{"id":40786,"date":"2019-01-10T14:10:20","date_gmt":"2019-01-10T14:10:20","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=40786"},"modified":"2020-10-14T17:21:18","modified_gmt":"2020-10-14T17:21:18","slug":"how-to-outlast-and-outperform-your-competition","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/how-to-outlast-and-outperform-your-competition\/","title":{"rendered":"How To Outlast And Outperform Your Competition"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_row _builder_version=&#8221;3.0.48&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.1&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.6em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>Can you honestly describe your parts department as competitive and aggressive?<\/p>\n<p>Chances are, you could be a lot more efficient when it comes to selling parts and accessories online. Outdated parts forms and a weak web presence can hold you back, giving someone else an advantage. When another dealership makes a sale in your area, that\u2019s one less sale for your parts business.<\/p>\n<p>Get this\u2014the more customers you\u2019re engaging with, the fewer there are for your competition.<\/p>\n<h3>\u00a0<\/h3>\n<h3>Strengthen your web presence<\/h3>\n<p>The strategy is simple. Be where your customers are, wherever they are. With over 16,700 franchised dealers in the United States alone, shoppers have endless options when it comes to buying parts. Are your weak social media presence and non-user-friendly website holding you back from securing your share of this multi-billion dollar industry?<\/p>\n<p>Good news\u2014you can fix that.<\/p>\n<p>Through basic social media engagement and incentives, like discounts and free shipping promos, you can reach new customers and re-engage old customers at the same time. Social media has an influence on 74% of customers when it comes to buying something. By putting your dealership on social media, you\u2019re getting your parts business in front of a much larger audience. If your closest competitor doesn\u2019t, you just gave yourself an edge.<\/p>\n<p>Your dealership website is the first impression a customer will have of your business.<\/p>\n<h3>\u00a0<\/h3>\n<h3>\u00a0<\/h3>\n<h3>Do a simple website audit to see if your web presence is working for or against you:<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.19.1&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.6em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;-30px|||43px&#8221; custom_margin_tablet=&#8221;-19px||&#8221; custom_margin_phone=&#8221;|||15px&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<ul>\n<li>Use high-quality product photos. Low-resolution or blurry photos of your inventory give off an unprofessional vibe and can make it harder for customers to trust your business.<\/li>\n<li>Are you using a parts form? Chances are, it\u2019s overwhelming to your average parts shopper and you\u2019re missing out on sales because of it. <a href=\"https:\/\/www.revolutionparts.com\/ebook\/why-your-customers-hate-your-parts-form\/\">Read more about why your customers would rather go to the DMV than use your parts form ever again<\/a>.<\/li>\n<li>Is your parts catalog online for customers to see? If you\u2019re not selling your parts inventory online at all, you\u2019re already behind: let us help with that.<\/li>\n<li>Keep your staff contact information up to date. If an employee leaves or gets promoted, be sure to make the necessary updates as soon as possible. If a customer is calling to speak with a fixed ops employee who hasn\u2019t worked there in years, you could lose a loyal paying customer.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.19.1&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.6em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;-21px|||&#8221;]<\/p>\n<h3>If it\u2019s not working, get rid of it!<\/h3>\n<p>Often, the fatal mistake of a dealership\u2019s website is the parts form. It costs you sales in ways you may have never considered. Picture this: your customer finds a competitor\u2019s store that has an all-in-one plugin that gives full access to their entire parts catalog without having to fill out a confusing form. For the customer, it&#8217;s a no brainer\u2014 easy, accurate, and no waiting. Your parts form simply can\u2019t stand up to that. The only way to compete with such an easy shopping experience is to ditch the old parts form for a <a href=\"https:\/\/www.revolutionparts.com\/storefront-plugin\/\">user-friendly plugin<\/a>.<\/p>\n<h3>\u00a0<\/h3>\n<h3>What can I do that my competition won\u2019t?<\/h3>\n<p>In the world of selling OEM parts, being adaptable is crucial. In 2018, eCommerce auto parts sales exceeded 10 billion dollars. If you\u2019re open to making changes and tweaking your parts business on the fly, you&#8217;re sure to come out on top. The pie (with a golden brown sales crust and a delicious revenue filling) is bigger than ever and it keeps growing by the day.