[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”-2px||” custom_padding=”36.9062px|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_line_height=”1.5em” custom_margin=”-5px|||||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n
Generating a customer service experience that keeps your customers coming back time and again should be an important focus for your parts department. Your parts department\u2019s future depends on its eCommerce success (the <\/span>online purchasing and selling<\/span><\/a> of parts and accessories).<\/span><\/p>\n Build a superior parts buying experience<\/span><\/a>, and the loyal customer base will come.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_line_height=”1.5em” header_3_font=”|600|||||||” header_3_text_color=”#db3126″ custom_margin=”7px|||||” custom_padding=”7px||0px|||” global_colors_info=”{}”]<\/p>\n Did you know that<\/span> 8 percent of your customers generate 40 percent of the revenue<\/span><\/a> for your online parts department? This 8 percent with the powerful purchasing power is made up of repeat customers.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_line_height=”1.5em” custom_margin=”7px|||||” custom_padding=”7px|40px|0px|40px|false|false” global_colors_info=”{}”]<\/p>\n The more times a customer shops with you, the more likely they are to return yet another time. After the first purchase, there is a<\/span> 27 percent<\/span><\/a> chance the customer will return and shop with your webstore again. By the time a customer makes a second and third purchase with you, the chances of them returning yet again increases<\/span> to 54 percent<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2020-01-29-at-1.15.27-PM.png?_t=1582229362″ url=”https:\/\/www.revolutionparts.com\/ebook\/2020-parts-revenue-acceleration-checklist\/” align=”center” _builder_version=”4.16″ module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|40px||40px|false|false” border_radii=”on|10px|10px|10px|10px” border_width_all=”2px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_line_height=”1.5em” custom_margin=”7px|||||” custom_padding=”7px|40px|0px|40px|false|false” global_colors_info=”{}”]<\/p>\n Not only do repeat customers make more purchases, but they also spend more on each purchase.<\/span> The top 10 percent of your loyal customer base spends 3 times more per order than the remaining 90 percent of your customer base<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2020-01-29-at-1.15.53-PM.png?_t=1582229365″ url=”https:\/\/www.revolutionparts.com\/ebook\/2020-parts-revenue-acceleration-checklist\/” align=”center” _builder_version=”4.16″ module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|40px||40px|false|false” border_radii=”on|10px|10px|10px|10px” border_width_all=”2px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_line_height=”1.5em” custom_margin=”7px|||||” custom_padding=”7px|40px|0px|40px|false|false” global_colors_info=”{}”]<\/p>\n Earning the business of a new customer can cost<\/span> five times<\/span><\/a> more than a repeat purchase from a returning customer.<\/span><\/p>\n Repeat customers advertise for you! Word of mouth reviews are very important to your online shoppers, and<\/span> customers refer other shoppers to a store where they\u2019ve shopped before themselves<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_line_height=”1.5em” header_3_text_align=”center” header_5_font=”|600|||||||” header_5_text_align=”center” header_5_font_size=”22px” header_5_line_height=”1.6em” background_color=”#f2f2f2″ width=”65%” max_width=”65%” module_alignment=”center” custom_margin=”20px||20px||false|false” custom_padding=”17px||13px|||” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_line_height=”1.5em” custom_margin=”7px||33px|||” custom_padding=”7px||0px||false|false” global_colors_info=”{}”]<\/p>\n Clearly, <\/span>repeat customers<\/span><\/i> is a group whose preferred parts and accessory shopping experiences should not be ignored!<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_line_height=”1.5em” header_3_font=”|600|||||||” header_3_text_color=”#db3126″ custom_margin=”7px|||||” custom_padding=”7px||0px|||” global_colors_info=”{}”]<\/p>\n If you want repeat customers, then you need to create an <\/span>e<\/b>asy and intuitive shopping experience<\/span><\/i> that they\u2019ll want to come back to over and over.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_line_height=”1.5em” custom_margin=”7px|||||” custom_padding=”7px|40px|0px|40px|false|false” global_colors_info=”{}”]<\/p>\n Your customers should be able to shop for parts and accessories any time, day or night, from anywhere. You must provide your customers with a digital platform with a full-manufacturer catalog. However, it\u2019s not just enough to have the parts and accessories available online to your customers; your webstore needs a user-friendly interface that allows the customer to search for parts and accessories based on a car\u2019s make, model, year, or VIN.<\/span><\/p>\n <\/b><\/p>\n Your customers should be able to easily access a parts advisor for any part or accessory-related questions. It can be nerve-wracking ordering an important part or accessory <\/span>sight unseen<\/span><\/i>, so making sure your customers have access to knowledgeable parts advisors is important in<\/span> minimizing any returns because of wrong part purchases<\/span><\/a>. Make sure that the customers\u2019 questions are being answered immediately,<\/span> regardless of the platform<\/span><\/a>, such as via phone call, social media, email, or site reviews.<\/span><\/p>\n Take it a step further by adding custom images to your parts listings so your customers can trust that they\u2019re getting the right item. In many cases, this can eliminate their need to call at all.<\/span><\/p>\n <\/b><\/p>\n You\u2019d be surprised how much a simple \u201cthank you\u201d means to your customer. It shows your customers that they are more than just a dollar sign to you and your parts department. The best part is,<\/span> saying \u201cthank you\u201d costs you almost nothing<\/span><\/a> and yields you the potential for happy, repeat purchases.