{"id":31132,"date":"2016-01-02T21:02:08","date_gmt":"2016-01-02T21:02:08","guid":{"rendered":"https:\/\/www.revolutionparts.com\/7-must-read-articles-for-car-dealers-to-create-killer-landing-pages\/"},"modified":"2020-10-14T17:23:07","modified_gmt":"2020-10-14T17:23:07","slug":"create-killer-landing-pages","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/create-killer-landing-pages\/","title":{"rendered":"7 Must-Read Articles for Car Dealers to Create Killer Landing Pages"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.0.47&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text _builder_version=&#8221;3.21&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>If you want to convert more online shoppers into customers, then landing pages are the way to go. Whether you\u2019re new to this area of marketing or you\u2019ve made some landing pages but are looking to improve, here are some handy guides to draw in customers and sell more auto\u00a0parts.<\/p>\n<p><!--more--><\/p>\n<h2>1. <a href=\"http:\/\/blog.wishpond.com\/post\/92540372749\/how-to-market-your-auto-parts-store-online\" target=\"_blank\" rel=\"noopener noreferrer\">How to Market your Auto Parts Store Online<\/a><\/h2>\n<p>This article by <a href=\"https:\/\/www.wishpond.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wishpond\u00a0<\/a>covers more online advertising methods than just landing pages (such as remarketing), but it\u2019s helpful nonetheless. Not only does it give tips for creating an optimized parts landing page, but also suggestions for a coupon landing page\u2014if that\u2019s a <a href=\"\/effective-promotional-email\" target=\"_blank\" rel=\"noopener noreferrer\">promotion<\/a> that interests you.<\/p>\n<p>The best part is that all the information is tailored for creating a great automotive eCommerce store. The automotive industry has specific needs, so not all the marketing stuff you read online will apply to your auto eCommerce website.<\/p>\n<h3>\u00a0<\/h3>\n<h2>2. <a href=\"http:\/\/www.ducttapemarketing.com\/blog\/2012\/09\/26\/how-to-create-a-high-converting-landing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Create A High Converting Landing Page<\/a><\/h2>\n<p>Especially helpful for business owners new to landing pages, this article by Duck Tape Marketing breaks down all elements of a standard landing page, followed by a few critiqued examples. If you want to create a landing page that really converts well, looking at examples will help you recognize a killer landing page on sight.<\/p>\n<p><img decoding=\"async\" class=\"wp-float-center wp-image-895 size-full\" src=\"http:\/\/cdn2.hubspot.net\/hub\/1936297\/file-3810020363-png\/blog-files\/the-perfect-landing-page.png\" alt=\"the perfect landing page\" width=\"500\" height=\"359\" \/><\/p>\n<h3>\u00a0<\/h3>\n<h2>3. <a href=\"http:\/\/www.smartinsights.com\/conversion-optimisation\/landing-page-optimisation\/perfect-landing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Perfect Landing Page<\/a><\/h2>\n<p>As well as explaining the purpose and goals of your landing page, <a href=\"http:\/\/www.smartinsights.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Smart Insights<\/a>\u00a0also describes different types of landing page and how they can integrate with different referrer types\u2014that is, where the traffic is coming from, and how to best take advantage of that information. It&#8217;s always a good idea to <a href=\"https:\/\/www.revolutionparts.com\/optimize-your-parts-store-with-9-helpful-shipping-manager-reports\" target=\"_blank\" rel=\"noopener noreferrer\">keep track of key metrics<\/a>. Remember, a tool like <a href=\"http:\/\/www.google.com\/analytics\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> is completely free.<\/p>\n<h3>\u00a0<\/h3>\n<h3>4. <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2014\/02\/12\/great-landing-pages\" target=\"_blank\" rel=\"noopener noreferrer\">How to Make Great Landing Pages (With Crazy High Conversions)<\/a><\/h3>\n<p>This article by <a href=\"http:\/\/www.wordstream.