{"id":50644,"date":"2019-07-30T00:14:43","date_gmt":"2019-07-30T00:14:43","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=50644"},"modified":"2020-09-18T05:13:08","modified_gmt":"2020-09-18T05:13:08","slug":"bud-brown-volkswagen","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/","title":{"rendered":"Bud Brown Volkswagen"},"content":{"rendered":"<h4>RJ Irwin of Bud Brown Volkswagen Makes Selling Parts and Accessories Online Look Easy<\/h4>\n<p>\u201cBecause of the extra inventory I\u2019m able to stock, it\u2019s easier to take care of my wholesale accounts efficiently each and every time they need something,\u201d<\/p>\n<p style=\"text-align: right;\"><em>\u2014 RJ Irwin of Bud Brown Volkswagen<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/06\/Bud-Brown-VW-RJ-Irwin.jpg\" \/> RJ Irwin is no spring chicken when it comes to selling parts online. He\u2019s been successfully slinging OEM parts eCommerce-style since 2010. After putting two competitor parts catalogs to the test\u2014and losing money on shipping\u2014he made the switch to RevolutionParts in 2015. A business-savvy guy like RJ has zero-tolerance for revenue leaks, so this was a no-brainer. He says,<\/p>\n<h5 style=\"text-align: center;\">\u201cWe decided to give RevolutionParts a try. The longer we stuck with it, the more money we made and the bigger we got.\u201d<\/h5>\n<p>Since making the switch to RevolutionParts almost 5 years ago, RJ has been able to increase his inventory turnover rate, providing him the opportunity to increase his inventory with less risk. The greater breadth and depth of inventory helps RJ take better care of his most important accounts. \u201cBecause of the extra inventory I\u2019m able to stock, it\u2019s easier to take care of my wholesale accounts efficiently each and every time they need something,\u201d RJ says.<\/p>\n<p><strong>Bud Brown Volkswagen Monthly Online Part Sales<\/strong><\/p>\n<p><div class='one_third'>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/06\/budbrown-TotalOrders.jpg\" \/>\n\t\t\t\t<\/div><div class='one_third'>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/06\/budbrown-TotalSales.jpg\" \/>\n\t\t\t\t<\/div><div class='one_third et_column_last'>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/06\/budbrown-ordervalue.jpg\" \/>\n\t\t\t\t<\/div><div class='clear'><\/div><\/p>\n<p>In the event that RJ doesn\u2019t have a part in stock for an online order, he keeps his pricing competitive enough that his customers are willing to wait \u201cone extra day to save a lot of money.\u201d This strategy puts RJ in the position to sell a larger volume of parts and accessories, which helps him hit manufacturer incentives.<\/p>\n<p>In fact, RJ says \u201cthe volume of parts we move by selling online is the only way we\u2019ve been able to hit VW incentives.\u201d In 2015, Volkswagen faced an issue with its diesel cars that negatively impacted dealer revenue. RJ\u2019s Parts Department was able to pick up the slack at the dealership. \u201cAny decrease in sales we experienced on the variable ops side was offset by the volume of parts we were selling online,\u201d he says.<\/p>\n<p>With a simple, streamlined eCommerce solution, RJ has been able to better serve his wholesale customers, grow his parts inventory, hit manufacturer incentives, and increase monthly sales. Be a parts hero like RJ and talk to an eCommerce professional at RevolutionParts.<\/p>\n<p><a title=\"Click to get the printable version of this case study\" href=\"https:\/\/www.revolutionparts.com\/download\/43293\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click to get the printable version of this case study<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RJ Irwin of Bud Brown Volkswagen Makes Selling Parts and Accessories Online Look Easy \u201cBecause of the extra inventory I\u2019m able to stock, it\u2019s easier to take care of my wholesale accounts efficiently each and every time they need something,\u201d \u2014 RJ Irwin of Bud Brown Volkswagen RJ Irwin is no spring chicken when it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[36],"tags":[40,39],"class_list":["post-50644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-growth-strategies","tag-selling-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bud Brown Volkswagen - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bud Brown Volkswagen - RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"og:description\" content=\"RJ Irwin of Bud Brown Volkswagen