There’s still some work involved, so it’s not something you can knock out in an hour or two. But it’s worth your time. Here are the steps you can take to convince Google that your website is worthwhile:<\/p>\n
Original Content<\/strong><\/h1>\nContent is key when it comes to organic search results. Keyword-rich chunks of text can go a long way in showing Google that you run a high-quality website.<\/p>\n
For the best results, you should write content in several different places on your parts website. This gives your site an overall more authoritative look in Google\u2019s standards.<\/p>\n
You can outsource these writing tasks to a freelancer or marketing agency<\/a> if you\u2019re too busy to write it all yourself. Just make sure to read over their work for accuracy. You know your parts business and what you\u2019re selling better than an agency!<\/p>\n1. About Us Page<\/strong><\/h2>\nBelieve it or not, Google specifically at the About Us page when it comes to SEO.<\/p>\n
Even if it didn\u2019t affect SEO, you\u2019d benefit from a well-written About Us page for the sake of building trust with your online customers<\/a>. Show your shoppers that you’re a team of real people behind the website!<\/p>\nDon\u2019t just write a sentence or two about how you sell auto parts online. Go into more detail. Talk about what your company stands for and why customers should buy from you. Do you offer the best customer service? Unbeatable prices? Fast shipping?<\/p>\n
Include pictures of your parts team and dealership. Images can have a direct effect on your\u00a0SEO, as long as they’re high quality and relevant.<\/p>\n
Local Content<\/strong><\/h4>\nIf your parts website is associated with your dealership, then talking about your service to the local area can give the page another SEO boost. Specifically mention\u00a0the area where you serve customers and the benefits of local purchases, such as faster delivery and local pickup options.<\/p>\n
2. Parts Descriptions<\/strong><\/h2>\nYou can find a lot of success with something as straightforward\u00a0as writing parts descriptions.<\/p>\n
Pick a popular category or product (such as brake pads or filters) and type up a quick description of what it does, how customers can know when it\u2019s time to replace, and why they should always buy\u00a0OEM.<\/p>\n
Start with descriptions of your top-selling parts.\u00a0If there are fewer than 50 monthly searches for a type of auto part, then it\u2019s not worth your time to write a description for it. Focus on keywords that get over 50 hits a month.<\/p>\n
In order to work, make sure these parts descriptions are at least 200 words, although a word count of 300-500 will be more effective. You can also embed links here to related parts, which helps your SEO even more.<\/p>\n
3. Running a Blog\u00a0<\/strong><\/h2>\nA blog is worth its weight in gold, even if you only post once or twice a month. Focus your content on subjects that DIYers and car enthusiasts would like to read. If you can get blog subscribers, the benefit increases tenfold, since you can send out promotional emails<\/a> about sales and specials\u00a0going on at your parts website.<\/p>\nYou can write about:<\/p>\n
\n- Industry news<\/li>\n
- Installation guides<\/li>\n
- Reviews on vehicles and parts<\/li>\n
- Tips and tricks<\/li>\n<\/ul>\n
Google is especially fond of data-driven articles or articles with great storytelling. A powerful headline is arguably the most important part, since it can drive customer clicks and improve your ranking through the \u201cvote\u201d of the people who click your article.<\/p>\n
4. Unique store policies<\/strong><\/h2>\nWhen you first launch a parts website, it’s most likely pre-filled with default shipping, return, and cancellation policies.<\/p>\n
Meaning your site and many others have the exact same duplicate content for these store policies! (Remember: Google can actually penalize you for having the same content as another website!)<\/p>\n
Customize the policies to fit your store and tweak some of the wording where possible. Even small changes will distinguish your policies from other stores!<\/p>\n
5. Embedding Links<\/strong><\/h2>\nA healthy number of links can improve your authority in the eyes of Google.<\/p>\n
