{"id":31063,"date":"2016-12-06T08:01:44","date_gmt":"2016-12-06T08:01:44","guid":{"rendered":"https:\/\/www.revolutionparts.com\/how-to-write-an-abandoned-cart-recovery-email-in-4-simple-steps\/"},"modified":"2023-04-21T22:14:16","modified_gmt":"2023-04-21T22:14:16","slug":"how-to-write-an-abandoned-cart-recovery-email-in-4-simple-steps","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/how-to-write-an-abandoned-cart-recovery-email-in-4-simple-steps\/","title":{"rendered":"How to Write an Abandoned Cart Recovery Email in 4 Simple Steps"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.20.4&#8243; header_2_font_size=&#8221;34px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>A staggering number of customers leave your parts site without making a purchase! Even after adding items to their digital cart, they often leave without finishing the order.<\/p>\n<p>Believe it or not, these sales aren\u2019t 100% hopeless. When you set up an abandoned cart recovery email campaign, there\u2019s a chance to bring them back.<\/p>\n<p><strong>Bonus:<\/strong> Once you set up your abandoned cart recovery emails, it\u2019s a set-and-forget marketing tool. Just spend a few minutes setting the details and typing up the <a href=\"https:\/\/www.revolutionparts.com\/top-10-canned-emails-for-parts-managers-to-save-hours\/\">template email,\u00a0<\/a>and then it\u2019ll run on its own.<\/p>\n<p>How exactly do you write that email? Read on\u2026<\/p>\n<p><!--more--><\/p>\n<p>A few key elements make up a successful cart recovery email, and we\u2019ll break down the best tips and tricks for mastering each section.<\/p>\n<h2><strong>1. Email Subject Line<\/strong><\/h2>\n<p>The first goal of sending any email is to convince the recipient that it\u2019s worth opening. This means an attention-grabbing headline. You can also take an approach that reminds them about what they left behind.<\/p>\n<p>Asking a question in the subject line is a great way to engage your customer. Whether they open the email or not, the question makes them subconsciously want to get an answer.<\/p>\n<p><strong>Some example headlines:<\/strong><\/p>\n<ul>\n<li>Don\u2019t leave your items behind!<\/li>\n<li>Forgetting something?<\/li>\n<li>Do you have any questions about your order?<\/li>\n<\/ul>\n<p>And here\u2019s a list of <a href=\"http:\/\/blog.windsorcircle.com\/25-subject-lines-for-cart-recovery\">25 more email subject lines you can use<\/a>!<\/p>\n<h2><strong>2. Email Message<\/strong><\/h2>\n<p>The actual message in your email is the meat of the entire campaign. Make sure there&#8217;s a clear, focused purpose in the text.<\/p>\n<p>Here are the 4 main pieces of an abandoned cart email you should include:<\/p>\n<ul>\n<li><strong>Purpose<\/strong> \u2013 Right off the bat, let the shopper know why you\u2019re emailing them. Tell them they forgot something, but it\u2019s still waiting for them if they want to come back.<\/li>\n<li><strong>Branding <\/strong>\u2013 You also need to make it clear who YOU are. Include a sentence that mentions the name of your parts website.<\/li>\n<li><strong>Contact information<\/strong> \u2013 Sometimes customers decide not to buy because they\u2019re not sure about their order. This is especially true with auto parts! They want to ensure the part fits their car before spending money. Inviting them to call you with their questions might boost their confidence\u00a0to finish the order.<\/li>\n<li><strong>Call-to-Action<\/strong> \u2013 Give customers a clear path to take so they know exactly what to do. This is as simple as writing, \u201ccome back to claim your parts now!\u201d and adding a link to your parts website.<\/li>\n<\/ul>\n<p>Here\u2019s an example:<\/p>\n<p style=\"padding-left: 90px;\">Thanks for visiting [parts website]! Your shopping cart is waiting for you\u2014just [click here] to pick up where you left off.<\/p>\n<p style=\"padding-left: 90px;\">We\u2019ll hold your parts for 3 days, so hurry back to complete your order!<\/p>\n<p style=\"padding-left: 90px;\">Questions about the auto parts you need? Give us a call at [number].<\/p>\n<p>If you use this example as a template, make sure to replace the parts in brackets with your own information. And add a link back to your parts website, too!