{"id":31123,"date":"2016-01-02T21:02:05","date_gmt":"2016-01-02T21:02:05","guid":{"rendered":"https:\/\/www.revolutionparts.com\/how-the-new-google-buy-button-could-affect-your-dealership\/"},"modified":"2020-10-14T17:18:50","modified_gmt":"2020-10-14T17:18:50","slug":"new-google-buy-button","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/","title":{"rendered":"How The New Google Buy Button Could Affect Your Dealership"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-31431\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2018\/01\/buy-button-image-e1432827207898-1024x594.jpg\" alt=\"\" width=\"600\" height=\"348\" \/><\/p>\n<p>With an increasing push toward a mobile marketplace, Google recently revealed their latest plan to compete with big retailers like Amazon and eBay: \u201cbuy\u201d buttons.<\/p>\n<p>The online market is constantly changing, and the retailers that keep up reap the benefits. If their plan succeeds, Google will offer customers viable alternatives to buy online. Smaller retailers who can\u2019t hope to compete with Amazon have a chance with Google.<\/p>\n<p><!--more--><\/p>\n<h2><strong>Here\u2019s how it works:<\/strong><\/h2>\n<p>In order to make advertisers\u2019 paid listings more effective, a \u201cbuy\u201d button will appear next to certain listings in a Google search. After clicking it, shoppers will be brought to a Google product page to complete their transaction. The page will let them make size and shipping choices before they pay.<\/p>\n<p>Google is not opening warehouses and becoming an actual retailer. According to them, they will not even take a cut of the products sold this way, and there will be no additional fee for the buy option. Google only hopes to direct more sales to its partners.<\/p>\n<h2><\/h2>\n<h2><strong>The future: mobile shopping<\/strong><\/h2>\n<p>Multiple studies have shown an <a href=\"https:\/\/www.revolutionparts.com\/mobile-shopping-stats\" target=\"_blank\" rel=\"noopener noreferrer\">increased trend toward buying through phones and tablets<\/a>. As mobile devices become an easier and more viable way to shop online, mobile shopping is expected to see major growth in the coming years.<\/p>\n<p>When the buy button is initially integrated, it will only appear on mobile devices. And while it may eventually move to the desktop, it will always be focused on phones and tablets. Google hopes to further promote mobile shopping.<\/p>\n<p>Many customers prefer not to submit payment information through a phone or tablet. Not only are some mobile sites slower to load than others, but are often not mobile-friendly at all. Rather than struggle to click tiny buttons and type in long payment information, most customers decide to buy on Amazon instead, where payment info is already linked to their account.<\/p>\n<p>Google will offer customers an easy, mobile-friendly way to make purchases online by allowing customers to link payment info to a Google account. Businesses who take advantage of advertising through Google are sure to convert more customers.<\/p>\n<p style=\"text-align: center;\"><strong>RELATED:\u00a0<a href=\"https:\/\/www.revolutionparts.com\/mobile-friendly-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Things the Best Mobile-Friendly Parts Websites Have in Common<\/a><\/strong><\/p>\n<h2><\/h2>\n<h2><strong>So how can this help your dealership?<\/strong><\/h2>\n<p>If you advertise with Google, you\u2019ll benefit from their new buy button, too\u2014it\u2019s yet another way for customers to reach you. Google will not only promote the parts you\u2019re selling online, they\u2019ll also simplify the buying process for your customers.<\/p>\n<p>If you haven\u2019t used Google Product Listing Ads (PLA) before, there isn\u2019t a better time to start than now, especially with the potential buy button coming around the corner. RevolutionParts helps our dealers setup their product feeds with Google and automatically update the ads when parts are discontinued or prices change!<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/demo_request?utm_source=revparts&amp;utm_medium=blog&amp;utm_campaign=RPblog&amp;utm_content=get-demo\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-31523 size-full\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/03\/RevParts-demo.png\" alt=\"\" width=\"700\" height=\"300\" srcset=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/03\/RevParts-demo.png 700w, https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/03\/RevParts-demo-480x206.