Take a look at these valuable insights:<\/strong><\/p>\n Auto parts eCommerce is continuing to see growth. If you\u2019re not online yet, you\u2019re losing customers to your competitors who are. Not only will meeting customer demand help you increase revenue, but not meeting it can lose your department business.<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”#2: Cultivate Vital Skills For the Future” use_icon=”on” font_icon=”||divi||400″ icon_placement=”left” content_max_width=”1100px” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||” custom_padding=”15px||15px|” global_colors_info=”{}”]<\/p>\n The industry is shifting, and smart dealerships know that they need to adapt. More people are shopping online, and this trend is not likely to reverse. Every year, more and more people trade in-person shopping for online ordering. Auto parts are no different, meaning dealers that are not selling parts online will lose business.<\/span><\/p>\n For Parts Managers, experience in parts and accessories eCommerce can <\/span>improve their professional lives<\/span><\/a>. The right eCommerce experience can be used as leverage for getting a raise or even opening the door to new job opportunities.<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”#3: Save Customers At The Service Lane” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” content_max_width=”1100px” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||” custom_padding=”15px||15px|” global_colors_info=”{}”]How often do customers refuse recommended service at the service lane? Their car still needs that fix, so either they plan to take it to a different auto shop, or they\u2019re going to buy the part online and make the repair in their own garage.<\/p>\n If they want to buy the part online, that\u2019s a golden opportunity for your parts web store!<\/p>\n Even though the dealership lost the service sale, getting at least something out of that customer is better than nothing. If you let them know about your parts web store, then there\u2019s a much higher chance they\u2019ll buy from you online.<\/p>\n The more often that customer buys from you, whether it\u2019s your parts website or your brick-and-mortar dealership, the more likely they will think of you first for all their automotive needs.<\/p>\n Building a relationship with the customer improves loyalty and will keep them shopping with you for years to come. For the parts department, this is key, as return parts buyers are one of the biggest sources of revenue, and it costs less to retarget them than it does to acquire a new customer. For some dealerships, obsolescence is a <\/span>major<\/span><\/i> drain on profitability and shelf space\u2014by destroying those obsolete parts, you might as well be throwing dollars down the toilet.<\/span><\/p>\n <\/p>\n But did you know that eCommerce can help you get rid of the obsolete inventory AND maximize your return on them?<\/span><\/p>\n <\/p>\n Parts eCommerce lets you cast a wider net and find ready-to-buy customers who still need those obsolete parts for their vehicles. By selling on a standalone web store or through online marketplaces like eBay and Amazon, you can expand beyond your local customers to find someone who DOES want that dusty, obsolete part.<\/span><\/p>\n Furthermore, dealers selling parts online with RevolutionParts have an extra advantage when it comes to reducing obsolescence. The RevolutionParts Obsolescence Tool<\/a> is designed to help dealers improve their inventory management by helping sell more obsolete parts online. It does this by allowing you to identify, tag, and configure custom pricing for obsolete inventory, then instantly list those parts across multiple selling channels\u2014like eBay.<\/span><\/span><\/p>\n <\/span><\/p>\n [\/et_pb_blurb][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n READ MORE: <\/b>How to Eliminate Obsolescence for your Parts Department<\/b><\/a><\/p>\n [\/et_pb_text][et_pb_blurb title=”#5: Meet OEM Parts Sales Incentives” use_icon=”on” font_icon=”||divi||400″ icon_placement=”left” content_max_width=”1100px” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||” custom_padding=”15px||15px|” global_colors_info=”{}”]For a lot of auto groups, selling more parts means getting closer to parts-selling incentives. Volume sales make a huge difference in reaching those goals.<\/span><\/p>\n When selling parts online, volume is the name of the game and the best way to drive more revenue. Prices have to be competitive, but dealers still make a profit online through the sheer number of parts that they sell. When you focusing on the volume of parts you sell, you can end up making more of a profit than if you were focusing on those large margins.<\/span> Launching a parts website is easy and inexpensive when you <\/span>partner with the right eCommerce solution<\/span><\/a>. More sales flowing in from your eCommerce site will mean a busier parts department, but efficient back-end tools and automated manual tasks can take most of the work off your back.<\/span><\/p>\n In fact, we found that 80% of dealers using RevolutionParts haven\u2019t had to hire additional staff yet to handle the extra orders from their parts website.<\/span><\/p>\n The average dealership with RevolutionParts generates about $30,000 a month in online parts and accessories sales. What kind of impact would that number have on your parts department?<\/span> Adding online selling channels to your parts department can help you increase revenue, improve operations, and lower obsolescence. If you want to learn more about how to modernize your parts department, download our free guide, \u201c<\/span>Creating a Digital Parts Department<\/span><\/a>.\u201d<\/span> Adding online selling channels to your parts department is a great way to generate new revenue, which can go on to also benefit the entire dealership. This is one of the biggest reasons for selling online, but is it the only benefit? As it turns out, there are MANY reasons why selling auto parts online […]<\/p>\n","protected":false},"author":1,"featured_media":63887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":" Selling OEM parts online can generate sales and gross profit for your dealership, of course. But is that the only benefit to opening a digital storefront for your parts department?<\/p> As it turns out, there are MANY reasons why selling auto parts online is such a great idea for dealerships. From eliminating obsolescence to increasing absorption rate, parts eCommerce can solve some of the everyday problems of the parts department.