[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||-92px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”-14px|||||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Bommarito Ford has achieved amazing results with its parts department, reporting 407 orders and $82,462.52 in sales in just 30 days<\/strong>. These numbers highlight the growing power of parts eCommerce. At the heart of this success is Fixed Ops Director Scott Lindwall\u2019s philosophy: \u201cYour bottom line is your front line, and your people are your front line.\u201d\u00a0 <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”36px” header_3_text_align=”center” header_4_text_align=”center” header_4_font_size=”32px” custom_margin=”||7px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.3″ _module_preset=”default” width=”85%” width_tablet=”50%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||32px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb alt=”add revenue” image_icon_width=”88%” _builder_version=”4.27.3″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_text_color=”#db3126″ body_font_size=”17px” body_line_height=”1.1em” background_color=”#ffffff” text_orientation=”center” width=”100%” max_width=”100%” module_alignment=”center” height=”120px” max_height=”120px” custom_padding=”20px|20px|20px|20px|false|false” custom_css_blurb_title=”margin-top:-15px” border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” border_color_all=”#575757″ image_max_width=”50%” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Orders<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb alt=”add revenue” image_icon_width=”88%” _builder_version=”4.27.3″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_text_color=”#db3126″ body_font_size=”17px” body_line_height=”1.1em” background_color=”#ffffff” text_orientation=”center” width=”100%” max_width=”100%” module_alignment=”center” height=”120px” max_height=”120px” custom_padding=”20px|20px|20px|20px|false|false” custom_css_blurb_title=”margin-top:-15px” border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” border_color_all=”#575757″ image_max_width=”50%” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Gross Profit<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb alt=”add revenue” image_icon_width=”88%” _builder_version=”4.27.3″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_text_color=”#db3126″ body_font_size=”17px” body_line_height=”1.1em” background_color=”#ffffff” text_orientation=”center” width=”100%” max_width=”100%” module_alignment=”center” height=”120px” max_height=”120px” custom_padding=”20px|20px|20px|20px|false|false” custom_css_blurb_title=”margin-top:-15px” border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” border_color_all=”#575757″ image_max_width=”50%” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Sales<\/p>\n [\/et_pb_blurb][et_pb_blurb alt=”add revenue” image_icon_width=”88%” _builder_version=”4.27.3″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_text_color=”#db3126″ body_font_size=”17px” body_line_height=”1.1em” background_color=”#ffffff” text_orientation=”center” width=”100%” max_width=”100%” module_alignment=”center” height=”120px” max_height=”120px” custom_margin=”|||28px||” custom_padding=”20px|20px|20px|3px|false|false” custom_css_blurb_title=”margin-top:-15px” border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” border_color_all=”#575757″ image_max_width=”50%” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Average Order<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”|auto|6px|auto||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”6px||11px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Scott Lindwall\u2019s journey to becoming Fixed Ops Director for the Bommarito Group began on the ground floor as a parts manager. Over the years, he worked his way up, gaining firsthand experience and a deep understanding of what it takes to build a successful team.\u00a0<\/span><\/p>\n Now overseeing operations at multiple dealerships\u2014Ford, Nissan, Honda, VW, and Toyota\u2014Lindwall has led the charge in embracing online sales, being the first in the group to adopt RevolutionParts seven years ago.<\/span><\/p>\n \u201cI spend money with folks who I trust,\u201d<\/strong><\/span> said Lindwall, and that trust starts within his own team.\u00a0<\/span><\/p>\n Hiring a new parts manager, Ben Hannock, was a turning point. Within 30 days of Hannock\u2019s arrival, the department experienced 100% growth.\u00a0<\/span><\/p>\n Lindwall emphasized, \u201cWhen you invest in your people and set them up to win, they deliver.\u201d\u00a0<\/strong><\/span>\u00a0<\/span><\/p>\n Leadership continually invests in the parts department by encouraging them to discuss and share ideas internally, sending them to seminars and other industry events, and providing educational reading materials.<\/span><\/p>\n Traditionally, the success of a parts department was tied to the sales floor and service drive. Today, the competition extends beyond local markets to 24\/7 aftermarket retailers.\u00a0<\/span><\/p>\n Lindwall said, \u201cOur competition is the aftermarket\u2014they\u2019re working 24\/7, and we have the ability to do the same thing and even better.\u201d<\/strong><\/span><\/span><\/p>\n Using RevolutionParts, Bommarito Ford turned its parts department into a strong online business that customers can shop from anytime, anywhere. Selling parts online has helped the dealership reach beyond local customers and compete across the whole country.<\/span><\/p>\n RevolutionParts has played a big role in helping Bommarito Ford succeed with selling parts online. The platform handles the background tasks, allowing the dealership to focus on sales and taking care of customers.\u00a0<\/span><\/p>\n Lindwall had simple advice for other dealers: \u201cIt\u2019s a trust fall, but it\u2019s the best thing you\u2019ll ever do.\u201d<\/strong><\/span><\/span><\/p>\n He also gives credit to RevolutionParts\u2019 consulting services, especially Mike King, for sharing tips and strategies that really work. Lindwall recommended, \u201cFollow their recommendations.