[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.21.0″ header_2_font_size=”34px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Marketing your dealership is fast-paced. You don\u2019t have time, money, or effort to continually learn the latest marketing trends and put them into action.<\/p>\n
We often forget to stop and listen to what our customers are truly saying because we’re too strapped for time.<\/p>\n
Here are some tools other car dealerships use to track their customers’ wants and needs.<\/p>\n
We know that what works for the dealership down the street won’t always work for you, so here are 7 ways to listen to your customers.<\/p>\n
You decide which might be right for your dealership.<\/p>\n
<\/p>\n
Knowing what your shoppers think is huge, of course, but ideally, you\u2019ll know what they want BEFORE they have to tell you.<\/p>\n
That means taking a proactive approach. Watch out for upcoming industry trends and keep up-to-date on the latest technology.<\/p>\n
One HUGE trend you don\u2019t want to miss: Buying parts online.<\/strong><\/p>\n If you’re listening to customers at the service and parts counters, you’ll see that they want to buy OEM parts and accessories online.<\/p>\n These stats prove people are searching for AND buying parts online. Your dealership customers increasingly want to buy parts OEM online without going to the aftermarket.<\/p>\n The problem is that most dealership websites don’t have the option to buy the part online, or it’s a poor experience to find the right part you need.<\/p>\n That’s where RevolutionParts comes in!<\/p>\n We deliver great shopping experiences<\/a> for your customers. We also make selling online easy and profitable for the parts department.<\/p>\n Just fulfill orders and collect payment from searching and ready-to-buy shoppers!<\/p>\n <\/p>\n This might sound intimidating, but it’s actually an easy and fun way to visually see what your customers care about on your website.<\/p>\n Software like HotJar and other heatmap-tracking options are a fantastic way to see what your customers care about.<\/p>\n These tools can see where customers are clicking, where they\u2019re getting stuck, and which parts of the page interest them the most.<\/p>\n Even without written feedback, this can provide valuable feedback on how to move things around and help direct shoppers toward making a purchase.<\/p>\n We won\u2019t spend a lot of time comparing the options, but here are a few you can try:<\/p>\n Typically, you\u2019ll just have to paste a snippet of code into your site.<\/p>\n RevolutionParts let you add code to the site header\/footers, so it\u2019s an easy add for your auto parts web store!<\/p>\n <\/p>\n Why not provide a place for shoppers to leave their feedback? If you can allow customer feedback on your very own website, do it!<\/p>\n Customers will feel like their feedback is valued, you get to hear their thoughts, and other shoppers will see you as more reputable.<\/p>\n This is where RevolutionParts clients really have it easy!<\/p>\n Web Stores with RevolutionParts have a testimonial feature that\u2019s as easy as clicking \u201con.\u201d Then voila – shoppers can share their experience!<\/p>\n We also have a partnership with Yotpo, the #1 review software on the market. With the integration, shoppers can leave product reviews.<\/p>\n It\u2019s GREAT for accessories, especially since these reviews can convince other shoppers to buy.<\/p>\n <\/p>\n Sometimes, you just have to ask.<\/p>\n Send out a feedback survey! To encourage shoppers to participate, you can offer an incentive.<\/p>\n The incentive doesn\u2019t have to cost you much, either. Participants can be entered into a monthly drawing or receive a discount on their next order.<\/p>\n When you write the feedback survey, keep the questions simple. It\u2019s always better to offer multiple-choice or drop-down menu options.<\/p>\n Open-ended text boxes are more work, so shoppers are less likely to answer.<\/p>\n Again, you have a lot of choices. Here\u2019s somewhere to start:<\/strong><\/p>\n <\/p>\n You probably already know this one, like the back of your hand. We\u2019re going to include it anyway, just for the completionists\u2019 sake.<\/p>\n It\u2019s worth it to keep an eye on as many review sites as possible.<\/p>\n Shoppers aren\u2019t going to take the time to leave their reviews everywhere \u2014 they\u2019ll probably take the \u201cone and done\u201d approach.<\/p>\n Some of your options:<\/strong><\/p>\n <\/p>\n This is just one place online where customers come right to you! Are you checking for new comments and direct messages on a regular basis?<\/p>\n You’re thinking, how can I manage another channel when I’m already pressed for time<\/em>? We get it; you have a LOT on your plate.<\/p>\n So it makes sense if you can\u2019t check Facebook, Twitter, and others as often as you\u2019d like to.