{"id":337027,"date":"2024-11-13T23:34:12","date_gmt":"2024-11-13T23:34:12","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=337027"},"modified":"2024-11-14T05:09:09","modified_gmt":"2024-11-14T05:09:09","slug":"royal-oak-nissan","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/","title":{"rendered":"Royal Oak Nissan"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||-92px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

How Royal Oak Nissan Modernized Fixed Ops to Maximize Profitability & Scalability<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”-14px|||||” global_colors_info=”{}”]<\/p>\n

Royal Oak Nissan, located in Alberta, Canada, has leveraged the RevolutionParts digital commerce solution to expand its reach and build a profitable parts department. Under the leadership of Andy Lawrence, Parts Manager, the dealership is proving how modern eCommerce can future-proof fixed ops departments.\u00a0\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”6px||11px|||” global_colors_info=”{}”]<\/p>\n

Early Adoption in Canada Pays Off\u00a0\u00a0<\/span><\/h2>\n

RevolutionParts enabled Royal Oak Nissan to monetize on a major gap in the Canadian market. <\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”95%” max_width=”95%” module_alignment=”left” custom_margin=”23px||38px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}”]<\/p>\n

\u201cThere aren\u2019t many players in Canada combining eCommerce and auto parts sales. Being the first ones with our foot in the door has given us a good leg up on the rest of the market,\u201d Andy says.<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”-14px|||||” global_colors_info=”{}”]<\/p>\n

This foresight has positioned Royal Oak Nissan as a leader among Canadian Nissan dealerships. Afterall, there are only a few Nissan Canada dealers on the RevolutionParts platform, and many haven\u2019t put in the effort to succeed online.\u00a0<\/span><\/p>\n

When Andy Lawrence took over the parts department at Royal Oak Nissan a little over a year ago the dealership had already been using RevolutionParts for online sales for a year and a half. But armed with eCommerce experience at other dealerships, Lawrence saw the potential of the platform to further maximize the dealership\u2019s profitability and scalability. <\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”95%” max_width=”95%” module_alignment=”left” custom_margin=”23px||38px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}”]<\/p>\n

\u201cWe really love using RevolutionParts. It’s definitely better than a lot of the eCommerce sites I’ve used in my previous work. The UI is really nice to use as well.\u201d<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”-14px|||||” global_colors_info=”{}”]<\/p>\n

With RevolutionParts, online part sales have become a big chunk of Royal Oak Nissan\u2019s business.\u00a0<\/span><\/p>\n

\u201cWe definitely don’t waive eCommerce aside. Previously, we had a different eCommerce platform, but it was garbage. Nobody used it. Then RevolutionParts came in and cemented our place in the market where nobody else was really competing. eCommerce is now a good fraction of our business,\u201d says Andy.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”36px” header_4_text_align=”center” header_4_font_size=”32px” custom_margin=”||7px|||” global_colors_info=”{}”]<\/p>\n

ROYAL OAK NISSAN 30-DAY SALES PERFORMANCE:<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_padding=”||32px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb alt=”add revenue” image_icon_width=”88%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_text_color=”#db3126″ body_font_size=”17px” body_line_height=”1.1em” background_color=”#ffffff” text_orientation=”center” width=”100%” max_width=”100%” module_alignment=”center” height=”120px” max_height=”120px” custom_padding=”20px|20px|20px|20px|false|false” custom_css_blurb_title=”margin-top:-15px” border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” border_color_all=”#575757″ image_max_width=”50%” global_colors_info=”{}”]<\/p>\n

80<\/strong><\/span><\/h4>\n

Orders<\/span><\/p>\n

\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb alt=”add revenue” image_icon_width=”88%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_text_color=”#db3126″ body_font_size=”17px” body_line_height=”1.1em” background_color=”#ffffff” text_orientation=”center” width=”100%” max_width=”100%” module_alignment=”center” height=”120px” max_height=”120px” custom_padding=”20px|20px|20px|20px|false|false” custom_css_blurb_title=”margin-top:-15px” border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” border_color_all=”#575757″ image_max_width=”50%” global_colors_info=”{}”]<\/p>\n

