{"id":31069,"date":"2016-11-04T08:01:47","date_gmt":"2016-11-04T08:01:47","guid":{"rendered":"https:\/\/www.revolutionparts.com\/the-step-by-step-guide-to-capitalizing-on-cyber-monday-with-your-parts-website\/"},"modified":"2020-10-14T17:23:04","modified_gmt":"2020-10-14T17:23:04","slug":"sell-more-auto-parts-on-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/sell-more-auto-parts-on-cyber-monday\/","title":{"rendered":"The Step-by-Step Guide to Capitalizing on Cyber Monday with your Parts Website"},"content":{"rendered":"<p>We all know about Black Friday\u2026 but how much have you prepared for Cyber Monday?<\/p>\n<p>Cyber Monday is the internet version of Black Friday, and a day of super sales in the digital world. As online shopping continues to grow, more and more people are looking to Cyber Monday to find deals on their favorite websites.<\/p>\n<p>Don\u2019t miss this chance to boost your online parts business!<\/p>\n<p><!--more--><\/p>\n<h1><strong>Step 1: Decide on a discount, deal, or incentive.<\/strong><\/h1>\n<p>More and more, customers are starting to EXPECT free shipping. And while that\u2019s a scary thought for parts that are expensive to ship, it\u2019s something you have to keep in mind on the big day.<\/p>\n<p>Here are some reliable incentives you can offer:<\/p>\n<ul>\n<li><strong>Free shipping:<\/strong> An easy way to avoid losing money on free shipping is to require customers to spend a certain amount before they qualify. For example, orders over $100 are shipped for free.<\/li>\n<\/ul>\n<ul>\n<li><strong>Discount<\/strong>: There are <a href=\"https:\/\/www.revolutionparts.com\/11-creative-shipping-tricks-that-will-wow-your-customers\" target=\"_blank\" rel=\"noopener noreferrer\">a ton of different coupon types<\/a> which you can offer on Cyber Monday, and it\u2019s hard to say what\u2019s the most effective. Since Cyber Monday is only one day out of the year, you can be more free with your discounts. It may mean slimmer margins, but the excitement of an amazing deal will stay on your\u00a0customer&#8217;s mind for weeks or months to come. They\u2019ll remember you next time!<\/li>\n<\/ul>\n<ul>\n<li><strong>Free Shipping + Discount:<\/strong> To make a deal even more exciting, offer shipping and a discount together, resulting in something like, \u201cOrders over $100 get 10% off + Free Shipping.\u201d This makes the deal enticing for customers who think free shipping should <em>always<\/em> be offered online.<\/li>\n<\/ul>\n<ul>\n<li><strong>Free gift:<\/strong> Ever thought about giving your customer an early Christmas? Tell your customers that every order over $50 or some other amount will get a free gift. It can be something small\u2014like an air freshener for the car\u2014but it\u2019s still exciting to get something for free. Of course, since Cyber Monday is typically associated with sales, you shouldn\u2019t JUST offer a free gift and deny your customers a chance to save some money. Try coupling this with a small discount!<\/li>\n<\/ul>\n<h3>Tips for setting up your discounts:<\/h3>\n<ul>\n<li><strong>Do the math and make sure you won\u2019t lose money.<\/strong> It might be best to have your Cyber Monday sales only apply to parts that you know you can sell at a decent profit, so offering a discount or free shipping won\u2019t be a risk.<\/li>\n<li><strong>Make the offer limited time only.<\/strong> After all, Cyber Monday is only one day. It\u2019s fair to have your coupon codes expire on Monday.<\/li>\n<li><strong>Try offering a flat dollar amount discount.<\/strong> Instead of 10% off, try offering $10 off (or some other amount). Studies have shown that the flat dollar amount can sometimes be more effective, since the value is more clear. There\u2019s no math involved, unlike figuring out what a 10% of 15% discount adds up to.<\/li>\n<\/ul>\n<h1><\/h1>\n<h1><strong>Step 2: Prepare the Monday logistics.<\/strong><\/h1>\n<p>Without a bit of preparation, the rush of Cyber Monday sales can turn into a nightmare.\u00a0You might see a massive influx of sales&#8230; are you ready to deal with it?<\/p>\n<p>Make sure to dot your i&#8217;s and cross your t&#8217;s by making sure these details are taken care of:<\/p>\n<ul>\n<li>Enough inventory for the products you plan on promoting.<\/li>\n<li>Shipping materials (boxes, tape, packing materials).<\/li>\n<li>Extra Monday staff to get orders shipped out as soon as possible.\n<ul>\n<li>Worried you don&#8217;t have enough manpower? Read our article\u00a0on <a href=\"\/how-to-ship-more-auto-parts-with-less-staff\" target=\"_blank\" rel=\"noopener noreferrer\">how to ship more auto parts with less staff<\/a>.<\/li>\n<li>Decide if it&#8217;s <a href=\"https:\/\/www.revolutionparts.com\/5-ways-a-shipping-manager-can-make-your-life-easier\" target=\"_blank\" rel=\"noopener noreferrer\">time to invest in shipping management software<\/a>, which can save your parts team a lot of time and hassle by\u00a0organizing your orders and automating most of the shipping process.<\/li>\n<\/ul>\n<\/li>\n<li>A <a href=\"https:\/\/www.revolutionparts.com\/sell-auto-parts-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">parts eCommerce solution<\/a> stable enough to handle an increase of customers and orders.<\/li>\n<\/ul>\n<h1><\/h1>\n<h1><strong>Step 3:\u00a0Start your marketing.