\u201d<\/span><\/p>\n For Bommarito Ford, keeping inventory clean and moving isn\u2019t a challenge\u2014it\u2019s a way of doing business. Lindwall believes in treating inventory like \u201cpiles of money.\u201d He explained, \u201cThe more you can move it, the cleaner you keep it, and the more money you can earn.\u201d\u00a0\u00a0<\/span><\/p>\n RevolutionParts helps Bommarito Ford stay on top of this process by making it easy to sell parts online. The platform turns slow-moving inventory into profit by connecting the dealership with customers all over the country. By staying focused on quick sales and avoiding stockpile issues, the parts department operates more efficiently and keeps profits growing.\u00a0 <\/span>[\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/BommeritoFord-screenimage2.png” title_text=”BommeritoFord-screenimage2″ align=”center” _builder_version=”4.27.3″ _module_preset=”default” width=”86%” max_width=”86%” module_alignment=”center” custom_margin=”10px||-4px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”6px||11px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Lindwall knows how important it is to make things simple for customers. \u201cIt\u2019s not what you like, it\u2019s the consumer,\u201d<\/strong><\/span> he chuckled, quoting the movie <\/span>Joe Dirt<\/span><\/i>.\u00a0\u00a0<\/span><\/p>\n Selling parts online fits perfectly with this idea. It lets customers shop whenever they want, on their own time. This convenience helps Bommarito Ford stand out and keeps customers coming back.\u00a0\u00a0<\/span><\/p>\n Lindwall had a big goal: \u201cOne day, my parts department is going to outgross our service department.\u201d<\/strong><\/span> With hard work and the help of eCommerce, that\u2019s exactly what happened. Selling parts online played a big role in reaching that milestone and making the department a leader in the dealership.\u00a0\u00a0<\/span><\/p>\n For dealerships unsure about selling parts online, Lindwall has some simple advice: go for it. \u201cIt\u2019s totally doable,\u201d he said. While it may require some extra work, having the right tools and support makes it much easier\u2014and the rewards are worth it.\u00a0\u00a0<\/span><\/p>\n Lindwall encouraged General Managers to trust their operators and consider new programs and tools. \u201cGeneral Managers need to listen to their operators about the programs and tools that are out there,\u201d<\/strong><\/span> he explained. \u201cIn the dealership, you have to use every revenue opportunity available to you.\u201d<\/strong><\/span>\u00a0\u00a0<\/span><\/p>\n With RevolutionParts, Bommarito Ford has done just that. The platform has been a game-changer, turning online parts sales into a powerful way to boost revenue and reach more customers. For Lindwall, selling parts online isn\u2019t just a good idea\u2014it\u2019s essential for staying competitive and growing the business.\u00a0\u00a0<\/span><\/p>\n Bommarito Ford\u2019s story shows how focusing on people and using the right technology can turn a parts department into a strong and profitable business. By supporting employees, focusing on customer experience, and using RevolutionParts for online sales, the dealership has created a model for success.\u00a0\u00a0<\/span><\/p>\n Lindwall summed it up perfectly: \u201cTaking risks is part of being great.\u201d<\/strong><\/span> For dealerships ready to invest in their team and embrace online sales, Bommarito Ford offers a clear path to reaching big goals.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.27.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.68) 0%|rgba(0,0,0,0.89) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.5)” background_color_gradient_end=”rgba(0,0,0,0.75)” background_image=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/0-f8a1121b-538f-4b5c-bdf6-ca099ca36811-1920×1080.jpg” parallax=”on” background_blend=”hard-light” custom_margin=”77px||20px||false|false” custom_padding=”8vw||8vw||true|false” locked=”off” collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.0″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ max_width=”800px” custom_margin=”24px|auto|37px|auto||” scroll_fade=”0|40|40|100|0|100|100″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Don’t Miss Out!” _builder_version=”4.25.1″ _module_preset=”default” title_font=”||||||||” title_text_align=”center” title_text_color=”#FFFFFF” title_font_size=”50px” custom_margin=”||1px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#FFFFFF” text_line_height=”1.6em” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Discover how RevolutionParts can help you boost your online parts sales and streamline your operations. Schedule your free demo today and take the first step towards transforming your parts department.<\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”\/demo” button_text=”Schedule Your Free Demo Now” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”18px” custom_margin=”45px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Turning Parts Employees into Online Sales Leaders Bommarito Ford has achieved amazing results with its parts department, reporting 407 orders and $82,462.52 in sales in just 30 days. These numbers highlight the growing power of parts eCommerce. At the heart of this success is Fixed Ops Director Scott Lindwall\u2019s philosophy: \u201cYour bottom line is your […]<\/p>\n","protected":false},"author":1,"featured_media":337159,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[36,205],"tags":[],"class_list":["post-337157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-dealer-spotlight"],"acf":[],"yoast_head":"\nBommarito Ford Rolling 30-Day Online Part Sales<\/span><\/h4>\n
407<\/strong><\/span><\/h4>\n
$6,025.88<\/strong><\/span><\/h4>\n
$82,462.52<\/strong><\/span><\/h4>\n
$202.61<\/strong><\/span><\/h4>\n
Grow Your Own High-Impact Parts Employees\u00a0<\/span><\/h4>\n
Taking on Aftermarket Retailers with RevolutionParts<\/span><\/h4>\n
Turning Inventory Into Cash, One Sale at a Time<\/span><\/h4>\n
Making It Easy for Customers to Keep Coming Back\u00a0\u00a0<\/span><\/h4>\n
Advice for Dealerships Not Yet Selling Parts Online\u00a0\u00a0<\/span><\/h4>\n
Invest in People, Embrace Technology, Achieve Big Goals<\/span><\/h4>\n