{"id":337134,"date":"2024-12-04T17:47:31","date_gmt":"2024-12-04T17:47:31","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=337134"},"modified":"2024-12-04T18:11:08","modified_gmt":"2024-12-04T18:11:08","slug":"stillwell-ford","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/case-studies\/stillwell-ford\/","title":{"rendered":"Stillwell Ford"},"content":{"rendered":"

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How Stillwell Ford Achieved $200k+ in Sales and $23k+ Profit in One Month with Selling Parts Online<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”-14px|||||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Parts managers like Bill Green at Stillwell Ford are forever changing how dealerships do business. A little more than three years ago, Bill started at Stillwell Ford and right away leveled up his department from a support function for service and sales to a totally new profit maker for the dealership. Using RevolutionParts, he has driven rolling 30-day sales of 800+ orders and $200,000+ in revenue. There are benefits beyond the profitable revenue boost, too: trust from his general manager, steady growth, and lots of manufacturer kickbacks.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”36px” header_3_text_align=”center” header_4_text_align=”center” header_4_font_size=”32px” custom_margin=”||7px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Rolling 30-day sales volume<\/span><\/h3>\n

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839<\/strong><\/span><\/h4>\n

Orders<\/span><\/p>\n

\n

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$23,271.57<\/strong><\/span><\/h4>\n

Gross Profit<\/span><\/p>\n

\n

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$200,316.11<\/strong><\/span><\/h4>\n

Sales<\/p>\n

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$238.76<\/strong><\/span><\/h4>\n

Average Order<\/p>\n

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A Vision for Big Growth<\/span><\/h2>\n

In the past\u2014and at many dealerships still today\u2014parts departments relied on vehicle sales and service volume to meet their revenue goals, making growth difficult without a huge budget and dealership expansion. But Bill, a manager with 40+ years of automotive industry experience, knew that online selling could provide the parts department with a scalable source of income. With RevolutionParts, Stillwell Ford entered the digital parts market, allowing them to bypass the geographic limits of a small-town dealership and open up a new nationwide customer base.<\/span><\/p>\n

Bill says: \u201cI tried to make it work at a few places before, but I didn\u2019t have any support from the owners. Then I went to my current boss. At first, he said no. Later, I came back with more info, plus there was a discount program for Ford dealers. I also got advice from our IT guy, who thought it was a good idea. With better details and a lower price, we finally went for it.\u201d <\/span><\/p>\n

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\u201c\u201cNow, we\u2019re wondering why we didn\u2019t do it sooner!\u201d\u201d<\/span><\/h3>\n

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Overcoming Skepticism & Training His Team<\/span><\/h3>\n

Bill\u2019s parts team was skeptical at first\u2014many of his employees were uncomfortable with <\/span>the idea<\/span><\/i> of the technology, especially those who had worked in traditional parts roles for decades. However, Bill is a very capable and convincing leader, and with RevolutionParts\u2019 help and easy-to-use tools, he quickly trained his team to manage and fulfill online orders.<\/span><\/p>\n

Now, Stillwell Ford\u2019s parts department is doing so much business online that they have multiple new full-time team members managing online order processing, customer calls, emails, and outbound packaging. <\/span><\/p>\n

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<\/h3>\n

\u201cSome people in my team weren\u2019t sure about it at first. But now they\u2019ve changed their minds\u2014especially after we come in on a Monday morning and have 120 orders in the queue!\u201d Bill says.<\/span><\/h3>\n

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The Financial Impact: Volume, Kickbacks, & Profit<\/span><\/h2>\n

Unlike over-the-counter sales, where profit margins are typically higher, online sales often come with smaller margins. However, online sales is a volume game which has helped Stillwell Ford tap into a new source of profit, a cleaner inventory, and manufacturer kickbacks from Ford.\u00a0<\/span><\/p>\n

“I’m not just stocking parts randomly\u2014we use Ford’s RIM program, so parts get added automatically and are protected from going obsolete. Plus, we make money on shipping, and our higher purchase volume moved us to a better discount category with Ford. It all adds up to bigger profits. It also lets me stock parts I wouldn\u2019t usually carry,\u201d says Bill.<\/span><\/p>\n

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\u201cWith the part sales history we have now, it benefits our service department, retail customers, and even wholesale buyers since we have more parts available.\u201d<\/span><\/h3>\n

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Success Has No Limit<\/span><\/h3>\n