<\/p>\n<p>Time to claim your own slice of the pie. <a href=\"https:\/\/www.revolutionparts.com\/storefront-plugin-demo\/\">Sign up for a quick demo with RevolutionParts<\/a> and discover how <a href=\"https:\/\/www.revolutionparts.com\/storefront-plugin\/\">the Storefront Plugin<\/a> replaces your parts form and improves your customer experience. Your customers will never need to shop with a competitor ever again.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.0.65&#8243; custom_padding=&#8221;4px|0px|44px|0px|false|false&#8221;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; custom_padding=&#8221;22.9062px|0px|0|0px|false|false&#8221; background_position_1=&#8221;top_left&#8221; background_repeat_1=&#8221;no-repeat&#8221; _builder_version=&#8221;3.0.65&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;no-repeat&#8221;][et_pb_divider divider_weight=&#8221;5px&#8221; height=&#8221;60&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;3.19.1&#8243; hide_on_mobile=&#8221;on&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;5px|0px|22.9062px|0px|false|false&#8221; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.1&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height=&#8221;1.7em&#8221; custom_margin=&#8221;0px|0px|0px|0px&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Stay Up-To-Date on Industry Topics<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.0.87&#8243; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.3em&#8221; header_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px|0px|10px|0px&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p style=\"text-align: center;\">Fixed Ops trends, tips for growing online profits, and more<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_width_px=&#8221;1599px&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding=&#8221;30px|0px|0px|0px&#8221; background_color_4=&#8221;#f6f7f9&#8243; parallax_method_1=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221; parallax_method_3=&#8221;off&#8221; background_position_1=&#8221;top_left&#8221; background_position_2=&#8221;top_left&#8221; background_position_3=&#8221;top_left&#8221; background_position_4=&#8221;top_left&#8221; background_repeat_1=&#8221;no-repeat&#8221; background_repeat_2=&#8221;no-repeat&#8221; background_repeat_3=&#8221;no-repeat&#8221; background_repeat_4=&#8221;no-repeat&#8221; use_background_color_gradient_1=&#8221;on&#8221; use_background_color_gradient_2=&#8221;on&#8221; use_background_color_gradient_3=&#8221;on&#8221; background_color_gradient_start_1=&#8221;#f2f2f2&#8243; background_color_gradient_start_2=&#8221;#f2f2f2&#8243; background_color_gradient_start_3=&#8221;#f2f2f2&#8243; background_color_gradient_end_1=&#8221;#ffffff&#8221; background_color_gradient_end_2=&#8221;#ffffff&#8221; background_color_gradient_end_3=&#8221;#ffffff&#8221; background_color_gradient_end_position_1=&#8221;85%&#8221; background_color_gradient_end_position_2=&#8221;85%&#8221; background_color_gradient_end_position_3=&#8221;85%&#8221; padding_right_1=&#8221;0px&#8221; padding_right_2=&#8221;0px&#8221; padding_right_3=&#8221;0px&#8221; padding_bottom_1=&#8221;10px&#8221; padding_bottom_2=&#8221;10px&#8221; padding_bottom_3=&#8221;10px&#8221; padding_left_1=&#8221;0px&#8221; padding_left_2=&#8221;0px&#8221; padding_left_3=&#8221;0px&#8221; _builder_version=&#8221;3.19.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; padding_bottom=&#8221;10px&#8221; padding_left=&#8221;0px&#8221; padding_right=&#8221;0px&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;no-repeat&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#f2f2f2&#8243; background_color_gradient_end=&#8221;#ffffff&#8221; background_color_gradient_end_position=&#8221;85%&#8221;][et_pb_image src=&#8221;https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2019\/01\/10things.jpg&#8221; url=&#8221;https:\/\/www.revolutionparts.com\/things-your-parts-counter-staff-can-do\/&#8221; url_new_window=&#8221;on&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.19.1&#8243; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;on&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.0.87&#8243; text_font=&#8221;Open Sans||on||&#8221; text_text_color=&#8221;#5b666d&#8221; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;24px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-size: small;\"><i>Blog<\/i><\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.19.1&#8243; text_font=&#8221;Open Sans||||&#8221; text_text_color=&#8221;#db3126&#8243; text_font_size=&#8221;26px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;15px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;||font-color: #db3126&#8243; border_style=&#8221;solid&#8221;]<a href=\"https:\/\/www.revolutionparts.com\/things-your-parts-counter-staff-can-do\/\"><span style=\"color: #db3126;\">10 Things Your Parts Counter Staff Can Do With Their Spare Time<\/span><\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.19.1&#8243; text_font=&#8221;Open Sans||||&#8221; text_text_color=&#8221;#a1a1a1&#8243; custom_margin=&#8221;0px|20px||20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>Most dealership sites have an old-school and ineffective parts order form. Often, when