{"id":337018,"date":"2024-11-13T23:13:07","date_gmt":"2024-11-13T23:13:07","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=337018"},"modified":"2024-11-13T23:13:27","modified_gmt":"2024-11-13T23:13:27","slug":"alden-auto","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/case-studies\/alden-auto\/","title":{"rendered":"Alden Auto"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||-92px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Alden Auto Drives Huge Growth Through RevolutionParts\u2019 Consulting Services<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”-14px|||||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

RevolutionParts empowered Alden Auto with a user-friendly platform to manage their parts inventory, sales, and fulfillment processes. But, the real turning point came when parts eCommerce giant, Mike King was brought in to help maximize the dealership\u2019s use of the platform.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”6px||11px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Alden Auto\u2019s Challenge<\/span><\/h4>\n

Alden Auto was a successful dealership, but their parts department wasn\u2019t performing as well as it could. The parts manager, Christopher Forrester, had taken the department from $8,000 to $35,000 in monthly online parts sales. Their new goal? To continue growing while maintaining strict control over costs and improving customer experience.\u00a0<\/span><\/p>\n

Christopher describes the early days as a struggle, saying, \u201cthe [parts manager] before me didn\u2019t want any part of selling online, so I had to start from scratch.\u201d The team had partnered with RevolutionParts to power their online sales, but they needed guidance to improve processes and scale more efficiently\u2014which is where King came in.<\/span><\/p>\n

<\/h2>\n

Designing More Efficient Operations (Inexpensively)<\/span><\/h4>\n

Mike worked closely with Christopher and his team to improve every aspect of their workflow, from packaging to customer communication. Mike told Christopher, \u201cThese are the things that you need to do to be successful, and they don\u2019t involve spending money.\u201d<\/span><\/p>\n

<\/h2>\n

Those key areas of focus included:<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”Daily Processes:” image=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/Simplify.svg” _builder_version=”4.27.3″ _module_preset=”default” theme_builder_area=”post_content” icon_placement=”left” image_icon_width=”157%” content_max_width=”680px” custom_margin=”24px||||false|false” header_level=”h5″ header_font=”|300|||||||” header_text_color=”#db3126″ title_text=”Simplify” image_icon_custom_margin=”8px|||-20px|false|false” animation=”off” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Mike helped Christopher to improve the consistency and speed of daily processes right away. Christopher said, \u201cwe were already doing the work, but not often or consistently enough. I used to post things whenever I had the time, instead of doing it right away.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Optimizing Pricing & Shipping:” image=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/Revenue.svg” _builder_version=”4.27.3″ _module_preset=”default” theme_builder_area=”post_content” icon_placement=”left” image_icon_width=”164%” content_max_width=”680px” custom_margin=”24px||||false|false” header_level=”h5″ header_font=”|300|||||||” header_text_color=”#db3126″ title_text=”Revenue” image_icon_custom_margin=”8px|||-21px|false|false” animation=”off” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Mike also helped Alden Auto evaluate their pricing and shipping strategies, ensuring they were competitive while protecting profit margins. Christopher said, \u201cMike connected me with a FedEx representative to help us secure better shipping rates. We also started looking closely at shipping supplies and costs, making adjustments that really improved our bottom line. These small changes, combined with more efficient processes, made a noticeable difference in our sales and customer satisfaction.\u201d By securing better shipping rates through negotiations with carriers like FedEx, Alden Auto was able to offer better deals to customers without sacrificing profitability.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Inventory Management:” image=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/ImproveOpperations-e1698100384670.png” _builder_version=”4.27.3″ _module_preset=”default” theme_builder_area=”post_content” icon_placement=”left” image_icon_width=”200%” content_max_width=”680px” custom_margin=”24px||||false|false” header_level=”h5″ header_font=”|300|||||||” header_text_color=”#db3126″ title_text=”ImproveOpperations” image_icon_custom_margin=”8px|||-29px|false|false” animation=”off” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Mike introduced processes to upload inventory from Alden Auto\u2019s local PDC, which allowed them to offer a broader range of products without physically stocking every item. \u201cJust by improving our listings and inventory management, we instantly saw an increase in sales\u2014even for items we didn\u2019t have on hand at the time,\u201d said Christopher.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Consistent Packaging & Presentation:” image=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/SimplifiedOrder.png” _builder_version=”4.27.3″ _module_preset=”default” theme_builder_area=”post_content” icon_placement=”left” image_icon_width=”200%” content_max_width=”680px” custom_margin=”24px||||false|false” header_level=”h5″ header_font=”|300|||||||” header_text_color=”#db3126″ title_text=”SimplifiedOrder” image_icon_custom_margin=”8px|||-29px|false|false” animation=”off” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Mike emphasized the importance of making a good impression through packaging. He trained the team to package parts efficiently and securely, ensuring a positive experience for customers when they received their items. <\/span><\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”6px||11px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Speedy Customer Service<\/span><\/h4>\n