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordStream<\/a>\u00a0can help you get the most out of your landing page. It offers great tips in an organized way that\u2019s easy to understand. After sharing some great tips, the page also offers some landing page examples and breaks down why they work.<\/p>\n<h3>5. <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/6014\/7-Habits-of-a-Highly-Effective-Landing-Page.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">7 Habits of a Highly Effective Landing Page<\/a><\/h3>\n<p>This simple checklist is a fantastic resource for refining your landing page and ensuring that you\u2019ve covered all necessary bases. It\u2019s simple, easy to understand, and offers great advice for a highly effective page.<\/p>\n<h3>\u00a0<\/h3>\n<h3>6. <a href=\"http:\/\/unbounce.com\/landing-page-examples\/built-using-unbounce\/landing-page-designs\/\" target=\"_blank\" rel=\"noopener noreferrer\">26 Beautiful Landing Page Designs Critiqued with A\/B Testing Tips<\/a><\/h3>\n<p>Even though this article by <a href=\"http:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unbounce<\/a>\u00a0doesn\u2019t specifically cover selling auto parts, it\u2019s a great way to see the variation between different types of landing pages. If you\u2019re unfamiliar with landing pages and need some examples, this is the place to go. Read about different types of landing pages, why they\u2019re effective, and what they could do better.<\/p>\n<p>Have you ever tried A\/B testing? Sometimes it&#8217;s amazing how much tweaking a color of a line of text will influence conversion rate. Try creating more than one landing page to see which one works best.<\/p>\n<h3>\u00a0<\/h3>\n<h3>7. <a href=\"http:\/\/www.ppchero.com\/landing-page-testing-how-to-test-and-what-to-test\/\" target=\"_blank\" rel=\"noopener noreferrer\">Landing Page Testing: How to Test and What to Test<\/a><\/h3>\n<p>Remember that A\/B testing thing we mentioned? If you&#8217;ve never ran A\/B tests before, you probably don&#8217;t know where to start. So we&#8217;ll tell you now: start here.<\/p>\n<p>Sometimes changing a single line, such as \u201cSign up\u201d instead of \u201cGet Your Free Guide Now\u201d can have a significant impact on your landing page\u2019s success. This helpful guide by <a href=\"http:\/\/www.ppchero.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PPC Hero<\/a>\u00a0gives great suggestions on what to tweak when testing out your landing page. In general, A\/B is a more advanced side to marketing, so while it&#8217;s not absolutely necessary to dive into, you can gain an edge on the competition by optimizing your page.<\/p>\n<p>At the end of the day, it\u2019s important to realize your landing page will be unique to you. While many of them share the same elements, this is your chance to promote your business and make a first impression for your brand.<\/p>\n<p>When you find the right landing page, it&#8217;ll really\u00a0boost your auto parts eCommerce\u00a0store.\u00a0You might not get it right the first time, but your persistence and hard work will make a positive difference in your numbers!<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/ebook\/7_ways_to_grow_parts_sales_outside_local_area?utm_source=revparts&amp;utm_medium=blog&amp;utm_campaign=RPblog&amp;utm_content=download-content\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-32129 size-full\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2018\/02\/Grow-Parts-Sales-Outside-Local-Area.png\" alt=\"7 Proven Ways to Grow Parts Sales Outside Your Local Area - download link\" width=\"700\" height=\"300\" srcset=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2018\/02\/Grow-Parts-Sales-Outside-Local-Area.png 700w, https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2018\/02\/Grow-Parts-Sales-Outside-Local-Area-480x206.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" \/><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to convert more online shoppers into customers, then landing pages are the way to go. Whether you\u2019re new to this area of marketing or you\u2019ve made some landing pages but are looking to improve, here are some handy guides to draw in customers and sell more auto\u00a0parts. 