{"id":50796,"date":"2019-01-28T06:06:17","date_gmt":"2019-01-28T06:06:17","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=50796"},"modified":"2020-09-21T23:19:45","modified_gmt":"2020-09-21T23:19:45","slug":"quality-buick-gmc-mazda-of-albuquerque","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/case-studies\/quality-buick-gmc-mazda-of-albuquerque\/","title":{"rendered":"Quality Buick GMC Mazda of Albuquerque"},"content":{"rendered":"<h4>Garry Ricci, Parts &amp; Accessories Director for Quality Buick GMC Mazda of Albuquerque, uses RevolutionParts and the Storefront Plugin to directly compete with Aftermarket parts sales and reach more customers than ever before.<\/h4>\n<p>\u201cAs OEM dealers, I believe we all should have an online presence. The majority of our competitors are not other dealers online; it is the aftermarket. If you want to be successful, have a professional appearance, and get online quickly, RevolutionParts is who you want as your online provider, hands down.\u201d<\/p>\n<p style=\"text-align: right;\"><em>\u2014 Garry Ricci, Parts &amp; Accessories Director for Quality Buick GMC Mazda of Albuquerque<\/em><\/p>\n<p>Garry Ricci knows eCommerce. As a seasoned veteran in the world of selling online, Garry is part of a small percentage of Parts &amp; Accessories Directors who adopted eCommerce in its infancy. He knew from past experience that reaching more buyers was only possible through selling his dealership\u2019s inventory online.<\/p>\n<p>\u201cI started selling online in 2003 using a dealer site, eBay, and Google Adwords.\u201d Garry tested several eCommerce options, each time meeting insurmountable roadblocks. \u201cAs my experience selling online evolved, I was looking for something better. I found RevolutionParts early in its beginnings.\u201d<\/p>\n<p>In order to keep up with buying trends, Quality Buick GMC Mazda of Albuquerque needed to make a change\u2014fast. Selling parts and accessories in a smaller area is difficult, especially when aftermarket items are readily available online, around the clock. That\u2019s why Garry made the decision to sell his parts inventory on a platform that would give him the competitive edge.<\/p>\n<h5>Getting revved up to tackle online sales<\/h5>\n<p>Ramping up with the RevolutionParts platform took Garry no time at all. After a short startup, he was ready to take on online sales and the aftermarket.<br \/>\n\u201cImplementation of our site was quick and painless and that hasn\u2019t stopped after our site went live. Support is very fast to respond with results. The quickness of support is a selling feature on its own.\u201d<\/p>\n<p>In order to achieve his goals\u2014sell more parts, increase profit, and provide excellent service\u2014 Garry had to move the dealership to a reliable online platform. Garry feels that RevolutionParts was instrumental in achieving each one of his goals: \u201cThe platform\u2019s easy for customers to use, easy to advertise, and easy to customize. RevolutionParts provides the tools to easily accomplish these goals, and then some.\u201d<\/p>\n<h5>Held back by slow, outdated platforms<\/h5>\n<p>No dealership is going to be able to compete with aftermarket parts and accessories without the ability to sell online. OEM dealers need a 24\/7 parts catalog that gives customers the ability to shop the entire parts inventory.<br \/>\n\u201cI was tired of continuous down times: we were paying to advertise a site that was constantly down,\u201d Garry says of other platforms. \u201cThere wasn\u2019t much innovation or movement with our previous provider to adapt or help us to be competitive\u2026We set up a separate site with RevolutionParts to test the waters.\u201d<br \/>\nGarry believes RevolutionParts is the best platform with which to reach a nationwide audience. The next big fish to catch? Aftermarket parts buyers.<\/p>\n<h5>Competing with Aftermarket Online<\/h5>\n<p>Aftermarket parts have a gigantic online presence.\u00a0<a href=\"https:\/\/www.edmunds.com\/car-maintenance\/aftermarket-versus-manufacturer-car-parts.html\">About 80% of independent auto shops in the country use aftermarket parts<\/a>. How can a Parts &amp; Accessories Director like Garry compete? Simple: make the superior OEM parts just as easy to buy as aftermarket inventory.<\/p>\n<p>Garry says it best: \u201cAs OEM dealers, I believe we all should have an online presence. The majority of our competitors are not other dealers online; it is the aftermarket. If you want to be successful, have a professional appearance, and get online quickly, RevolutionParts is who you want as your online provider, hands down.\u201d<\/p>\n<p>Selling online helps Garry get his OEM products in front of customers that would likely never see his parts counter in person.<\/p>\n<p>\u201cWe are located in Albuquerque, New Mexico. New Mexico has the same population as my former home, Rhode Island. Needless to say, there aren\u2019t as many selling opportunities here as there would be in a more densely-populated part of the country. A website provides a much larger market to a dealer.