{"id":31087,"date":"2016-06-27T08:01:52","date_gmt":"2016-06-27T08:01:52","guid":{"rendered":"https:\/\/www.revolutionparts.com\/5-smart-strategies-for-building-customer-trust-on-your-parts-website\/"},"modified":"2020-10-14T17:21:51","modified_gmt":"2020-10-14T17:21:51","slug":"build-customer-trust-on-your-parts-website","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/build-customer-trust-on-your-parts-website\/","title":{"rendered":"5 Smart Strategies for Building Customer Trust on your Parts Website"},"content":{"rendered":"

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Building trust with your customers is essential\u2014especially when it comes to online shopping.<\/p>\n

When they can\u2019t see you face to face, customers are going to hesitate to part with their money. The risk that they\u2019re about to buy into a scam is much higher.<\/p>\n

So what do you do to show them you\u2019re trustworthy? It\u2019s easier than you\u2019d think. With a few adjustments to your parts website, customers will have no reason to doubt you.
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1. Have a professional website design.<\/strong><\/h1>\n

A clean, well-designed website looks trustworthy and professional, which is exactly what you want your customers to see. A first impression goes a long way.<\/p>\n

This means easy-to-navigate menus, high-quality images, and a fast loading speed.<\/p>\n

The best auto parts websites designs<\/a> share several key elements, like F-shaped navigation and a search box. It helps to be familiar with the basics, so you know if your website fits the bill.<\/p>\n

Scam websites will have something cheap and easy. They’re not offering a serious product, so they won’t have a serious web page. Even if you need to invest a little in an eCommerce solution that offers better design templates, it’ll pay off.<\/p>\n

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2. Be easy to reach.<\/strong><\/h1>\n

A surprising number of online shops don\u2019t include their street address or phone number. It seems like a small detail, but you\u2019d be amazed how much this information can put your customer at ease.<\/p>\n

Providing a phone number comes with perks, too.  Customers will be less likely to order the wrong part<\/a> if they can give you a call to ask questions about their order.<\/p>\n

Your contact information should be readily available\u2014ideally, in more than one place (on the bottom of the page and on a separate “contact us” tab). Even more importantly, make sure you take the time to actually respond to customer questions.<\/p>\n

If you use social media, link your website to sites like Facebook and Twitter. By seeing other customers interact with you on social media, you\u2019ll be seen as a more reliable business.<\/p>\n

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3. Introduce your company.<\/strong><\/h1>\n

Include an \u201cabout us\u201d section on your website. Share your company\u2019s story and mission. It doesn’t have to be anything extravagant\u2014just let us know what you stand for.<\/p>\n