Makes Selling Parts and Accessories Online Look Easy \u201cBecause of the extra inventory I\u2019m able to stock, it\u2019s easier to take care of my wholesale accounts efficiently each and every time they need something,\u201d \u2014 RJ Irwin of Bud Brown Volkswagen RJ Irwin is no spring chicken when it [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/\" \/>\n<meta property=\"og:site_name\" content=\"RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevolutionParts\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-30T00:14:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-18T05:13:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2020\/09\/Bud-Brown-VW_RJ-Irwin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"danderson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@revolutionparts\" \/>\n<meta name=\"twitter:site\" content=\"@revolutionparts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"danderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/\"},\"author\":{\"name\":\"danderson\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8\"},\"headline\":\"Bud Brown Volkswagen\",\"datePublished\":\"2019-07-30T00:14:43+00:00\",\"dateModified\":\"2020-09-18T05:13:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/\"},\"wordCount\":420,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2020\/09\/Bud-Brown-VW_RJ-Irwin.jpg\",\"keywords\":[\"Growth Strategies\",\"Selling Online\"],\"articleSection\":[\"Case Study\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/\",\"url\":\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/\",\"name\":\"Bud Brown Volkswagen - RevolutionParts - Sell Parts and Accessories\",\"isPartOf\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2020\/09\/Bud-Brown-VW_RJ-Irwin.jpg\",\"datePublished\":\"2019-07-30T00:14:43+00:00\",\"dateModified\":\"2020-09-18T05:13:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#primaryimage\",\"url\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2020\/09\/Bud-Brown-VW_RJ-Irwin.jpg\",\"contentUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2020\/09\/Bud-Brown-VW_RJ-Irwin.jpg\",\"width\":600,\"height\":424},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.revolutionparts.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bud Brown Volkswagen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.revolutionparts.com\/#website\",\"url\":\"https:\/\/www.revolutionparts.com\/\",\"name\":\"Sell OEM Parts | Drive OEM Accessory Sales\",\"description\":\"Learn about leading platform that drives more OEM accessory and part sales.\",\"publisher\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.revolutionparts.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.revolutionparts.com\/#organization\",\"name\":\"RevolutionParts\",\"url\":\"https:\/\/www.revolutionparts.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RP-Icon-feature.jpg\",\"contentUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RP-Icon-feature.jpg\",\"width\":200,\"height\":200,\"caption\":\"RevolutionParts\"},\"image\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RevolutionParts\/\",\"https:\/\/x.com\/revolutionparts\",\"https:\/\/www.instagram.com\/revolution.parts\/\",\"https:\/\/www.linkedin.com\/company\/revolutionparts\/\",\"https:\/\/www.youtube.com\/channel\/UCBpBjCi2djVmv70R3DfFBKw\/videos\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8\",\"name\":\"danderson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/968795f32b90e403b428a7bd976ecc44?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/968795f32b90e403b428a7bd976ecc44?s=96&d=mm&r=g\",\"caption\":\"danderson\"},\"sameAs\":[\"http:\/\/rp2020dev.local\"],\"url\":\"https:\/\/www.revolutionparts.com\/author\/danderson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bud Brown Volkswagen - RevolutionParts - Sell Parts and Accessories","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/","og_locale":"en_US","og_type":"article","og_title":"Bud Brown Volkswagen - RevolutionParts - Sell Parts and Accessories","og_description":"RJ Irwin of Bud Brown Volkswagen Makes Selling Parts and Accessories Online Look Easy \u201cBecause of the extra inventory I\u2019m able to stock, it\u2019s easier to take care of my wholesale accounts efficiently each and every time they need something,\u201d \u2014 RJ Irwin of Bud Brown Volkswagen RJ Irwin is no spring chicken when it [&hellip;]","og_url":"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/","og_site_name":"RevolutionParts - Sell