$21,756.50<\/strong><\/span><\/h4>\n

Sales<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb alt=”add revenue” image_icon_width=”88%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_text_color=”#db3126″ body_font_size=”17px” body_line_height=”1.1em” background_color=”#ffffff” text_orientation=”center” width=”100%” max_width=”100%” module_alignment=”center” height=”120px” max_height=”120px” custom_margin=”|||28px||” custom_padding=”20px|20px|20px|3px|false|false” custom_css_blurb_title=”margin-top:-15px” border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” border_color_all=”#575757″ image_max_width=”50%” global_colors_info=”{}”]<\/p>\n

$244.46<\/strong><\/span><\/h4>\n

Average Order<\/p>\n

\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”|auto|6px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”6px||11px|||” global_colors_info=”{}”]<\/p>\n

Expanding Reach & Revenue Through eCommerce\u00a0\u00a0<\/span><\/h2>\n

While traditional dealership models often treat parts departments as support functions, Royal Oak Nissan takes a different approach. Andy and his team have built the parts department into a key revenue generating operation.\u00a0<\/span><\/p>\n

\u201cMost parts departments are reactive, simply supporting the dealership\u2019s service and sales efforts. We wanted to take a front row seat and establish our department as a central cog in the dealership\u2019s operations,\u201d Andy explains.\u00a0\u00a0<\/span><\/p>\n

The results are clear: online sales have unlocked new revenue streams and expanded the dealership\u2019s reach far beyond Alberta. With optimized SEO strategies and targeted online pricing, the team has attracted customers from other provinces\u2014outcompeting dealerships across the country.\u00a0<\/span><\/p>\n

\u201cOffering discounts online allows us to undercut competitors and reach customers we wouldn\u2019t have accessed otherwise,\u201d Andy says.\u00a0\u00a0<\/span><\/p>\n

The parts department\u2019s growing online presence has been essential to long-term scalability of the dealership\u2014and it hasn\u2019t gone unnoticed.\u00a0<\/span><\/p>\n

\u201cThe rest of our dealership knows that we’re not just the dumb parts guys in the back of the dealership,\u201d says Andy.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|300|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”95%” max_width=”95%” module_alignment=”left” custom_margin=”23px||38px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}”]<\/p>\n

\u201cRevolutionParts has really been indispensable for us in broadening our market reach and growing our revenue through different income channels.\u201d<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_5_font=”–et_global_heading_font||||||||” header_5_text_color=”#db3126″ header_5_font_size=”24px” custom_margin=”5px|||||” global_colors_info=”{}”]<\/p>\n

Improved Sales on Obsolete Parts\u00a0\u00a0<\/span><\/h3>\n

One of the biggest challenges in parts departments is managing aging and obsolete inventory. However, the RevolutionParts platform has provided new ways to move outdated products.\u00a0<\/span><\/p>\n

Andy says: \u201cWe\u2019ve only recently started listing obsolete parts online, but we\u2019ve already seen increased demand. It\u2019s difficult to sell these niche items in person, but with RevolutionParts, we can tap into a national customer base. There\u2019s always someone out there looking for that hard to find part sitting on our shelf.\u201d\u00a0\u00a0<\/span><\/p>\n

By listing obsolete inventory strategically, the team has reduced the risk of holding unsellable stock, while increasing cash flow. Lawrence credits RevolutionParts for the increased demand\u2026<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|300|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”95%” max_width=”95%” module_alignment=”left” custom_margin=”23px||38px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}”]<\/p>\n

<\/h3>\n

\u201cI have noticed an uptick in the demand for obsolete parts almost completely due to RevolutionParts.\u201d<\/span><\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RoyalOak-DesktopScreen.png” title_text=”RoyalOak-DesktopScreen” align=”center” _builder_version=”4.27.3″ _module_preset=”default” width=”85%” max_width=”85%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”6px||11px|||” global_colors_info=”{}”]<\/p>\n

Minimal Marketing, Maximum Impact\u00a0\u00a0<\/span><\/h2>\n

Royal Oak Nissan\u2019s online success has been driven primarily by organic strategies.\u00a0<\/span><\/p>\n

\u201cWe keep it simple\u2014mainly focusing on SEO to ensure we show up at the top of search results,\u201d Andy explains.\u00a0<\/span><\/p>\n

Unlike many businesses that rely heavily on paid ads, the dealership has seen consistent monthly online sales of $20,000+\u2014without significant marketing investments. <\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”95%” max_width=”95%” module_alignment=”left” custom_margin=”21px||25px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}”]<\/p>\n