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_line_height=”1.5em” custom_margin=”7px||33px|||” custom_padding=”7px||0px||false|false” global_colors_info=”{}”]<\/p>\n Building and gaining new customers is always beneficial to the growth of the parts department, but don\u2019t neglect those repeat customers who keep your parts department\u2019s sales strong and consistent.\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”section” _builder_version=”4.16″ custom_margin=”31px|||||” custom_padding=”4px|0px|44px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”7.9px|0px|0|0px|false|false” use_custom_width=”on” custom_width_px=”1200px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider divider_weight=”5px” disabled_on=”off|off|off” _builder_version=”4.16″ height=”60px” hide_on_mobile=”on” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”5px|0px|22.9062px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_line_height=”1.3em” header_font=”||||||||” header_2_font=”||||||||” header_2_line_height=”1.7em” custom_margin=”0px|0px|0px|0px” header_2_font_size_tablet=”” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” border_style=”solid” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_text_color=”#333333″ text_font_size=”16″ text_line_height=”1.3em” header_font_size=”20px” custom_margin=”0px|0px|10px|0px” border_style=”solid” global_colors_info=”{}”]<\/p>\n Fixed Ops trends, tips for growing online profits, and more<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”30px|0px|0px|0px” custom_width_px=”1599px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”#f2f2f2 0%|#ffffff 85%” background_color_gradient_start=”#f2f2f2″ background_color_gradient_end=”#ffffff” background_color_gradient_end_position=”85%” background_position=”top_left” custom_padding=”|0px|10px|0px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/06\/HowToProtect-Resourcer.jpg?_t=1580855404″ url=”https:\/\/www.revolutionparts.com\/ebook\/protect-fixed-ops-revenue\/” url_new_window=”on” show_bottom_space=”off” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ border_width_all=”1px” border_color_all=”#e02b20″ border_style=”solid” animation=”off” sticky=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||on||” text_text_color=”#5b666d” text_font_size=”16″ text_line_height=”1.2em” custom_margin=”24px|20px|15px|20px” custom_css_main_element=”font-weight: 400;” border_style=”solid” global_colors_info=”{}”]<\/p>\n eBook<\/i><\/span><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#db3126″ text_font_size=”22px” text_line_height=”1.2em” custom_margin=”15px|20px|15px|20px” custom_css_main_element=”font-weight: 400;||font-color: #db3126″ border_style=”solid” global_colors_info=”{}”]<\/p>\n Protect The Dealership Against Aftermarket Sellers With Parts eCommerce<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||on||” text_text_color=”#db3126″ text_font_size=”16″ text_line_height=”1.2em” custom_margin=”15px|20px|15px|20px” custom_css_main_element=”font-weight: 400;” border_style=”solid” global_colors_info=”{}”]<\/p>\n Read More<\/i><\/span><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”#f2f2f2 0%|#ffffff 85%” background_color_gradient_start=”#f2f2f2″ background_color_gradient_end=”#ffffff” background_color_gradient_end_position=”85%” background_position=”top_left” custom_padding=”|0px|10px|0px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/06\/HondaSuperStoreParts.jpg?_t=1580857490″ url=”https:\/\/www.revolutionparts.com\/case-studies\/honda-superstore-of-lisle\/” url_new_window=”on” show_bottom_space=”off” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_padding=”||||false|false” border_width_all=”1px” border_color_all=”#db3126″ border_style=”solid” animation=”off” sticky=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||on||” text_text_color=”#5b666d” text_font_size=”16″ text_line_height=”1.2em” custom_margin=”24px|20px|15px|20px” custom_css_main_element=”font-weight: 400;” border_style=”solid” global_colors_info=”{}”]<\/p>\n Dealer Spotlight<\/i><\/span><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#262e32″ text_font_size=”22px” text_line_height=”1.2em” custom_margin=”15px|20px|15px|20px” custom_css_main_element=”font-weight: 400;” border_style=”solid” global_colors_info=”{}”]<\/p>\n Honda Superstore Of Lisle<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||on||” text_text_color=”#db3126″ text_font_size=”16″ text_line_height=”1.2em” custom_margin=”15px|20px|15px|20px” custom_css_main_element=”font-weight: 400;” border_style=”solid” global_colors_info=”{}”]<\/p>\n Read More<\/i><\/span><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”#f2f2f2 0%|#ffffff 85%” background_color_gradient_start=”#f2f2f2″ background_color_gradient_end=”#ffffff” background_color_gradient_end_position=”85%” background_position=”top_left” custom_padding=”|0px|10px|0px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/06\/AutomotiveTrensBlog.jpg?_t=1580857588″ url=”https:\/\/www.revolutionparts.com\/aftermarket-auto-suppliers-are-terrified-of-new-trends-favoring-oems\/” url_new_window=”on” show_bottom_space=”off” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ border_width_all=”1px” border_color_all=”#e02b20″ border_style=”solid” animation=”off” sticky=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||on||” text_text_color=”#5b666d” text_font_size=”16″ text_line_height=”1.2em” custom_margin=”24px|20px|15px|20px” custom_css_main_element=”font-weight: 400;” border_style=”solid” global_colors_info=”{}”]<\/p>\n Blog<\/i><\/span><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#db3126″ text_font_size=”22px” text_line_height=”1.2em” custom_margin=”15px|20px|15px|20px” custom_css_main_element=”font-weight: 400;||font-color: #db3126″ border_style=”solid” global_colors_info=”{}”]<\/p>\nThe Value of Repeat Customers<\/h3>\n
Repeat customers spend more than new customers.<\/h4>\n
Repeat customers are cheaper to maintain than earning new business.<\/h4>\n
Repeat customers advertise for you!<\/h3>\n
How to get repeat customers<\/h3>\n
Make the online shopping experience a superior one.<\/h4>\n
Stay connected with your customers.<\/h4>\n
Mind your manners.<\/h4>\n
Stay Up-To-Date on Industry Topics<\/h2>\n