But will they even remember you or your brand? By adding a little flare to your packaging, you can remind customers about your parts website when their ordered part arrives on their doorstep.<\/span><\/p>\n Does it actually work, though? Look at some of these stats surrounding how important your packaging is: <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-4px||false|false” custom_padding=”|||43px|false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-4px||false|false” custom_padding=”|||43px|false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||||false|false” custom_padding=”|||43px|false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ header_2_font_size=”34px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n Isn\u2019t the entire end goal about helping customers remember your brand? The straightforward and professional approach to this is to do just that\u2014show off your parts website.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”||22px|43px|false|false” global_colors_info=”{}”]<\/p>\n #1.<\/strong> Business cards<\/b> \u2013 Do you have business cards for your parts website? This is one of the easiest things you can do to show your customer that there\u2019s a person behind the computer screen. It also makes it easy for them to contact you in case they have questions or concerns and, as a result, helps you <\/span>build trust with your customers<\/span><\/a>. You can even write something personal like \u201cthank you!\u201d or \u201cQuestions? Call me!\u201d on the back of the card.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px||false|false” custom_padding=”||44px|43px|false|false” global_colors_info=”{}”]<\/p>\n #2.<\/strong> Professional packing slip<\/b> \u2013 It\u2019s standard to include a packing slip with your shipments, and <\/span>63% of people want one<\/span><\/a>. Instead of a plain version with barebones order details, you can create a version with your logo in the corner. By the way, shipping is really easy to do if you have shipping management software like the USPS shipping feature on the RevolutionParts platform. It gives your parts website some authority as a professional parts seller.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ header_2_font_size=”34px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n What\u2019s more exciting than free things? Your customers will remember the thrill of excitement when they realize they\u2019d gotten a little freebie. Of course, this can add cost to your sale, so you must be careful about implementing your strategy.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”||22px|43px|false|false” global_colors_info=”{}”]<\/p>\n #3. A coupon <\/b>\u2013 How about a promo code for a discount on their next order? We all know that customers like saving money, and 37% of people say they would like to see a coupon included in their package. Including a discount encourages them to shop with you again next time. <\/span>Click here to get some coupon ideas<\/span><\/a>!<\/span><\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”||22px|43px|false|false” global_colors_info=”{}”]<\/p>\n #4. Something small<\/b> \u2013 Perhaps you want to try tossing something small, like a pen or bumper sticker, into each shipment. You can order these things in bulk for fairly cheap but can remind customers about their purchase. They may just think about your parts website every time they use that pen! It\u2019s a fantastic way to stay at the forefront of their mind.<\/span><\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”||44px|43px|false|false” global_colors_info=”{}”]<\/p>\n #5. Something special<\/b> \u2013 You can reward customers with something a little more substantial for high-value orders. How about a T-shirt or license plate frame? This can also encourage a word-of-mouth promotion if your customer wears that T-shirt around\u2026 which can be a powerful way to let others know that you\u2019re online and ready to sell them the parts they need.<\/span><\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ header_2_font_size=”34px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n How about making an impression before they even open the box? Even though the customer has already completed a purchase with you, the arrival of their package cements the deal and leaves a final impression on them.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”||22px|43px|false|false” global_colors_info=”{}”]<\/p>\n #6. Professional shipping label<\/b> \u2013 Similar to a nice-looking packing slip, you can also make your label stand out. It doesn\u2019t have to be anything extreme. Something as straightforward as your logo can add a nice touch. Again, this is <\/span>easy<\/span><\/i> to set up when you have shipping management software like ShipStation or ShipRush.<\/span><\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”||22px|43px|false|false” global_colors_info=”{}”]<\/p>\n #7. <\/strong>Slap on a sticker <\/b>\u2013 Spice up that plain brown box with a splash of color. You can order stickers with your logo for fairly cheap. They\u2019re fast to apply, so you don\u2019t need to worry about adding time to your shipping process, but they\u2019re an easy and effective way to stand out. <\/span>Check out Uline.com<\/span><\/a> to see some options.