<\/p> Here are just 6 of the many ways your dealership could benefit from parts eCommerce:<\/p> <\/p> Dozens of stats all point to the same thing: parts eCommerce is the trend of the future. Customers demand it, and your dealership has an opportunity to meet that desire.<\/p> In short, parts eCommerce is seeing a lot of growth, and it won't stop any time soon. If you\u2019re not online yet, you\u2019re losing customers to your competitors who are.<\/p> The industry is shifting, and smart dealerships know that they need to adapt sooner rather than later. If the stats in reason #1 weren\u2019t enough proof for you, then see what automotive industry experts have to say about it<\/a>.<\/p> Right now the market is still fairly new, so there\u2019s room to grow and make mistakes. In the years to come, parts eCommerce will be more competitive and it\u2019ll be harder to make a profit if you don\u2019t already know what you\u2019re doing.<\/p> For Parts Managers, experience in parts & accessories eCommerce can improve their professional lives<\/a>, too. eCommerce experience can be used as leverage for getting a raise or even opening the door to new job opportunities.<\/p> RELATED: 6 Automotive Industry Trends that We Can Expect More of in the Future<\/a><\/strong><\/p> How often do customers refuse recommended service at the service lane? Their car still needs that fix, so either they plan to take it to a different auto shop OR they\u2019re going to buy the part online and make the repair in their own garage.<\/p> If they want to buy the part online\u2026 that\u2019s a golden opportunity for your parts web store!<\/p> Even though you lost the service sale, getting at least something<\/em> out of that customer is better than nothing. If you let them know about your parts web store (or better yet, give them a business card, flier, or coupon!), then there\u2019s a chance they\u2019ll buy from you online.<\/p> The more often that customer buys from you, whether it\u2019s your parts website or your brick and mortar dealership, the more likely they are to think of you first for all their automotive needs.<\/p> You won\u2019t make as much on the sale compared to if they bought from your parts counter. But building that relationship with them improves customer loyalty and will keep them shopping with you for years to come.<\/p> RELATED: <\/strong>12 Best Practices for Growing Accessory Sales with Vehicle Personalization<\/strong><\/a><\/p> For some dealerships, obsolescence is a major<\/em> drain on profitability and shelf space\u2014by destroying those obsolete parts, you might as well be throwing dollars down the toilet.<\/p> But with limited space in the warehouse, what other option is there?<\/p> Parts & Accessories eCommerce lets you cast a wider net and find ready-to-buy customers who still need those obsolete parts for their vehicles. By selling on a standalone website, eBay or Amazon, you can expand beyond your local customers and find someone who DOES want that dusty, obsolete part.<\/p> READ MORE: <\/strong>How to Eliminate Obsolescence for your Parts Department<\/strong><\/a><\/p> For a lot of auto groups, selling more parts means getting closer to parts-selling incentives. Volume sales make a huge difference in reaching those goals.<\/p> When selling parts online, volume sales is the name of the game. Prices have to be competitive, but dealers still make a profit online through the sheer number of parts that they sell.<\/p> If you\u2019re one of those dealerships that hovers between that 80% and 90% absorption rate (or if you\u2019re trying to hit 110%!), parts eCommerce may just be enough to move the needle in your favor.<\/p> Launching a parts website is easy and inexpensive when you partner with the right eCommerce solution<\/a>. More sales flowing in from your eCommerce site will mean a busier parts department, but efficient back end tools and automated manual tasks can take most of the work off your back.<\/p>\n
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\n[\/et_pb_blurb][et_pb_blurb title=”#4: Eliminate Obsolescence ” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” content_max_width=”1100px” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||” custom_padding=”15px||15px|” global_colors_info=”{}”]<\/p>\n
\n[\/et_pb_blurb][et_pb_blurb title=”#6: Improve Fixed Ops Absorption Rate” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” content_max_width=”1100px” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||” custom_padding=”15px||15px|” global_colors_info=”{}”]If your dealership is lucky enough to have reached a 100% absorption rate, then congratulations! But if you haven’t, selling parts online can help you move the needle in the right direction by bringing in more revenue for your dealership.\u00a0<\/span><\/p>\n
\n[\/et_pb_blurb][et_pb_text _builder_version=”4.17.4″ header_2_font_size=”34px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\nExpand Your Parts Sales with eCommerce Solutions<\/span><\/h2>\n
\n[\/et_pb_text][et_pb_image src=”https:\/\/www.revolutionparts.com\/wp-content\/uploads\/digital-parts-department-Blog-Banners.png” title_text=”digital-parts-department-Blog Banners” url=”https:\/\/www.revolutionparts.com\/ebook\/creating-a-digital-parts-department\/” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"Reason 1: Meeting customer demand<\/strong><\/h2>
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Here are just a few of the key statistics:<\/h4>
![\"\"](\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/04\/blog-insert-CTA_outsmart-competitors.png?_t=1516036487\")
<\/a><\/p>Reason 2: Practice for the future<\/strong><\/h2>
Reason 3: Save customers at the service lane<\/strong><\/h2>
Reason 4: Eliminate obsolescence\u00a0<\/strong><\/h2>
Reason 5: Meet factory parts purchase objectives<\/strong><\/h2>
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Reason 6: Improve Fixed Ops absorption<\/strong><\/h2>
![\"\"](\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/07\/9-Reasons-to-Sell-OE-Parts-Online.png?_t=1516036559\")
<\/a><\/p>","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,66,62],"tags":[106,94],"class_list":["post-31046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-fixed-ops","category-getting-started","tag-parts-ecommerce","tag-sell-parts-online"],"acf":[],"yoast_head":"\n