these forms are submitted they land&#8230;\u00a0<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.19.1&#8243; text_font=&#8221;Open Sans||on||&#8221; text_text_color=&#8221;#db3126&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;15px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/things-your-parts-counter-staff-can-do\/\"><span style=\"color: #db3126;\"><i>Read More<\/i><\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; padding_bottom=&#8221;10px&#8221; padding_left=&#8221;0px&#8221; padding_right=&#8221;0px&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;no-repeat&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#f2f2f2&#8243; background_color_gradient_end=&#8221;#ffffff&#8221; background_color_gradient_end_position=&#8221;85%&#8221;][et_pb_image src=&#8221;https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2019\/01\/Qualityblog.jpg&#8221; url=&#8221;https:\/\/www.revolutionparts.com\/case-studies\/quality-buick-gmc-mazda-of-albuquerque\/&#8221; url_new_window=&#8221;on&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.19.1&#8243; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;on&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.0.87&#8243; text_font=&#8221;Open Sans||on||&#8221; text_text_color=&#8221;#5b666d&#8221; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;24px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-size: small;\"><i>Dealer Spotlight<\/i><\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.19.1&#8243; text_font=&#8221;Open Sans||||&#8221; text_text_color=&#8221;#262e32&#8243; text_font_size=&#8221;26px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;15px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/case-studies\/quality-buick-gmc-mazda-of-albuquerque\/\"><span style=\"color: #db3126;\">Quality Buick GMC Mazda of Albuquerque<\/span><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.19.1&#8243; text_font=&#8221;Open Sans||||&#8221; text_text_color=&#8221;#a1a1a1&#8243; custom_margin=&#8221;0px|20px||20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>Garry Ricci uses RevolutionParts and the Storefront Plugin to directly compete with Aftermarket parts sales and reach more customers than ever before.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.19.1&#8243; text_font=&#8221;Open Sans||on||&#8221; text_text_color=&#8221;#db3126&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;15px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/case-studies\/quality-buick-gmc-mazda-of-albuquerque\/\"><span style=\"color: #db3126;\"><i>Read More<\/i><\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; padding_bottom=&#8221;10px&#8221; padding_left=&#8221;0px&#8221; padding_right=&#8221;0px&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;no-repeat&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#f2f2f2&#8243; background_color_gradient_end=&#8221;#ffffff&#8221; background_color_gradient_end_position=&#8221;85%&#8221;][et_pb_image src=&#8221;https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2019\/01\/SevenTips.jpg&#8221; url=&#8221;https:\/\/www.revolutionparts.com\/ebook\/the-secret-to-turning-your-dealer-website-into-a-parts-selling-machine\/&#8221; url_new_window=&#8221;on&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.19.1&#8243; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;on&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.0.87&#8243; text_font=&#8221;Open Sans||on||&#8221; text_text_color=&#8221;#5b666d&#8221; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;24px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-size: small;\"><i>eBook<\/i><\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.19.1&#8243; text_font=&#8221;Open Sans||||&#8221; text_text_color=&#8221;#262e32&#8243; text_font_size=&#8221;26px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;15px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/ebook\/the-secret-to-turning-your-dealer-website-into-a-parts-selling-machine\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #db3126;\">7 Quick Tips to Turn Your Dealer Website into a Parts Selling Machine<br \/>\n<\/span><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.19.1&#8243; text_font=&#8221;Open Sans||||&#8221; text_text_color=&#8221;#a1a1a1&#8243; custom_margin=&#8221;0px|20px||20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>Your dealership website has lots of visitors, but are you turn parts shoppers into parts buyers?