{"id":45270,"date":"2020-01-23T23:45:04","date_gmt":"2020-01-23T23:45:04","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=45270"},"modified":"2020-10-14T17:18:44","modified_gmt":"2020-10-14T17:18:44","slug":"the-2020-online-parts-accessories-benchmark-report","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/the-2020-online-parts-accessories-benchmark-report\/","title":{"rendered":"The 2020 Online Parts &#038; Accessories Benchmark Report"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;-2px||&#8221; custom_padding=&#8221;36.9062px|0px|0|0px|false|false&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px||&#8221; custom_padding=&#8221;||5px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/06\/OEM-Data-Dashboard-Teaser-NEW.mp4&#8243; image_src=&#8221;https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/06\/OEM-Dashboard-Screen.png?_t=1580253972&#8243; thumbnail_overlay_color=&#8221;rgba(0,0,0,0.6)&#8221; module_id=&#8221;mavideo&#8221; _builder_version=&#8221;4.0.9&#8243; width=&#8221;75%&#8221; max_width=&#8221;75%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;27px||33px||false|false&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#db3126&#8243; box_shadow_style=&#8221;preset2&#8243;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.9&#8243; custom_padding=&#8221;10px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.9&#8243;][et_pb_text _builder_version=&#8221;4.0.9&#8243; text_text_color=&#8221;#db3126&#8243; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||12px|||&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Get the full report here<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.revolutionparts.com\/ebook\/2020-parts-ecommerce-benchmark-report\/&#8221; button_text=&#8221;Click Here&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.0.9&#8243; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||47px|||&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;12px|||||&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Dealers selling parts and accessories online with RevolutionParts made serious revenue gains in 2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We dug into and analyzed the 2019 parts eCommerce sales performance of over 1,000 franchised new car dealers to show you what you can stand to gain, too. We chose metrics that matter to your parts business and left out all the ones that don&#8217;t, so you can focus on the details that help you drive more parts revenue in 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you\u2019ll get in the full benchmark report:<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.9&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.9&#8243;][et_pb_text _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;-5px|||||&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Dealers selling parts and accessories online with RevolutionParts made serious revenue gains in 2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We dug into and analyzed the 2019 parts eCommerce sales performance of over 1,000 franchised new car dealers to show you what you can stand to gain, too. We chose metrics that matter to your parts business and left out all the ones that don&#8217;t, so you can focus on the details that help you drive more parts revenue in 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you\u2019ll get in the full benchmark report:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;-16px|||27px|false|false&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Online parts shopper behavior<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Regional market opportunity insights<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top parts and accessories sold online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seasonal online sales volume trends<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Digital customer reach data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And more! <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;-26px|||||&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Get your copy of the official 2020 Online Parts &amp; Accessory Benchmark Report on January 30th. For a report of your brand\u2019s performance (ie. Ford, Mopar, etc.), contact RevolutionParts at marketing@revolutionparts.com.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22.3&#8243; custom_padding=&#8221;4px|0px|44px|0px|false|false&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;36.9px|0px|0|0px|false|false&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider divider_weight=&#8221;5px&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;3.23.4&#8243; height=&#8221;60px&#8221; hide_on_mobile=&#8221;on&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;5px|0px|22.9062px|0px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_2_line_height=&#8221;1.7em&#8221; custom_margin=&#8221;0px|0px|0px|0px&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2 style=\"text-align: center\">Stay Up-To-Date on Industry Topics<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.3em&#8221; header_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px|0px|10px|0px&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p style=\"text-align: center\">Fixed Ops trends, tips for growing online profits, and more<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;30px|0px|0px|0px&#8221; custom_width_px=&#8221;1599px&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#f2f2f2&#8243; background_color_gradient_end=&#8221;#ffffff&#8221; background_color_gradient_end_position=&#8221;85%&#8221; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|0px|10px|0px&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/06\/2020-Trends-blog.jpg?_t=1579822904&#8243; url=&#8221;https:\/\/www.revolutionparts.com\/ebook\/2020-automotive-trends\/&#8221; url_new_window=&#8221;on&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.0.9&#8243; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#e02b20&#8243; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;on&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.4&#8243; text_font=&#8221;Open Sans||on||&#8221; text_text_color=&#8221;#5b666d&#8221; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;24px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-size: small;\"><i>eBook<\/i><\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#db3126&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;15px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;||font-color: #db3126&#8243; border_style=&#8221;solid&#8221;]<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/ebook\/2020-automotive-trends\/\">2020 Fixed Ops Revenue Trends<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;Open Sans||on||&#8221; text_text_color=&#8221;#db3126&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;15px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/ebook\/2020-automotive-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #db3126;\"><i>Read More<\/i><\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#f2f2f2&#8243; background_color_gradient_end=&#8221;#ffffff&#8221; background_color_gradient_end_position=&#8221;85%&#8221; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|0px|10px|0px&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/06\/DallasGm.jpg?_t=1579821827&#8243; url=&#8221;https:\/\/www.revolutionparts.com\/case-studies\/gateway-buick-gmc\/&#8221; url_new_window=&#8221;on&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.0.9&#8243; custom_padding=&#8221;||||false|false&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#db3126&#8243; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;on&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Open Sans||on||&#8221; text_text_color=&#8221;#5b666d&#8221; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;24px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><span style=\"font-size: small\"><span style=\"font-size: small\"><i>Dealer Spotlight<\/i><\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#262e32&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;15px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/case-studies\/gateway-buick-gmc\/\">Gateway Buick GMC<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;Open Sans||on||&#8221; text_text_color=&#8221;#db3126&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;15px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/case-studies\/gateway-buick-gmc\/\"><span style=\"color: #db3126;\"><i>Read More<\/i><\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#f2f2f2&#8243; background_color_gradient_end=&#8221;#ffffff&#8221; background_color_gradient_end_position=&#8221;85%&#8221; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|0px|10px|0px&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/06\/BlackFriday-small.jpg?_t=1579821827&#8243; url=&#8221;https:\/\/www.revolutionparts.com\/2019-cyber-week-sales-fuel-serious-revenue-gains-for-dealers-using-revolutionparts\/&#8221; url_new_window=&#8221;on&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.0.9&#8243; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#e02b20&#8243; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;on&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;Open Sans||on||&#8221; text_text_color=&#8221;#5b666d&#8221; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;24px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-size: small;\"><i>Blog<\/i><\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#db3126&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;15px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;||font-color: #db3126&#8243; border_style=&#8221;solid&#8221;]<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/2019-cyber-week-sales-fuel-serious-revenue-gains-for-dealers-using-revolutionparts\/\">2019 Cyber Week Sales Fuel Serious Revenue Gains For Dealers Using RevolutionParts<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;Open Sans||on||&#8221; text_text_color=&#8221;#db3126&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;15px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/2019-cyber-week-sales-fuel-serious-revenue-gains-for-dealers-using-revolutionparts\/\"><span style=\"color: #db3126;\"><i>Read More<\/i><\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Large Demo&#8221; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;#f2f2f2&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#ffffff&#8221; background_color_gradient_end=&#8221;#f2f2f2&#8243; background_color_gradient_start_position=&#8221;20%&#8221; inner_max_width=&#8221;1651px&#8221; custom_margin=&#8221;35px||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;125px|||&#8221; custom_padding_phone=&#8221;0||||false|false&#8221; border_width_bottom=&#8221;5px&#8221; border_color_bottom=&#8221;#db3126&#8243; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1651px&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; 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