1. Send out a promotional email<\/strong><\/h2>\nIf you\u2019re not building up an email list of past customers, you should start right away!<\/p>\n
Once a shopper has made a purchase with you, you\u2019ve gotten over that first hurdle of trust. They know you\u2019re not trying to scam them, and they know they can get the auto part they need from your parts website.<\/p>\n
Sending out a promo email when you run a good sale can be an effective way to invite them back! Otherwise, they might miss out.<\/p>\n
You can use an email provider like MailChimp<\/a> to build your list, create an email template, and send. Even if you\u2019re not design-savvy, MailChimp makes it easy to create a professional email with just a few clicks.<\/p>\nSome marketing agencies<\/a> will even create the email for you, so you don\u2019t have to do the extra work! (Even though it is<\/em> easy, if you want to try your hand at it)<\/p>\nAs long as you don\u2019t spam your list with emails, most of those shoppers will be happy to know about your latest sale.<\/p>\n
Related Articles:<\/strong><\/h4>\n\n- 4 Must-Have Elements of a Promotional Email that Actually Drives Sales<\/a><\/li>\n
- Step-by-Step Guide to Creating your Own Email Template for Parts Promotions<\/a><\/li>\n<\/ul>\n
2. Post a social media update<\/strong><\/h2>\nSocial media accounts (such as Facebook and Twitter) are free to create and easy to maintain, making them another great place to reach potential buyers. Some dealerships are even starting to explore Instagram, which is a fantastic place to show off vehicle accessories and drive more sales using images.<\/p>\n
Even if you only have a few dozen followers, it\u2019s still another way to connect with shoppers and grow a relationship with them. Plenty of businesses have found success running contests and giveaways on Facebook in addition to their promotions.<\/p>\n
Facebook and Twitter are more casual than an email, so you can connect to followers on a more personal level. Try posting an image to attract their attention!<\/p>\n
3. Set up a Promo banner\u00a0<\/strong><\/h2>\nIf you can promote your discount on your actual website, then do it!<\/p>\n
Most of parts website traffic comes from paid ads and Google search results, so those shoppers have no idea that you\u2019re running a promotion at that moment. Adding some kind of banner or pop-up can let those shoppers know so they don\u2019t miss out.<\/p>\n
The RevolutionParts platform lets dealers add a custom banner to promote their latest sale. It\u2019s easy to set up and only takes a few minutes!<\/p>\n
That said, don\u2019t leave the banner up constantly. Regular visitors to your parts website will stop noticing the banner if it\u2019s always there. Only turn it on when you\u2019re running a promotion. If possible, switch up the color and text as much as possible to help it stand out from the banners you\u2019ve run in the past.<\/p>\n
RELATED: 5 Opportunities for Repeat Customers that your Parts Website is Missing<\/a><\/strong><\/p>\n4. Print out a Packaging Insert<\/strong><\/h2>\nIn short, this is a card or slip of paper that you add to an order before shipping it out. Packaging inserts<\/a>\u00a0can offer your parts website a variety of benefits at a low price, since you can switch up the message to fit your needs at the moment.<\/p>\nThis makes them especially useful for promotions! Type up a quick note listing the details of the coupon, the promo code, and the date range during which the promotion will be active.<\/p>\n
Up your game by creating special holiday-themed packaging inserts! Leading up to your special summer sale, for example, type Happy Summer!<\/em> as your headline and include clip art of a beach ball.<\/p>\nCheck out more holiday promo ideas:<\/strong><\/h4>\n\n- Labor Day<\/a><\/li>\n
- Father\u2019s Day<\/a><\/li>\n
- Fourth of July<\/a><\/li>\n
- Fall \/ Back to School<\/li>\n
- Winter<\/a><\/li>\n<\/ul>\n
This makes the insert more relevant so shoppers are more likely to pay attention to it.<\/p>\n
Plus, switching up the design and offer on your packaging insert every now and then will keep it fresh and new for your repeat shoppers, so they don\u2019t get bored of seeing the same thing over and over.<\/p>\n
What Else?<\/strong><\/h2>\nIf you want to try your hand marketing in other ways, you can experiment with automotive forums and paid social ads.<\/p>\n