1. How to Market your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"If you want to convert more online shoppers into customers, then landing pages are the way to go. Whether you\u2019re new to this area of marketing or you\u2019ve made some landing pages but are looking to improve, here are some handy guides to draw in customers and sell more auto\u00a0parts.\n\n<!--more-->\n<h2>1. <a href=\"http:\/\/blog.wishpond.com\/post\/92540372749\/how-to-market-your-auto-parts-store-online\" target=\"_blank\" rel=\"noopener\">How to Market your Auto Parts Store Online<\/a><\/h2>\nThis article by <a href=\"https:\/\/www.wishpond.com\/\" target=\"_blank\" rel=\"noopener\">Wishpond\u00a0<\/a>covers more online advertising methods than just landing pages (<a href=\"https:\/\/www.revolutionparts.com\/how-remarketing-can-boost-your-parts-store\" target=\"_blank\" rel=\"noopener\">such as remarketing<\/a>), but it\u2019s helpful nonetheless. Not only does it give tips for creating an optimized parts landing page, but also suggestions for a coupon landing page\u2014if that\u2019s a <a href=\"\/effective-promotional-email\" target=\"_blank\" rel=\"noopener\">promotion<\/a> that interests you.\n\nThe best part is that all the information is tailored for creating a great automotive eCommerce store. The automotive industry has specific needs, so not all the <a href=\"https:\/\/www.revolutionparts.com\/how-remarketing-can-boost-your-parts-store\" target=\"_blank\" rel=\"noopener\">marketing stuff you read online<\/a> will apply to your auto eCommerce website.\n<h3><\/h3>\n<h2>2. <a href=\"http:\/\/www.ducttapemarketing.com\/blog\/2012\/09\/26\/how-to-create-a-high-converting-landing-page\/\" target=\"_blank\" rel=\"noopener\">How to Create A High Converting Landing Page<\/a><\/h2>\nEspecially helpful for business owners new to landing pages, this article by <a href=\"https:\/\/www.ducttapemarketing.com\/\" target=\"_blank\" rel=\"noopener\">Duck Tape Marketing<\/a> breaks down all elements of a standard landing page, followed by a few critiqued examples. If you want to create a landing page that really converts well, looking at examples will help you recognize a killer landing page on sight.\n\n<img class=\"wp-float-center wp-image-895 size-full\" src=\"http:\/\/cdn2.hubspot.net\/hub\/1936297\/file-3810020363-png\/blog-files\/the-perfect-landing-page.png\" alt=\"the perfect landing page\" width=\"500\" height=\"359\" \/>\n<h3><\/h3>\n<h2>3. <a href=\"http:\/\/www.smartinsights.com\/conversion-optimisation\/landing-page-optimisation\/perfect-landing-page\/\" target=\"_blank\" rel=\"noopener\">The Perfect Landing Page<\/a><\/h2>\nAs well as explaining the purpose and goals of your landing page, <a href=\"http:\/\/www.smartinsights.com\/\" target=\"_blank\" rel=\"noopener\">Smart Insights<\/a>\u00a0also describes different types of landing page and how they can integrate with different referrer types\u2014that is, where the traffic is coming from, and how to best take advantage of that information. It's always a good idea to <a href=\"https:\/\/www.revolutionparts.com\/optimize-your-parts-store-with-9-helpful-shipping-manager-reports\" target=\"_blank\" rel=\"noopener\">keep track of key metrics<\/a>. Remember, a tool like <a href=\"http:\/\/www.google.com\/analytics\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> is completely free.\n<h3><\/h3>\n<h3>4. <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2014\/02\/12\/great-landing-pages\" target=\"_blank\" rel=\"noopener\">How to Make Great Landing Pages (With Crazy High Conversions)<\/a><\/h3>\nThis article by <a href=\"http:\/\/www.wordstream.com\/\" target=\"_blank\" rel=\"noopener\">WordStream<\/a>\u00a0can help you get the most out of your landing page. It offers great tips in an organized way that\u2019s easy to understand. After sharing some great tips, the page also offers some landing page examples and breaks down why they work.\n<h3>5. <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/6014\/7-Habits-of-a-Highly-Effective-Landing-Page.aspx\" target=\"_blank\" rel=\"noopener\">7 Habits of a Highly Effective Landing Page<\/a><\/h3>\nThis simple checklist is a fantastic resource for refining your landing page and ensuring that you\u2019ve covered all necessary bases. It\u2019s simple, easy to understand, and offers great advice for a highly effective page.