<\/strong><\/h1>\n<p>Customers need to know in advance what you\u2019re planning. If they know ahead of time what to expect during your Cyber Monday sales, they\u2019ll pick YOU when they go to shop.<\/p>\n<p>Cyber Monday is new enough that not all online retailers participate. At the very least, <a href=\"https:\/\/www.revolutionparts.com\/effective-promotional-email\" target=\"_blank\" rel=\"noopener noreferrer\">send your customers a promotional email<\/a> at least a week in advance to let them know that your parts website is planning to offer some fantastic sales.<\/p>\n<ul>\n<li><strong>Give \u201csneak peeks\u201d of your offers. <\/strong>Are there specific sales or categories you plan on discounting (like <a href=\"https:\/\/www.revolutionparts.com\/how-to-promote-winter-parts-and-accessories-in-4-simple-steps\" target=\"_blank\" rel=\"noopener noreferrer\">Winter parts and accessories<\/a>)? Tell customers ahead of time that they can expect to get from you. If they\u2019re planning to buy certain parts or accessories in the near future, letting them know about your plans to discount it will let them know to wait and buy from your parts website.<\/li>\n<\/ul>\n<ul>\n<li><strong>If you\u2019re <a href=\"https:\/\/www.revolutionparts.com\/11-questions-to-ask-a-marketing-agency-before-you-hire-them\" target=\"_blank\" rel=\"noopener noreferrer\">working with a Marketing Agency<\/a>, increase your ad budget<\/strong>. Even if it\u2019s just for the holiday season, this will give your agency the extra strength it needs to really advertise and promote your parts store with ad campaigns.<\/li>\n<\/ul>\n<ul>\n<li><strong>Prepare an Abandoned Cart Recovery email campaign.<\/strong>\u00a0<a href=\"https:\/\/www.revolutionparts.com\/dealership-abandoned-cart-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">Abandoned cart recovery emails are an easy and powerful way to save sales<\/a> that might otherwise be lost! In the RevolutionParts platform, we call this \u201cdrift marketing,\u201d but it\u2019s the same thing. When customers prepare their order on Cyber Monday but leave without checking out, this type of setup will automatically email the customer and try to bring them back to complete their purchase.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Tips for creating an Abandoned Cart Recovery email:<\/h3>\n<p>Put together a simple\u00a0template email that will send to customers who \u201cAbandoned\u2019 their order. Tell them that they\u2019re going to miss out on your great Cyber Monday sales! Make sure to include a link back to your parts website.<\/p>\n<p>To set up these emails, work with an email marketing software. Or, if you&#8217;re partnered with RevolutionParts, you can use the built-in Drift Marketing feature.<\/p>\n<p>You can also try\u00a0sending a second follow-up email the next day (Tuesday), with a \u201csorry you missed out\u201d message. Include a discount code that the customer can use\u2014although make the discount significantly less than what you offered on Monday. You might be able to recapture customers who wanted to buy parts but got distracted or just plain forgot to finish the order before midnight. By offering a \u201cconsolation\u201d discount, you can still get a sale out of it.<\/p>\n<p>The best results go to those who plan! Throwing together a last-minute Cyber Monday sale probably won&#8217;t see the same level of success as a tactical approach. The holiday season in general will be a fantastic opportunity for your parts website to capture extra sales and improve your bottom line.<\/p>\n<p>And Cyber Monday is only the beginning! If you play your cards right, the entire month of December can lead to an influx of sales as your customers do their holiday shopping. Don&#8217;t miss out!<\/p>\n<p><a href=\"https:\/\/www.revolutionparts.com\/ebook\/top_10_mistakes_parts_managers_make?utm_source=revparts&amp;utm_medium=blog&amp;utm_campaign=RPblog&amp;utm_content=download-content\"><img decoding=\"async\" class=\"aligncenter wp-image-31958 size-full\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/06\/Mistakes-ebook-CTA-1.png\" alt=\"\" width=\"700\" height=\"300\" srcset=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/06\/Mistakes-ebook-CTA-1.png 700w, https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/06\/Mistakes-ebook-CTA-1-480x206.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know about Black Friday\u2026 but how much have you prepared for Cyber Monday? Cyber Monday is the internet version of Black Friday, and a day of super sales in the digital world. As online shopping continues to grow, more and more people are looking to Cyber Monday to find deals on their favorite [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,64],"tags":[],"class_list":["post-31069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Step-by-Step Guide to Capitalizing on Cyber Monday with your Parts Website - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revolutionparts.com\/blog\/sell-more-auto-parts-on-cyber-monday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Step-by-Step Guide to Capitalizing on Cyber Monday with your Parts Website - RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"og:description\" content=\"We all know about Black Friday\u2026 but how much have you prepared for Cyber Monday? 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