Once you\u2019re tuned into these key differences, you can cater to their desires, foster brand loyalty, and increase revenue. So let\u2019s get started!<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.24.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ header_2_font_size=”45px”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”28px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Customer service shouldn’t be anything “special”\u2026 after all, it’s just common courtesy to treat a fellow human being with respect.<\/span><\/p>\n Many dealerships will ignore phone calls or wait days before answering emails from online shoppers. Would you ignore a customer at the parts counter for hours before answering their question?<\/span><\/p>\n Be kind to your online customers, just like you are to the ones at the counter. Just because you can’t see them face-to-face doesn’t mean an online shopper is worth less.<\/span><\/p>\n You don’t have to reply to emails the minute they hit your inbox. Online customers know that email is slower than a face-to-face conversation, but you should honestly attempt to answer all inquiries within one business day.<\/span><\/p>\n At the same time, the faster you reply to questions, the more likely you’ll get the sale. If you make an online shopper wait too long, they’ll probably take their question to one of your online parts competitors.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”28px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Shipping costs are one of those necessary evils when selling online. Online shoppers know that not everyone can offer free shipping as Amazon does, but that doesn’t mean they like it.<\/span><\/p>\n Online part and accessory shoppers know that free shipping is rare for auto parts. Parts are often heavy, oversized, and odd-shaped\u2026 which raises the cost.<\/span><\/p>\n RELATED: <\/b>8 Tricks to Avoid Overpaying for Shipping<\/b><\/a><\/p>\n You don’t have to offer free shipping on your parts website, but it’s a powerful coupon you can offer customers to increase sales.<\/span><\/p>\n Try one of these promotions:<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”|||43px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_font_size=”34px” header_3_font_size=”28px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Who doesn\u2019t like getting things at a discount?<\/span><\/p>\n Jump on any excuse you can find to discount your parts and accessories. Holidays, seasons, and random flash sales are all open season.<\/span><\/p>\n What type of coupon is best? That depends.<\/span><\/p>\n Free or discounted shipping is always a great go-to option. Another choice is to offer a straight discount, like 10% off or $10 off any order of $50 or more.<\/span><\/p>\n You can also make the discount specific to whatever your sale is. For example, if you\u2019re running a \u201cwinter sales\u201d promotion, try making all <\/span>winter parts and accessories<\/span><\/a> 15% off (while the rest of your inventory stays at a normal price).<\/span><\/p>\n Here are ways to promote:<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” custom_padding=”|||43px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.24.0″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ divider_weight=”4px”][\/et_pb_divider][et_pb_text admin_label=”Text” _builder_version=”4.24.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ header_2_font_size=”45px”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”28px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Online parts shoppers are savvy enough to find the best price. They\u2019re willing to wait for it, too!<\/span><\/p>\n According to UPS\u2019s \u201c<\/span>What\u2019s Driving the Automotive Parts Online Shopper<\/span><\/a>\u201d study, 83% of customers compare prices before purchasing. Price matters. They\u2019re also savvy enough to compare online prices with only a few clicks of their mouse, so you need to have competitive pricing.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/Price-Comparison-Online.png” title_text=”Price-Comparison-Online” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_font_size=”34px” header_3_font_size=”28px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n They\u2019re shopping online for price and convenience, not necessarily speed. Rather than drive to their local dealership to buy immediately, these customers are willing to wait a week or more for their purchase. Plus, they\u2019ll wait even longer if it means free shipping!