We want to emphasize the word \u201chealthy\u201d in that sentence, since posting too many links will actually hurt your Google rankings. Links need to be natural and helpful, not just placed around for the sake of boosting SEO.<\/p>\n
Embedding links in any of the above content areas (blog, parts descriptions, About Us page) will help increase your Google SEO rank.<\/p>\n
The strongest links connect both ways. This means that you link to another website, and that website links back.<\/p>\n
Here are some ways to get other websites to link to your parts website:<\/p>\n
\n- Guest blog posts<\/li>\n
- Putting together a list of affiliate companies<\/li>\n
- Writing testimonials for other companies you work with<\/li>\n
- Donating to charity\u00a0\u2014 Not only will it improve your reputation among customers, but often charities list benefactors on their website.<\/li>\n<\/ul>\n
Keep an eye out for webpages that mention your business with a tool like Google Alerts<\/a>, so you can link back and make the connection stronger.<\/p>\nThe Easiest Link that Most Dealerships Miss<\/strong><\/h4>\nIt’s surprising how many parts managers forget about one of the easiest links you can connect from: the dealership website.\u00a0Adding a link from your dealership website to your parts website has so many benefits<\/a> and can give your parts website a major boost.<\/p>\nWe strongly recommend creating that link! It will definitely pay off.<\/p>\n
Other Factors<\/strong><\/h1>\nContent is a major factor in raising your website’s SEO, but it’s not the sole contributor. Unfortunately, the other ranking factors are harder for you to control. Often it depends on the structural\u00a0build of your website, which changes depending on your eCommerce provider.<\/p>\n
If your eCommerce solution isn’t up to snuff, then it’s hurting your Google ranking and perhaps it’s time to consider changing platforms.<\/p>\n
6. Mobile-friendly Design<\/strong><\/h2>\nMore people\u00a0than ever are using smartphones to browse the internet. So it makes sense that Google has made a fairly recent change to have this affect a website’s SEO.<\/p>\n
Websites that are easy and intuitive for mobile users are more likely to rank higher.\u00a0Sometimes this is called a “mobile-friendly” layout, but technically the term is a “responsive” website design that is optimized for navigating on smartphones and tablets.<\/p>\n
Look up your parts website on a smart phone to see if this factor is hurting or helping your ranking.<\/p>\n
7. Website Health<\/strong><\/h2>\nWebsite speed<\/strong> plays a role in Google rankings. Make sure you\u2019re working with a solution provider who can ensure a quick-loading website. Website health can help convince Google that your content is worthwhile, which is why load screen is something to keep in mind.<\/p>\nAdditionally, 40% of consumers will abandon a site if it takes more than 3 seconds to load, according to a study by Akamai<\/a>. Not only will this hurt your conversion rates, but also reduce your traffic. Google likes to give special attention to websites that see a lot of visitors\u2014not websites where shoppers give up after only a few seconds on the site.<\/p>\nDomain age<\/strong> can also hurt or help your Google ranking. If your domain has been in use for a while, Google sees it as a more reliable source. If your domain is brand new, don\u2019t worry\u2014it will improve over time as it ages.<\/p>\nAfter all, SEO and Google rankings takes time\u2014you can\u2019t reach the top spots in only a day.<\/p>\n
Conclusion<\/strong><\/h4>\nShowing up higher in Google rankings can improve site traffic overall, so it\u2019s worth the time and effort. Setting aside 20 minutes a week to boost your SEO is a perfect place to start. You can even hire a freelance writer or a marketing agency to do the work for you, as long as it gets done.<\/p>\n
The majority of parts sites don\u2019t bother investing the time to improve their SEO. This presents you a great opportunity that is ripe for the taking. Dominate the top spots with a worthwhile investment and your parts website traffic<\/a> will see the difference!<\/p>\n
1. About Us Page<\/strong><\/h2>\nBelieve it or not, Google specifically at the About Us page when it comes to SEO.<\/p>\n
