{"id":39019,"date":"2018-09-18T15:35:35","date_gmt":"2018-09-18T15:35:35","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=39019"},"modified":"2021-05-27T21:45:35","modified_gmt":"2021-05-27T21:45:35","slug":"5-myths-gms-have-about-the-parts-department","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/5-myths-gms-have-about-the-parts-department\/","title":{"rendered":"5 Myths GMs Have About the Parts Department"},"content":{"rendered":"

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A lot of GMs don\u2019t spend enough time with the parts department to understand how everything works. With so much focus on vehicle sales, the parts and service department ends up taking a backseat to dealership operations.<\/span><\/p>\n

It ends up hurting the dealership as a whole since these departments can\u2019t operate as efficiently as they could if more time or effort was spent on them. Fixed operations can help cover dealership costs, making the process of selling cars easier. It\u2019s all connected.<\/span><\/p>\n

It\u2019s time to face the facts; parts are valuable for sales and profit. We\u2019re debunking some of the most common myths about the parts department.<\/span><\/p>\n

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Myth #1:<\/span> The parts department can\u2019t be profitable.<\/b><\/h2>\n

Vehicle sales at the dealership bring in a great deal of profit. As a result, GMs like to focus on vehicle sales the most. However, that doesn\u2019t mean the parts department can\u2019t add value to the dealership\u2019s profits.<\/span><\/p>\n

Online parts sales<\/a> can be a brand new profit center for the dealership. The average dealer in the RevolutionParts family increased their parts revenue by 27% in 2020<\/strong>. Monthly parts revenue for dealers averaged at about $34,000 too. These top-performing dealers aren\u2019t reaching numbers like that through chance.<\/span><\/p>\n

\u2b50 Download the 2020 Pars eCommerce Year in Review to see the full report<\/a><\/span><\/p>\n

Instead of a strict focus on vehicle sales, these GMs communicate with Fixed Ops and give the parts department the attention it needs to be successful.<\/span>\u00a0<\/span><\/p>\n

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Myth #2:<\/span> A website is enough to get new customers.<\/b><\/h2>\n

The internet is so large that it\u2019s rare for a new website to go up and be easily found by new customers. Often GMs will pay to have the site set up, only to be disappointed by the lack of sales and decide that it was a bad idea to sell auto parts online.<\/span><\/p>\n

Setting up an online store is half the battle for selling online. Your website can be profitable with a successful marketing strategy<\/strong> and budget that focuses on SEO and PPC with some work. As long as there\u2019s some way to spread the word about your parts site and make it easier for customers to find you, sales are likely to improve.<\/span><\/p>\n

If you don\u2019t want to handle marketing yourself, RevolutionParts can handle it for you. We offer marketing services<\/a> that help our customers:<\/span><\/p>\n