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With an increasing push toward a mobile marketplace, Google recently revealed their latest plan to compete with big retailers like Amazon and eBay: \u201cbuy\u201d buttons. The online market is constantly changing, and the retailers that keep up reap the benefits. If their plan succeeds, Google will offer customers viable alternatives to buy online. Smaller retailers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[61,21],"tags":[],"class_list":["post-31123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-industry-trends","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How The New Google Buy Button Could Affect Your Dealership - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How The New Google Buy Button Could Affect Your Dealership - RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"og:description\" content=\"With an increasing push toward a mobile marketplace, Google recently revealed their latest plan to compete with big retailers like Amazon and eBay: \u201cbuy\u201d buttons. The online market is constantly changing, and the retailers that keep up reap the benefits. If their plan succeeds, Google will offer customers viable alternatives to buy online. Smaller retailers [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/\" \/>\n<meta property=\"og:site_name\" content=\"RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevolutionParts\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-02T21:02:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-14T17:18:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/01\/buy-button-image-e1432827207898-1024x594-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"348\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"danderson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@revolutionparts\" \/>\n<meta name=\"twitter:site\" content=\"@revolutionparts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"danderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/\"},\"author\":{\"name\":\"danderson\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8\"},\"headline\":\"How The New Google Buy Button Could Affect Your Dealership\",\"datePublished\":\"2016-01-02T21:02:05+00:00\",\"dateModified\":\"2020-10-14T17:18:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/\"},\"wordCount\":475,\"publisher\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/01\/buy-button-image-e1432827207898-1024x594-1.jpg\",\"articleSection\":[\"Auto Industry Trends\",\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/\",\"url\":\"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/\",\"name\":\"How The New Google Buy Button Could Affect Your Dealership - RevolutionParts - Sell Parts and Accessories\",\"isPartOf\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/01\/buy-button-image-e1432827207898-1024x594-1.jpg\",\"datePublished\":\"2016-01-02T21:02:05+00:00\",\"dateModified\":\"2020-10-14T17:18:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/#primaryimage\",\"url\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/01\/buy-button-image-e1432827207898-1024x594-1.jpg\",\"contentUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/01\/buy-button-image-e1432827207898-1024x594-1.jpg\",\"width\":600,\"height\":348},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.revolutionparts.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How The New Google Buy Button Could Affect Your Dealership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.revolutionparts.com\/#website\",\"url\":\"https:\/\/www.revolutionparts.com\/\",\"name\":\"Sell OEM Parts | Drive OEM Accessory Sales\",\"description\":\"Learn about leading platform that drives more OEM accessory and part sales.\",\"publisher\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.revolutionparts.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.revolutionparts.com\/#organization\",\"name\":\"RevolutionParts\",\"url\":\"https:\/\/www.revolutionparts.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RP-Icon-feature.jpg\",\"contentUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RP-Icon-feature.jpg\",\"width\":200,\"height\":200,\"caption\":\"RevolutionParts\"},\"image\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RevolutionParts\/\",\"https:\/\/x.com\/revolutionparts\",\"https:\/\/www.instagram.com\/revolution.parts\/\",\"https:\/\/www.linkedin.com\/company\/revolutionparts\/\",\"https:\/\/www.youtube.com\/channel\/UCBpBjCi2djVmv70R3DfFBKw\/videos\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8\",\"name\":\"danderson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/968795f32b90e403b428a7bd976ecc44?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/968795f32b90e403b428a7bd976ecc44?s=96&d=mm&r=g\",\"caption\":\"danderson\"},\"sameAs\":[\"http:\/\/rp2020dev.local\"],\"url\":\"https:\/\/www.revolutionparts.com\/author\/danderson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How The New Google Buy Button Could Affect Your Dealership - RevolutionParts - Sell Parts and Accessories","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/","og_locale":"en_US","og_type":"article","og_title":"How The New Google Buy Button Could Affect Your Dealership - RevolutionParts - Sell Parts and Accessories","og_description":"With an increasing push toward a mobile marketplace, Google recently revealed their latest plan to compete with big retailers like Amazon and eBay: \u201cbuy\u201d