{"id":337149,"date":"2024-12-06T21:32:41","date_gmt":"2024-12-06T21:32:41","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=337149"},"modified":"2024-12-23T21:05:35","modified_gmt":"2024-12-23T21:05:35","slug":"hyundai-of-the-shoals","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/case-studies\/hyundai-of-the-shoals\/","title":{"rendered":"Hyundai of the Shoals"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||-92px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

How One Hyundai Parts Manager Quadrupled Sales and Transformed a Department<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”-14px|||||” global_colors_info=”{}”]<\/p>\n

When Ryan Meachem took the reins as Parts Manager at Hyundai of the Shoals, he found himself staring down the barrel of a challenge: a parts department struggling to find its footing. The dealership had never had a parts manager, and with a mountain of obsolete inventory weighing down operations, it was clear Ryan had his work cut out for him. In just a matter of months, Ryan had transformed the department with a strategy that combined airtight processes, expert inventory management, and online parts sales.<\/span><\/p>\n

But, how did he manage to take a department in desperate need of strong leadership to a pinnacle of efficiency and profitability? This is Ryan\u2019s story of grit, innovation, and the strategic use of modern selling tools that has quadrupled sales in Hyundai of the Shoals\u2019 parts department in under a year.<\/span><\/p>\n

The Challenge:<\/strong><\/span>
A Department on the Brink of Change<\/span><\/h4>\n

When Ryan joined Hyundai of the Shoals in October 2024, the sales volume in his first month hovered just around $15,000. Ryan saw an opportunity for change.\u00a0<\/span><\/p>\n

His first order of business was to stabilize the department\u2019s daily operations. \u201cI knew I had to break bad habits for my employees and create good ones,\u201d Ryan recalled. He started with the basics: inventory management. The team before him didn\u2019t have a process for returning unsold parts, which led to a stockpile of unnecessary inventory collecting dust. So, Ryan added a new system for tracking special orders and keeping a healthy stock rotation.\u00a0<\/span><\/p>\n

Ryan isn\u2019t the type to settle for simply keeping things running. He knew there was more potential in the department, which led him to propose taking the department online. His GM and directors were skeptical because this was new territory, but Ryan was confident. \u201cThey trusted my idea and ambition, even though they weren\u2019t sure about the whole online thing at first,\u201d he said. And it paid off\u2014the results were almost immediate.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”|auto|6px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/GreenwayHyundai-ScreenImage.png” title_text=”GreenwayHyundai-ScreenImage” align=”center” _builder_version=”4.27.3″ _module_preset=”default” width=”86%” max_width=”86%” module_alignment=”center” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”6px||11px|||” global_colors_info=”{}”]<\/p>\n

The Profitable Shift: <\/strong><\/span>
Online Sales for Explosive Growth<\/span><\/h4>\n

Ryan had been considering parts eCommerce in previous roles for years and finally found the right moment to pursue it. \u201cI wanted to find a way to generate more revenue without relying on wholesale relationships, which were limited in our area,\u201d he explained. After only eight weeks of experimenting with online part sales, Ryan quickly saw eCommerce was outpacing wholesale revenue at the dealership.\u00a0<\/span><\/p>\n

In his second month of selling online, his parts department grossed over $63,000, shattering previous records. \u201cWe\u2019ve exceeded our expectations, and my GM and directors couldn\u2019t be happier,\u201d Ryan said. This instant success proved there was a huge market for Hyundai parts beyond local boundaries.<\/span><\/p>\n

One of the biggest wins Ryan saw from selling online was the ability to move obsolete parts. “I can\u2019t stress enough how important it is to clear out old inventory,” he said. Selling online has allowed him to offload parts that were just sitting around, turning them into cash. In two months, he knocked his 20% obsolescence down to an impressive 0%. “It\u2019s crazy how quickly things move online,” Ryan admitted. “What was sitting on the shelf for months is now out the door.”<\/span><\/p>\n

Selling online also made the department more profitable. Ryan managed to recover his upfront investment costs in the first month alone. \u201cBy October, we netted around $5,000 after covering all expenses,\u201d he said. What Ryan once thought was an uncertain gamble turned into a calculated success that has the department running at full throttle.<\/span><\/p>\n

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Ryan\u2019s Parts Department Pro-Tips<\/span><\/h4>\n

Ryan\u2019s success offers invaluable lessons to any parts manager or other dealership leader looking to maximize the earning potential of their parts department. If you’re thinking about making the leap to online part sales, here are some of his tips that could help a beginner start on the right foot:<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”Prioritize Inventory Management” image=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2019\/02\/1.png” icon_placement=”left” image_icon_width=”200%” content_max_width=”700px” _builder_version=”4.27.3″ _module_preset=”default” header_font_size=”29px” image_icon_custom_margin=”|-36px||-19px|false|false” custom_margin=”25px||||false|false” animation=”off” global_colors_info=”{}”]<\/p>\n