Even if it didn\u2019t affect SEO, you\u2019d benefit from a well-written About Us page for the sake of building trust with your online customers<\/a>. Show your shoppers that you’re a team of real people behind the website!<\/p>\nDon\u2019t just write a sentence or two about how you sell auto parts online. Go into more detail. Talk about what your company stands for and why customers should buy from you. Do you offer the best customer service? Unbeatable prices? Fast shipping?<\/p>\n
Include pictures of your parts team and dealership. Images can have a direct effect on your\u00a0SEO, as long as they’re high quality and relevant.<\/p>\n
Local Content<\/strong><\/h4>\nIf your parts website is associated with your dealership, then talking about your service to the local area can give the page another SEO boost. Specifically mention\u00a0the area where you serve customers and the benefits of local purchases, such as faster delivery and local pickup options.<\/p>\n
2. Parts Descriptions<\/strong><\/h2>\nYou can find a lot of success with something as straightforward\u00a0as writing parts descriptions.<\/p>\n
Pick a popular category or product (such as brake pads or filters) and type up a quick description of what it does, how customers can know when it\u2019s time to replace, and why they should always buy\u00a0OEM.<\/p>\n
Start with descriptions of your top-selling parts.\u00a0If there are fewer than 50 monthly searches for a type of auto part, then it\u2019s not worth your time to write a description for it. Focus on keywords that get over 50 hits a month.<\/p>\n
In order to work, make sure these parts descriptions are at least 200 words, although a word count of 300-500 will be more effective. You can also embed links here to related parts, which helps your SEO even more.<\/p>\n
3. Running a Blog\u00a0<\/strong><\/h2>\nA blog is worth its weight in gold, even if you only post once or twice a month. Focus your content on subjects that DIYers and car enthusiasts would like to read. If you can get blog subscribers, the benefit increases tenfold, since you can send out promotional emails<\/a> about sales and specials\u00a0going on at your parts website.<\/p>\nYou can write about:<\/p>\n
\n- Industry news<\/li>\n
- Installation guides<\/li>\n
- Reviews on vehicles and parts<\/li>\n
- Tips and tricks<\/li>\n<\/ul>\n
Google is especially fond of data-driven articles or articles with great storytelling. A powerful headline is arguably the most important part, since it can drive customer clicks and improve your ranking through the \u201cvote\u201d of the people who click your article.<\/p>\n
4. Unique store policies<\/strong><\/h2>\nWhen you first launch a parts website, it’s most likely pre-filled with default shipping, return, and cancellation policies.<\/p>\n
Meaning your site and many others have the exact same duplicate content for these store policies! (Remember: Google can actually penalize you for having the same content as another website!)<\/p>\n
Customize the policies to fit your store and tweak some of the wording where possible. Even small changes will distinguish your policies from other stores!<\/p>\n
5. Embedding Links<\/strong><\/h2>\nA healthy number of links can improve your authority in the eyes of Google.<\/p>\n
We want to emphasize the word \u201chealthy\u201d in that sentence, since posting too many links will actually hurt your Google rankings. Links need to be natural and helpful, not just placed around for the sake of boosting SEO.<\/p>\n
Embedding links in any of the above content areas (blog, parts descriptions, About Us page) will help increase your Google SEO rank.<\/p>\n
The strongest links connect both ways. This means that you link to another website, and that website links back.<\/p>\n
Here are some ways to get other websites to link to your parts website:<\/p>\n
\n- Guest blog posts<\/li>\n
- Putting together a list of affiliate companies<\/li>\n
- Writing testimonials for other companies you work with<\/li>\n
- Donating to charity\u00a0\u2014 Not only will it improve your reputation among customers, but often charities list benefactors on their website.<\/li>\n<\/ul>\n
Keep an eye out for webpages that mention your business with a tool like Google Alerts<\/a>, so you can link back and make the connection stronger.<\/p>\nThe Easiest Link that Most Dealerships Miss<\/strong><\/h4>\nIt’s surprising how many parts managers forget about one of the easiest links you can connect from: the dealership website.\u00a0Adding a link from your dealership website to your parts website has so many benefits<\/a> and can give your parts website a major boost.<\/p>\nWe strongly recommend creating that link! It will definitely pay off.<\/p>\n