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”||22px|43px|false|false” global_colors_info=”{}”]<\/p>\n #8. Colored tape<\/b> \u2013 How often have you ordered from Amazon.com? If you\u2019ve noticed, they get fancy with the tape and don\u2019t just use a standard packaging tape. It\u2019s their way of instantly standing out from other types of packaging. While you don\u2019t need to go as far as custom-branded tape, there are plenty of places to buy colored tape (again, <\/span>like Uline<\/span><\/a>), at least. Tape your packages with your brand colors, or change it up to match the season. (Like red\/white\/blue for <\/span>the 4th of July<\/span><\/a> and red\/green for Christmas). <\/span><\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”||44px|43px|false|false” global_colors_info=”{}”]<\/p>\n #9. Custom-designed box<\/b> \u2013 Although it can be a pricier option, you can order custom-branded boxes to make your shipment instantly recognizable. You can always use custom boxes for high-order shipments but stick to standard packaging when a customer is only spending a few dollars. <\/span><\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ header_2_font_size=”34px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”||22px|43px|false|false” global_colors_info=”{}”]<\/p>\n #10. \u201cThank you!\u201d<\/b> \u2013 A handwritten note adds a special touch to your packaging. Customers see you as a human being who took the time to write out a note. Whether you write it on a business card, on the packing slip, or straight on the box itself, a quick \u201cthanks!\u201d can bring a smile to your customer\u2019s face.<\/span><\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”||44px|43px|false|false” global_colors_info=”{}”]<\/p>\n #11. A short note<\/b> \u2013 How about adding an additional slip of paper with a special thank you to your customer? This doesn\u2019t have to be handwritten, and you don\u2019t have to create a new one each time. Type it up once, print out a stack, and add one to the box along with the packing slip. Just write a few sentences thanking the customer for choosing you, inviting them to contact you with questions or <\/span>give some feedback about their experience<\/span><\/a>.<\/span><\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ header_2_font_size=”34px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n Customer loyalty and repeat customers can hugely influence your business’s success, so this is an easy way to remind customers that it was YOU who sold them that part. It was YOU who gave them a smooth and enjoyable customer experience.<\/span><\/p>\n Of course, many of these options involve a little cost, whether money or time. But loyal and repeat customers can become the core of your customer base and a reliable source for sales.<\/span><\/p>\n You can also make a profit by shipping OEM parts. Download our free guide How to Profit Off of Shipping OEM Parts<\/a> to learn how!<\/span><\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/profit-off-shipping-oem-parts-banner-ad.png” title_text=”profit-off-shipping-oem-parts-banner-ad” url=”https:\/\/www.revolutionparts.com\/ebook\/how-to-profit-off-shipping-oem-parts\/?utm_medium=revparts&utm_source=mkt:%20blog&utm_campaign=improving-operations&utm_content=creative-shipping-tricks” url_new_window=”on” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Success! A customer visited your parts website, liked what they saw, and made a purchase. You\u2019ll soon fulfill their order, package it, and ship it out. All that\u2019s left is to hope they\u2019re happy enough to shop with you the next time they need to buy. But will they even remember you or your brand? […]<\/p>\n","protected":false},"author":1,"featured_media":61820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":" Success! A customer visited your parts website, liked what they saw, and ended up making a purchase. You\u2019ll soon fulfill their order, package it, and ship it out. All that\u2019s left is to hope they\u2019re happy enough to shop with you the next time they need to buy.<\/p> But will they even remember you or your brand? By adding a little flare to your packaging, you can remind customers about your parts website the moment their ordered part arrives on their doorstep.<\/p> <\/p> Does it actually work, though? Studies say yes. A study from Dotcom Distribution<\/a> found that 52% of consumers are likely to make a repeat purchase with a company that provides premium packaging. And while you don\u2019t have to go quite as far as \u201cpremium,\u201d a little extra touch can make a difference.<\/p> Isn\u2019t the entire end-goal about helping customers remember your brand? The straightforward and professional approach to this is to do just that\u2014show off your parts website.<\/p> What\u2019s more exciting that free things? Your customer will remember the happy thrill of excitement when they realized they\u2019d gotten a little freebie. Of course, this can add cost to your end of the sale, so you need to be careful about how you implement your strategy.<\/p> How about making an impression before they even open the box? Even though the customer has already completed a purchase with you, the arrival of their package cements the deal and leaves a final impression on them.<\/p> Customer loyalty and repeat customers can have a huge influence on the success of your business, so this is an easy way to remind customers that it was YOU who sold them that part. It was YOU who gave them a smooth and enjoyable customer experience.<\/p> Of course, many of these options do have a little cost involved, whether it\u2019s money or time. But loyal and repeat customers can become the core of your customer base and a reliable source for sales.<\/p>\n