<\/span><\/p>\n What does this mean for your parts department?<\/p>\n Don’t be afraid to price comparatively! Selling parts online doesn’t mean you lose out because of smaller margins; it means you make gains due to more volume. Selling parts online is a volume game.<\/p>\n Take a look at this pricing matrix:<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/Screen-Shot-2021-05-13-at-3.36.37-PM-e1621539706613.png” _builder_version=”4.24.0″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ alt=”sample pricing matrix for parts managers” title_text=”pricing-matrix” align=”center” custom_padding=”||0px|||”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_font_size=”34px” header_3_font_size=”28px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Online shopping has become part of the typical shopping experience for most people, and consumers have come to expect a very specific experience.<\/span><\/p>\n \u2b50 They want a clean, easy-to-navigate website. <\/strong><\/p>\n \u2b50 They want an easy and accurate way to find the parts that fit their vehicle. <\/strong><\/p>\n \u2b50 They want a website that is suited for both mobile phones and tablets. <\/strong><\/p>\n Easy, easy, easy!<\/p>\n If they get frustrated by the design of your parts eCommerce store, they\u2019ll buy from somewhere else.<\/span><\/p>\n Website design is usually out of your hands as a Parts Manager, so make sure your parts eCommerce solution can offer all the following:<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”|||43px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_font_size=”34px” header_3_font_size=”28px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n We\u2019ve already mentioned how important comparison shopping is to online buyers. These customers are willing to wait for a lower price, but they don\u2019t want to wait a week for the wrong part to arrive. They want to get it right the first time.<\/span><\/p>\n Online automotive shoppers are typically the type that knows what they want. That is, they\u2019re somewhat familiar with the car market, and they know which piece they\u2019re looking for.<\/span><\/p>\n Only 27% of online automotive shoppers claimed to have returned an item bought online, compared to 62% of general online shoppers.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/parts-returns.png” title_text=”parts-returns” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_font_size=”36px” header_3_font_size=”28px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n The stats make it clear: These shoppers do their research.<\/strong> They know how complicated fitment can be, and they want to get it right.<\/span><\/p>\n This makes buyer confidence a top priority. Help them find the right part and ease their fears about getting something wrong.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.24.0″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ divider_weight=”5px”][\/et_pb_divider][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_font_size=”45px” header_3_font_size=”28px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_blurb title=”Leverage Online Reviews and Testimonials” _builder_version=”4.24.0″ _module_preset=”default” theme_builder_area=”post_content” icon_placement=”left” content_max_width=”1100px” custom_margin=”||” custom_padding=”15px||15px|” sticky_enabled=”0″ use_icon=”on” font_icon=”||fa||900″ hover_enabled=”0″ header_level=”h3″ header_font_size=”30px”]<\/p>\n Online reviews and testimonials can be especially helpful (or damaging!) to your store\u2019s success.<\/span><\/p>\n On a marketplace like eBay Motors, it\u2019s easy for customers to share their experience buying from you. Good reviews are invaluable, and\u00a0<\/span>bad reviews won\u2019t be ignored<\/span><\/a>. These customers will read through other people\u2019s experiences to get an idea of whether or not they want to buy from you.<\/span><\/p>\n You can also get testimonials to your store\u2019s Facebook page or directly on your parts website (At least, for RevolutionParts customers!\u00a0<\/span>We have a built-in testimonial feature<\/span><\/a>\u00a0for your web store).<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Make Your Contact Information Easily Accessible” _builder_version=”4.24.0″ _module_preset=”default” theme_builder_area=”post_content” icon_placement=”left” content_max_width=”1100px” custom_margin=”||” custom_padding=”15px||15px|” use_icon=”on” font_icon=”||divi||400″ hover_enabled=”0″ sticky_enabled=”0″ header_level=”h3″ header_font_size=”30px”]<\/p>\n When a customer isn\u2019t sure about which part they need, they might ask for help, and if you want them to buy their parts from you, it\u2019s in your best interests to offer that help.