Other Factors<\/strong><\/h1>\nContent is a major factor in raising your website’s SEO, but it’s not the sole contributor. Unfortunately, the other ranking factors are harder for you to control. Often it depends on the structural\u00a0build of your website, which changes depending on your eCommerce provider.<\/p>\n
If your eCommerce solution isn’t up to snuff, then it’s hurting your Google ranking and perhaps it’s time to consider changing platforms.<\/p>\n
6. Mobile-friendly Design<\/strong><\/h2>\nMore people\u00a0than ever are using smartphones to browse the internet. So it makes sense that Google has made a fairly recent change to have this affect a website’s SEO.<\/p>\n
Websites that are easy and intuitive for mobile users are more likely to rank higher.\u00a0Sometimes this is called a “mobile-friendly” layout, but technically the term is a “responsive” website design that is optimized for navigating on smartphones and tablets.<\/p>\n
Look up your parts website on a smart phone to see if this factor is hurting or helping your ranking.<\/p>\n
7. Website Health<\/strong><\/h2>\nWebsite speed<\/strong> plays a role in Google rankings. Make sure you\u2019re working with a solution provider who can ensure a quick-loading website. Website health can help convince Google that your content is worthwhile, which is why load screen is something to keep in mind.<\/p>\nAdditionally, 40% of consumers will abandon a site if it takes more than 3 seconds to load, according to a study by Akamai<\/a>. Not only will this hurt your conversion rates, but also reduce your traffic. Google likes to give special attention to websites that see a lot of visitors\u2014not websites where shoppers give up after only a few seconds on the site.<\/p>\nDomain age<\/strong> can also hurt or help your Google ranking. If your domain has been in use for a while, Google sees it as a more reliable source. If your domain is brand new, don\u2019t worry\u2014it will improve over time as it ages.<\/p>\nAfter all, SEO and Google rankings takes time\u2014you can\u2019t reach the top spots in only a day.<\/p>\n
Conclusion<\/strong><\/h4>\nShowing up higher in Google rankings can improve site traffic overall, so it\u2019s worth the time and effort. Setting aside 20 minutes a week to boost your SEO is a perfect place to start. You can even hire a freelance writer or a marketing agency to do the work for you, as long as it gets done.<\/p>\n
The majority of parts sites don\u2019t bother investing the time to improve their SEO. This presents you a great opportunity that is ripe for the taking. Dominate the top spots with a worthwhile investment and your parts website traffic<\/a> will see the difference!<\/p>\n
Don\u2019t just write a sentence or two about how you sell auto parts online. Go into more detail. Talk about what your company stands for and why customers should buy from you. Do you offer the best customer service? Unbeatable prices? Fast shipping?<\/p>\n
Include pictures of your parts team and dealership. Images can have a direct effect on your\u00a0SEO, as long as they’re high quality and relevant.<\/p>\n
Local Content<\/strong><\/h4>\nIf your parts website is associated with your dealership, then talking about your service to the local area can give the page another SEO boost. Specifically mention\u00a0the area where you serve customers and the benefits of local purchases, such as faster delivery and local pickup options.<\/p>\n
2. Parts Descriptions<\/strong><\/h2>\nYou can find a lot of success with something as straightforward\u00a0as writing parts descriptions.<\/p>\n
Pick a popular category or product (such as brake pads or filters) and type up a quick description of what it does, how customers can know when it\u2019s time to replace, and why they should always buy\u00a0OEM.<\/p>\n
Start with descriptions of your top-selling parts.\u00a0If there are fewer than 50 monthly searches for a type of auto part, then it\u2019s not worth your time to write a description for it. Focus on keywords that get over 50 hits a month.<\/p>\n
In order to work, make sure these parts descriptions are at least 200 words, although a word count of 300-500 will be more effective. You can also embed links here to related parts, which helps your SEO even more.<\/p>\n