<\/p>\n But it\u2019s such an important feedback tool!<\/p>\n Many shoppers use social media to get in touch with the businesses they interact with since it\u2019s more of a public, casual forum compared to a direct email.<\/p>\n With a tool like Hootsuite<\/a>, you can connect all your accounts to one place, so it\u2019s easier to stay on track with everything.<\/p>\n <\/p>\n Instead of commenting on your page, some people will complain on their own page. Sometimes they\u2019ll tag your dealership, but other times they won\u2019t.<\/p>\n It can take a little more digging to find comments like these, but since they\u2019re left on the customer\u2019s personal page, you may find that they\u2019re more honest about the experience.<\/p>\n Most social media platforms will have a search option. Simply search the name of your dealership and see what comes up.<\/p>\n You can also try searching abbreviations or short versions of your name since not all customers will want to type out the full dealership title.<\/p>\n <\/p>\n The fast-paced nature of marketing your dealership doesn’t have to mean missing out on understanding your customers’ needs.<\/p>\n By leveraging tools like Google Alerts, behavior-tracking software, customer testimonials, satisfaction surveys, dealership review sites, and social media, you can stay attuned to your customers’ wants and needs.<\/p>\n Remember, each dealership is unique, and what works for one may not work for another.<\/p>\n Therefore, choosing the tools and strategies that best align with your dealership’s goals and customer base is crucial.<\/p>\n The key to successful marketing is not just speaking but listening.<\/p>\n By tuning into your customers, you can create marketing strategies that truly resonate with them and drive your dealership’s growth.<\/p>\n So, take a moment to listen \u2013 your customers are speaking, and what they have to say could transform your dealership.<\/p>\n Ready to dive into some more marketing tactics? Download our Marketing Toolkit below to discover how to improve marketing in your parts department.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/ecommerce-marketing-toolkit-ad.png” _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ title_text=”ecommerce-marketing-toolkit-ad”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Marketing your dealership is fast-paced. You don\u2019t have time, money, or effort to continually learn the latest marketing trends and put them into action. We often forget to stop and listen to what our customers are truly saying because we’re too strapped for time. Here are some tools other car dealerships use to track their […]<\/p>\n","protected":false},"author":1,"featured_media":62915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"Marketing your dealership is fast-paced. You don\u2019t have time, money, or effort to continually learn the latest marketing trends and put them into action.\r\n\r\nOften times it's because we're too strapped for time that we forget to stop and listen to what our customers are truly saying.\r\n\r\nHere are some tools that other car dealerships are using to track their customers wants and needs. We know that what works for the dealership down the street won't always work for you, so here are 7 ways to listen to your customers. You decide which might be right for your dealership.\r\n If you're listening to customers at the service and parts counters, you'll see that they want to buy OEM parts and accessories online.<\/p>\r\n\r\n\n
\n
2. Install behavior-tracking software on your website<\/h2>\n
\n
3. Allow website testimonials and product reviews<\/h2>\n
4. Send out a customer satisfaction survey<\/h2>\n
\n
5. Check dealership review sites<\/h2>\n
\n
6. Check your social media page<\/h2>\n
7. Check social media tags or mentions<\/h2>\n
Bottom Line<\/h2>\n
1. Set Google Alerts for trending topics and industry stats<\/h2>\r\nKnowing what your shoppers think is huge, of course, but ideally you\u2019ll know what they want BEFORE they have to tell you.\r\n\r\nThat means taking the proactive approach. Watch out for upcoming industry trends and keep up-to-date on the latest technology.\r\n
One HUGE trend you don\u2019t want to miss: Buying parts online.<\/strong><\/h4>\r\n
\r\n \t
That's where RevolutionParts comes in!<\/h4>\r\nWe deliver great shopping experiences<\/a> for your customers. We also make selling online easy and profitable for the parts department. Just fulfill orders and collect payment from searching and ready-to-buy shoppers!\r\n
Attending Digital Dealer for the latest industry trends in automotive marketing? Stop by and meet us at booth 314!\u00a0You can drop by the booth any time, or click here <\/a>to schedule a meeting.<\/strong><\/blockquote>\r\n
