{"id":32695,"date":"2018-06-12T08:00:38","date_gmt":"2018-06-12T08:00:38","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?p=32695"},"modified":"2020-10-14T17:23:02","modified_gmt":"2020-10-14T17:23:02","slug":"must-get-product-reviews","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/must-get-product-reviews\/","title":{"rendered":"5 Reasons you MUST get Product Reviews on your Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you do any shopping online, you\u2019re probably familiar with product reviews. Especially on a website like Amazon, hundreds of people leave feedback about their purchases, giving shoppers valuable insight into that item. This plays a huge role in the decision-making factor for many consumers online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product reviews can be a huge booster for your parts website, too. Here are a few reasons you MUST add an integration that lets your shoppers leave reviews.<\/span><b><\/b><\/p>\n<p><!--more--><\/p>\n<h2><b>1. Reviews are good for SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Product reviews can actually improve your website\u2019s Search Engine Optimization (SEO), <\/span><a href=\"https:\/\/www.revolutionparts.com\/parts-website-google-ranking\/\"><span style=\"font-weight: 400;\">improving your website\u2019s ranking<\/span><\/a><span style=\"font-weight: 400;\"> on search engine results. To cut the fancy talk, that means shoppers are more likely to see your parts website when they search for a part online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, Google and other <\/span><a href=\"https:\/\/www.revolutionparts.com\/drive-more-traffic-auto-parts-stores-online\/\"><span style=\"font-weight: 400;\">search engines like to see unique content<\/span><\/a><span style=\"font-weight: 400;\"> and customer engagement. That\u2019s how they judge your site as quality content that people are interested in. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When people are taking the time to comment and share their opinions, that counts as <\/span><i><span style=\"font-weight: 400;\">engagement<\/span><\/i><span style=\"font-weight: 400;\">. People are interacting with your parts website, and Google likes that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reviews also update your page on a regular basis. Every time a shopper leaves their review, there is \u201cnew\u201d content. And since frequent activity means that something is up-to-date and active, Google likes that too.<\/span><\/p>\n<h4><strong>In short, reviews give your website these SEO boosts:<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unique content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Frequent activity<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The only downside? SEO benefits won\u2019t kick in until you have enough reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you first start collecting product reviews, you won\u2019t see immediate results. A handful of reviews simply aren\u2019t enough new content for Google to even notice. Once you have at least 100, you should start to see some improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you MUST focus on gathering reviews whenever you can.<\/span><\/p>\n<h4><strong>Here are some ways:<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include a <\/span><a href=\"https:\/\/www.revolutionparts.com\/create-a-packaging-insert\/\"><span style=\"font-weight: 400;\">packaging insert<\/span><\/a><span style=\"font-weight: 400;\"> in each shipment, asking for a review<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A few days after a purchase, email customers asking for a review<\/span><\/li>\n<\/ul>\n<h2><b>2. Increases buyer trust that you\u2019re not a scam<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When a shopper finds your website for the first time, they don\u2019t know who you are. And since <\/span><a href=\"https:\/\/www.revolutionparts.com\/red-flags-online-fraud\/\"><span style=\"font-weight: 400;\">fraud is a real fear<\/span><\/a><span style=\"font-weight: 400;\"> shoppers have when browsing online, they might hesitate to trust that you\u2019re a credible business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seeing proof that other people have bought from you helps ease those fears. The more product reviews and testimonials you have, the easier it is to <\/span><a href=\"https:\/\/www.revolutionparts.com\/build-customer-trust-on-your-parts-website\/\"><span style=\"font-weight: 400;\">build customer trust on your parts website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><b><\/b><\/p>\n<h2><b>3. Increases buyer confidence in their purchase<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Auto part shoppers don\u2019t want to go with the hassle of ordering the wrong part and returning it! Your parts department probably doesn\u2019t want to deal with that, either.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All the time, shoppers buy parts or accessories that don\u2019t fit their vehicle or doesn\u2019t match their vehicle\u2019s color. Especially if you don\u2019t <\/span><a href=\"https:\/\/www.revolutionparts.com\/take-better-auto-parts-photos\/\"><span style=\"font-weight: 400;\">have product photos of those parts<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when a customer leaves a happy review saying that the color matched perfectly or the fitment wasn\u2019t an issue, it increases the confidence level for other shoppers. They\u2019ll see that the part worked for other people, so it will work for them too.<\/span><\/p>\n<h2><b>4. Reviews may even reduce returns!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Good reviews help convinced people to buy, but <\/span><a href=\"https:\/\/www.revolutionparts.com\/handle-bad-customer-reviews\/\"><span style=\"font-weight: 400;\">bad product reviews aren\u2019t necessarily a bad thing<\/span><\/a><span style=\"font-weight: 400;\"> for your dealership. Remember that these shoppers aren\u2019t attacking your dealership directly; they\u2019re just reviewing the product they bought.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a customer comments something like \u201cgood quality, but did not match the color of my 2014 RAV4,\u201d that\u2019s GOOD! Future shoppers will see that and know not to buy if they have the same vehicle. Otherwise, they might make the purchase, find out for themselves that the color didn\u2019t match, and return it. It\u2019s an easy way to <\/span><a href=\"https:\/\/www.revolutionparts.com\/prevent-shoppers-from-ordering-the-wrong-part\"><span style=\"font-weight: 400;\">prevent shoppers from ordering the wrong part<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re more likely to find the right part the first time, with the help of other reviews.<\/span><\/p>\n<p style=\"text-align: center;\"><b>RELATED: <\/b><a href=\"https:\/\/www.revolutionparts.com\/how-to-handle-returns\/\"><b>6 Mistakes with Handling Returns that are Eating Into your Profit Margins<\/b><\/a><\/p>\n<h2><b>5. Improve Google shopping ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Shopping ads on Google like to display a star rating next to the product. Not all products have the rating, so Google will only display the rating if it can.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along the same lines as reason #3, a high rating will make shoppers more confident. When they see so many other happy customers, they trust that they will be happy as well.<\/span><\/p>\n<p style=\"text-align: center;\"><b>RELATED: <\/b><a href=\"https:\/\/www.revolutionparts.com\/google-shopping-vs-google-search-campaigns\/\"><b>Google Shopping vs Google Search Campaigns (+ Strategies for Success)<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To sum up, product reviews are an amazing addition for your parts website. They remind shoppers that your parts website is trustworthy and help them make purchase decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not all parts websites take the time to gather reviews (and not all parts eCommerce solutions have a feature that allows it), so it\u2019s yet another way your team can stand out and grow parts sales online.<\/span><\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/ebook\/6_ways_to_outsmart_your_online_parts_competitors\"><img decoding=\"async\" class=\"aligncenter wp-image-31569 size-full\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/02\/Outsmart-Competitors-ebook_CTA.png?_t=1534725303\" alt=\"\" width=\"700\" height=\"300\" srcset=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/02\/Outsmart-Competitors-ebook_CTA.png 700w, https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/02\/Outsmart-Competitors-ebook_CTA-480x206.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you do any shopping online, you\u2019re probably familiar with product reviews. Especially on a website like Amazon, hundreds of people leave feedback about their purchases, giving shoppers valuable insight into that item. This plays a huge role in the decision-making factor for many consumers online. Product reviews can be a huge booster for your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,62,63,64],"tags":[],"class_list":["post-32695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-getting-started","category-grow-online-part-sales","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Benefits Of Product Reviews On Your Website - RevolutionParts<\/title>\n<meta name=\"description\" content=\"Product Reviews Can Be A Huge Booster For Your Parts Website! Better SEO, Improved Customer Confidence, And More. 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