1. Think about location.<\/strong><\/h2>\nNot all locations have to deal with snow and ice every winter. Therefore, it makes sense that customers in Arizona will have very different needs than customers who live in Maine.<\/p>\n
This can be important to keep in mind if you\u2019re running ad campaigns. To maximize your ad budget Return on Investment (ROI), exclude certain regions from your winter ad campaigns. Your ads for snow accessories simply won\u2019t appear to people who live in places where it doesn\u2019t snow. This is an easy that your ads are only appearing to consumers who are ACTUALLY interested in buying.<\/p>\n
However, people in non-snowy places might still need accessories to deal with the cold. You don\u2019t want to exclude them from everything!<\/p>\n
<\/h2>\n2. Create a list of relevant parts and accessories.<\/strong><\/h2>\nDo you know off the top of your head which parts to promote in the winter? You can probably list a few, but making a list is a great way to make sure you\u2019re not forgetting something important.<\/p>\n
Here are a few we think will be popular in the winter:<\/p>\n
\n- Battery chargers<\/li>\n
- Brake Pads<\/li>\n
- Brush\/ice scraper<\/li>\n
- Car covers<\/li>\n
- Floor mats<\/li>\n
- Jump starter cables<\/li>\n
- Oxygen sensor<\/li>\n
- Safety kits<\/li>\n
- Snow chains<\/li>\n
- Snow guard (For side mirrors)<\/li>\n
- Snow plow<\/li>\n
- Snow Shoes<\/li>\n
- Windshield cover<\/li>\n
- Windshield wipers<\/li>\n
- Winter tires<\/li>\n<\/ul>\n
Of course, a lot of these are accessories that your dealership might not carry. Especially if you\u2019re located in a place that sees little to no snow. For parts departments located in warmer climates, it\u2019s up to you whether you want to try stocking and selling these parts, even though it\u2019s unlikely that they\u2019ll sell at the parts counter.<\/p>\n
<\/h2>\n3. Take pictures!<\/strong><\/h2>\nPhotos of your parts can DOUBLE conversion rates! This is especially true for accessories, since customers want to see what it looks like before making their purchase.<\/p>\n
Before the winter rush hits, take some time to photograph the parts you think will be most popular this winter. You don\u2019t have to take pictures of every part in your inventory, but getting images for a select few will have a large impact when it comes to standing out from the competition.<\/p>\n
READ MORE: How to Take Better Auto Parts Photos<\/a><\/strong><\/p>\n<\/h2>\n4. Start promoting early<\/strong><\/h2>\nIf you start promoting too late in the season, customers might have already purchased the parts they need! You need to catch them at the right time\u2014just as they\u2019re starting to prepare for the upcoming snow.<\/p>\n
Decide which parts you\u2019ll promote. Even within the larger category of winter parts and accessories, you can find a theme for your promotion. For example, you could have a \u201csafety first\u201d campaign for sales on snow chains and jumper cables. Or you could go with a \u201cIce Buster\u201d campaign where certain anti-snow and anti-ice accessories are discounted.<\/p>\n
With RevolutionParts, you can set these as featured parts to be displayed on your homepage. Don\u2019t forget to email your customers about it and post to social media so that everyone knows about your sales.<\/p>\n
Here are some tools to help you out:<\/h4>\n\n- 5 Types of Coupon that will Drive Sales to your Parts Website<\/a><\/li>\n
- How to Run an Amazing Promotion on eBay Motors<\/a><\/li>\n
- 4 Must-Have Elements of a Promotional Email That Actually Drives Sales<\/a><\/li>\n<\/ul>\n
Discounts are a great way to excite your customers, so don\u2019t miss this golden opportunity to bring them in! For the next few months, customers will be actively searching for and buying parts and accessories to help them through the ice and snow. Make sure they choose YOU as their supplier!<\/p>\n
2. Create a list of relevant parts and accessories.<\/strong><\/h2>\nDo you know off the top of your head which parts to promote in the winter? You can probably list a few, but making a list is a great way to make sure you\u2019re not forgetting something important.<\/p>\n
Here are a few we think will be popular in the winter:<\/p>\n
\n- Battery chargers<\/li>\n
- Brake Pads<\/li>\n
- Brush\/ice scraper<\/li>\n
- Car covers<\/li>\n
- Floor mats<\/li>\n
- Jump starter cables<\/li>\n
- Oxygen sensor<\/li>\n
- Safety kits<\/li>\n
- Snow chains<\/li>\n
- Snow guard (For side mirrors)<\/li>\n
- Snow plow<\/li>\n
- Snow Shoes<\/li>\n
- Windshield cover<\/li>\n
- Windshield wipers<\/li>\n
- Winter tires<\/li>\n<\/ul>\n
Of course, a lot of these are accessories that your dealership might not carry. Especially if you\u2019re located in a place that sees little to no snow. For parts departments located in warmer climates, it\u2019s up to you whether you want to try stocking and selling these parts, even though it\u2019s unlikely that they\u2019ll sell at the parts counter.<\/p>\n
<\/h2>\n3. Take pictures!<\/strong><\/h2>\nPhotos of your parts can DOUBLE conversion rates! This is especially true for accessories, since customers want to see what it looks like before making their purchase.<\/p>\n
Before the winter rush hits, take some time to photograph the parts you think will be most popular this winter. You don\u2019t have to take pictures of every part in your inventory, but getting images for a select few will have a large impact when it comes to standing out from the competition.<\/p>\n