<\/h3>\n

For Bill, selling parts online was an exciting challenge that renewed his enthusiasm for his career. Having started in the dealership business in the 1980s, Bill has seen firsthand how the industry has evolved. His journey has included roles at a Jeep, Buick, and GMC dealership, time with BMW Corporate, and now his position at Stillwell Ford.\u00a0<\/span><\/p>\n

<\/h3>\n

\u201cAdding the internet side of things gets me excited, even though it was a lot to learn at first. But now I really enjoy this work and think I\u2019m good at it. We\u2019re still improving every day, solving customer issues and getting better at what we do,\u201d Bill says.\u00a0\u00a0<\/span><\/p>\n

<\/h3>\n

For seasoned managers, taking up online retailing might seem scary at first, but as Bill\u2019s story shows, it\u2019s totally doable\u2014and can even make your job more rewarding (and definitely more lucrative). By stepping into online parts sales, Bill found a scalable revenue source and a way to simplify the day-to-day pressures of managing a parts department.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”95%” max_width=”95%” module_alignment=”left” custom_margin=”21px||25px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\u201cNow our owner trusts me to manage the department without micromanaging, which isn\u2019t always the case at other dealerships.\u201d\u00a0<\/span><\/h3>\n

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The steady flow of online orders eases the stress of hitting traditional monthly sales targets, allowing Bill to focus on long-term growth and customer satisfaction.\u00a0\u00a0<\/span><\/p>\n

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Key Takeaways for Dealerships<\/span><\/h4>\n

Considering the move into online parts retailing? Bill\u2019s message is clear: take the leap. As Bill puts it, \u201cIt\u2019s a huge market out there, and it continues to grow. If you don\u2019t get in now, you\u2019re going to be left behind or playing catch-up later.\u201d\u00a0\u00a0<\/span><\/p>\n

The opportunity is great, with billions of dollars circulating in the online parts market and even more growth projected. For dealerships that hesitate, Bill offers a candid reminder: <\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”95%” max_width=”95%” module_alignment=”left” custom_margin=”21px||25px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\u201cIf you\u2019re not interested in growing your business, then don\u2019t bother. But if you are, this is a great way to do it. You can start as small as you want and grow at your own pace.\u201d\u00a0\u00a0<\/span><\/h3>\n

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Bill also emphasizes that dealerships don\u2019t have to dive in at full speed right away: \u201cYou don\u2019t have to do eBay and Amazon or buy superstore orders from the start. You can take it slower.\u201d\u00a0\u00a0<\/span><\/p>\n

He also wants to remind you that while the work may feel challenging at first, it\u2019s manageable. \u201cDo some research, understand it\u2019ll take effort, and know you don\u2019t need to hire more people right away\u2014but you\u2019ll eventually need to as your business grows.\u201d\u00a0\u00a0<\/span><\/p>\n

Finally, Bill reflects on his own journey, saying, \u201cI wish I’d have been in the store 10 years ago and started it 10 years ago.\u201d<\/span><\/p>\n

 <\/p>\n

A Future-Forward Approach with RevolutionParts<\/span><\/h3>\n

For dealerships not yet online, Bill\u2019s success story serves as both inspiration and a clear roadmap. Selling parts online has been a game-changer for Stillwell Ford, offering both stability and expansion opportunities for the dealership. With RevolutionParts, both traditionally-seasoned and tech-savvy parts managers alike can drive huge growth in a dealership\u2019s parts department. <\/span><\/p>\n

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Discover how RevolutionParts can help you boost your online parts sales and streamline your operations. Schedule your free demo today and take the first step towards transforming your parts department.<\/span><\/p>\n

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How Stillwell Ford Achieved $200k+ in Sales and $23k+ Profit in One Month with Selling Parts OnlineParts managers like Bill Green at Stillwell Ford are forever changing how dealerships do business. A little more than three years ago, Bill started at Stillwell Ford and right away leveled up his department from a support function for […]<\/p>\n","protected":false},"author":1,"featured_media":337135,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[36,205],"tags":[],"class_list":["post-337134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-dealer-spotlight"],"acf":[],"yoast_head":"\nStillwell Ford Achieved $200k+ in Sales and $23k+ Profit in One Month!<\/title>\n<meta name=\"description\" content=\"Using RevolutionParts, he has driven rolling 30-day sales of 800+ orders and $200,000+ in revenue. 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