\u201d<\/p>\n<p><a href=\"https:\/\/hedgescompany.com\/blog\/2018\/04\/online-parts-sales-to-top-10-billion-in-2018\/\">New auto parts sales topped $10 billion in 2018<\/a>. Garry was not willing to miss out on this ripe revenue opportunity.<\/p>\n<p>\u201cSelling online is a large part of our business and it has helped us attain higher sales, which I do not think would be possible otherwise,\u201d he says.\u00a0<a href=\"https:\/\/www.bigcommerce.com\/press\/releases\/bigcommerce-survey-shows-americans-consider-online-shopping-essential\/\">96% of Americans shop online<\/a>\u2014by making his parts inventory catalog available online for all to shop from, Garry put his dealership on the national map of reliable OEM parts sellers.<\/p>\n<h5>Crushing the competition with an always online parts store plugin<\/h5>\n<p>No tool gives parts departments the freedom to show their entire parts catalog online like the Storefront Plugin from RevolutionParts. Trade your parts form for an online marketplace that brings parts buying into the future.<\/p>\n<p>Parts &amp; Accessories Directors like Garry Ricci are driving eCommerce for the auto industry and becoming experts in maximizing online sales revenue. If you\u2019re ready to sell around the clock, request a RevolutionParts demo and discover how the Storefront Plugin puts your customers in the driver\u2019s seat.<\/p>\n<p><a title=\"Click to get the printable version of this case study\" href=\"https:\/\/www.revolutionparts.com\/download\/41491\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click to get the printable version of this case study<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Garry Ricci, Parts &amp; Accessories Director for Quality Buick GMC Mazda of Albuquerque, uses RevolutionParts and the Storefront Plugin to directly compete with Aftermarket parts sales and reach more customers than ever before. \u201cAs OEM dealers, I believe we all should have an online presence. The majority of our competitors are not other dealers online; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[36],"tags":[40,39],"class_list":["post-50796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-growth-strategies","tag-selling-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quality Buick GMC Mazda of Albuquerque - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revolutionparts.com\/case-studies\/quality-buick-gmc-mazda-of-albuquerque\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality Buick GMC Mazda of Albuquerque - RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"og:description\" content=\"Garry Ricci, Parts &amp; Accessories Director for Quality Buick GMC Mazda of Albuquerque, uses RevolutionParts and the Storefront Plugin to directly compete with Aftermarket parts sales and reach more customers than ever before. \u201cAs OEM dealers, I believe we all should have an online presence. The majority of our competitors are not other dealers online; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revolutionparts.com\/case-studies\/quality-buick-gmc-mazda-of-albuquerque\/\" \/>\n<meta property=\"og:site_name\" content=\"RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevolutionParts\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-28T06:06:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-21T23:19:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2020\/09\/Quality-Buick-GMC-Mazda-Garry-Ricci.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"danderson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@revolutionparts\" \/>\n<meta name=\"twitter:site\" content=\"@revolutionparts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"danderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/quality-buick-gmc-mazda-of-albuquerque\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/quality-buick-gmc-mazda-of-albuquerque\/\"},\"author\":{\"name\":\"danderson\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8\"},\"headline\":\"Quality Buick GMC Mazda of Albuquerque\",\"datePublished\":\"2019-01-28T06:06:17+00:00\",\"dateModified\":\"2020-09-21T23:19:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/quality-buick-gmc-mazda-of-albuquerque\/\"},\"wordCount\":872,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/quality-buick-gmc-mazda-of-albuquerque\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2020\/09\/Quality-Buick-GMC-Mazda-Garry-Ricci.jpg\",\"keywords\":[\"Growth Strategies\",\"Selling Online\"],\"articleSection\":[\"Case Study\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revolutionparts.com\/case-studies\/quality-buick-gmc-mazda-of-albuquerque\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/quality-buick-gmc-mazda-of-albuquerque\/\",\"url\":\"https:\/\/www.revolutionparts.com\/case-studies\/quality-buick-gmc-mazda-of-albuquerque\/\",\"name\":\"Quality Buick GMC Mazda of Albuquerque - 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