Paid ads on Facebook will take some research if you want to run them right, but there are countless resources out there to guide you through making an amazing ad. Some marketing agencies will help you out with those types of advertising, too.<\/p>\n
There are plenty of other ways to promote your latest sale\u2014the sky is the limit! But these 4 methods are easy to do and can be successful even if you don\u2019t have any experience as a DIY marketer.<\/p>\n
Some marketing agencies<\/a> will even create the email for you, so you don\u2019t have to do the extra work! (Even though it is<\/em> easy, if you want to try your hand at it)<\/p>\n As long as you don\u2019t spam your list with emails, most of those shoppers will be happy to know about your latest sale.<\/p>\n Social media accounts (such as Facebook and Twitter) are free to create and easy to maintain, making them another great place to reach potential buyers. Some dealerships are even starting to explore Instagram, which is a fantastic place to show off vehicle accessories and drive more sales using images.<\/p>\n Even if you only have a few dozen followers, it\u2019s still another way to connect with shoppers and grow a relationship with them. Plenty of businesses have found success running contests and giveaways on Facebook in addition to their promotions.<\/p>\n Facebook and Twitter are more casual than an email, so you can connect to followers on a more personal level. Try posting an image to attract their attention!<\/p>\n If you can promote your discount on your actual website, then do it!<\/p>\n Most of parts website traffic comes from paid ads and Google search results, so those shoppers have no idea that you\u2019re running a promotion at that moment. Adding some kind of banner or pop-up can let those shoppers know so they don\u2019t miss out.<\/p>\n The RevolutionParts platform lets dealers add a custom banner to promote their latest sale. It\u2019s easy to set up and only takes a few minutes!<\/p>\n That said, don\u2019t leave the banner up constantly. Regular visitors to your parts website will stop noticing the banner if it\u2019s always there. Only turn it on when you\u2019re running a promotion. If possible, switch up the color and text as much as possible to help it stand out from the banners you\u2019ve run in the past.<\/p>\n RELATED: 5 Opportunities for Repeat Customers that your Parts Website is Missing<\/a><\/strong><\/p>\n In short, this is a card or slip of paper that you add to an order before shipping it out. Packaging inserts<\/a>\u00a0can offer your parts website a variety of benefits at a low price, since you can switch up the message to fit your needs at the moment.<\/p>\n This makes them especially useful for promotions! Type up a quick note listing the details of the coupon, the promo code, and the date range during which the promotion will be active.<\/p>\n Up your game by creating special holiday-themed packaging inserts! Leading up to your special summer sale, for example, type Happy Summer!<\/em> as your headline and include clip art of a beach ball.<\/p>\n This makes the insert more relevant so shoppers are more likely to pay attention to it.<\/p>\n Plus, switching up the design and offer on your packaging insert every now and then will keep it fresh and new for your repeat shoppers, so they don\u2019t get bored of seeing the same thing over and over.<\/p>\n If you want to try your hand marketing in other ways, you can experiment with automotive forums and paid social ads.<\/p>\n Paid ads on Facebook will take some research if you want to run them right, but there are countless resources out there to guide you through making an amazing ad. Some marketing agencies will help you out with those types of advertising, too.<\/p>\n There are plenty of other ways to promote your latest sale\u2014the sky is the limit! But these 4 methods are easy to do and can be successful even if you don\u2019t have any experience as a DIY marketer.<\/p>\nRelated Articles:<\/strong><\/h4>\n
\n
2. Post a social media update<\/strong><\/h2>\n
3. Set up a Promo banner\u00a0<\/strong><\/h2>\n
4. Print out a Packaging Insert<\/strong><\/h2>\n
Check out more holiday promo ideas:<\/strong><\/h4>\n
\n
What Else?<\/strong><\/h2>\n
![\"\"](\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/02\/8-Keys-to-Success-CTA.png\")
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