Sign up bonus<\/strong><\/h2>\nExpand your mailing list by offering a \u201cfirst-time buyer\u201d discount that shoppers can get when they provide an email address.<\/p>\n
This discount can be offered year-round. It\u2019s a great way to send out promotional emails<\/a> to your customers and drive repeat sales, so constantly gathering email addresses will help in the long run.<\/p>\nThe sign up bonus should be something small, so you can afford to keep the offer running without it affecting profits.<\/p>\n
\n- 10% off<\/li>\n
- $5 off<\/li>\n<\/ul>\n
That said, remind customers that discounts do not stack. If a customer finds your website through a limited-time promo event, allowing them to use the event discount and their sign up bonus together will limit your return on investment.<\/p>\n
<\/h2>\nDiscounts<\/strong><\/h2>\nAdvertisers tend keep their discounts simple: a percent or flat dollar discount.<\/p>\n
The how<\/em> and what<\/em> of the discount you run is where your choice comes in. Is this discount just a limited time event or always available for certain auto parts? You can also set it up for a minimum amount spent to trigger the discount.<\/p>\nThe numbers here are just examples. You can experiment with offering higher or lower discounts and setting different discount \u201ctriggers.\u201d<\/p>\n
\n- Standard: 10% off orders over $100<\/li>\n
- Tiers: $5 off orders over $100 \/ $15 off orders over $150 \/ $25 off orders over $200<\/li>\n
- 10-15% flash sale off all auto parts<\/li>\n
- All obsolete\/overstock parts 20% off<\/li>\n<\/ul>\n
<\/h4>\nPro Tip:<\/strong><\/h4>\nFlat dollar amount discounts tend to work better than percent discounts.<\/p>\n
Believe it or not, a $10 off a purchase of $100 tends to perform better than 10% off a purchase of $100. Even though the customer gets the same discount in the end, $10 is easier for customers to calculate than 10%.<\/p>\n
Customers find it much more straightforward if you say \u201c$25 off orders of $175 or more.\u201d<\/p>\n
Offering flat dollar discounts helps you, too. The flat discount puts a cap on how much the discount will impact your profit line. A $10 discount will always be $10, but 10% has the potential to grow much larger.<\/p>\n
<\/h2>\nFuture Discounts<\/strong><\/h2>\nWant to see an increase in repeat customers? Try offering a discount to shoppers who have just made a purchase from your parts website.<\/p>\n
You can phrase it as a \u201cthank you for shopping with us\u201d email, where customers who spend over a certain amount will earn a discount on their next purchase.<\/p>\n
Typically, customer who have already purchased from you will be a little more open to the incentives you offer. You’ve already started to build trust with them<\/a>. Think of it like striking while the iron is hot. Reaching out again will help customers remember you and your parts website.<\/p>\n\n- Spend $$$, get $ off next purchase<\/li>\n
- Free shipping on your next purchase.<\/li>\n<\/ul>\n
This is a great technique for holding onto customers long-term. Offering a future discount helps guarantee their business for the next time.<\/p>\n
For a coupon code like this, don\u2019t set it to expire right away\u2014make the coupon last a few weeks or months. The customer just purchased something from you, so it\u2019s unlikely that they\u2019ll need another part right away.<\/p>\n
<\/h2>\nMore for Less<\/strong><\/h2>\nWhat parts in your inventory are typically bought at the same time as something else? You can use this information to create discounts that are incredibly relevant to your customer\u2019s needs.<\/p>\n
For example, you can offer brake pads at a discounted price when they\u2019re purchased in pairs, or offer brake pads at a discounted price when a customer buys a new brake rotor.<\/p>\n
This is a great way to ensure that YOU get to sell them everything they need. Otherwise, they might buy one part from you and another part somewhere else based on the comparison shopping they did for price.<\/p>\n
\n- 4 for the price of 3<\/li>\n
- Buy 1 [medium-high price part], get [low-price related part] half off<\/li>\n<\/ul>\n
<\/h2>\nFree shipping<\/strong><\/h2>\nCustomers LOVE free shipping. Even if you don’t make it free, shipping price in general can have a major impact on your parts sales.<\/p>\n
In 2014, a UPS study<\/a> found that free shipping was the most important factor when checking out online, with 68% of shoppers choosing it as a high priority. When shipping prices are too high, shoppers leave\u201448% of respondents said they abandoned their shopping cart because shipping costs were higher than they expected.<\/p>\nOffer free shipping on orders over a certain price threshold. That same UPS study found that 32% of customers will add more items to their cart in order to qualify for free shipping.<\/p>\n
This makes it easy to improve the customer experience while increasing your sales!<\/p>\n