First things first: get your inventory under control. Inventory management is the backbone of any successful sales strategy. \u201cYou need to know what you have and how to sell it,\u201d he says. He keeps things organized with daily inventory checks and a reliable system for tracking special orders.\u00a0<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Take Time for Details” image=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2019\/02\/2.png” icon_placement=”left” image_icon_width=”200%” content_max_width=”700px” _builder_version=”4.27.3″ _module_preset=”default” header_font_size=”29px” image_icon_custom_margin=”|-36px||-19px|false|false” custom_margin=”25px||||false|false” animation=”off” global_colors_info=”{}”]<\/p>\n

When it comes to online sales, details matter. Ryan emphasizes that the quality of your product listings can make or break a sale. \u201cTake quality photos of parts and post them online,\u201d he recommends. \u201cWhen customers can see what they\u2019re buying, they\u2019re more likely to make a purchase.\u201d\u00a0<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Be Prepared for a Learning Curve” image=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2019\/02\/3.png” icon_placement=”left” image_icon_width=”200%” content_max_width=”700px” _builder_version=”4.27.3″ _module_preset=”default” header_font_size=”29px” image_icon_custom_margin=”|-36px||-19px|false|false” custom_margin=”25px||||false|false” animation=”off” global_colors_info=”{}”]<\/p>\n

Launching a parts webstore isn\u2019t always smooth sailing\u2014there\u2019s bound to be some hiccups along the way. But Ryan believes you can navigate it. \u201cEmbrace the chaos,\u201d he suggests. \u201cIf you stay organized and focused, it can lead to significant rewards.\u201d<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Train Your Team” image=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2019\/02\/4.png” icon_placement=”left” image_icon_width=”200%” content_max_width=”700px” _builder_version=”4.27.3″ _module_preset=”default” header_font_size=”29px” image_icon_custom_margin=”|-36px||-19px|false|false” custom_margin=”25px||||false|false” animation=”off” global_colors_info=”{}”]<\/p>\n

Don\u2019t forget about your team! Ryan believes in empowering his employees to take on more responsibilities. \u201cTrain your employees to be better than you,\u201d he states. It\u2019s not just about making your life easier\u2014when everyone feels confident in their roles, it shows in their performance.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Adapt to Customer Expectations” image=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2019\/02\/5.png” icon_placement=”left” image_icon_width=”200%” content_max_width=”700px” _builder_version=”4.27.3″ _module_preset=”default” header_font_size=”29px” image_icon_custom_margin=”|-36px||-19px|false|false” custom_margin=”25px||||false|false” animation=”off” global_colors_info=”{}”]<\/p>\n

Ryan highlights the importance of excellent communication when you\u2019re selling to online customers. \u201cYou have to be quick and responsive,\u201d he advises. With his organized approach to daily operations and commitment to timely fulfillment, he has created a customer experience that keeps buyers coming back.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”50px||11px|||” global_colors_info=”{}”]<\/p>\n

Ryan\u2019s Aspirations for 2025<\/span><\/h4>\n

Ryan is optimistic about where online parts sales can take him and the Hyundai of the Shoals team. He plans to turn the parts department into a six-figure grossing operation by the end of 2025. \u201cWe\u2019ve grown our\u00a0<\/span>part\u00a0sales by 400% within a year<\/span>, so I know we can reach that target,\u201d he said confidently. \u201cWith the right strategies in place and a focus on online sales, the sky’s the limit,\u201d he remarked.\u00a0<\/span><\/p>\n

For parts managers and dealership leaders looking to level up, Ryan\u2019s story serves as a roadmap to success. Shifting to online sales has created a new profitable revenue stream and the success has empowered his parts team. As the automotive industry continues to change, bringing in digital tools will be the big difference for teams committed to staying competitive and driving sustainable growth.<\/span><\/p>\n

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Discover how RevolutionParts can help you boost your online parts sales and streamline your operations. Schedule your free demo today and take the first step towards transforming your parts department.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/demo” button_text=”Schedule Your Free Demo Now” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”18px” custom_margin=”45px||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

How One Hyundai Parts Manager Quadrupled Sales and Transformed a DepartmentWhen Ryan Meachem took the reins as Parts Manager at Hyundai of the Shoals, he found himself staring down the barrel of a challenge: a parts department struggling to find its footing. 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