\u201cIn terms of marketing, it’s been pretty light compared to the kind of revenue we’re bringing in for sure.\u201d<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_5_font=”–et_global_heading_font||||||||” header_5_text_color=”#db3126″ header_5_font_size=”24px” custom_margin=”51px|||||” global_colors_info=”{}”]<\/p>\n

A Customer Service Committed & Tech-Savvy Team\u00a0<\/span><\/h4>\n

At the heart of Royal Oak Nissan\u2019s success within the parts department is a strong team committed to personalized customer service and technical proficiency.\u00a0<\/span><\/p>\n

\u201cWe\u2019ve got a small, close knit team of four guys, and we\u2019re all pretty tech savvy. We know how to dig into the technical side of things for DIY customers, but we also know when to dial it back and explain things in accessible terms for people who aren\u2019t car experts,\u201d Andy says.\u00a0\u00a0<\/span><\/p>\n

\u201cPlus, we’re all on board with expanding e-commerce as well as other income channels for our dealership.\u201d<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”95%” max_width=”95%” module_alignment=”left” custom_margin=”21px||25px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}”]<\/p>\n

\u201cI think we’re probably the most ahead of the curve compared to other dealerships in our area.\u201d<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_5_font=”–et_global_heading_font||||||||” header_5_text_color=”#db3126″ header_5_font_size=”24px” custom_margin=”51px|||||” global_colors_info=”{}”]<\/p>\n

This adaptable and modern approach has earned the dealership glowing customer feedback.\u00a0<\/span><\/p>\n

\u201cWe’ve gotten comments from many of our customers applauding us for our customer service, and our attention to detail. I think it’s pretty crucial to set yourselves apart in the market in this way in 2024,\u201d says Andy.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”50px||11px|||” global_colors_info=”{}”]<\/p>\n

The Blueprint for Modernizing Fixed Ops<\/span><\/h2>\n

The success of Royal Oak Nissan\u2019s parts department shows how dealerships can effectively modernize their fixed ops operations to drive profitability and scalability. By embracing eCommerce early, efficiently managing inventory, and focusing on exceptional customer service, the dealership has positioned itself as a leader in the Canadian auto parts market.\u00a0\u00a0<\/span><\/p>\n

\u201cI think it’s the future, to be honest,\u201d Andy says of selling parts online. <\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_text_align=”left” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” width=”95%” max_width=”95%” module_alignment=”left” custom_margin=”21px||25px||false|false” custom_padding=”3px|||33px|false|false” border_width_left=”4px” border_color_left=”#E02B20″ global_colors_info=”{}”]<\/p>\n

\u201cYou can\u2019t just be a passive parts department.\u201d<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_5_font=”–et_global_heading_font||||||||” header_5_text_color=”#db3126″ header_5_font_size=”24px” custom_margin=”36px||32px|||” global_colors_info=”{}”]<\/p>\n

With this modern approach and a commitment to continuous improvement, Royal Oak Nissan\u2019s parts department is poised to thrive in a competitive market. For dealerships looking to modernize their operations, Royal Oak\u2019s journey offers valuable insights and a clear path to success.\u00a0\u00a0<\/span><\/p>\n

RevolutionParts isn\u2019t just a platform\u2014it\u2019s a solution that empowers dealerships to stay ahead of the curve, unlock new revenue streams, and future-proof your fixed ops departments. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.27.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.68) 0%|rgba(0,0,0,0.89) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.5)” background_color_gradient_end=”rgba(0,0,0,0.75)” background_image=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/0-f8a1121b-538f-4b5c-bdf6-ca099ca36811-1920×1080.jpg” parallax=”on” background_blend=”hard-light” custom_margin=”77px||20px||false|false” custom_padding=”8vw||8vw||true|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ max_width=”800px” custom_margin=”24px|auto|37px|auto||” scroll_fade=”0|40|40|100|0|100|100″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”Don’t Miss Out!” _builder_version=”4.25.1″ _module_preset=”default” title_font=”||||||||” title_text_align=”center” title_text_color=”#FFFFFF” title_font_size=”50px” custom_margin=”||1px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#FFFFFF” text_line_height=”1.6em” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Discover how RevolutionParts can help you boost your online parts sales and streamline your operations. Schedule your free demo today and take the first step towards transforming your parts department.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”#demo-form” button_text=”Schedule Your Free Demo Now” button_alignment=”center” _builder_version=”4.25.1″ _module_preset=”default” custom_button=”on” button_text_size=”18px” custom_margin=”45px||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