3. Running a Blog\u00a0<\/strong><\/h2>\nA blog is worth its weight in gold, even if you only post once or twice a month. Focus your content on subjects that DIYers and car enthusiasts would like to read. If you can get blog subscribers, the benefit increases tenfold, since you can send out promotional emails<\/a> about sales and specials\u00a0going on at your parts website.<\/p>\nYou can write about:<\/p>\n
\n- Industry news<\/li>\n
- Installation guides<\/li>\n
- Reviews on vehicles and parts<\/li>\n
- Tips and tricks<\/li>\n<\/ul>\n
Google is especially fond of data-driven articles or articles with great storytelling. A powerful headline is arguably the most important part, since it can drive customer clicks and improve your ranking through the \u201cvote\u201d of the people who click your article.<\/p>\n
4. Unique store policies<\/strong><\/h2>\nWhen you first launch a parts website, it’s most likely pre-filled with default shipping, return, and cancellation policies.<\/p>\n
Meaning your site and many others have the exact same duplicate content for these store policies! (Remember: Google can actually penalize you for having the same content as another website!)<\/p>\n
Customize the policies to fit your store and tweak some of the wording where possible. Even small changes will distinguish your policies from other stores!<\/p>\n
5. Embedding Links<\/strong><\/h2>\nA healthy number of links can improve your authority in the eyes of Google.<\/p>\n
We want to emphasize the word \u201chealthy\u201d in that sentence, since posting too many links will actually hurt your Google rankings. Links need to be natural and helpful, not just placed around for the sake of boosting SEO.<\/p>\n
Embedding links in any of the above content areas (blog, parts descriptions, About Us page) will help increase your Google SEO rank.<\/p>\n
The strongest links connect both ways. This means that you link to another website, and that website links back.<\/p>\n
Here are some ways to get other websites to link to your parts website:<\/p>\n
\n- Guest blog posts<\/li>\n
- Putting together a list of affiliate companies<\/li>\n
- Writing testimonials for other companies you work with<\/li>\n
- Donating to charity\u00a0\u2014 Not only will it improve your reputation among customers, but often charities list benefactors on their website.<\/li>\n<\/ul>\n
Keep an eye out for webpages that mention your business with a tool like Google Alerts<\/a>, so you can link back and make the connection stronger.<\/p>\nThe Easiest Link that Most Dealerships Miss<\/strong><\/h4>\nIt’s surprising how many parts managers forget about one of the easiest links you can connect from: the dealership website.\u00a0Adding a link from your dealership website to your parts website has so many benefits<\/a> and can give your parts website a major boost.<\/p>\nWe strongly recommend creating that link! It will definitely pay off.<\/p>\n
Other Factors<\/strong><\/h1>\nContent is a major factor in raising your website’s SEO, but it’s not the sole contributor. Unfortunately, the other ranking factors are harder for you to control. Often it depends on the structural\u00a0build of your website, which changes depending on your eCommerce provider.<\/p>\n
If your eCommerce solution isn’t up to snuff, then it’s hurting your Google ranking and perhaps it’s time to consider changing platforms.<\/p>\n
6. Mobile-friendly Design<\/strong><\/h2>\nMore people\u00a0than ever are using smartphones to browse the internet. So it makes sense that Google has made a fairly recent change to have this affect a website’s SEO.<\/p>\n
Websites that are easy and intuitive for mobile users are more likely to rank higher.\u00a0Sometimes this is called a “mobile-friendly” layout, but technically the term is a “responsive” website design that is optimized for navigating on smartphones and tablets.<\/p>\n
Look up your parts website on a smart phone to see if this factor is hurting or helping your ranking.<\/p>\n