<\/p>\n<h2><strong>3. Timing<\/strong><\/h2>\n<p>There\u2019s a fair amount of debate about the timing of your email. After the shopper&#8217;s visit, how long should you send the cart recovery email?<\/p>\n<p>Some studies claim that less than an hour is the most effective. Others say to email 1-4 hours after the shopper leaves. You can also send a second follow-up email a day later.<\/p>\n<p>We recommend setting up the email to send an hour after the customer has left your parts site. This is enough time to make sure they\u2019ve <em>actually<\/em> left your site. Sometimes the customer just got distracted or temporarily lost internet.<\/p>\n<p>In these cases, sending the email too soon can annoy or confuse them because they aren\u2019t done looking around.<\/p>\n<h2><strong>4. Coupons<\/strong><\/h2>\n<p>Some dealers add a coupon promo code to their abandoned cart recovery emails. Sometimes, a little discount will be enough to prompt your shopper to take action.<\/p>\n<p>However, there are shoppers out there who will purposefully abandon their carts in hopes of getting a coupon. For this reason, some people choose to only add the discount to the 2nd cart recovery email they send out.<\/p>\n<p>Don\u2019t make the discount so much that you lose money on the sale. A simple 5% or 10% off will work just fine.<\/p>\n<p style=\"text-align: center;\"><strong>SEE MORE: <a href=\"https:\/\/www.revolutionparts.com\/5-types-of-coupon-that-will-drive-sales-to-your-parts-website\">5 Types of Coupons that Will Drive Sales to Your Parts Website<\/a><\/strong><\/p>\n<p>The most successful abandoned cart recovery emails aren\u2019t created in 5 minutes. If you really want to optimize email performance, test out different subject lines and email messages. But you don\u2019t HAVE to spend a lot of time on it. Setting up something basic is much better than having nothing at all.<\/p>\n<p>RevolutionParts customers are lucky to have <a href=\"https:\/\/www.revolutionparts.com\/8-extremely-useful-revolutionparts-features-you-might-not-even-know-about\">an abandoned cart recovery feature built <\/a>into the platform&#8217;s back end. We call it \u201cDrift marketing\u201d in our solution, but it\u2019s the same thing!<\/p>\n<p>Once you set it up, it\u2019ll run automatically, making it an easy way to recapture lost sales. Feel free to use the examples in this article as a template!<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.revolutionparts.com\/wp-content\/uploads\/marketing-services-banner-ad.png&#8221; title_text=&#8221;marketing-services-banner-ad&#8221; url=&#8221;https:\/\/www.revolutionparts.com\/marketing-services\/&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A staggering number of customers leave your parts site without making a purchase! Even after adding items to their digital cart, they often leave without finishing the order. Believe it or not, these sales aren\u2019t 100% hopeless. When you set up an abandoned cart recovery email campaign, there\u2019s a chance to bring them back. Bonus: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":61806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"A staggering number of customers leave your parts site without making a purchase! Even after adding items to their digital cart, they often leave without finishing the order.\r\n\r\nBelieve it or not, these sales aren\u2019t 100% hopeless. When you set up an abandoned cart recovery email campaign, there\u2019s a chance to bring them back.\r\n\r\nBonus: Once you set up your abandoned cart recovery emails, it\u2019s a set-and-forget marketing tool. Just spend a few minutes setting the details and typing up the <a href=\"https:\/\/www.revolutionparts.com\/top-10-canned-emails-for-parts-managers-to-save-hours\/\">template email,\u00a0<\/a>and then it\u2019ll run on its own.\r\n\r\nHow exactly do you write that email? Read on\u2026\r\n\r\n<!--more-->\r\n\r\nA few key elements make up a successful cart recovery email, and we\u2019ll break down the best tips and tricks for mastering each section.\r\n<h2><strong>1. Email subject line<\/strong><\/h2>\r\nThe first goal of sending any email is to convince the recipient that it\u2019s worth opening. This means an attention-grabbing headline. You can also take an approach that reminds them about what they left behind.