<\/span><\/p>\n Including contact information will help your dealership twofold. It not only encourages customers to buy but also reduces returns. A parts professional like you can take the guesswork out of shopping for parts & accessories and ensure your customer buys the right part the first time.<\/span><\/p>\n Many dealerships hesitate to share a phone number or email address with their online shoppers. They\u2019re either afraid of being overwhelmed with calls and emails, or they\u2019re worried that local customers will find the parts website and be upset about the lower online prices.\u00a0<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Provide a Solid Return Policy” _builder_version=”4.24.0″ _module_preset=”default” theme_builder_area=”post_content” icon_placement=”left” content_max_width=”1100px” custom_margin=”||” custom_padding=”15px||15px|” use_icon=”on” font_icon=”||divi||400″ hover_enabled=”0″ sticky_enabled=”0″ header_level=”h3″ header_font_size=”30px”]<\/p>\n Online customers are also more likely to research your return policy before making a purchase.<\/span><\/p>\n Make sure any return policy or warranty information is easy to find so you can save them some trouble and get on their good side right away. Customers don\u2019t appreciate it when you try to hide important information.<\/span><\/p>\n While you\u2019re at it, create good shipping and cancellation policies, too! Be upfront about your policies and use them to protect yourself (and your customer).<\/span><\/p>\n Here are some resources:<\/span><\/p>\n [\/et_pb_blurb][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”|||86px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.24.0″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ divider_weight=”4px”][\/et_pb_divider][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_font_size=”45px” header_3_font_size=”28px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Understanding the unique preferences of online shoppers is crucial for your parts department’s success online. Every detail counts in cultivating loyalty and boosting online sales, from personalized customer service to strategic sales promotions. The journey from insight to action begins with recognizing these key differences and leveraging them to your advantage.<\/p>\n Ready to elevate your online sales strategy? Download our guide, “The 8 Keys to Successfully Selling OEM Parts Online<\/a>,” for expert insights and actionable strategies to thrive in the online marketplace. Transform your approach today and unlock the full potential of your digital sales.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/8-keys-download-banner-2.png” title_text=”8-keys-download-banner-2″ url=”https:\/\/www.revolutionparts.com\/ebook\/the-8-keys-to-successfully-selling-oem-parts-online\/?utm_medium=revparts&utm_source=mkt:%20blog&utm_campaign=blog&utm_content=similarities-and-differences-between-online-and-in-store-shoppers” _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_button button_text=”DOWNLOAD NOW” _builder_version=”4.24.0″ _module_preset=”default” theme_builder_area=”post_content” button_url=”https:\/\/www.revolutionparts.com\/ebook\/the-8-keys-to-successfully-selling-oem-parts-online\/?utm_medium=revparts&utm_source=mkt:%20blog&utm_campaign=blog&utm_content=similarities-and-differences-between-online-and-in-store-shoppers-dl-button” hover_enabled=”0″ sticky_enabled=”0″ button_alignment=”center”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Online shoppers have different wants and needs than the customers you\u2019re used to dealing with at your dealership. There\u2019s a reason they\u2019re shopping online rather than in-store, after all. Once you\u2019re tuned into these key differences, you can cater to their desires, foster brand loyalty, and increase revenue. So let\u2019s get started! 3\u00a0 Similarities Between […]<\/p>\n","protected":false},"author":1,"featured_media":61817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"Online shoppers have different wants and needs that the customers you\u2019re used to dealing with at your dealership. There\u2019s a reason they\u2019re shopping online rather than in-store, after all.\r\n\r\nOnce you\u2019re tuned into these key differences, you can cater to their desires, foster brand loyalty, and increase revenue. So let\u2019s get started!