\n<h3><\/h3>\n<h3>6. <a href=\"http:\/\/unbounce.com\/landing-page-examples\/built-using-unbounce\/landing-page-designs\/\" target=\"_blank\" rel=\"noopener\">26 Beautiful Landing Page Designs Critiqued with A\/B Testing Tips<\/a><\/h3>\nEven though this article by <a href=\"http:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noopener\">Unbounce<\/a>\u00a0doesn\u2019t specifically cover selling auto parts, it\u2019s a great way to see the variation between different types of landing pages. If you\u2019re unfamiliar with landing pages and need some examples, this is the place to go. Read about different types of landing pages, why they\u2019re effective, and what they could do better.\n\nHave you ever tried A\/B testing? Sometimes it's amazing how much tweaking a color of a line of text will influence conversion rate. Try creating more than one landing page to see which one works best.\n<h3><\/h3>\n<h3>7. <a href=\"http:\/\/www.ppchero.com\/landing-page-testing-how-to-test-and-what-to-test\/\" target=\"_blank\" rel=\"noopener\">Landing Page Testing: How to Test and What to Test<\/a><\/h3>\nRemember that A\/B testing thing we mentioned? If you've never ran A\/B tests before, you probably don't know where to start. So we'll tell you now: start here.\n\nSometimes changing a single line, such as \u201cSign up\u201d instead of \u201cGet Your Free Guide Now\u201d can have a significant impact on your landing page\u2019s success. This helpful guide by <a href=\"http:\/\/www.ppchero.com\/\" target=\"_blank\" rel=\"noopener\">PPC Hero<\/a>\u00a0gives great suggestions on what to tweak when testing out your landing page. In general, A\/B is a more advanced side to marketing, so while it's not absolutely necessary to dive into, you can gain an edge on the competition by optimizing your page.\n\nAt the end of the day, it\u2019s important to realize your landing page will be unique to you. While many of them share the same elements, this is your chance to promote your business and make a first impression for your brand.\n\nWhen you find the right landing page, it'll really\u00a0boost your auto parts eCommerce\u00a0store.\u00a0You might not get it right the first time, but your persistence and hard work will make a positive difference in your numbers!\n\n<a href=\"https:\/\/www.revolutionparts.com\/ebook\/7_ways_to_grow_parts_sales_outside_local_area?utm_source=revparts&utm_medium=blog&utm_campaign=RPblog&utm_content=download-content\" target=\"_blank\" rel=\"noopener\"><img class=\"aligncenter wp-image-32129 size-full\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2018\/02\/Grow-Parts-Sales-Outside-Local-Area.png\" alt=\"7 Proven Ways to Grow Parts Sales Outside Your Local Area - download link\" width=\"700\" height=\"300\" \/><\/a>","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,62,64],"tags":[],"class_list":["post-31132","post","type-post","status-publish","format-standard","hentry","category-blog","category-getting-started","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Must-Read Articles For Car Dealers To Create Killer Landing Pages - RevolutionParts<\/title>\n<meta name=\"description\" content=\"Knowing How To Make A High Converting Landing Pages, And The Elements That Cause Customers To Convert, Is What Will Make Your Parts Website Successful!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revolutionparts.com\/blog\/create-killer-landing-pages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Must-Read Articles For Car Dealers To Create Killer Landing Pages - RevolutionParts\" \/>\n<meta property=\"og:description\" content=\"Knowing How To Make A High Converting Landing Pages, And The Elements That Cause Customers To Convert, Is What Will Make Your Parts Website Successful!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revolutionparts.com\/blog\/create-killer-landing-pages\/\" \/>\n<meta property=\"og:site_name\" content=\"RevolutionParts - 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