\n
\n
Introduce Your Brand<\/b><\/h2>\n
Slip in a Little Gift<\/b><\/h2>\n
WOW Them With The Packaging<\/b><\/h2>\n
Add a Touch of Personality<\/b><\/h2>\n
Bottom Line<\/b><\/h2>\n
![\"\"](\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2018\/01\/wow_with_shipping.png\")
<\/p>\u00a0<\/h2>
Introduce your Brand<\/strong><\/h2>
<\/strong>Do you have business cards for your parts website? This is one of the easiest things you can do to show your customer that there\u2019s a person behind the computer screen. It also makes it easy for them to get in contact with you in case they have questions or concerns, and as a result, helps you build trust with your customers<\/a>. You can even write something personal like \u201cthank you!\u201d or \u201cQuestions? Call me!\u201d on the back of the card.<\/li>
<\/strong>It\u2019s standard to include a packing slip with your shipments. Instead of a plain version with barebones order details, you can create a version with your logo in the corner. It gives your parts website some authority as a professional parts seller. By the way, this is really easy to do if you have shipping management software like ShipRush or ShipStation! It's one of many reasons why investing in a shipping manager pays off<\/a>!<\/li><\/ol>\u00a0<\/h2>
Slip in a little gift<\/strong><\/h2>
<\/strong>How about a promo code for a discount on their next order? We all know that customers like saving money, so a discount encourages them to shop with you again next time. Click here to get some coupon ideas<\/a>!<\/li>
<\/strong>Perhaps you want to try tossing something small, like a pen or bumper sticker, into each shipment. These are things you can order in bulk for fairly cheap, but can remind customers about their purchase. They may just think about your parts website every time they use that pen! It\u2019s a fantastic way to stay on the forefront in their mind.<\/li>
<\/strong>For high-value orders, you can reward customers with something a little more substantial. How about a T-shirt or license plate frame? This can also encourage a word-of-mouth promotion if your customer ends up wearing that T-shirt around\u2026 which can be a powerful way to let others know that you\u2019re online and ready to sell them the parts they need.<\/li><\/ol>\u00a0<\/h2>
Wow them with the packaging<\/strong><\/h2>
<\/strong>Similar to a nice-looking packing slip, you can also make your label stand out, too. It doesn\u2019t have to be anything extreme. Something as straightforward as your logo can add a nice touch. Again, this is easy<\/em> to set up when you have shipping management software like ShipStation or ShipWorks.<\/li>
<\/strong>Spice up that plain brown box with a splash of color. You can order stickers with your logo for fairly cheap. They\u2019re fast to apply, so you don\u2019t need to worry about adding time to your shipping process, but they\u2019re an easy and effective way to stand out.\u00a0Check out Uline.com<\/a> to see some options.<\/li>
<\/strong>How often do you order from Amazon.com? If you\u2019ve noticed, they get fancy with the tape. It\u2019s their way of instantly standing out from other types of packaging. You immediately know that your Amazon package has arrived. While you don\u2019t need to go as far as custom-branded tape, there are plenty of places to buy colored tape (again,\u00a0like Uline<\/a>), at least. Tape your packages with your brand colors, or change it up depending on the season. (Like red\/white\/blue for\u00a0the 4th of July<\/a> and red\/green for Christmas).<\/li>
<\/strong>Although it can be a pricier option, you can order custom-branded boxes to make your shipment instantly recognizable. Again, this is something Amazon does to help their packages stand out. You can always choose to use custom boxes for high-order shipments, but stick to standard packaging when a customer is only spending a few dollars.<\/li><\/ol>Add a touch of personality<\/strong><\/h2>
<\/strong>A handwritten note adds a special touch to your packaging. Customers see you as a human being who took the time to write out a note. Whether you write it on a business card, on the packing slip, or straight on the box itself, a quick \u201cthanks!\u201d can bring a smile to your customer\u2019s face.<\/li>
<\/strong>How about adding in an additional slip of paper, with a special thank you to your customer? This doesn\u2019t have to be handwritten, and you don\u2019t have to create a new one each time. Type it up once, print out a stack, and add one to the box along with the packing slip. Just write a few sentences thanking the customer for choosing you, inviting them to contact you with questions or give some feedback about their experience<\/a>.<\/li><\/ol>
![\"\"](\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/02\/8-Keys-to-Success-CTA.png?_t=1516405211\")
<\/a><\/p>","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,63,64,67],"tags":[132,156,131,155],"class_list":["post-31072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-grow-online-part-sales","category-marketing","category-shipping","tag-oem-auto-parts","tag-selling-oem-auto-parts-online","tag-selling-parts-online","tag-shipping-parts"],"acf":[],"yoast_head":"\n