\r\n\r\n\r\n RELATED: 5 Customer Service Fails that are Driving Away Customers<\/a><\/strong><\/p>\r\nYou don\u2019t have to reply to emails the very minute they enter your inbox. Online customers know that email is slower than a face-to-face conversation. But you should make an honest attempt to answer all inquiries within 1 business day.\r\n\r\nAt the same time\u2026 the faster you reply to questions, the more likely it is that YOU\u2019LL get the sale. If you make an online shopper wait too long, they\u2019ll probably take their question to one of your online parts competitors.\r\n RELATED: 8 Tricks to Avoid Overpaying for Shipping<\/a><\/strong><\/p>\r\nYou DON\u2019T have to offer free shipping on your parts website. But it\u2019s a powerful coupon you can offer customers to increase sales.\r\n\r\nTry one of these promotions:\r\n3\u00a0 Similarities Between Shoppers<\/h2>\n
#1 They Expect Good Customer Service<\/h3>\n
#2 They Don’t Like Paying For Shipping<\/h3>\n
\n
#3 Shoppers Like a Good Sale<\/h3>\n
\n
3 Major Differences Between Shoppers<\/h2>\n
<\/h3>\n
#1 Online Shoppers Are Willing to Wait for a Better Price<\/h3>\n
#2 They Expect a Quality Online Experience<\/h3>\n
\n
#3 They Research More and Return Less<\/h3>\n
How to Improve Buyer Confidence<\/strong><\/h2>\n
\n
Elevate Your Sales Game and Fast-Track Online Success<\/h2>\n
SIMILARITIES<\/strong><\/h2>\r\n
<\/h4>\r\n
1. They expect good customer service.<\/strong><\/h3>\r\nCustomer service shouldn\u2019t be anything \u201cspecial\u201d\u2026 after all, it\u2019s just common courtesy to treat a fellow human being with respect.\r\n\r\nA lot of dealerships will ignore phone calls or wait days before answering emails from online shoppers. Would you ignore a customer at the parts counter for hours before answering their question?\r\n\r\nBe kind to your online customers, just like you are to the ones at the counter. Just because you can\u2019t see them face-to-face doesn\u2019t mean an online shopper is worth less.\r\n
<\/h3>\r\n
2. They don\u2019t like paying for shipping.<\/strong><\/h3>\r\nShipping costs are one of those necessary evils when it comes to selling online. Online shoppers know that not everyone can offer free shipping like Amazon does, but that doesn\u2019t mean they like it.\r\n\r\nOnline part & accessory shoppers know that when it comes to auto parts, free shipping is rare. Parts are often heavy, oversized, odd-shaped\u2026 it raises the cost.\r\n
\r\n \t
<\/h3>\r\n
3. They like a good sale.<\/strong><\/h3>\r\nWho doesn\u2019t like getting things at a discount?\r\n\r\nJump on any excuse you can find to discount your parts and accessories. Holidays, seasons, and random flash-sales are all free game.\r\n\r\nWhat type\u00a0of coupon is best? That depends.\r\n\r\nFree or discounted shipping is always a great go-to option. Another choice is to offer a straight discount, like 10% off or $10 off an order of $50 or more.\r\n\r\nYou can also make the discount specific to whatever your sale is. For example, if you\u2019re running a \u201cwinter sales\u201d promotion, try making all winter parts and accessories<\/a> 15% off (while the rest of your inventory stays at normal price).\r\n\r\nHere are ways to promote:\r\n
\r\n \t
<\/h2>\r\n
DIFFERENCES<\/strong><\/h2>\r\n
1. Online shoppers are willing to wait for a better price.<\/strong><\/h3>\r\nOnline parts shoppers are savvy enough to know how to find the best price. They\u2019re willing to wait for it, too!\r\n\r\nAccording to UPS\u2019s \u201cWhat\u2019s Driving the Automotive Parts Online Shopper\u201d<\/a> study, 83% of customers compare prices before making a purchase. Price matters. They\u2019re also savvy enough to compare different online prices with only a few clicks of their mouse, so you need to have competitive pricing.\r\n\r\n
![\"UPS](\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2018\/01\/parts-comparison.jpg?_t=1515543974\")
<\/a>\r\n\r\nThey're shopping online for price and convenience, not necessarily speed. Rather than drive to their local dealership to buy right away, these customers are willing to wait a week or more for their purchase to arrive. (And they\u2019re willing to wait even longer if it means free shipping!)\r\n<\/h3>\r\n
2. They expect a quality online experience.<\/strong><\/h3>\r\nOnline shoppers have been on the internet for long enough to have standards.\r\n\r\nSpecifically, they want a clean, easy-to-navigate website. They want an easy and accurate way to find the parts that fit their vehicle. They want a responsive website that\u2019s easy to use on mobile phones and tablets. Easy, easy, easy!\r\n\r\nAnd if they get frustrated by the design of your parts eCommerce store, they\u2019ll buy from somewhere else.\r\n\r\nWebsite design is usually out of your hands as a Parts Manager, so make sure your parts eCommerce solution can offer all the following:\r\n