buttons. The online market is constantly changing, and the retailers that keep up reap the benefits. If their plan succeeds, Google will offer customers viable alternatives to buy online. Smaller retailers [&hellip;]","og_url":"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/","og_site_name":"RevolutionParts - Sell Parts and Accessories","article_publisher":"https:\/\/www.facebook.com\/RevolutionParts\/","article_published_time":"2016-01-02T21:02:05+00:00","article_modified_time":"2020-10-14T17:18:50+00:00","og_image":[{"width":600,"height":348,"url":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/01\/buy-button-image-e1432827207898-1024x594-1.jpg","type":"image\/jpeg"}],"author":"danderson","twitter_card":"summary_large_image","twitter_creator":"@revolutionparts","twitter_site":"@revolutionparts","twitter_misc":{"Written by":"danderson","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/#article","isPartOf":{"@id":"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/"},"author":{"name":"danderson","@id":"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8"},"headline":"How The New Google Buy Button Could Affect Your Dealership","datePublished":"2016-01-02T21:02:05+00:00","dateModified":"2020-10-14T17:18:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/"},"wordCount":475,"publisher":{"@id":"https:\/\/www.revolutionparts.com\/#organization"},"image":{"@id":"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/01\/buy-button-image-e1432827207898-1024x594-1.jpg","articleSection":["Auto Industry Trends","Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/","url":"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/","name":"How The New Google Buy Button Could Affect Your Dealership - RevolutionParts - Sell Parts and Accessories","isPartOf":{"@id":"https:\/\/www.revolutionparts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/#primaryimage"},"image":{"@id":"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/01\/buy-button-image-e1432827207898-1024x594-1.jpg","datePublished":"2016-01-02T21:02:05+00:00","dateModified":"2020-10-14T17:18:50+00:00","breadcrumb":{"@id":"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/#primaryimage","url":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/01\/buy-button-image-e1432827207898-1024x594-1.jpg","contentUrl":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/01\/buy-button-image-e1432827207898-1024x594-1.jpg","width":600,"height":348},{"@type":"BreadcrumbList","@id":"https:\/\/www.revolutionparts.com\/blog\/new-google-buy-button\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revolutionparts.com\/"},{"@type":"ListItem","position":2,"name":"How The New Google Buy Button Could Affect Your Dealership"}]},{"@type":"WebSite","@id":"https:\/\/www.revolutionparts.com\/#website","url":"https:\/\/www.revolutionparts.com\/","name":"Sell OEM Parts | Drive OEM Accessory Sales","description":"Learn about leading platform that drives more OEM accessory and part sales.","publisher":{"@id":"https:\/\/www.revolutionparts.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revolutionparts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.revolutionparts.com\/#organization","name":"RevolutionParts","url":"https:\/\/www.revolutionparts.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.revolutionparts.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RP-Icon-feature.jpg","contentUrl":"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RP-Icon-feature.jpg","width":200,"height":200,"caption":"RevolutionParts"},"image":{"@id":"https:\/\/www.revolutionparts.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevolutionParts\/","https:\/\/x.com\/revolutionparts","https:\/\/www.instagram.com\/revolution.parts\/","https:\/\/www.linkedin.com\/company\/revolutionparts\/","https:\/\/www.youtube.com\/channel\/UCBpBjCi2djVmv70R3DfFBKw\/videos"]},{"@type":"Person","@id":"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8","name":"danderson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.revolutionparts.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/968795f32b90e403b428a7bd976ecc44?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/968795f32b90e403b428a7bd976ecc44?s=96&d=mm&r=g","caption":"danderson"},"sameAs":["http:\/\/rp2020dev.local"],"url":"https:\/\/www.revolutionparts.com\/author\/danderson\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/posts\/31123"}],"collection":[{"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/comments?post=31123"}],"version-history":[{"count":0,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/posts\/31123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/media\/53742"}],"wp:attachment":[{"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/media?parent=31123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/categories?post=31123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolutionparts.com\/wp-json\/wp\/v2\/tags?post=31123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}