Mike\u2019s philosophy centered on the idea that customer experience is critical to growth. He taught the team to focus on communication, accuracy, and consistency to build a loyal customer base. \u201cCustomer service was probably our biggest contributing factor to growth,\u201d Christopher recalled. \u201cThat\u2019s what sets us apart.\u201d<\/span><\/p>\n

<\/h4>\n

Abandoned Cart Outreach<\/span><\/h4>\n

One of the most impactful strategies Mike introduced was cart abandonment outreach. He created a process, which helped to convert potential lost sales.<\/span><\/p>\n

\u201cWe realized we were losing a lot of potential sales to cart abandonment. Mike introduced strategies for reaching out to those customers, which was a game changer. We were able to convert a significant portion of those abandoned carts into completed sales,\u201d Christopher said.<\/span><\/p>\n

<\/h4>\n

Gathering Google Reviews<\/span><\/h4>\n

Mike also implemented a process for requesting Google reviews from satisfied customers. \u201cPeople who leave reviews are usually the ones we\u2019ve upset. But if you ask the happy customers, they\u2019ll gladly give you five stars,\u201d Mike noted. By sending daily emails to customers who had recently received their orders, Alden Auto saw their reviews skyrocket from 20 to over 500, with an improved rating of 4.9 stars<\/strong>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”|auto|6px|auto||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/AldenAuto-DescktopScreen.png” title_text=”AldenAuto-DescktopScreen” align=”center” _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” width=”85%” max_width=”85%” module_alignment=”center” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”30px” custom_margin=”6px||11px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Results:<\/strong>
<\/span>Impressive Growth Without Increased Ad Spend<\/span><\/h4>\n

Before <\/span>Mike\u2019s consulting services<\/span><\/a><\/span>, Alden Auto was spending $1,500 a month on ads<\/strong> and generating $15,000-$20,000 in monthly sales<\/strong>. Under Mike\u2019s guidance, Alden Auto\u2019s sales jumped to $150,000 per month\u2014all while maintaining the same ad spend<\/strong>!<\/span><\/p>\n

Christopher praised Mike\u2019s impact on their business: \u201cMike showed us how to build customer loyalty and improve processes, and now those customers just keep coming back.\u201d<\/span><\/p>\n

By implementing RevolutionParts\u2019 tools alongside Mike\u2019s strategic guidance, Alden Auto was able to scale their operations without hiring a large team. Previously, the parts department was run by only two employees, Christopher and Kim, who managed both the eCommerce and in-store parts sales\u2014but their growth has demanded change. \u201cNow we\u2019ve added a third employee, but for a long time, it was just the two of us handling everything,\u201d Christopher said.<\/span><\/p>\n

<\/h2>\n

The Power of Pairing Expertise & Technology<\/span><\/h4>\n

The RevolutionParts platform allowed the dealership to automate many of the manual processes involved in selling parts online, from order processing to inventory management. By integrating with Alden Auto\u2019s existing systems, RevolutionParts ensured that the dealership could scale without adding more complexity.<\/span><\/p>\n

\u201cWe started using RevolutionParts four years ago and we haven\u2019t had any issues. It\u2019s been easy to work with, and it\u2019s helped us grow,\u201d says Christopher.\u00a0<\/span><\/p>\n

Mike King\u2019s hands-on consulting, paired with RevolutionParts\u2019 platform, transformed Alden Auto into a robust eCommerce operation. For dealerships looking to expand their parts business online, the lessons from Alden Auto are clear: invest in the right technology, focus on customer experience, and work with experts who can guide you toward long-term growth.<\/span><\/p>\n

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Discover how RevolutionParts can help you boost your online parts sales and streamline your operations. Schedule your free demo today and take the first step towards transforming your parts department.<\/span><\/p>\n

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But, the real turning point came when parts eCommerce giant, Mike King was brought in to help maximize the dealership\u2019s use of the platform.Alden Auto\u2019s Challenge Alden Auto was a […]<\/p>\n","protected":false},"author":1,"featured_media":337022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-337018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"\nAlden Auto Drives Huge Growth Through RevolutionParts<\/title>\n<meta name=\"description\" content=\"RevolutionParts empowered Alden Auto with a user-friendly platform to manage their parts inventory, sales, and fulfillment processes. 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