How Royal Oak Nissan Modernized Fixed Ops to Maximize Profitability & ScalabilityRoyal Oak Nissan, located in Alberta, Canada, has leveraged the RevolutionParts digital commerce solution to expand its reach and build a profitable parts department. Under the leadership of Andy Lawrence, Parts Manager, the dealership is proving how modern eCommerce can future-proof fixed ops departments.\u00a0\u00a0Early […]<\/p>\n","protected":false},"author":1,"featured_media":337028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-337027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"\nHow Royal Oak Nissan Modernized Fixed Ops to Maximize Profitability<\/title>\n<meta name=\"description\" content=\"Royal Oak Nissan, located in Alberta, Canada, has leveraged the RevolutionParts digital commerce solution to expand its reach and build a profitable parts department. Under the leadership of Andy Lawrence, Parts Manager, the dealership is proving how modern eCommerce can future-proof fixed ops departments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Royal Oak Nissan Modernized Fixed Ops to Maximize Profitability\" \/>\n<meta property=\"og:description\" content=\"Royal Oak Nissan, located in Alberta, Canada, has leveraged the RevolutionParts digital commerce solution to expand its reach and build a profitable parts department. Under the leadership of Andy Lawrence, Parts Manager, the dealership is proving how modern eCommerce can future-proof fixed ops departments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/\" \/>\n<meta property=\"og:site_name\" content=\"RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevolutionParts\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-13T23:34:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-14T05:09:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RoyalOak-Dealership.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"danderson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@revolutionparts\" \/>\n<meta name=\"twitter:site\" content=\"@revolutionparts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"danderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/\"},\"author\":{\"name\":\"danderson\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8\"},\"headline\":\"Royal Oak Nissan\",\"datePublished\":\"2024-11-13T23:34:12+00:00\",\"dateModified\":\"2024-11-14T05:09:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/\"},\"wordCount\":2548,\"publisher\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RoyalOak-Dealership.jpg\",\"articleSection\":[\"Case Study\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/\",\"url\":\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/\",\"name\":\"How Royal Oak Nissan Modernized Fixed Ops to Maximize Profitability\",\"isPartOf\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RoyalOak-Dealership.jpg\",\"datePublished\":\"2024-11-13T23:34:12+00:00\",\"dateModified\":\"2024-11-14T05:09:09+00:00\",\"description\":\"Royal Oak Nissan, located in Alberta, Canada, has leveraged the RevolutionParts digital commerce solution to expand its reach and build a profitable parts department. Under the leadership of Andy Lawrence, Parts Manager, the dealership is proving how modern eCommerce can future-proof fixed ops departments.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/#primaryimage\",\"url\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RoyalOak-Dealership.jpg\",\"contentUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RoyalOak-Dealership.jpg\",\"width\":700,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.revolutionparts.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Royal Oak Nissan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.revolutionparts.com\/#website\",\"url\":\"https:\/\/www.revolutionparts.com\/\",\"name\":\"Sell OEM Parts | Drive OEM Accessory Sales\",\"description\":\"Learn about leading platform that drives more OEM accessory and part sales.\",\"publisher\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.revolutionparts.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.revolutionparts.com\/#organization\",\"name\":\"RevolutionParts\",\"url\":\"https:\/\/www.revolutionparts.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RP-Icon-feature.jpg\",\"contentUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RP-Icon-feature.jpg\",\"width\":200,\"height\":200,\"caption\":\"RevolutionParts\"},\"image\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RevolutionParts\/\",\"https:\/\/x.com\/revolutionparts\",\"https:\/\/www.instagram.com\/revolution.parts\/\",\"https:\/\/www.linkedin.com\/company\/revolutionparts\/\",\"https:\/\/www.youtube.com\/channel\/UCBpBjCi2djVmv70R3DfFBKw\/videos\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8\",\"name\":\"danderson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/968795f32b90e403b428a7bd976ecc44?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/968795f32b90e403b428a7bd976ecc44?s=96&d=mm&r=g\",\"caption\":\"danderson\"},\"sameAs\":[\"http:\/\/rp2020dev.local\"],\"url\":\"https:\/\/www.revolutionparts.com\/author\/danderson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Royal Oak Nissan Modernized Fixed Ops to Maximize Profitability","description":"Royal Oak Nissan, located in Alberta, Canada, has leveraged the RevolutionParts digital commerce solution to expand its reach and build a profitable parts department. Under the leadership of Andy Lawrence, Parts Manager, the dealership is proving how modern eCommerce can future-proof fixed ops departments.