7. Website Health<\/strong><\/h2>\nWebsite speed<\/strong> plays a role in Google rankings. Make sure you\u2019re working with a solution provider who can ensure a quick-loading website. Website health can help convince Google that your content is worthwhile, which is why load screen is something to keep in mind.<\/p>\nAdditionally, 40% of consumers will abandon a site if it takes more than 3 seconds to load, according to a study by Akamai<\/a>. Not only will this hurt your conversion rates, but also reduce your traffic. Google likes to give special attention to websites that see a lot of visitors\u2014not websites where shoppers give up after only a few seconds on the site.<\/p>\nDomain age<\/strong> can also hurt or help your Google ranking. If your domain has been in use for a while, Google sees it as a more reliable source. If your domain is brand new, don\u2019t worry\u2014it will improve over time as it ages.<\/p>\nAfter all, SEO and Google rankings takes time\u2014you can\u2019t reach the top spots in only a day.<\/p>\n
Conclusion<\/strong><\/h4>\nShowing up higher in Google rankings can improve site traffic overall, so it\u2019s worth the time and effort. Setting aside 20 minutes a week to boost your SEO is a perfect place to start. You can even hire a freelance writer or a marketing agency to do the work for you, as long as it gets done.<\/p>\n
The majority of parts sites don\u2019t bother investing the time to improve their SEO. This presents you a great opportunity that is ripe for the taking. Dominate the top spots with a worthwhile investment and your parts website traffic<\/a> will see the difference!<\/p>\n
You can find a lot of success with something as straightforward\u00a0as writing parts descriptions.<\/p>\n
Pick a popular category or product (such as brake pads or filters) and type up a quick description of what it does, how customers can know when it\u2019s time to replace, and why they should always buy\u00a0OEM.<\/p>\n
Start with descriptions of your top-selling parts.\u00a0If there are fewer than 50 monthly searches for a type of auto part, then it\u2019s not worth your time to write a description for it. Focus on keywords that get over 50 hits a month.<\/p>\n
In order to work, make sure these parts descriptions are at least 200 words, although a word count of 300-500 will be more effective. You can also embed links here to related parts, which helps your SEO even more.<\/p>\n
3. Running a Blog\u00a0<\/strong><\/h2>\nA blog is worth its weight in gold, even if you only post once or twice a month. Focus your content on subjects that DIYers and car enthusiasts would like to read. If you can get blog subscribers, the benefit increases tenfold, since you can send out promotional emails<\/a> about sales and specials\u00a0going on at your parts website.<\/p>\nYou can write about:<\/p>\n
\n- Industry news<\/li>\n
- Installation guides<\/li>\n
- Reviews on vehicles and parts<\/li>\n
- Tips and tricks<\/li>\n<\/ul>\n
Google is especially fond of data-driven articles or articles with great storytelling. A powerful headline is arguably the most important part, since it can drive customer clicks and improve your ranking through the \u201cvote\u201d of the people who click your article.<\/p>\n
4. Unique store policies<\/strong><\/h2>\nWhen you first launch a parts website, it’s most likely pre-filled with default shipping, return, and cancellation policies.<\/p>\n
Meaning your site and many others have the exact same duplicate content for these store policies! (Remember: Google can actually penalize you for having the same content as another website!)<\/p>\n
Customize the policies to fit your store and tweak some of the wording where possible. Even small changes will distinguish your policies from other stores!<\/p>\n
5. Embedding Links<\/strong><\/h2>\nA healthy number of links can improve your authority in the eyes of Google.<\/p>\n
We want to emphasize the word \u201chealthy\u201d in that sentence, since posting too many links will actually hurt your Google rankings. Links need to be natural and helpful, not just placed around for the sake of boosting SEO.<\/p>\n
Embedding links in any of the above content areas (blog, parts descriptions, About Us page) will help increase your Google SEO rank.<\/p>\n
The strongest links connect both ways. This means that you link to another website, and that website links back.<\/p>\n
Here are some ways to get other websites to link to your parts website:<\/p>\n
\n- Guest blog posts<\/li>\n
- Putting together a list of affiliate companies<\/li>\n
- Writing testimonials for other companies you work with<\/li>\n
