{"id":42125,"date":"2019-04-23T16:13:14","date_gmt":"2019-04-23T16:13:14","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=42125"},"modified":"2020-10-14T17:21:43","modified_gmt":"2020-10-14T17:21:43","slug":"stop-thinking-about-margins-to-win-at-parts-ecommerce","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/stop-thinking-about-margins-to-win-at-parts-ecommerce\/","title":{"rendered":"To Win at Parts eCommerce You Need to Stop Thinking About Margins"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22.3″ custom_padding=”36.9062px|0px|0|0px|false|false”][et_pb_row _builder_version=”3.25″ width=”100%” module_alignment=”center”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″]<\/p>\n

Your eCommerce Wins Don\u2019t Happen in the Margins<\/h3>\n

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For most Parts Managers, selling parts with slashed margins is about as enjoyable as driving with slashed tires. Yet, that\u2019s the reality parts sellers face when opening up an eCommerce platform. <\/span>The comfortable profit margins you\u2019re used to as a result of markups at your over-the-counter business shrink – a lot<\/em> – in the more competitive online space.<\/span><\/p>\n

Let\u2019s get the numbers out in the open first. You\u2019re probably used to profit margins as high as 35% at your parts counter. Well, depending on the part, you might sell the same exact item online for cost+15% (on the high side) all the way down to cost+2% (on the low end).<\/span><\/p>\n

The reality is, there\u2019s nothing you can do about these slashed margins. You can\u2019t cheat the system, since online retailers like Amazon and eBay reward competitive pricing models. If you sell brake pads at cost+35% online, you flat-out won\u2019t be shown to customers.<\/span><\/p>\n

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RELATED: The Parts Manager\u2019s Guide to Selling on Amazon and eBay<\/a><\/strong><\/p>\n

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Change your profit mindset, and the revenue will follow<\/h3>\n

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Selling on eCommerce platforms isn\u2019t about winning the profit margin game, it\u2019s about chasing that sweet, sweet gross profit<\/strong>. Online is a sheer volume play, and selling more products opens you up to benefits and incentives that you can\u2019t find at your dealership.<\/span><\/p>\n

For one, more sales obviously equals more customers. And that means more opportunities for you to provide excellent customer service that will keep buyers coming back to you. Shoppers are smarter than ever and have more choices than ever, so when you meet or exceed their expectations, you stand out. The more 5-star reviews you earn through responding to questions promptly or offering creative promo deals, the better your chances are of showing up in online searches.<\/span><\/p>\n

Another bonus of high-volume selling is OEM kickbacks. In fact, these backend manufacturer incentives are where many parts managers see the bulk of their gross profits from online revenue. You probably can\u2019t move enough product at your counter to reach volume quotas, but you certainly can online where the reward can be huge even at cost+2%.<\/span><\/p>\n

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RELATED: The Parts Manager\u2019s Pricing Guide to Maximize Gross Profit<\/a><\/strong><\/p>\n

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10% of something beats 30% of nothing<\/h3>\n

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Your parts counter is your baby. We totally understand. And we\u2019d never suggest you have to make the ultimate choice between your counter business and your online platform. You\u2019re not replacing<\/em> high margins with slim ones – you\u2019re adding<\/em> a new source of volume-based online revenue to what you\u2019re already making in-store.\u00a0 So get greedy and start looking at slashed margins as a huge opportunity!<\/span><\/p>\n

Getting online for the first time and figuring out the best pricing model for your inventory and your brand can be tricky. That\u2019s why the online selling experts at RevolutionParts have created tools to optimize your pricing to become a volume seller on Amazon, eBay, your webstore and our Storefront Plugin. <\/span><\/p>\n

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<\/span><\/p>\n

Contact us and request a demo today!<\/strong><\/a><\/p>\n

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Stay Up-To-Date on Industry Topics<\/h2>\n

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Fixed Ops trends, tips for growing online profits, and more<\/p>\n

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Blog<\/i><\/span><\/span><\/p>\n

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Master These Three Things to Sell Parts on Amazon Like a Pro <\/a><\/p>\n

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Amazon dominates the online auto parts sales sphere. The website generates over $150 billion in sales per year.\u00a0If you want to get in on the action and generate some revenue for your dealership, you\u2019re going to have to win the Buy Box.<\/span><\/p>\n

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Read More<\/i><\/span><\/a><\/p>\n

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Dealer Spotlight<\/i><\/span><\/span><\/p>\n

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Delray Acura & Hyundai<\/a><\/span><\/p>\n

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\u201cWhatever is worth doing at all, is worth doing well,\u201d Robert Lasdon quotes Phillip Stanhope\u2014but more importantly, his aunt\u2014 when asked about the work ethic he brings to\u00a0<\/span>his role as Internet Parts Director<\/span>\u00a0of Delray Acura & Hyundai.<\/span><\/p>\n

<\/span><\/p>\n

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Read More<\/i><\/span><\/a><\/p>\n

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eBook<\/i><\/span><\/span><\/p>\n

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Parts Inventory Turnover Strategies for Maximizing Gross Profit<\/a><\/p>\n

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Use these strategies & resources you already have at the dealership to accelerate inventory turnover.<\/span><\/p>\n

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Read More<\/i><\/span><\/a><\/p>\n

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Request a demo of THE #1 WAY FOR NEW CAR DEALERS TO SELL PARTS & Accessories ONLINE<\/h3>\n

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[\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_nav prev_text=”Previous Blog” next_text=”Next Blog” _builder_version=”3.19.1″][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Your eCommerce Wins Don\u2019t Happen in the Margins For most Parts Managers, selling parts with slashed margins is about as enjoyable as driving with slashed tires. Yet, that\u2019s the reality parts sellers face when opening up an eCommerce platform. The comfortable profit margins you\u2019re used to as a result of markups at your over-the-counter business […]<\/p>\n","protected":false},"author":1,"featured_media":53730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,63],"tags":[],"class_list":["post-42125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-grow-online-part-sales"],"acf":[],"yoast_head":"\nTo Win at Parts eCommerce You Need to Stop Thinking About Margins - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"description\" content=\"Your eCommerce wins don\u2019t happen in the margins. A change in mindset will lead to a rise in gross profit in the Parts Department.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revolutionparts.com\/blog\/stop-thinking-about-margins-to-win-at-parts-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To Win at Parts eCommerce You Need to Stop Thinking About Margins - RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"og:description\" content=\"Your eCommerce wins don\u2019t happen in the margins. 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