{"id":45030,"date":"2020-01-09T18:02:43","date_gmt":"2020-01-09T18:02:43","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=45030"},"modified":"2021-06-10T23:07:21","modified_gmt":"2021-06-10T23:07:21","slug":"how-to-steal-mechanical-part-sales-from-aftermarket-retailers-and-attract-more-customers-to-your-car-dealership","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/how-to-steal-mechanical-part-sales-from-aftermarket-retailers-and-attract-more-customers-to-your-car-dealership\/","title":{"rendered":"How to Steal Mechanical Part Sales from Aftermarket Retailers and Attract More Customers To Your Car Dealership"},"content":{"rendered":"

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New car dealerships currently control roughly 9% of the mechanical parts market. Seem a little modest? The relentless march of the automotive technology evolution may just provide a solution. <\/span><\/p>\n

As cars grow more advanced \u2014 think advanced driver-assistance systems (ADAS) and beyond \u2014\u00a0their <\/span>parts are becoming increasingly more sophisticated. That also makes them more and more difficult to replace properly in the aftermarket.<\/span><\/p>\n

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Savvy Parts Departments have the chance to capitalize on a massive opportunity to increase their mechanical parts sales. Consumers need a reliable way to maintain their vehicles over the long term, and that means a vendor they can trust to supply the complex replacements for the high-tech parts that keep them safe on the road. What better place to look than the dealerships themselves?<\/span><\/p>\n

With OEM parts, dealerships outclass aftermarket retailers in terms of <\/span>quality, warranty, fitment, and performance. While aftermarket vendors tend to beat dealerships on price and availability, dealerships have the power to compete in those areas, too \u2014\u00a0and have plenty of incentive to do so. Finding the right pricing matrix to make cost+ work for parts from different price tiers can help you increase Parts Department revenue, move volume, and maintain your profit margins.<\/span><\/p>\n

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READ MORE:<\/span> How To Protect Fixed Ops Revenue<\/a><\/h3>\n

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In an evolving, digital-first marketplace, there\u2019s an urgency to modernize dealership Parts Department sales to stay on top of the aftermarket. Think about a few statistics: <\/span><\/p>\n

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51%<\/span><\/strong> of Americans prefer to shop online<\/span><\/h3>\n

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Parts Department customers make 36%<\/strong><\/span> of online orders outside of normal business hours<\/span><\/h3>\n

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$162 billion<\/strong><\/span> in auto parts sales in the US is expected to be digitally-influenced<\/span><\/h3>\n

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Traditional brick-and-mortar parts sales can only take your business so far. If you want to increase your Parts Department sales and claim your market share from the aftermarket, getting into online parts space is the way to go.<\/span><\/p>\n

The experts at RevolutionParts can set you up with an online shop that drives profitable revenue and grows your customer base. Take your business into the future with staying power.<\/span><\/p>\n

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<\/span><\/p>\n

Want to increase fixed ops revenue?<\/span><\/h3>\n

Request a demo today at revolutionparts.com\/demo<\/a><\/span><\/h3>\n

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Stay Up-To-Date on Industry Topics<\/h2>\n

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Fixed Ops trends, tips for growing online profits, and more<\/p>\n

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eBook<\/i><\/span><\/span><\/p>\n

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5 Ways eCommerce Will Turbocharge Your Parts Department<\/a><\/p>\n

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If you knew the 5 major ways eCommerce adds more profitable revenue to your Parts Department, you would already be selling online.<\/p>\n

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Read More<\/i><\/span><\/a><\/p>\n

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Dealer Spotlight<\/i><\/span><\/span><\/p>\n

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Mazda NY<\/a><\/p>\n

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Michael Renaud, Vice President of Leader in Cars Auto Group, grows Mazda NY part sales with eCommerce.<\/p>\n

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Read More<\/i><\/span><\/a><\/p>\n

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Blog<\/i><\/span><\/span><\/p>\n

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2019 Cyber Week Sales Fuel Serious Revenue Gains For Dealers Using RevolutionParts<\/a><\/p>\n

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Read More<\/i><\/span><\/a><\/p>\n

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 <\/p>\n

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Request a demo of THE #1 WAY FOR NEW CAR DEALERS TO SELL PARTS & Accessories ONLINE<\/h3>\n

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 <\/p>\n

[\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_nav prev_text=”Previous Blog” next_text=”Next Blog” _builder_version=”3.19.1″][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

New car dealerships currently control roughly 9% of the mechanical parts market. Seem a little modest? The relentless march of the automotive technology evolution may just provide a solution. As cars grow more advanced \u2014 think advanced driver-assistance systems (ADAS) and beyond \u2014\u00a0their parts are becoming increasingly more sophisticated. That also makes them more and […]<\/p>\n","protected":false},"author":1,"featured_media":45034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[61,21,66],"tags":[],"class_list":["post-45030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-industry-trends","category-blog","category-fixed-ops"],"acf":[],"yoast_head":"\nIncrease Parts Department Sales With Mechanical Auto Parts<\/title>\n<meta name=\"description\" content=\"Learn How Car Dealerships Have The Opportunity To Claim A Bigger Slice Of The Mechanical Parts Sector Than Ever Before!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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