\r\n\r\nAsking a question in the subject line is a great way to engage your customer. Whether they open the email or not, the question makes them subconsciously want to get an answer.\r\n\r\n<strong>Some example headlines:<\/strong>\r\n<ul>\r\n \t<li>Don\u2019t leave your items behind!<\/li>\r\n \t<li>Forgetting something?<\/li>\r\n \t<li>Do you have any questions about your order?<\/li>\r\n<\/ul>\r\nAnd here\u2019s a list of <a href=\"http:\/\/blog.windsorcircle.com\/25-subject-lines-for-cart-recovery\">25 more email subject lines you can use<\/a>!\r\n<h2><strong>2. Email message<\/strong><\/h2>\r\nThe actual message in your email is the meat of the entire campaign. Make sure there's a clear, focused purpose in the text.\r\n\r\nHere are the 4 main pieces of an abandoned cart email you should include:\r\n<ul>\r\n \t<li><strong>Purpose<\/strong> \u2013 Right off the bat, let the shopper know why you\u2019re emailing them. Tell them they forgot something, but it\u2019s still waiting for them if they want to come back.<\/li>\r\n \t<li><strong>Branding <\/strong>\u2013 You also need to make it clear who YOU are. Include a sentence that mentions the name of your parts website.<\/li>\r\n \t<li><strong>Contact information<\/strong> \u2013 Sometimes customers decide not to buy because they\u2019re not sure about their order. This is especially true with auto parts! They want to make sure the part fits their car before they spend money. If you invite them to call you with their questions, it might be the <a href=\"https:\/\/www.revolutionparts.com\/top-3-insights-latest-ups-auto-parts-buyer-study\/\">confidence boost<\/a> they need to finish the order.<\/li>\r\n \t<li><strong>Call-to-Action<\/strong> \u2013 Give customers a clear path to take so they know exactly what to do. This is as simple as writing \u201ccome back to claim your parts now!\u201d and then adding a link back to your parts website.<\/li>\r\n<\/ul>\r\nHere\u2019s an example:\r\n<p style=\"padding-left: 90px;\">Thanks for visiting [parts website]! Your shopping cart is waiting for you\u2014just [click here] to pick up where you left off.<\/p>\r\n<p style=\"padding-left: 90px;\">We\u2019ll hold your parts for 3 days, so hurry back to complete your order!<\/p>\r\n<p style=\"padding-left: 90px;\">Questions about the auto parts you need? Give us a call at [number].<\/p>\r\nIf you use this example as a template, make sure to replace the parts in brackets with your own information. And add a link back to your parts website, too!\r\n<h2><strong>3. Timing<\/strong><\/h2>\r\nThere\u2019s a fair amount of debate about the timing of your emai. How long after the shopper\u2019s visit you should send the cart recovery email?\r\n\r\nSome studies claim that less than an hour is the most effective. Others say to send the email 1-4 hours after the shopper has left. You can also send a second follow-up email a day later.\r\n\r\nWe recommend setting up the email to send an hour after the customer has left your parts site. This is enough time to make sure they\u2019ve <em>actually<\/em> left your site. Sometimes the customer just got distracted or temporarily lost internet.\r\n\r\nIn these cases, sending the email too soon can annoy or confuse them, because they weren\u2019t done looking around.\r\n<h2><strong>4. Coupons<\/strong><\/h2>\r\nSome dealers add a coupon promo code to their abandoned cart recovery emails. Sometimes, a little discount will be enough to prompt your shopper to take action.\r\n\r\nHowever, there are shoppers out there who will purposefully abandon their carts in hopes of getting a coupon. For this reason, some people choose to only add the discount to the 2nd cart recovery email they send out.\r\n\r\nDon\u2019t make the discount so much that you lose money on the sale. A simple 5% or 10% off will work just fine.\r\n<p style=\"text-align: center;\"><strong>SEE MORE: <a href=\"https:\/\/www.revolutionparts.com\/5-types-of-coupon-that-will-drive-sales-to-your-parts-website\">5 Types of Coupon that will Drive Sales to your Parts Website<\/a><\/strong><\/p>\r\nThe most successful abandoned cart recovery emails aren\u2019t created in 5 minutes. If you really want to optimize email performance, test out different subject lines and email messages. But you don\u2019t HAVE to spend a lot of time on it. Setting up something basic is much better than having nothing at all.