- Donating to charity\u00a0\u2014 Not only will it improve your reputation among customers, but often charities list benefactors on their website.<\/li>\n<\/ul>\n
Keep an eye out for webpages that mention your business with a tool like Google Alerts<\/a>, so you can link back and make the connection stronger.<\/p>\nThe Easiest Link that Most Dealerships Miss<\/strong><\/h4>\nIt’s surprising how many parts managers forget about one of the easiest links you can connect from: the dealership website.\u00a0Adding a link from your dealership website to your parts website has so many benefits<\/a> and can give your parts website a major boost.<\/p>\nWe strongly recommend creating that link! It will definitely pay off.<\/p>\n
Other Factors<\/strong><\/h1>\nContent is a major factor in raising your website’s SEO, but it’s not the sole contributor. Unfortunately, the other ranking factors are harder for you to control. Often it depends on the structural\u00a0build of your website, which changes depending on your eCommerce provider.<\/p>\n
If your eCommerce solution isn’t up to snuff, then it’s hurting your Google ranking and perhaps it’s time to consider changing platforms.<\/p>\n
6. Mobile-friendly Design<\/strong><\/h2>\nMore people\u00a0than ever are using smartphones to browse the internet. So it makes sense that Google has made a fairly recent change to have this affect a website’s SEO.<\/p>\n
Websites that are easy and intuitive for mobile users are more likely to rank higher.\u00a0Sometimes this is called a “mobile-friendly” layout, but technically the term is a “responsive” website design that is optimized for navigating on smartphones and tablets.<\/p>\n
Look up your parts website on a smart phone to see if this factor is hurting or helping your ranking.<\/p>\n
7. Website Health<\/strong><\/h2>\nWebsite speed<\/strong> plays a role in Google rankings. Make sure you\u2019re working with a solution provider who can ensure a quick-loading website. Website health can help convince Google that your content is worthwhile, which is why load screen is something to keep in mind.<\/p>\nAdditionally, 40% of consumers will abandon a site if it takes more than 3 seconds to load, according to a study by Akamai<\/a>. Not only will this hurt your conversion rates, but also reduce your traffic. Google likes to give special attention to websites that see a lot of visitors\u2014not websites where shoppers give up after only a few seconds on the site.<\/p>\nDomain age<\/strong> can also hurt or help your Google ranking. If your domain has been in use for a while, Google sees it as a more reliable source. If your domain is brand new, don\u2019t worry\u2014it will improve over time as it ages.<\/p>\nAfter all, SEO and Google rankings takes time\u2014you can\u2019t reach the top spots in only a day.<\/p>\n
Conclusion<\/strong><\/h4>\nShowing up higher in Google rankings can improve site traffic overall, so it\u2019s worth the time and effort. Setting aside 20 minutes a week to boost your SEO is a perfect place to start. You can even hire a freelance writer or a marketing agency to do the work for you, as long as it gets done.<\/p>\n
The majority of parts sites don\u2019t bother investing the time to improve their SEO. This presents you a great opportunity that is ripe for the taking. Dominate the top spots with a worthwhile investment and your parts website traffic<\/a> will see the difference!<\/p>\n
You can write about:<\/p>\n
- \n
- Industry news<\/li>\n
- Installation guides<\/li>\n
- Reviews on vehicles and parts<\/li>\n
- Tips and tricks<\/li>\n<\/ul>\n
Google is especially fond of data-driven articles or articles with great storytelling. A powerful headline is arguably the most important part, since it can drive customer clicks and improve your ranking through the \u201cvote\u201d of the people who click your article.<\/p>\n
4. Unique store policies<\/strong><\/h2>\n
When you first launch a parts website, it’s most likely pre-filled with default shipping, return, and cancellation policies.<\/p>\n
Meaning your site and many others have the exact same duplicate content for these store policies! (Remember: Google can actually penalize you for having the same content as another website!)<\/p>\n
Customize the policies to fit your store and tweak some of the wording where possible. Even small changes will distinguish your policies from other stores!<\/p>\n