READ MORE: How to Take Better Auto Parts Photos<\/a><\/strong><\/p>\n<\/h2>\n4. Start promoting early<\/strong><\/h2>\nIf you start promoting too late in the season, customers might have already purchased the parts they need! You need to catch them at the right time\u2014just as they\u2019re starting to prepare for the upcoming snow.<\/p>\n
Decide which parts you\u2019ll promote. Even within the larger category of winter parts and accessories, you can find a theme for your promotion. For example, you could have a \u201csafety first\u201d campaign for sales on snow chains and jumper cables. Or you could go with a \u201cIce Buster\u201d campaign where certain anti-snow and anti-ice accessories are discounted.<\/p>\n
With RevolutionParts, you can set these as featured parts to be displayed on your homepage. Don\u2019t forget to email your customers about it and post to social media so that everyone knows about your sales.<\/p>\n
Here are some tools to help you out:<\/h4>\n\n- 5 Types of Coupon that will Drive Sales to your Parts Website<\/a><\/li>\n
- How to Run an Amazing Promotion on eBay Motors<\/a><\/li>\n
- 4 Must-Have Elements of a Promotional Email That Actually Drives Sales<\/a><\/li>\n<\/ul>\n
Discounts are a great way to excite your customers, so don\u2019t miss this golden opportunity to bring them in! For the next few months, customers will be actively searching for and buying parts and accessories to help them through the ice and snow. Make sure they choose YOU as their supplier!<\/p>\n
Of course, a lot of these are accessories that your dealership might not carry. Especially if you\u2019re located in a place that sees little to no snow. For parts departments located in warmer climates, it\u2019s up to you whether you want to try stocking and selling these parts, even though it\u2019s unlikely that they\u2019ll sell at the parts counter.<\/p>\n
<\/h2>\n3. Take pictures!<\/strong><\/h2>\nPhotos of your parts can DOUBLE conversion rates! This is especially true for accessories, since customers want to see what it looks like before making their purchase.<\/p>\n
Before the winter rush hits, take some time to photograph the parts you think will be most popular this winter. You don\u2019t have to take pictures of every part in your inventory, but getting images for a select few will have a large impact when it comes to standing out from the competition.<\/p>\n
READ MORE: How to Take Better Auto Parts Photos<\/a><\/strong><\/p>\n<\/h2>\n4. Start promoting early<\/strong><\/h2>\nIf you start promoting too late in the season, customers might have already purchased the parts they need! You need to catch them at the right time\u2014just as they\u2019re starting to prepare for the upcoming snow.<\/p>\n
Decide which parts you\u2019ll promote. Even within the larger category of winter parts and accessories, you can find a theme for your promotion. For example, you could have a \u201csafety first\u201d campaign for sales on snow chains and jumper cables. Or you could go with a \u201cIce Buster\u201d campaign where certain anti-snow and anti-ice accessories are discounted.<\/p>\n
With RevolutionParts, you can set these as featured parts to be displayed on your homepage. Don\u2019t forget to email your customers about it and post to social media so that everyone knows about your sales.<\/p>\n
Here are some tools to help you out:<\/h4>\n\n- 5 Types of Coupon that will Drive Sales to your Parts Website<\/a><\/li>\n
- How to Run an Amazing Promotion on eBay Motors<\/a><\/li>\n
- 4 Must-Have Elements of a Promotional Email That Actually Drives Sales<\/a><\/li>\n<\/ul>\n
Discounts are a great way to excite your customers, so don\u2019t miss this golden opportunity to bring them in! For the next few months, customers will be actively searching for and buying parts and accessories to help them through the ice and snow. Make sure they choose YOU as their supplier!<\/p>\n
Photos of your parts can DOUBLE conversion rates! This is especially true for accessories, since customers want to see what it looks like before making their purchase.<\/p>\n
Before the winter rush hits, take some time to photograph the parts you think will be most popular this winter. You don\u2019t have to take pictures of every part in your inventory, but getting images for a select few will have a large impact when it comes to standing out from the competition.<\/p>\n
READ MORE: How to Take Better Auto Parts Photos<\/a><\/strong><\/p>\n If you start promoting too late in the season, customers might have already purchased the parts they need! You need to catch them at the right time\u2014just as they\u2019re starting to prepare for the upcoming snow.<\/p>\n Decide which parts you\u2019ll promote. Even within the larger category of winter parts and accessories, you can find a theme for your promotion. For example, you could have a \u201csafety first\u201d campaign for sales on snow chains and jumper cables. Or you could go with a \u201cIce Buster\u201d campaign where certain anti-snow and anti-ice accessories are discounted.<\/p>\n With RevolutionParts, you can set these as featured parts to be displayed on your homepage. Don\u2019t forget to email your customers about it and post to social media so that everyone knows about your sales.<\/p>\n Discounts are a great way to excite your customers, so don\u2019t miss this golden opportunity to bring them in! For the next few months, customers will be actively searching for and buying parts and accessories to help them through the ice and snow. Make sure they choose YOU as their supplier!<\/p>\n<\/h2>\n
4. Start promoting early<\/strong><\/h2>\n
Here are some tools to help you out:<\/h4>\n
\n
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