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Have you ever dreamed of being a famous Hollywood star?<\/p>\n
Okay, maybe not that far. But if you\u2019re the extroverted type that doesn\u2019t mind being in the spotlight, then you\u2019re in luck. Creating how-to videos for auto part installation can be a fantastic way to market your parts website and drive traffic to your store.<\/p>\n
Even for those of you who don\u2019t want to be the star of the show, you can hire an outside group to handle the details for you. Either way, dealers and aftermarket solutions have seen staggering success with tending to a YouTube channel. It\u2019s something worth your time and investment when you pull it off right.<\/p>\n
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Remember how important Search Engine Optimization (SEO) is for your parts website? If your site ranks high on SEO, then you\u2019ll appear higher in search engine results when a customer researches a part they need.<\/p>\n
And videos are a fantastic<\/em> boost to SEO.<\/p>\n Some studies say that video makes up 64% of all internet traffic<\/a>, and it\u2019s expected to keep growing over the next few years. Take full advantage of this by not only posting videos on YouTube, but also embedding the videos on your parts website directly.<\/p>\n Search engines LOVE video content, so it’s a powerful way to improve online visibility and boost your Google ranking<\/a>. You might have already noticed how often YouTube videos appear at the top of the page in search engine results. That could be YOUR parts website!<\/p>\n Creating videos can be a lot of work, so it\u2019s no surprise that many dealerships choose not to bother with it. This makes it an ideal opportunity for your dealership to make a name for itself.<\/p>\n The more videos you create, the more likely DIYers are to stumble upon your videos more than once. They\u2019ll start to recognize your dealership or parts website name. And if they like your content, it will also boost your online reputation.<\/p>\n It will drive real results, too. If you search for \u201cautomotive how-to videos,\u201d there are entire websites devoted to vehicle installation guides. People are actively searching for this information, making it a prime opportunity to take advantage of.<\/p>\n If a customer is researching \u201chow to change a [brand name] cabin air filter,\u201d then you\u2019re in luck. You know what part they need, and you know you sell that part. You also know that they\u2019re ready to buy the part NOW, or at least in the near future. They\u2019re basically an easy sale.<\/p>\n A lot of first time DIYers will research the steps before deciding if it\u2019s a task they can handle themselves. If you can show them that installing the part is simple, and then link to the exact part they need, you\u2019ve made life very easy for that individual.<\/p>\n Buyer confidence is absolutely essential to closing the sale<\/a>\u00a0when selling auto parts online. As the creator of a how-to video, you\u2019ve already established your standing as a reputable source\u2014someone a shopper can trust. They trust you<\/a> to tell them which part they need.<\/p>\n \u00a0<\/strong><\/p>\n2. It will improve name recognition<\/strong><\/h1>\n
3. It will increase parts sales<\/strong><\/h1>\n
Tips for success:<\/strong><\/h3>\n
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