5. Embedding Links<\/strong><\/h2>\n
A healthy number of links can improve your authority in the eyes of Google.<\/p>\n
We want to emphasize the word \u201chealthy\u201d in that sentence, since posting too many links will actually hurt your Google rankings. Links need to be natural and helpful, not just placed around for the sake of boosting SEO.<\/p>\n
Embedding links in any of the above content areas (blog, parts descriptions, About Us page) will help increase your Google SEO rank.<\/p>\n
The strongest links connect both ways. This means that you link to another website, and that website links back.<\/p>\n
Here are some ways to get other websites to link to your parts website:<\/p>\n
- \n
- Guest blog posts<\/li>\n
- Putting together a list of affiliate companies<\/li>\n
- Writing testimonials for other companies you work with<\/li>\n
- Donating to charity\u00a0\u2014 Not only will it improve your reputation among customers, but often charities list benefactors on their website.<\/li>\n<\/ul>\n
Keep an eye out for webpages that mention your business with a tool like Google Alerts<\/a>, so you can link back and make the connection stronger.<\/p>\n
The Easiest Link that Most Dealerships Miss<\/strong><\/h4>\n
It’s surprising how many parts managers forget about one of the easiest links you can connect from: the dealership website.\u00a0Adding a link from your dealership website to your parts website has so many benefits<\/a> and can give your parts website a major boost.<\/p>\n
We strongly recommend creating that link! It will definitely pay off.<\/p>\n
Other Factors<\/strong><\/h1>\n
Content is a major factor in raising your website’s SEO, but it’s not the sole contributor. Unfortunately, the other ranking factors are harder for you to control. Often it depends on the structural\u00a0build of your website, which changes depending on your eCommerce provider.<\/p>\n
If your eCommerce solution isn’t up to snuff, then it’s hurting your Google ranking and perhaps it’s time to consider changing platforms.<\/p>\n
6. Mobile-friendly Design<\/strong><\/h2>\n
More people\u00a0than ever are using smartphones to browse the internet. So it makes sense that Google has made a fairly recent change to have this affect a website’s SEO.<\/p>\n
Websites that are easy and intuitive for mobile users are more likely to rank higher.\u00a0Sometimes this is called a “mobile-friendly” layout, but technically the term is a “responsive” website design that is optimized for navigating on smartphones and tablets.<\/p>\n
Look up your parts website on a smart phone to see if this factor is hurting or helping your ranking.<\/p>\n
7. Website Health<\/strong><\/h2>\n
Website speed<\/strong> plays a role in Google rankings. Make sure you\u2019re working with a solution provider who can ensure a quick-loading website. Website health can help convince Google that your content is worthwhile, which is why load screen is something to keep in mind.<\/p>\n
Additionally, 40% of consumers will abandon a site if it takes more than 3 seconds to load, according to a study by Akamai<\/a>. Not only will this hurt your conversion rates, but also reduce your traffic. Google likes to give special attention to websites that see a lot of visitors\u2014not websites where shoppers give up after only a few seconds on the site.<\/p>\n
Domain age<\/strong> can also hurt or help your Google ranking. If your domain has been in use for a while, Google sees it as a more reliable source. If your domain is brand new, don\u2019t worry\u2014it will improve over time as it ages.<\/p>\n
After all, SEO and Google rankings takes time\u2014you can\u2019t reach the top spots in only a day.<\/p>\n
Conclusion<\/strong><\/h4>\n
Showing up higher in Google rankings can improve site traffic overall, so it\u2019s worth the time and effort. Setting aside 20 minutes a week to boost your SEO is a perfect place to start. You can even hire a freelance writer or a marketing agency to do the work for you, as long as it gets done.<\/p>\n
The majority of parts sites don\u2019t bother investing the time to improve their SEO. This presents you a great opportunity that is ripe for the taking. Dominate the top spots with a worthwhile investment and your parts website traffic<\/a> will see the difference!<\/p>\n
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