platform that could support his needs and help him grow more sales. He was busy enough at the dealership and didn\u2019t have time to waste with time-consuming site adjustments and sorting through multiple 3rd party windows.<\/p>\n<h5 style=\"color: #db3126;\">SOLUTION<\/h5>\n<p>By chance, Michael stumbled across another parts website powered by RevolutionParts, and decided he liked the catalog and the layout. The VIN-decoding capability would help his customers find the parts they needed, and the catalog matched what he was used to seeing at his dealership.<\/p>\n<p>He signed up with RevolutionParts halfway through 2011, and has seen firsthand how much the platform has improved since then. \u201cIt\u2019s so much more user-friendly,\u201d says Michael. During his years partnered with RevolutionParts, Michael has even requested a few features, such as special shipping options, parts exclusions, and a customizable parts catalog.<\/p>\n<p>Since 2011, Acura Overland Park has seen a lot of growth. Michael has had time to establish a system and use RevolutionParts tools to keep his online parts business from taking up too much time. \u201cThe integrated shipping manager is a huge deal,\u201d he says. \u201cOne click and it emails the customer, creates a tracking number, and prints a label. We\u2019re up to shipping 30-40 packages a day.\u201d<\/p>\n<p>The responsiveness of the RevolutionParts support team has been another important factor for Michael. As a busy internet parts manager, he doesn\u2019t have the time to manually make changes to his website\u2019s layout. By calling up RevolutionParts, he can request the change and have it updated in only a day or two.<\/p>\n<p>If he has a question or if something strange happens on his site, help is only a phone call away. \u201cEvery time I call, someone answers and gets everything resolved very, very quickly. I\u2019ve never been left out in the dark.<\/p>\n<p>Michael\u2019s advice to other dealerships? \u201cDon\u2019t waste your time with anyone else,\u201d he says, as far as choosing a parts eCommerce platform. \u201cI\u2019ve been down that road. If you\u2019re going to do it, go with RevolutionParts.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acura Overland Rapidly Exceeds $48K\/mo in Online Part Sales Michael and his team were early to the online parts game, and selling at a time without many established practices for the best ways to sell online. With a goal to sell more parts online, Acura Overland Park switched to RevolutionParts. \u201cEvery time I call, someone [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[36],"tags":[40,39],"class_list":["post-50821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-growth-strategies","tag-selling-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Acura Overland Park - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revolutionparts.com\/case-studies\/acura-overland-park\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acura Overland Park - RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"og:description\" content=\"Acura Overland Rapidly Exceeds $48K\/mo in Online Part Sales Michael and his team were early to the online parts game, and selling at a time without many established practices for the best ways to sell online. With a goal to sell more parts online, Acura Overland Park switched to RevolutionParts. \u201cEvery time I call, someone [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revolutionparts.com\/case-studies\/acura-overland-park\/\" \/>\n<meta property=\"og:site_name\" content=\"RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevolutionParts\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-15T06:31:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-18T05:14:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2020\/09\/Acura-Overland-Park_Michael-Zook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"danderson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@revolutionparts\" \/>\n<meta name=\"twitter:site\" content=\"@revolutionparts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"danderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/acura-overland-park\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/acura-overland-park\/\"},\"author\":{\"name\":\"danderson\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8\"},\"headline\":\"Acura Overland Park\",\"datePublished\":\"2018-02-15T06:31:16+00:00\",\"dateModified\":\"2020-09-18T05:14:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/acura-overland-park\/\"},\"wordCount\":605,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/acura-overland-park\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2020\/09\/Acura-Overland-Park_Michael-Zook.jpg\",\"keywords\":[\"Growth Strategies\",\"Selling Online\"],\"articleSection\":[\"Case Study\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revolutionparts.com\/case-studies\/acura-overland-park\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/acura-overland-park\/\",\"url\":\"https:\/\/www.revolutionparts.com\/case-studies\/acura-overland-park\/\",\"name\":\"Acura Overland Park - 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