\n- Free shipping on orders $100 and up<\/li>\n
- Free shipping + 10% off on orders $200 and up<\/li>\n<\/ul>\n
Of course, shipping can be costly<\/a> and you\u2019ll lose a lot of money if you just offer free shipping on everything. Exclude items that simply don\u2019t make sense to ship for free, such as hazmat auto parts<\/a> and oversized items.<\/p>\n<\/h2>\nOther tips:<\/strong><\/h2>\n\n- Don\u2019t forget to do the math first. Can you afford the discount? Make sure it\u2019s not set so low that you\u2019ll lose money on your sales.<\/li>\n
- Social media is a GREAT place to keep your customers informed. Shoppers can share your post and tell their friends and family about the promotion, making it easy to reach a lot of people.<\/li>\n
- Is your dealership prepared to handle the influx of sales? If you\u2019re promoting specific items, make sure you have enough stock on hand to meet customer demand. If you do run out of stock, do you have a plan? Will you honor the discounted price for customers who wanted to purchase during the promo, but couldn\u2019t because it was out of stock?<\/li>\n
- Do you have some way to track your success? To see results, set up some type of reporting (such as Google Analytics<\/a>) before launching your sales. This will help you decide if the promotion was worth your time.<\/li>\n
- Is your parts website associated with your dealership? Try handing out cards or paper coupons to in-store customers to tell them about your sales online. This is a great way to do some cross-channel promotions that use your dealership\u2019s success to boost your sales online.<\/li>\n
- Holiday sales are a great \u201cexcuse\u201d to set up coupons and promotions! Popular sales holidays include Father\u2019s Day<\/a>, Labor Day, 4th of July<\/a>, and more.<\/li>\n<\/ul>\n
Ready to get started? If you didn’t already know about it, RevolutionParts makes it easy to create and run promotions on your parts store.<\/p>\n
You can set up discounts that apply to your entire inventory or only specific categories, depending on what kind of promotion you want to run. There are even shipping-based promotions so you can offer free or discounted shipping.<\/p>\n
Then you just need to generate a custom promo code so customers can take advantage of your discount!<\/p>\n
We also integrate with MailChimp<\/a>, which is an easy-to-learn email marketing software. Sending out monthly or quarterly emails is a wonderful way to send out promo codes and nurture a good relationship with your customer database. Here’s a step-by-step guide to creating a powerful and effective promotional email through MailChimp<\/a>.<\/p>\n
The sign up bonus should be something small, so you can afford to keep the offer running without it affecting profits.<\/p>\n
- \n
- 10% off<\/li>\n
- $5 off<\/li>\n<\/ul>\n
That said, remind customers that discounts do not stack. If a customer finds your website through a limited-time promo event, allowing them to use the event discount and their sign up bonus together will limit your return on investment.<\/p>\n
<\/h2>\n
Discounts<\/strong><\/h2>\n
Advertisers tend keep their discounts simple: a percent or flat dollar discount.<\/p>\n
The how<\/em> and what<\/em> of the discount you run is where your choice comes in. Is this discount just a limited time event or always available for certain auto parts? You can also set it up for a minimum amount spent to trigger the discount.<\/p>\n
The numbers here are just examples. You can experiment with offering higher or lower discounts and setting different discount \u201ctriggers.\u201d<\/p>\n
- \n
- Standard: 10% off orders over $100<\/li>\n
- Tiers: $5 off orders over $100 \/ $15 off orders over $150 \/ $25 off orders over $200<\/li>\n
- 10-15% flash sale off all auto parts<\/li>\n
- All obsolete\/overstock parts 20% off<\/li>\n<\/ul>\n
<\/h4>\n
Pro Tip:<\/strong><\/h4>\n
Flat dollar amount discounts tend to work better than percent discounts.<\/p>\n
Believe it or not, a $10 off a purchase of $100 tends to perform better than 10% off a purchase of $100. Even though the customer gets the same discount in the end, $10 is easier for customers to calculate than 10%.<\/p>\n
Customers find it much more straightforward if you say \u201c$25 off orders of $175 or more.\u201d<\/p>\n
Offering flat dollar discounts helps you, too. The flat discount puts a cap on how much the discount will impact your profit line. A $10 discount will always be $10, but 10% has the potential to grow much larger.<\/p>\n
<\/h2>\n
Future Discounts<\/strong><\/h2>\n
Want to see an increase in repeat customers? Try offering a discount to shoppers who have just made a purchase from your parts website.<\/p>\n
You can phrase it as a \u201cthank you for shopping with us\u201d email, where customers who spend over a certain amount will earn a discount on their next purchase.<\/p>\n