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/","og_locale":"en_US","og_type":"article","og_title":"How Royal Oak Nissan Modernized Fixed Ops to Maximize Profitability","og_description":"Royal Oak Nissan, located in Alberta, Canada, has leveraged the RevolutionParts digital commerce solution to expand its reach and build a profitable parts department. Under the leadership of Andy Lawrence, Parts Manager, the dealership is proving how modern eCommerce can future-proof fixed ops departments.","og_url":"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/","og_site_name":"RevolutionParts - Sell Parts and Accessories","article_publisher":"https:\/\/www.facebook.com\/RevolutionParts\/","article_published_time":"2024-11-13T23:34:12+00:00","article_modified_time":"2024-11-14T05:09:09+00:00","og_image":[{"width":700,"height":400,"url":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RoyalOak-Dealership.jpg","type":"image\/jpeg"}],"author":"danderson","twitter_card":"summary_large_image","twitter_creator":"@revolutionparts","twitter_site":"@revolutionparts","twitter_misc":{"Written by":"danderson","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/#article","isPartOf":{"@id":"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/"},"author":{"name":"danderson","@id":"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8"},"headline":"Royal Oak Nissan","datePublished":"2024-11-13T23:34:12+00:00","dateModified":"2024-11-14T05:09:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/"},"wordCount":2548,"publisher":{"@id":"https:\/\/www.revolutionparts.com\/#organization"},"image":{"@id":"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RoyalOak-Dealership.jpg","articleSection":["Case Study"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/","url":"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/","name":"How Royal Oak Nissan Modernized Fixed Ops to Maximize Profitability","isPartOf":{"@id":"https:\/\/www.revolutionparts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/#primaryimage"},"image":{"@id":"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RoyalOak-Dealership.jpg","datePublished":"2024-11-13T23:34:12+00:00","dateModified":"2024-11-14T05:09:09+00:00","description":"Royal Oak Nissan, located in Alberta, Canada, has leveraged the RevolutionParts digital commerce solution to expand its reach and build a profitable parts department. Under the leadership of Andy Lawrence, Parts Manager, the dealership is proving how modern eCommerce can future-proof fixed ops departments.","breadcrumb":{"@id":"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/#primaryimage","url":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RoyalOak-Dealership.jpg","contentUrl":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RoyalOak-Dealership.jpg","width":700,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revolutionparts.com\/"},{"@type":"ListItem","position":2,"name":"Royal Oak Nissan"}]},{"@type":"WebSite","@id":"https:\/\/www.revolutionparts.com\/#website","url":"https:\/\/www.revolutionparts.com\/","name":"Sell OEM Parts | Drive OEM Accessory Sales","description":"Learn about leading platform that drives more OEM accessory and part sales.","publisher":{"@id":"https:\/\/www.revolutionparts.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revolutionparts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.revolutionparts.com\/#organization","name":"RevolutionParts","url":"https:\/\/www.revolutionparts.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.revolutionparts.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RP-Icon-feature.jpg","contentUrl":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RP-Icon-feature.jpg","width":200,"height":200,"caption":"RevolutionParts"},"image":{"@id":"https:\/\/www.revolutionparts.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevolutionParts\/","https:\/\/x.com\/revolutionparts","https:\/\/www.instagram.com\/revolution.parts\/","https:\/\/www.linkedin.com\/company\/revolutionparts\/","https:\/\/www.youtube.com\/channel\/UCBpBjCi2djVmv70R3DfFBKw\/videos"]},{"@type":"Person","@id":"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8","name":"danderson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.revolutionparts.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/968795f32b90e403b428a7bd976ecc44?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/968795f32b90e403b428a7bd976ecc44?s=96&d=mm&r=g","caption":"danderson"},"sameAs":["http:\/\/rp2020dev.local"],"url":"https:\/\/www.revolutionparts.com\/author\/danderson\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/posts\/337027"}],"collection":[{"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/comments?post=337027"}],"version-history":[{"count":4,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/posts\/337027\/revisions"}],"predecessor-version":[{"id":337035,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/posts\/337027\/revisions\/337035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/media\/337028"}],"wp:attachment":[{"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/media?parent=337027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/categories?post=337027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/tags?post=337027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}