{"id":39088,"date":"2018-10-05T10:00:05","date_gmt":"2018-10-05T10:00:05","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=39088"},"modified":"2020-10-14T17:17:52","modified_gmt":"2020-10-14T17:17:52","slug":"the-top-3-items-that-can-drive-accessory-purchases","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/the-top-3-items-that-can-drive-accessory-purchases\/","title":{"rendered":"The Top 3 Items That Can Drive Accessory Purchases"},"content":{"rendered":"<p>Now, more than ever, there is an urgency for new car dealerships to do three things:<\/p>\n<ul>\n<li>Save more money<\/li>\n<li>Make more money<\/li>\n<li>Explore new revenue streams<\/li>\n<\/ul>\n<p>How do these dealerships accomplish these goals? One of the ways is through the accessories market. The market is bigger than ever, but dealerships aren&#8217;t taking full advantage of it. Profit margins on accessories sales routinely approach 50%, and the market generates an average of 40 billion dollars a year.<\/p>\n<p>Given these stats, it\u2019s surprising that only about 5% of customers buy add-on accessories from the dealership where they purchased their vehicle.<\/p>\n<p>Knowing how to increase sales of accessories in your dealership doesn\u2019t have to be difficult. It can be broken down into three key points:<\/p>\n<h4><strong>1. Awareness <\/strong><\/h4>\n<p>New car customers are payment driven, which means they may have to go with a base model vehicle instead of choosing the upgraded version with all the bells and whistles. \u00a0Making customers aware of what they are able to add-on after the purchase of the vehicle is important for the future. Having a conversation will allow them to bookmark your dealership for when they\u2019re ready to make upgrades and personalize their vehicle further<\/p>\n<h4><strong>2. Timing<\/strong><\/h4>\n<p>Knowing when to talk about accessories is important. This discussion often occurs as an afterthought since a dealership\u2019s first priority is to sell a car. Once the customer commits to buying a vehicle, they are directed to a financial advisor, where additional upgrades can be sold. Of course, when a car is delivered or ready for pickup, you can present a coupon or voucher that will give them a discount and direct them to your 24\/7 online parts and accessories store<\/p>\n<h4><strong>3. Process<\/strong><\/h4>\n<p>Installing accessories more quickly and efficiently can help improve the process and help you retain customers in the process. Labor install times should be competitive and you should have some accessories prominently displayed on vehicles on the showroom floor. It also helps to have a dedicated parts website that feature the complete line of OEM approved accessories to choose from so consumers can find exactly what they\u2019re looking for if you don\u2019t have it in stock.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now, more than ever, there is an urgency for new car dealerships to do three things: Save more money Make more money Explore new revenue streams How do these dealerships accomplish these goals? One of the ways is through the accessories market. The market is bigger than ever, but dealerships aren&#8217;t taking full advantage of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,60],"tags":[],"class_list":["post-39088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Top 3 Items That Can Drive Accessory Purchases - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revolutionparts.com\/blog\/the-top-3-items-that-can-drive-accessory-purchases\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top 3 Items That Can Drive Accessory Purchases - RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"og:description\" content=\"Now, more than ever, there is an urgency for new car dealerships to do three things: Save more money Make more money Explore new revenue streams How do these dealerships accomplish these goals? 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