Typically, customer who have already purchased from you will be a little more open to the incentives you offer. You’ve already started to build trust with them<\/a>. Think of it like striking while the iron is hot. Reaching out again will help customers remember you and your parts website.<\/p>\n
- \n
- Spend $$$, get $ off next purchase<\/li>\n
- Free shipping on your next purchase.<\/li>\n<\/ul>\n
This is a great technique for holding onto customers long-term. Offering a future discount helps guarantee their business for the next time.<\/p>\n
For a coupon code like this, don\u2019t set it to expire right away\u2014make the coupon last a few weeks or months. The customer just purchased something from you, so it\u2019s unlikely that they\u2019ll need another part right away.<\/p>\n
<\/h2>\n
More for Less<\/strong><\/h2>\n
What parts in your inventory are typically bought at the same time as something else? You can use this information to create discounts that are incredibly relevant to your customer\u2019s needs.<\/p>\n
For example, you can offer brake pads at a discounted price when they\u2019re purchased in pairs, or offer brake pads at a discounted price when a customer buys a new brake rotor.<\/p>\n
This is a great way to ensure that YOU get to sell them everything they need. Otherwise, they might buy one part from you and another part somewhere else based on the comparison shopping they did for price.<\/p>\n
- \n
- 4 for the price of 3<\/li>\n
- Buy 1 [medium-high price part], get [low-price related part] half off<\/li>\n<\/ul>\n
<\/h2>\n
Free shipping<\/strong><\/h2>\n
Customers LOVE free shipping. Even if you don’t make it free, shipping price in general can have a major impact on your parts sales.<\/p>\n
In 2014, a UPS study<\/a> found that free shipping was the most important factor when checking out online, with 68% of shoppers choosing it as a high priority. When shipping prices are too high, shoppers leave\u201448% of respondents said they abandoned their shopping cart because shipping costs were higher than they expected.<\/p>\n
Offer free shipping on orders over a certain price threshold. That same UPS study found that 32% of customers will add more items to their cart in order to qualify for free shipping.<\/p>\n
This makes it easy to improve the customer experience while increasing your sales!<\/p>\n
- \n
- Free shipping on orders $100 and up<\/li>\n
- Free shipping + 10% off on orders $200 and up<\/li>\n<\/ul>\n
Of course, shipping can be costly<\/a> and you\u2019ll lose a lot of money if you just offer free shipping on everything. Exclude items that simply don\u2019t make sense to ship for free, such as hazmat auto parts<\/a> and oversized items.<\/p>\n
<\/h2>\n
Other tips:<\/strong><\/h2>\n
- \n
- Don\u2019t forget to do the math first. Can you afford the discount? Make sure it\u2019s not set so low that you\u2019ll lose money on your sales.<\/li>\n
- Social media is a GREAT place to keep your customers informed. Shoppers can share your post and tell their friends and family about the promotion, making it easy to reach a lot of people.<\/li>\n
- Is your dealership prepared to handle the influx of sales? If you\u2019re promoting specific items, make sure you have enough stock on hand to meet customer demand. If you do run out of stock, do you have a plan? Will you honor the discounted price for customers who wanted to purchase during the promo, but couldn\u2019t because it was out of stock?<\/li>\n
- Do you have some way to track your success? To see results, set up some type of reporting (such as Google Analytics<\/a>) before launching your sales. This will help you decide if the promotion was worth your time.<\/li>\n
- Is your parts website associated with your dealership? Try handing out cards or paper coupons to in-store customers to tell them about your sales online. This is a great way to do some cross-channel promotions that use your dealership\u2019s success to boost your sales online.<\/li>\n
- Holiday sales are a great \u201cexcuse\u201d to set up coupons and promotions! Popular sales holidays include Father\u2019s Day<\/a>, Labor Day, 4th of July<\/a>, and more.<\/li>\n<\/ul>\n
Ready to get started? If you didn’t already know about it, RevolutionParts makes it easy to create and run promotions on your parts store.<\/p>\n
You can set up discounts that apply to your entire inventory or only specific categories, depending on what kind of promotion you want to run. There are even shipping-based promotions so you can offer free or discounted shipping.<\/p>\n
Then you just need to generate a custom promo code so customers can take advantage of your discount!<\/p>\n
We also integrate with MailChimp<\/a>, which is an easy-to-learn email marketing software. Sending out monthly or quarterly emails is a wonderful way to send out promo codes and nurture a good relationship with your customer database. Here’s a step-by-step guide to creating a powerful and effective promotional email through MailChimp<\/a>.<\/p>\n
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