\r\n\r\nRevolutionParts customers are lucky to have <a href=\"https:\/\/www.revolutionparts.com\/8-extremely-useful-revolutionparts-features-you-might-not-even-know-about\">an abandoned cart recovery feature built in<\/a> to the back end of the platform. We call it \u201cDrift marketing\u201d in our solution, but it\u2019s the same thing!\r\n\r\nOnce you set it up, it\u2019ll run automatically, making it an easy way to recapture lost sales. Feel free to use the examples in this article as a template!\r\n\r\n<a href=\"https:\/\/www.revolutionparts.com\/marketing-services?utm_source=revparts&utm_medium=blog&utm_campaign=RPblog&utm_content=get-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"aligncenter wp-image-31528 size-full\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2016\/12\/Marketing-Services.png\" alt=\"RevolutionParts Marketing Services\" width=\"700\" height=\"300\" \/><\/a>","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,64],"tags":[],"class_list":["post-31063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write an Abandoned Cart Recovery Email in 4 Simple Steps - RevolutionParts - Sell Parts and Accessories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revolutionparts.com\/blog\/how-to-write-an-abandoned-cart-recovery-email-in-4-simple-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write an Abandoned Cart Recovery Email in 4 Simple Steps - RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"og:description\" content=\"A staggering number of customers leave your parts site without making a purchase! Even after adding items to their digital cart, they often leave without finishing the order. Believe it or not, these sales aren\u2019t 100% hopeless. When you set up an abandoned cart recovery email campaign, there\u2019s a chance to bring them back. Bonus: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revolutionparts.com\/blog\/how-to-write-an-abandoned-cart-recovery-email-in-4-simple-steps\/\" \/>\n<meta property=\"og:site_name\" content=\"RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevolutionParts\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-06T08:01:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-21T22:14:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/abandoned-cart-email-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"danderson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@revolutionparts\" \/>\n<meta name=\"twitter:site\" content=\"@revolutionparts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"danderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/how-to-write-an-abandoned-cart-recovery-email-in-4-simple-steps\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/how-to-write-an-abandoned-cart-recovery-email-in-4-simple-steps\/\"},\"author\":{\"name\":\"danderson\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8\"},\"headline\":\"How to Write an Abandoned Cart Recovery Email in 4 Simple Steps\",\"datePublished\":\"2016-12-06T08:01:44+00:00\",\"dateModified\":\"2023-04-21T22:14:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/how-to-write-an-abandoned-cart-recovery-email-in-4-simple-steps\/\"},\"wordCount\":963,\"publisher\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/how-to-write-an-abandoned-cart-recovery-email-in-4-simple-steps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/abandoned-cart-email-blog.png\",\"articleSection\":[\"Blog\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/how-to-write-an-abandoned-cart-recovery-email-in-4-simple-steps\/\",\"url\":\"https:\/\/www.revolutionparts.com\/blog\/how-to-write-an-abandoned-cart-recovery-email-in-4-simple-steps\/\",\"name\":\"How to Write an Abandoned Cart Recovery Email in 4 Simple Steps - 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Even after adding items to their digital cart, they often leave without finishing the order. Believe it or not, these sales aren\u2019t 100% hopeless. When you set up an abandoned cart recovery email campaign, there\u2019s a chance to bring them back. 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