{"id":31104,"date":"2016-03-09T08:01:56","date_gmt":"2016-03-09T08:01:56","guid":{"rendered":"https:\/\/www.revolutionparts.com\/top-3-keys-to-success-for-auto-parts-ecommerce-retailers\/"},"modified":"2020-10-14T17:21:51","modified_gmt":"2020-10-14T17:21:51","slug":"keys-to-success-for-auto-parts-ecommerce","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/keys-to-success-for-auto-parts-ecommerce\/","title":{"rendered":"Top 3 Keys to Success for Auto Parts eCommerce Retailers"},"content":{"rendered":"

For a lot of parts managers, the world of eCommerce is just plain confusing. We doubt you’re selling online just for the heck of it. In fact,\u00a0you probably only care about one thing:\u00a0what does it take to see REAL results online?<\/strong><\/p>\n

If you want to grow real profit online, then this is the article for you. There’s a lot your team can do to optimize your store and get more sales, but it starts with these 3 fundamental keys to success.<\/p>\n

<\/p>\n

1. Marketing<\/h2>\n

Without some kind of marketing, you might as well be yelling into a void. It’s like opening a restaurant and forgetting to put an “open” sign in the window.<\/p>\n

Depending on how you plan to sell online, you MUST have some kind of marketing strategy. Here’s just a few:<\/p>\n

<\/h3>\n

Use keywords in your listings and parts descriptions<\/h3>\n

Boosting your parts website SEO<\/a> is arguably one of the most important marketing strategies. Applying the right<\/em> keywords in your website title and throughout the content of your site can make your listings show up higher in search results.<\/p>\n

A “keyword” is basically a search term that shoppers will use. For example, if you’re trying to promote your Toyota RAV4 brake pads<\/a>, then make sure to mention that term “Toyota RAV4 brake pads” in your part description.<\/p>\n

Don’t want to deal with it? Hire a marketing agency specialized in Auto Parts. They can write part descriptions<\/a> for you and run Pay-Per-Click advertising on your behalf to drive more traffic to your store. It saves you time, and lets an expert handle the marketing for you!<\/p>\n

<\/h3>\n

Showcase your items with photographs<\/h3>\n

High-quality, professional photographs make your auto parts stand out, and improves your reputation as a trustworthy business. See our articles detailing all the aspects of a good product photo<\/a>, and how you can take these photos yourself without breaking the bank<\/a>.<\/p>\n

<\/h3>\n

Try your hand at email marketing<\/h3>\n

Newsletters are an easy way to keep your customer base up to date with what your company is doing, whether it\u2019s your latest blog post or simply offering a coupon for shoppers who\u00a0abandoned their carts<\/a> to bring them back to your site. Most importantly, let past customers\u00a0know about any sales or holiday promotions<\/a> that are coming up to increase repeat purchases.<\/p>\n

<\/h3>\n

Use online marketing tools<\/h3>\n

There are plenty of tools online to help you boost your efficiency. For example, you can set up a Google Shopping Campaign<\/a>\u00a0to help promote your products. Free analytics tools (such as Google Analytics<\/a>) are also available to help you track your performance and see where to focus next.<\/p>\n

Again, this kind of thing is usually best left up to a marketing agency. They have the know-how to get the best results.<\/p>\n

<\/h3>\n

Get involved with the online community<\/h3>\n

Build a relationship with potential customers by interacting with them on social media or relevant forums. Remember: these aren\u2019t just platforms for you to promote yourself. Read up on some Do\u2019s and Don\u2019ts of Forum Marketing<\/a> before getting involved.<\/p>\n

<\/h3>\n

Start an automotive blog<\/h3>\n

Have you ever considered blogging? Not only does it boost your website\u2019s SEO, but it also can connect you to customers and build customer loyalty. Check out some of the top automotive blogs to get some ideas. Feel free to comment on others\u2019 articles and connect with the blog owners\u2014you can even talk to them about exchanging guest posts to grow your following.\u00a0<\/strong><\/p>\n

<\/h3>\n

\"\"<\/a><\/p>\n

<\/h2>\n

2. Customizable & shopper friendly site<\/h2>\n

The website is the first thing your customer sees, consequently their first impression of your company and brand. Factors like aesthetics, structure, and organization matter a lot to making this first impression a good one.<\/p>\n

Consistency is key. It makes your website\u2014and by extension, your brand\u2014appear organized and professional. Your title, along with the color scheme associated with your brand, will notify the customer that they have arrived at the right place.<\/p>\n

A clean website is a trustworthy website<\/a>. Your storefront should be logical and easy to navigate. Customers that get lost will grow frustrated and take their business elsewhere. Your navigation bar should be clean and direct so that it is not difficult for your shoppers to find what they are looking for.<\/p>\n

Some of the most important elements might include:<\/p>\n