2. Install behavior-tracking software on your website<\/h2>\r\nThis might sound intimidating but it's actually easy, and a fun way to visually see what your customers care about on your website. Software like HotJar and other heatmap-tracking options are a fantastic way to see what your customers care about.\r\n\r\nThese tools can see where customers are clicking, where they\u2019re getting stuck, and which parts of the page interest them the most. Even without written feedback, this can provide valuable feedback for how to move things around and help direct shoppers toward making a purchase.\r\n
We won\u2019t spend a lot of time comparing the options, but here are a few you can try:<\/h4>\r\n
\r\n \t
3. Allow website testimonials and product reviews<\/h2>\r\nWhy not provide a place for shoppers to leave their feedback?\r\n\r\nIf you can allow customer feedback on your very own website, do it! Customers will feel like their feedback is valued, you get to hear their thoughts, and other shoppers will see you as more reputable.\r\n
This is where RevolutionParts clients really have it easy!<\/h4>\r\nWeb Stores with RevolutionParts have a testimonial feature that\u2019s as easy as clicking \u201con.\u201d Then voila - shoppers can share their experience!\r\n\r\nWe also have a partnership with Yotpo, the #1 review software on the market. With the integration, shoppers can leave product reviews. It\u2019s GREAT for accessories, especially since these reviews can convince other shoppers to buy.\r\n
4. Send out a customer satisfaction survey<\/h2>\r\nSometimes, you just have to ask.\r\n\r\nSend out a feedback survey! To encourage shoppers to participate, you can offer an incentive.\r\n\r\nThe incentive doesn\u2019t have to cost you much, either. Participants can be entered into a monthly drawing, or receive a discount off their next order.\r\n\r\nWhen you write the feedback survey, keep the questions simple. It\u2019s always better to offer multiple choice or drop-down menu options. Open-ended text boxes are more work, so shoppers are less likely to answer.\r\n
Again, you have a lot of choices. Here\u2019s somewhere to start:<\/h4>\r\n
\r\n \t
5. Check dealership review sites<\/h2>\r\nYou probably already know this one like the back of your hand. We\u2019re going to include it anyway just for completionists\u2019 sake.\r\n\r\nIt\u2019s worth it to keep an eye on as many review sites as possible. Shoppers aren\u2019t going to take the time to leave their review everywhere \u2014 they\u2019ll probably take the \u201cone and done\u201d approach.\r\n
Some of your options:<\/h4>\r\n
\r\n \t
6. Check your social media page<\/h2>\r\nThis is just one place online where customers come right to you! Are you checking for new comments and direct messages on a regular basis?\r\n\r\nYou're thinking, how can I manage another channel when I'm already pressed for time<\/em>? We get it, you have a LOT on your plate. So it makes sense if you can\u2019t check facebook, twitter, and others as often as you\u2019d like to.\r\n\r\nBut it\u2019s such an important feedback tool! Many shoppers use social media to get in touch with the businesses they interact with, since it\u2019s more of a public, casual forum compared to a direct email.\r\n\r\nWith a tool like Hootsuite, you can connect all your accounts to one place so it\u2019s easier to stay on track of everything.\r\n
7. Check social media tags or mentions<\/h2>\r\nInstead of commenting on your page, some people will complain on their own page. Sometimes they\u2019ll tag your dealership, but other times they won\u2019t.\r\n\r\nIt can take a little more digging to find comments like these, but since they\u2019re left on the customer\u2019s personal page, you may find that they\u2019re more honest about the experience.\r\n\r\nMost social media platforms will have a search option. Simply search the name of your dealership and see what comes up.\r\n\r\nYou can also try searching abbreviations or shorted versions of your name, since not all customers will want to type out the full dealership title.\r\n
Going to Digital Dealer 24?<\/h2>\r\nYou don\u2019t have time, money or effort to continually learn the newest marketing trends and put them into action. This is why many automotive marketing professional head to the Digital Dealer Conference each year.\r\n\r\nIt\u2019s up to date with the automotive marketing industry and moving as fast as the market.\u00a0If you were attending, what is one thing you'd like to learn? We'll keep an eye on the most important industry trends and share those with you!\r\n\r\nIf you're attending Digital Dealer 24,\u00a0 stop by and meet us! We'll be there at booth 314!\r\n\r\nYou can drop by the booth any time, or click here <\/strong><\/a>to schedule a meeting.","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,63,64],"tags":[],"class_list":["post-32646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-grow-online-part-sales","category-marketing"],"acf":[],"yoast_head":"\n