<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.19.1&#8243; text_font=&#8221;Open Sans||on||&#8221; text_text_color=&#8221;#db3126&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;15px|20px|15px|20px&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/ebook\/the-secret-to-turning-your-dealer-website-into-a-parts-selling-machine\/\"><span style=\"color: #db3126;\"><i>Read More<\/i><\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1651px&#8221; specialty=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Large Demo&#8221; _builder_version=&#8221;3.19.1&#8243; background_color=&#8221;#f2f2f2&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#ffffff&#8221; background_color_gradient_end=&#8221;#f2f2f2&#8243; background_color_gradient_start_position=&#8221;20%&#8221; border_width_bottom=&#8221;5px&#8221; 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Chances are, you could be a lot more efficient when it comes to selling parts and accessories online. Outdated parts forms and a weak web presence can hold you back, giving someone else an advantage. When another dealership makes a sale in your area, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"Can you honestly describe your parts department as competitive and aggressive?\n\nChances are, you could be a lot more efficient when it comes to selling parts and accessories online. Outdated parts forms and a weak web presence can hold you back, giving someone else an advantage. When another dealership makes a sale in your area, that\u2019s one less sale for your parts business.\n\nGet this\u2014the more customers you\u2019re engaging with, the fewer there are for your competition.\n<h3>Strengthen your web presence<\/h3>\nThe strategy is simple. Be where your customers are, wherever they are. With over 16,700 franchised dealers in the United States alone, shoppers have endless options when it comes to buying parts. Are your weak social media presence and non-user-friendly website holding you back from securing your share of this multi-billion dollar industry?\n\nGood news\u2014you can fix that.\n\nThrough basic social media engagement and incentives, like discounts and free shipping promos, you can reach new customers and re-engage old customers at the same time. Social media has an influence on 74% of customers when it comes to buying something. By putting your dealership on social media, you\u2019re getting your parts business in front of a much larger audience. If your closest competitor doesn\u2019t, you just gave yourself an edge.\n\nYour dealership website is the first impression a customer will have of your business.\n<h3>Do a simple website audit to see if your web presence is working for or against you:<\/h3>\n<ul>\n \t<li>Use high-quality product photos. Low-resolution or blurry photos of your inventory give off an unprofessional vibe and can make it harder for customers to trust your business.<\/li>\n \t<li>Are you using a parts form? Chances are, it\u2019s overwhelming to your average parts shopper and you\u2019re missing out on sales because of it. <a href=\"https:\/\/www.revolutionparts.com\/ebook\/why-your-customers-hate-your-parts-form\/\">Read more about why your customers would rather go to the DMV than use your parts form ever again<\/a>.<\/li>\n \t<li>Is your parts catalog online for customers to see? If you\u2019re not selling your parts inventory online at all, you\u2019re already behind: let us help with that.<\/li>\n \t<li>Keep your staff contact information up to date. If an employee leaves or gets promoted, be sure to make the necessary updates as soon as possible. If a customer is calling to speak with a fixed ops employee who hasn\u2019t worked there in years, you could lose a loyal paying customer.<\/li>\n<\/ul>\n<h3>If it\u2019s not working, get rid of it!<\/h3>\nOften, the fatal mistake of a dealership\u2019s website is the parts form. It costs you sales in ways you may have never considered. Picture this: your customer finds a competitor\u2019s store that has an all-in-one plugin that gives full access to their entire parts catalog without having to fill out a confusing form. For the customer, it's a no brainer\u2014 easy, accurate, and no waiting. Your parts form simply can\u2019t stand up to that. The only way to compete with such an easy shopping experience is to ditch the old parts form for a <a href=\"https:\/\/www.revolutionparts.com\/storefront-plugin\/\">user-friendly plugin<\/a>.\n<h3>What can I do that my competition won\u2019t?<\/h3>\nIn the world of selling OEM parts, being adaptable is crucial. In 2018, eCommerce auto parts sales exceeded 10 billion dollars. If you\u2019re open to making changes and tweaking your parts business on the fly, you're sure to come out on top. The pie (with a golden brown sales crust and a delicious revenue filling) is bigger than ever and it keeps growing by the day.\n\nTime to claim your own slice of the pie. <a href=\"https:\/\/www.revolutionparts.com\/storefront-plugin-demo\/\">Sign up for a quick demo with RevolutionParts<\/a> and discover how <a href=\"https:\/\/www.revolutionparts.com\/storefront-plugin\/\">the Storefront Plugin<\/a> replaces your parts form and improves your customer experience. Your customers will never need to shop with a competitor ever again.","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,62],"tags":[],"class_list":["post-40786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-getting-started"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Outlast And Outperform Your Competition - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"description\" content=\"Outsell your competition by following these simple tips. 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