\r\n \t
<\/h3>\r\n
3.\u00a0They\u2019re more willing to research before purchasing<\/strong>.<\/h3>\r\nWe\u2019ve already mentioned how important comparison shopping is to online buyers. These customers are willing to wait for the sake of a lower price, but they don\u2019t<\/em> want to wait a week for the wrong part to arrive. They want to get it right the first time.\r\n\r\nOnline automotive shoppers are typically the type that knows what they want. That is, they\u2019re somewhat familiar with the car market and they know which piece they\u2019re looking for.\r\n\r\nOnly 27% of online automotive shoppers claimed to have returned an item bought online, compared to 62% of general online shoppers. (Source: UPS\u2019s \u201cWhat\u2019s Driving the Automotive Parts Online Shopper\u201d<\/a>)\r\n\r\n
![\"online](\"https:\/\/cdn2.hubspot.net\/hubfs\/1936297\/online%20parts%20returns.jpg\" "\\"online")
<\/a>\r\n\r\nThe stats make it clear: These shoppers do their research. They know how complicated fitment can be, and they want to get it right.\r\n\r\nThis makes buyer confidence a top priority. Help them find the right part and ease their fears about getting something wrong.\r\n<\/h2>\r\n
![\"\"](\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/02\/demo-CTA.png?_t=1515181945\")
<\/a>\r\n<\/h2>\r\n
Improve buyer confidence by\u2026<\/strong><\/h3>\r\n
a.) Encouraging online reviews and testimonials<\/strong><\/h4>\r\nOnline reviews and testimonials can be especially helpful (or damaging!) to your store\u2019s success.\r\n\r\nOn a marketplace like eBay Motors, it\u2019s easy for customers to share their experience buying from you. Good reviews are invaluable, and bad reviews won\u2019t be ignored<\/a>. These customers will read through other people\u2019s experiences to get an idea of whether or not they want to buy from you.\r\n\r\nYou can also get testimonials to your store\u2019s Facebook page or directly on your parts website (At least, for RevolutionParts customers! We have a built-in testimonial feature<\/a> for your web store).\r\n
<\/h3>\r\n
b.) Creating a solid return policy<\/strong><\/h4>\r\nOnline customers are also more likely to research your return policy before making a purchase.\r\n\r\nMake sure any return policy or warranty information is easy to find so you can save them some trouble and get on their good side right away. Customers don\u2019t appreciate when you try to hide important information.\r\n\r\nWhile you\u2019re at it, create good shipping and cancellation policies, too! Be upfront about your policies and use them to protect yourself (and your customer!).\r\n\r\nHere are some resources:\r\n
\r\n \t
<\/h3>\r\n
c.)\u00a0Making contact information easily accessible<\/strong><\/h4>\r\nWhen a customer isn\u2019t sure about which part they need, they might ask for help. And if you want them to buy their parts from you, it\u2019s in your best interests to offer that help.\r\n\r\nIncluding contact information will help your dealership twofold. It not only encourages customers to buy, but also reduces returns. A parts professional like you can take the guesswork out of shopping for parts & accessories and ensure your customer buys the right part the first time<\/a>.\r\n\r\nMany dealerships hesitate to share a phone number or email address with their online shoppers. They\u2019re either afraid of being overwhelmed with calls and emails, or they\u2019re worried that local customers will find the parts website and be upset about the lower online prices. (Read this article to learn why this isn\u2019t something to be concerned about!<\/a>)\r\n\r\nAt the end of the day, a customer is a customer. You still need to offer the best service possible, and make the shopping experience as easy and painless as possible. But a few key differences in the online part shopping world can make a big difference in building up loyalty online.\r\n\r\n
![\"7](\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2018\/02\/Grow-Parts-Sales-Outside-Local-Area.png\")
<\/a>","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[61,21,63],"tags":[],"class_list":["post-31054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-industry-trends","category-blog","category-grow-online-part-sales"],"acf":[],"yoast_head":"\n