Parts and Accessories","article_publisher":"https:\/\/www.facebook.com\/RevolutionParts\/","article_published_time":"2019-07-30T00:14:43+00:00","article_modified_time":"2020-09-18T05:13:08+00:00","og_image":[{"width":600,"height":424,"url":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2020\/09\/Bud-Brown-VW_RJ-Irwin.jpg","type":"image\/jpeg"}],"author":"danderson","twitter_card":"summary_large_image","twitter_creator":"@revolutionparts","twitter_site":"@revolutionparts","twitter_misc":{"Written by":"danderson","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#article","isPartOf":{"@id":"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/"},"author":{"name":"danderson","@id":"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8"},"headline":"Bud Brown Volkswagen","datePublished":"2019-07-30T00:14:43+00:00","dateModified":"2020-09-18T05:13:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/"},"wordCount":420,"commentCount":0,"publisher":{"@id":"https:\/\/www.revolutionparts.com\/#organization"},"image":{"@id":"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2020\/09\/Bud-Brown-VW_RJ-Irwin.jpg","keywords":["Growth Strategies","Selling Online"],"articleSection":["Case Study"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/","url":"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/","name":"Bud Brown Volkswagen - RevolutionParts - Sell Parts and Accessories","isPartOf":{"@id":"https:\/\/www.revolutionparts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#primaryimage"},"image":{"@id":"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2020\/09\/Bud-Brown-VW_RJ-Irwin.jpg","datePublished":"2019-07-30T00:14:43+00:00","dateModified":"2020-09-18T05:13:08+00:00","breadcrumb":{"@id":"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#primaryimage","url":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2020\/09\/Bud-Brown-VW_RJ-Irwin.jpg","contentUrl":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2020\/09\/Bud-Brown-VW_RJ-Irwin.jpg","width":600,"height":424},{"@type":"BreadcrumbList","@id":"https:\/\/www.revolutionparts.com\/case-studies\/bud-brown-volkswagen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revolutionparts.com\/"},{"@type":"ListItem","position":2,"name":"Bud Brown Volkswagen"}]},{"@type":"WebSite","@id":"https:\/\/www.revolutionparts.com\/#website","url":"https:\/\/www.revolutionparts.com\/","name":"Sell OEM Parts | Drive OEM Accessory Sales","description":"Learn about leading platform that drives more OEM accessory and part sales.","publisher":{"@id":"https:\/\/www.revolutionparts.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revolutionparts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.revolutionparts.com\/#organization","name":"RevolutionParts","url":"https:\/\/www.revolutionparts.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.revolutionparts.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RP-Icon-feature.jpg","contentUrl":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RP-Icon-feature.jpg","width":200,"height":200,"caption":"RevolutionParts"},"image":{"@id":"https:\/\/www.revolutionparts.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevolutionParts\/","https:\/\/x.com\/revolutionparts","https:\/\/www.instagram.com\/revolution.parts\/","https:\/\/www.linkedin.com\/company\/revolutionparts\/","https:\/\/www.youtube.com\/channel\/UCBpBjCi2djVmv70R3DfFBKw\/videos"]},{"@type":"Person","@id":"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8","name":"danderson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.revolutionparts.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/968795f32b90e403b428a7bd976ecc44?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/968795f32b90e403b428a7bd976ecc44?s=96&d=mm&r=g","caption":"danderson"},"sameAs":["http:\/\/rp2020dev.local"],"url":"https:\/\/www.revolutionparts.com\/author\/danderson\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/posts\/50644"}],"collection":[{"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/comments?post=50644"}],"version-history":[{"count":0,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/posts\/50644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/media\/51085"}],"wp:attachment":[{"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/media?parent=50644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/categories?post=50644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/tags?post=50644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}